app stores global opportunities
Post on 11-Sep-2014
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DESCRIPTION
A look from the developer and users perspective of three mobile app storesTRANSCRIPT
App Stores - Global Opportunities?
Bristol July 2009
Kieran Gutteridge - CTO
Agenda
•What are app stores?
•User perspective
•Developer perspective
•Consequences
Smartphone Sales
http://www.gartner.com/it/page.jsp?id=985912
What is an app store?•Device specific retail presence
•Allows consumption of digital goods on a device
•Facilitates a considered decision, download and possible purchase
•Allows a content provider access to a extent of market for a given device
Woolworths
Pick n Mix, Gifts, Games, “one size fits all”
Reasonable method to transact
Vanilla product offering, not consistent with an increasingly sophisticated digital, mobile marketplace
Why the need?• Carriers decks have existed since application
SDKs
• User need: extension to capability and utility of their device
• OEM need: diminishing B.O.M., margin and returns on hardware - movement to software in the value chain
• Operator need: extend beyond basic, commoditised telephony services and seek new revenue streams
• Developer opportunity: participate in the evolving ecosystem of application development
•Apple App Store (July 2008)
•Android Market (Aug 2008)
•Nokia OVI (May 2009)
•There are others
•Blackberry app world
•Skymarket
•App Catalog
Popular app stores
But I want it now!H
ow
ever
Cellu
lar
Data
WIF
I
Where ever
Phone Computer
AppleAppleOVIOVI
AndroidAndroid
CarrierCarrier
User PerspectiveEase
of
transa
ctio
n
hard
eas
y
Extent of geo coverage
local global
AppleApple
AndroidAndroidOVIOVI
CarrierCarrier
Dev PerspectiveA
ccess
ibili
ty o
f st
ore
hard
eas
y
Extent of geo coverage
local global
CarrierCarrier
OVIOVI
AppleApple
AndroidAndroid
Dev/User Perspective
hard
eas
y
local global
CarrierCarrier
OVIOVI
AppleApple
AndroidAndroid
Let's solve problems that
interest our users!• Payment is not interesting for a creative company or the user, territorially restricted models force a large % of project resource to be expended to achieve scale and distribution
• Unified payment allows super distribution, with a much smaller team
• Software should be able to scale territories easily, games are the obvious example
• More interesting problems for a developer; such as scaling, porting to other platforms, language variety, customization; time and effort can be spent marketing to users rather than dealing with middlemen
Discoverability•What if you want to launch on
multiple handsets?
•Multiple points to market in trying to establish a brand presence
•Education of users for different retail stores
Discoverability
http://www.shazam.com/music/web/pages/getshazam.html