app store optimization services
TRANSCRIPT
APP STORE OPTIMIZATION SERVICES
WHAT IS APP STORE ASO is the process of optimizing mobile apps
to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store Goolge play and Itunes.
KEY MECHANICS OF ASO Title – The keyword placed in the title
should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth.
KEY MECHANICS OF ASO Keywords – To improve your search
rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
SECONDARY FACTORS Total # of Downloads – Your number of
downloads are extremely important to ASO, but you don’t have complete control over them.
Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.
MAJOR ADVANTAGES OF ASO
Higher ranking in app storesCompetitionIncrease retention rateBuilds credibilityIncrease in number of downloadsCost effective
