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App Store Optimization: Three

Effective Ways To Do Itwww.seo-service-provider.org

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Your App Have to be Top 200

Nelson reported that “over 70% of the total usage comes from the top 200 apps”. This means

to become successful, your app needs to reach in the top

200.

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App Store Optimization: 3 Effective Ways to Do It

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1. Competitive Research

An in-depth competitive research provides you additional information like what features would help you to

enhance your app, successful marketing strategies and how you

can stand out amongst your competitors.

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There are Six Key Pointers

A.App downloadsB.Price by RegionC.Ranking by Category & RegionD.Update CycleE.Reviews and RatingsF. Description

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A. App downloads

There is no defined procedure or software that could help you

accurately track your competitors download, but with

competitive research you can surely get a fair idea of the

development.

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B. Price by Region

Before you decide whether to opt for a paid app or no, run an analysis on your competitor’s decision. Support your decision by kind of

features they offer and whether it’s free or paid app.

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C. Ranking by Category and Region

While you try to analyze your competitor’s ranking, try to

understand their marketing strategy and its result. Perhaps, you could get

new ideas by this.

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D. Update Cycle

Applications need constant updating. Try to understand the reason behind your

competitor’s app updates and their aftereffects. This might guide when and

what you need to update.

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E. Reviews and Ratings

This comes without saying. Your competitor’s success or failure is

important. Keeping tab of activities on reviews and ratings is the best way to

observe the change.

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F. Description

Description is integral part of App Store Optimization (ASO). Closely observe the changes your competitor is making in their description

and keywords they’re adding or removing from there.

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2. Localize Your App and Keyword

Consider These Points

a.Description and Titleb.Keywordsc.Don’t use auto-translators

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a. Description and Title

This is relatively easy since a simple translation can give satisfactory results.

However, be creative and add impressive local words.

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b. Keywords

Good keyword has high volume with low competition. Look

for similar keywords in regional languages. There are tools to assist you on

this.

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c. Don’t Use Auto-Translators

Auto-translators will never provide you desired result. Rather, hire an

expert who can help you meet your requirement since meaning

of words change with region.

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3. App Analytics

App analytics provide you number of downloads, user behavior and number of active users.

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Similar to Search Engine Optimization, App Store Optimization can help you escalate

your presence on app stores. These are few successful ways to improve your app store search results. Incorporate them and see

the result yourself.

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