app marketing toolkit - jmango360 · 2017-10-30 · app marketing toolkit 3 chapter 1: the basics...

App Marketing Toolkit

How to make your shopping App successful

Chapter 1 The basics11 Mobile website Smart App Banner12 URL-shorteners13 Make a QR code14 Website 141 Place App Store icons on your homepage 142 Place a slider on your homepage 143 Create a separate landing page on your website15 Order confirmation16 Email signature17 Blog18 Newsletter19 Reviews amp Ratings110 Your statistics Dashboard

Chapter 2 App Store Optimization (ASO)21 What is ASO22 Optimize your content in the App Stores 221 App name 222 App description 223 Screenshots23 Updates

Chapter 3 Promotion on Social Media31 Facebook32 Twitter33 Instagram34 Google+

Chapter 4 If you have a physical store41 In-store marketing42 Menu brochure amp business card43 Engage your employees

Chapter 5 Push Message51 How to send a push message from the JMango360 platform52 The dorsquos and donrsquots of push messaging53 Examples of push messages

Chapter 6 Advanced promotion61 Video promotion YouTubeVimeo62 Google Adwords63 Advertising on Social Media 631 Facebook advertising 632 Instagram advertising 633 Twitter advertising

Inhoudsopgave

App Marketing Toolkit 1

Checklist Things to doEasily create your own App at wwwjmango360com

The basics

App Store Optimization (ASO)

Create a Smart App Banner

Shorten your URL

Make a QR code

Add App Store icons to your website

Place banner on your website

Create landingpage

Communicate about the App in your

order confirmation emails

and email signature

Blog amp newsletter

Send a push message

Optimize your Appsrsquo description for the App Stores

If you have a physical store

Reviews amp Ratings

Make a flyersticker for your counter or store window

Mention the App on your menu brochure

Inform your employees

Ask your network to rate your App positively

Make a video about your App and upload it to YouTube

andor Vimeo

Create a ldquodownload share amp winrdquo campaign

Use Social Media to promote your App

Update your cover photo for Facebook and Twitter

Advertise on Facebook

Advertise on Twitter

Advertise on Instagram

Advanced promotion

Social Media posts

Advertise on Social Media


Intro - Itrsquos App Time The Kick Off

First of all congratulations with your own App

Your app - built on the JMango360 platform - can now be downloaded from the App Stores

Time to share this exciting news with the rest of the world A beautiful app is just the start the next step

is to have your customers download and use the App

For this purpose we created this e-book the ldquoApp Marketing Toolkitrdquo It is meant to give you practical

tips and inform you about the best possible ways to promote your App

Would you like to receive more information do you have questions or would you like to give us feed-

back Please do not hesitate to contact us via marketingjmango360com

Good luck and above all have fun promoting your App

The JMango360 team


Chapter 1 The basics11 Mobile website Smart App Banner (SAB)

The very first thing to do to promote your App is to place a SAB on your mobile website Customers

who visit your mobile website are very likely to download your app That is why you should add a

Smart App Banner on your mobile website This is a standardized banner for your app which will auto-

matically appear when visitors land on your mobile website We are personally very excited about the

Smart App Banner as they are not only easy to make they also make it a lot easier for consumers to

download your app The consumer downloads the app with one click

It is very easy to create the Smart App Banner For more information please click here for iOS and here

for Android Do you have a Magento webstore Click hereMagento and

here for Lightspeed


12 URL-shorteners

Long URLs are hard to remember and difficult to use The URLs that are created by the App Stores

are usually very long and we therefore we advice you to shorten them While promoting your App it

is beneficial to have a shorter URL Twitter has a limit of 140 characters for example You can shorten

your URL via Bitly

How does this work

Go to Bitly place the original URL and click on lsquoshortenrsquo

When you have an account you can even lsquocustomizersquo the short URL see example below

13 Make a QR code

A QR (Quick Response) code is a barcode that can be scanned with a QR code App Reader on your

smartphone You can insert a QR code on your website or on any marketing materials for example in

a brochure or on an advert that is visible in your shop Providing the possibility to scan a QR code will

make it easier for your customers to find your app in the stores

Look up the links (URLs) of your App in the Google Play Store and the Apple App Store (or open Goo-

gle and type the name of your App + iOSAndroid) Below are examples of the urls of one of our Apps


httpsitunesapplecomnlapphappyskirttid977512428l=enampmt=8

httpsplaygooglecomstoreappsdetailsid=comhappyskirttjmangojmango360

Make a QR code that links to your App in the Google Play Store andor Apple App Store Copy and

paste the URLs in the relevant place in the website You can leave Windows and BlackBerry blank

From now on you can use this QR-code in all your marketing communications For example your

business cards posters stickers menu invoices or receipts Always test your QR code with a QR code

scanner App before using it

For the creative-minds httpwwwqrstuffcom

14 Website141 Place App Store icons on your homepage

Use your homepage to communicate that you have an App Place the icons of the Google Play Store

and the Apple App Store on your homepage Make sure that the images link to the store of your app


Please read all about the Marketing Guidelines of the Apple App Store and the Google Play Store

To create more attention for your App you can also place the App store icons in the footer of your

website

The best location on your website to place the icons is ldquoabove the foldrdquo This means that your custom-

ers do not have to scroll all the way down to see the icons Try not to place the icons next to other logos

(for example between the logos of the payment providers) make sure the logos stand out


142 Place a slider on your website

Make sure that your customer canrsquot ignore the fact that you have an App You can do this by placing a

slider on your website Check whether the slider is clickable and make sure it links to the App Stores

The slider can be temporarily placed on the website to create attention in the first few weeksmonths

For the slider and actually for all communication the following applies do not just communicate that you

have an App communicate WHY someone has to download your App First step is to think about the ad-

vantages that your customer will experience by downloading and using your App Keep it short but pow-

erful

Example of a marketing text which is less persuasive ldquoDownload our Apprdquo

Examples of a good marketing text

bull ldquoOrder anytime and from anywhere with our Apprdquo (Applicable for all types of webshops)

bull ldquoBe the first to be informed of new productsrdquo (Applicable for retail webshops with a changing selection

and small stock)

bull ldquoPay faster with our Apprdquo (applicable for repeat customers)


143 Create a separate landing page on your website

Creating a separate landing page on your existing website will allow you to bring your App to the

attention of your customers A separate landing page will also improve your Google ranking Make

sure you include a clear description of your App and its functionalities and why your App is relevant

to download

In addition to that verify that the icons for the Google Play Store and Apple App Store are placed on

the landing place and make sure that they link to your App The fewer steps your customers have to

take the faster they will be at downloading your App


15 Order confirmation

Confirmation emails are a cheap yet very effective marketing channel However many online retailers

forget this important channel Place a banner of your App with a catchy sentence at the bottom of

your confirmation emails For example lsquothank you for your order Next time order via our App which is

quicker and easier

16 Email signature

Place the icons of the Google Play Store and Apple App Store which link to your app in the signature

of your email


17 Blog

Write a Blog that is dedicated to your App Use beautiful visuals communicate the QR code andor

bitly links that link to the App Stores Inform the reader of the functionalities of the app why your App

is relevant to them and what the advantages are of using the app

18 Newsletter

You should definitely mention your App in your newsletter Include a reason why your customers

should download the App

19 Reviews amp Ratings

A positive review in the App Stores stimulates the number of downloads Users are more likely to

download an App if has five stars instead of one or two Ask your customers friends family members

and even your colleagues to download your app and leave a positive review If a negative review is

given donrsquot panic but take action by approaching that customer and solving the problem


110 Your statistics Dashboard

The best recommendation is the one that comes from a friend

Google and the Agency Ipsos Media conducted a survey among eight thousand frequent App-users

to find out in which way an App is found It showed that 52 percent of the respondents were informed

about a certain App via friends family or colleagues In second place (40) of the respondents down-

loaded the App after visiting the store and finding a certain App interesting Other ways in which the

respondents found the app were via search engines (27 percent) company websites (24 percent)

and television (22 percent) What also influenced the respondents was the description of an App and

how it was written namely 62 percent So spread the word and make sure the first impression lasts

The numbers say it all That is why JMango360 provides you with an App dashboard which can be

found by logging into your account on our website

Once you are logged in click on ldquoApp dashboardrdquo followed by ldquoAnalyticsrdquo In the first chart you can

see how often your App has been downloaded and in the second graph you can see the total num-

ber of downloads

Itrsquos fun to keep track of which channel has the highest number of downloads For this reason we

advise you to spread your promotional campaigns among several daysweeks this way you can track

the effect of an individual campaign in a more efficient way and learn which campaign is worth re-

peating Of course you have to be careful that your campaigns arenrsquot repeated too often as this can

be perceived as annoying


Chapter 2 App Store Optimization (ASO)

21 What is ASO

22 Optimize your content in the App Stores

It all starts with the basics ASO or App Store Optimization can be described as SEO for Apps Just like

your webshop you need to use relevant keywords for your App Look at how your competitor use key-

words and learn from this In addition to that observe your customers and make a list of keywords that

they would use to find your App Use these keywords in your description

A handy tool that you can use to determine your keywords is AppCodes With this tool you get an

impression of how high your App can score How the algorithm works is as with Google unfortunately

not known But itrsquos sure that the ratings amp reviews as well as the number of downloads count (as is the

case SEO) but more about this later

221 App name

This is the name which is used to find your App in the App Stores For example IVY amp LIV The name

should not be too long as it will be shortened by the App Store

222 App description

Of course you want your app to make a good impression in the App Stores Inform your customers

about your business (storytelling) the functionalities of your app and why your customers should down-

load your app Put yourself in the shoes of your (potential) customers and make a list of keywords that

heshe would use to find your app Use these keywords in the description Need some inspiration

lsquoSteal with pridersquo and look at similar Apps

223 Screenshots

Ensure that you use good screenshots with an inspiring textexplanation Take screenshots of your

App and wrap your App screenshots in a device mockup using this tool Explain per screenshot what

the benefits features are of your App See below the examples of ASOScom

How do you ensure that your App is found in the App Store Just like on the internet you can optimize

your App so that it can easily be found



23 Updates

During the Christmas holidays Apple closes its back office tool iTunes Connect The App Store is

lsquofrozenrsquo and will not update the store for at least a week If you update your App prior to this week your

App will appear at the top of the App Store Millions of people get a smartphone during the holidays

search will look in the App store for cool Apps You can imagine that during this time it is tremendously

important that your App appears on the frontpage

Flurry a company that collects statistics about Apps indicates that in the period between 23 and 26

December most of the Apps (over 240 million) are downloaded


Chapter 3 Promotion on Social Media

31 Facebook

You can create a ldquodownload share amp win-campaignrdquo like POM Amsterdam did to promote their App

With this small investment you generate a lot of downloads in a short time For your customers a

sense-of-urgency is created to download the App

Below you find a good example of how POM Amsterdam deployed this campaign

Are you active on Social Media Then this is the place to promote your App Most people visit at these

platforms on their smartphone and when the links to your App are communicated via these platforms

your customers can download the app with just one click


What is missing in this campaign is that it has not been shared on social media with a hashtag() by the

customers that are participating for example pomapp of pomamsterdamapp on Facebook Twitter

and Instagram Doing this will increase the range of this campaign

Facebook header

32 Twitter

The maximum length of a tweet is 140 characters We assume that the intention of the tweet is to in-

crease the number of downloads With that in mind make it as easy as possible for the reader to down-

load the app by inserting a shortened link (via bitly) You can also refer to a separate landing page on

your website Facebook page or use a visual with a QR code in it Use hashtags such as download

app free


Twitter header

33 Instagram

Instagram is all about communicating via an image visual as you can only place a link of your App in

the bio Make sure the visual looks good and appeals to the (potential) customer In addition to that use

a lot of hashtags so that the post can be found You can mention the links to the App Stores in the bio


Chapter 4 If you have a physical store

41 In-store marketing

Maybe you think that your app should only be promoted online and not through the traditional media

nothing could be further from the truth Place a flyerposter at the counter in your shop Include or hang

a poster in your shop Include screenshots of the App the reason why your customers should down-

load the App and inform them about the main features Donrsquot forget the QR code

In your physical store you can also refer to your App for additional information about a particular prod-

uctservice (with yes again the good old QR code) In this way your App will become a shop assis-

tant

And last but not least the shop window Have you ever counted how many people walk past your

store after business hours During these hours people are less rushed meaning that (potential) cus-

tomers will linger at your window We therefore advise you to place a sticker with a short promotional

text and a QR code in your shop window


42 Menu brochure amp business card

43 Give your employees instructions

Mention that you have an App on your menu or brochure You can even place a QR code of your App

on your business card

This may seem very obvious however in practice we often see that employees are unaware that the

company offers an App Your employees are your best ambassadors When you inform your employ-

ees about the App ask them to download it In addition to that ask your employees to rate the App

and to leave a positive review as we mention in chapter 19


Chapter 5 Push Message

51 How to write a push message within our platform

52 The dorsquos and donrsquots of push messaging

Login via our website Click on the button ldquopush messagerdquo and check the box ldquoto all devicesrdquo Write a

short and catchy title and place this in the box ldquosubjectrdquo and write your message in ldquomessagerdquo Double

check the message and click onldquosendrdquo

We recommend sending a push message of up to 110 characters

On our platform you can send an unlimited amount of free push messages donrsquot spam though The

frequency of sending push messages depends on your business however try not to send a push mes-

sage on a daily basis It is better to send a message once every 2-3 weeks

Keep your customers informed about new collections special offers sales pop-up stores parties

events and breaking news via Push Messaging A push message is immediately visible on the screen

of the smartphone of customers who have downloaded your App In this way you are again

top-of-mind


Should a lot happen in a short amount of time you can of course temporarily adjust the frequency

When you should send a push message depends on your business and what the message entails

Your customers can read back the last 5 messages that were sent to them on their device Place a

recurring reminder in you every 3 weeks to send a push message in this way you are top-of-mind with

your customers

53 Examples of push messages

Push messages

Today itrsquos xxx Day 50 off on the entire collection

You are invited to our exclusive shopping night

New brands in the App xx | xx| xx|

Shop for the latest trends check out our new seasonrsquos collection

Check our new video in the App

Party season has officially started Check out the App

Check out our new arrivals here


Chapter 6 Advanced promotion61 Video promotion YouTubeVimeo

62 Google Adwords

Video promotion is very popular at the moment Make a video of your App showing the possibilities of

your App in a simplified way Tools like CamStudio can be used to create this video

Make sure that you use royalty free music Place your video on Vimeo YouTube orand your website

and share the links on social media in your blog and in your newsletter

An example of a company that was very active with videos about their Apps is Pathe cinema They

have created different types of videos

The first video that they created focused on the functionality of the app Any webshop can create

these types of videos as they can use the free tool that is mentioned above

Secondly an animation that shows the advantages for the consumer of using the App These types

of videos do require a larger budget as you need to hire an animator to do this

Finally a movie that actually shows the advantages of the App instead of mentioning the advantages

in writing The production costs for videos like these are very high as you need to hire a technician as

well as actors

AdWords is the advert platform of Google where ads are displayed based on keywords that the adver-

tiser has selected You only pay when someone clicks on the ad (ldquoCPCrdquo costs per click)

The adverts for mobile App-installations are specifically designed to increase the number of down-

loads and they are directly linked to the App stores These ads may appear in the following locations

Within other Apps (Google Display Network) Adverts about your App are displayed within other

Apps These campaigns are shown often which increases the brand awareness It can also attract new

App users who did not actively look for your app

Google search engine and Google Play Store Here you can add ads about your App and show

this to people when they are searching for an App like yours within Google search engine or the Goo-

gle Play Store (Android) Campaigns within the search engine are an excellent way to come into con-

tact with people that are actively searching for a particular App like yours


YouTube advertising On YouTube you can display your video-ad in order to reach people that

might be interested in the content that is related to your app With a YouTube-campaign you can in-

crease your brand awareness by creating content that attracts the potential customer at the right time

Before you begin with advertising it is important to set a clear goal and decide what your budget is

In this case the most appropriate goal to measure is the number App-installations To measure if the

advertisement clicks result in more App-Installations (ROI) you can use the functionality lsquotrack app con-

versionrsquo for Android and iOS

You need a Google account (which is not connected to your current AdWords account) in order to start

your first campaign Click here to follow the 4 steps of your first campaign


63 Advertising on Social Media

631 Facebook

A message on a Facebook-page reaches on average only 7 of the followers (Locowise 2015) Rea-

son enough to also promote your app via ads leading to an increase of App-installations

Reaching the right audience is critical for a successful campaign With 310 million European users

Facebook is the largest social media channel and therefore relevant to reach the right audience

In particular the target 18-44 years is well represented (63 of total) on Facebook (Fidene 2015)

The extensive targeting capabilities gives Facebook an advantage over the other social media chan-

nels It provides you with the possibility to target your Facebook followers (based on email addresses)

by using your App ads In this way you can to make sure that the ads you are using are very relevant

to the target group increasing the chance of App-installations In addition to that by using extensive

demographic and targeting capabilities other relevant target groups will also be reached

Mobile App Install Ads

The most common advertisement variant to increase App-installations is Mobile App Install Ad These

ads appear in the mobile newsfeed of the Facebook-user and links directly to the Apple App Store or

Google Play Store More information about deploying the Mobile App Install Ads can be read here


632 Instagram

The advertising platform of Instagram is a great way to promote your App to a target group aged 14-19

years old In addition to that Instagram has a large range as there are 400 million users worldwide who

are inclined to click 25 times more often on an ad (Newscom 2015)

On Instagram posting pictures is central therefore it is important that you have an appealing and

recognizable picture or your ads An lsquoinstall nowrsquo button or text can be added to the picture which links

to the App Stores of Apple and Google You can easily target specific groups of users based on their

interests and demographic information The ads on Instagram are only shown to mobile users of the

Instagram App (iOS and Android)

As Instagram has been taken acquired Facebook the targeting options are similar to that of Facebook

You will need a Facebook ad-account in order to advertise on Instagram


633 Twitter

Twitter has 310 million active users worldwide 78 of the total amount of Twitter-users uses the social

media channel on their smartphone (Twitter 2015) Due to this high percentage of mobile users Twit-

ter is an ideal channel to promote your App Your can easily set up an ad campaign which allows your

audience to download the mobile App straight from a Tweet

Twitter is a fast way to get in contact with other users however as the messages are shorter than on

Facebook and Instagram we advice to start advertising via these channels first before starting a cam-

paign in Twitter In addition the targeting capabilities on Twitter are less advanced than on the other

social media channels

Advertisements for App-installations or -interactions

With this type of ad you use a Twitter App Card which means that your App will be promoted among a

specific target group of Twitter users In their time line users will see picture of your App reviews and

a call-to-action that will link to the App Stores To ensure that you target the right group the Twitter App

Card will only appear when Twitter is used on a mobile device

Here you will find more information on the use of App Card


EpilogueThe App Marketing Toolkit is in front of you but this is just the beginning Whatrsquos your App story We

encourage everyone to share their experiences and ideas Perhaps you have additional tips for other

entrepreneurs like yourself that you would like to share

Good luck with promoting your App and you are always more than welcome to contact us for ques-

tions or inspiration Send an email to marketingjmango360com

The JMango360 team

Chapter 1 The basics11 Mobile website Smart App Banner12 URL-shorteners13 Make a QR code14 Website 141 Place App Store icons on your homepage 142 Place a slider on your homepage 143 Create a separate landing page on your website15 Order confirmation16 Email signature17 Blog18 Newsletter19 Reviews amp Ratings110 Your statistics Dashboard

Chapter 2 App Store Optimization (ASO)21 What is ASO22 Optimize your content in the App Stores 221 App name 222 App description 223 Screenshots23 Updates

Chapter 3 Promotion on Social Media31 Facebook32 Twitter33 Instagram34 Google+

Chapter 4 If you have a physical store41 In-store marketing42 Menu brochure amp business card43 Engage your employees

Chapter 5 Push Message51 How to send a push message from the JMango360 platform52 The dorsquos and donrsquots of push messaging53 Examples of push messages

Chapter 6 Advanced promotion61 Video promotion YouTubeVimeo62 Google Adwords63 Advertising on Social Media 631 Facebook advertising 632 Instagram advertising 633 Twitter advertising

Inhoudsopgave



The basics



Shorten your URL

Make a QR code



Create landingpage



and email signature

Blog amp newsletter

Send a push message



Reviews amp Ratings






andor Vimeo







Advanced promotion

Social Media posts













The JMango360 team











here for Lightspeed


12 URL-shorteners




your URL via Bitly

How does this work



13 Make a QR code






















website












erful





and small stock)







to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team



The basics



Shorten your URL

Make a QR code



Create landingpage



and email signature

Blog amp newsletter

Send a push message



Reviews amp Ratings






andor Vimeo







Advanced promotion

Social Media posts













The JMango360 team











here for Lightspeed


12 URL-shorteners




your URL via Bitly

How does this work



13 Make a QR code






















website












erful





and small stock)







to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team












The JMango360 team











here for Lightspeed


12 URL-shorteners




your URL via Bitly

How does this work



13 Make a QR code






















website












erful





and small stock)







to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team











here for Lightspeed


12 URL-shorteners




your URL via Bitly

How does this work



13 Make a QR code






















website












erful





and small stock)







to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team


12 URL-shorteners




your URL via Bitly

How does this work



13 Make a QR code






















website












erful





and small stock)







to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team
















website












erful





and small stock)







to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team









erful





and small stock)







to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team






to download









quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team






quicker and easier

16 Email signature


of your email


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team


17 Blog




18 Newsletter






















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team















ber of downloads








21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team



21 What is ASO










221 App name



222 App description






223 Screenshots








23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team



23 Updates










31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team



31 Facebook












Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team





Facebook header

32 Twitter





app free


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team


Twitter header

33 Instagram













tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team










tant




























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team
























top-of-mind






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team






your customers


Push messages










62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team



62 Google Adwords













well as actors
























631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team













631 Facebook
















632 Instagram












633 Twitter





















The JMango360 team


632 Instagram












633 Twitter





















The JMango360 team


633 Twitter





















The JMango360 team







The JMango360 team

app marketing toolkit - jmango360 · 2017-10-30 · app marketing toolkit 3 chapter 1: the basics...

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