App Marketing

ARE YOU MOVING ON

THE RIGHT TRACK?

APP NAME

A recursive aspect that clearly signifies the more downloads brings in a higher probability of your app to appear on the top.

KEYWORDS 

“DOWNLOAD” METRIC

Google Play Store and App Store allows you to identify a “reduced set of keywords” to help the app store in identifying your app.

App name can make all the difference in influencing your app ranking.

Given below are 7 crucial factors of App Store Optimization

APP DESCRIPTION 

Enumerate the important features of your app, by attaching it with likely keywords.

RATINGS AND REVIEWS

Screenshots of your app literally convince a user to download and check it out!

APP SCREENSHOTS

The most important features of your apps are always reflected in the reviews.

APP LOCALIZATION

It’s a forthright process of translating all details of your app and adapting it to a localized language and culture of a country to which it is targeted.

App discovery doesn’t just happen only in the app store! Your app market is a wide platform

and should be deemed “discoverable” from any angle.

APP INDEXING

HOW DO YOU CARRY OUT APP DISCOVERY

THROUGH OTHER DOMAINS?

Here are 10 forms of implementing app discovery outside, we have suggested 5 ways your app could be identified

from outside the play store.

WEBSITE  PROMOTE ON SOCIAL

NETWORKS

APP BANNERS ON YOUR

STATIC WEBSITE

INFLUENTIAL

BLOGGERS

APP REVIEW SITES

App

Promotion:

The days after the launch of your app can be the most unrewarding as you have no clue how your app is going to be received by the masses.

How to promote an app?

Be extraordinary in your promotions

Weave a story

Synchronized Exposure

Website

Influence downloads

 FEW TIPS YOU CAN MAKE USE OF TO

PROMOTE YOUR APP AND BE A “SMART”

APP MARKETER.

App Analytics

To take your app to the next level there are some top “free” appanalytics tools will give you the data to help you understand how people are using your app, where the pain points are and how to make your app the best it can be.

Mobile Analytics: Google

App Analytics: Apple

Apsalar

Localytics

APP RE-

ENGAGEMENT

U s e p u s h n o t i f i c a t i o n s i n t e l l i g e n t l y

A d v e r t i s e u s i n g r i c h m e d i a

I n t e r a c t w i t h u s e r s o n l i n e

S h a r e r e w a r d s a n d c o u p o n s

App marketing is a recursive form of marketing that needs to me monitored

and gauged on a periodic basis. The strategies have to be fine tuned and

updated to serve the purpose of the app.

CONCLUSION

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