app evolution - the age of mobile application
TRANSCRIPT
App Evolution: The Age of
Mobile Application
About Evolution of the Mobile Application
Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work.
Mobile marketing provides a huge opportunity for marketers to engage with customers and prospects anytime, anywhere.
This ability for marketers to be “constantly connected” has been made possible largely due to the emergence of mobile applications.
1993: IBM begin
selling silmon, which
paves the way
Morden Smartphone
by including a
touchscreen insted
of buttons.
IT Also includes:
Calendar,
address book,
world clock,
calculator,
notepad, email,
Games
2002: RIM releases its BlackBerry devices with integrated phone
functionality: the product line eventually envolves into the first mass
market Smartphone optimized for wireless email.
2007: Apple releases the first iPhone, which comes with only the default apps preloaded on the phone, including: maps, photos, texts, weather
July 2008:
Apple
launches the
App store and
iPhone 3G
October 2008: Google launches
Android Market, HTC release the HTC Dream, the first commercially
available Android Smartphone.
2009: Total
Apple App
store app
download
exceed 1
Billion
April 2010: Apple releases the first iPad
August 2010: total android market app downloads exceed 1 billion
September 2010: Samsung releases the
galaxy the first tablet computer with an android OS
January 2011:
total apple app
store app
downloads
exceed 10
billion
march 2011: apple
releases the IPad2
October
2011: Apple
releases the
IPhone 4s
December 2011: Total
android market app downloads exceed 10
billion
March 2012: Google renames Android market to Google play
April 2012:
passes 50
million
downloads,
from 12 million
in January
May 2012: Angry birds exceed 1 Billion downloads globally
2014: Facebook
becomes popular
mobile app in
android and
iPhone, facebook
exceed 1 Billion
downloads
globally
2015: World
Mobile
Applications
Market Worth
US$25 Billion by
2015
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