app economy
TRANSCRIPT
![Page 1: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/1.jpg)
APP ECONOMY
![Page 2: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/2.jpg)
APP USAGE.
IOS & ANDROID ADDRESSABLE MARKET SOURCE: FLURRY
![Page 3: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/3.jpg)
APP USAGE.
IOS & ANDROID ADDRESSABLE MARKET SOURCE: FLURRY
![Page 4: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/4.jpg)
APP USAGE.
IOS & ANDROID ADDRESSABLE MARKET SOURCE: FLURRY
![Page 5: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/5.jpg)
APP USAGE.
IOS & ANDROID ADDRESSABLE MARKET SOURCE: FLURRY
![Page 6: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/6.jpg)
APP USAGE.
IOS & ANDROID ADDRESSABLE MARKET SOURCE: FLURRY
![Page 7: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/7.jpg)
MOBILE HAS BECOME ADDICTIVE SOURCE: FLURRY
WE ARE ADDICTS.
![Page 8: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/8.jpg)
MOBILE HAS BECOME ADDICTIVE SOURCE: FLURRY
ESPECIALLY WOMEN.
![Page 9: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/9.jpg)
BROWSER VS APP USAGE SOURCE: FLURRY
APP USAGE.
![Page 10: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/10.jpg)
TIME SPENT ON IOS AND ANDROID DEVICES SOURCE: FLURRY
APP USAGE.
![Page 11: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/11.jpg)
TIME SPENT WITH INTERNET BY DEVICE FEB 2013-JAN 2014 SOURCE: GIGAOM
APP USAGE.
![Page 12: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/12.jpg)
GLOBAL DOWNLOAD GROWTH SOURCE: GIGAOM
APP USAGE.
![Page 13: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/13.jpg)
TIME IN APPS 2013-2014 SOURCE: GIGAOM
APP USAGE.
![Page 14: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/14.jpg)
APP CATEGORY ENGAGEMENT 2014 SOURCE: GIGAOM
APP USAGE.
![Page 15: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/15.jpg)
PAY OUT.
![Page 16: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/16.jpg)
AMAZING SCALE.
THE SCALE OF THE EUROPEAN APP ECONOMY SOURCE: EUROPEAN COMMISSION
![Page 17: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/17.jpg)
AMAZING SCALE.
EU APPS SPENDING SOURCE: EUROPEAN COMMISSION
![Page 18: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/18.jpg)
APPS CLOSING IN.
APPS & TV SOURCE: FLURRY
![Page 19: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/19.jpg)
PRODUCT APP
![Page 20: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/20.jpg)
APP‘S UNIQUE VALUE.
• Problem Solver
• Usability
• Design
• Monetization
• Offline Functionalities
![Page 21: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/21.jpg)
TABLET VS SMARTPHONE
![Page 22: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/22.jpg)
TABLET - SMARTPHONE.
Differences between tablets and smartphones?
• Use Cases
• Usability
• Content
• Other?
![Page 23: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/23.jpg)
RESPONSIVE DESIGN.
![Page 24: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/24.jpg)
DON’T SIMPLIFY.
• Responsive design is not everything
• From print mag / desktop to tablet: MAYBE
• From print mag / desktop to smartphone: NO
![Page 25: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/25.jpg)
TABLET - SMARTPHONE.
SMARTPHONES V.S TABLETS SOURCE: FORRESTER RESEARCH
![Page 26: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/26.jpg)
TABLET - SMARTPHONE.
SMARTPHONES V.S TABLETS SOURCE: FORRESTER RESEARCH
![Page 27: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/27.jpg)
TABLET - SMARTPHONE.
Tablets are portable, while smartphones are pocketable.
Tablets are mostly used in the living room, while smartphones are used within the home and also on the go. Mobile phones are also the most personal devices we use, while tablets are often shared with spouses, partners, or children.
![Page 28: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/28.jpg)
TABLET - SMARTPHONE.
AD PERFORMANCE: CTR AND CONVERSION RATES SOURCE: INMOBI
![Page 29: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/29.jpg)
WHERE’S THE MONEY?
![Page 30: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/30.jpg)
WILL THEY PAY?
ZAHLUNGSBEREITSCHAFT FÜR JOURNALISTISCHE INHALTE SOURCE: BITKOM
![Page 31: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/31.jpg)
WILL THEY PAY?
STRATEGIEEMPFEHLUNG FÜR DIE NEWS APPS EINER MEDIENMARKE SOURCE: HAW HAMBURG
![Page 32: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/32.jpg)
APP EXAMPLE DIE MACHT
![Page 33: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/33.jpg)
DIE MACHT APP.
• Smartphone App • iOS • Google Play
![Page 34: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/34.jpg)
DIE MACHT APP.
VoteComment
Image/Video Upload
Applause / „Booh“
![Page 35: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/35.jpg)
DIE MACHT BACKEND.
Question of the day
Trend Indicator
Moderation
![Page 36: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/36.jpg)
DIE MACHT BACKEND.
Question of the day
![Page 37: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/37.jpg)
DIE MACHT BACKEND.
History
![Page 38: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/38.jpg)
DIE MACHT HISTORY.
Scribble Prototype App
![Page 39: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/39.jpg)
DIE MACHT HISTORY.
Scribble Prototype App1 year Start of show
(14 May, 2012)
![Page 40: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/40.jpg)
DIE MACHT LEARNINGS.• The App as a small piece of the puzzle
• Backend / Editor‘s cockpit
• Integration in TV: Technical and format challenges
• API towards web frontend „Soviet TV“
• The app as a problem solver
• Lean functionalities with high usability
• Instant feedback in the app and in the TV show
• Call to Action: „Vote!“ in „Question of the day“
![Page 41: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/41.jpg)
DIE RUNDSHOW LIVE.
![Page 42: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/42.jpg)
AKTUELLE STUNDE.
![Page 43: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/43.jpg)
7 CRITERIA OF APP DEVELOPMENT
![Page 44: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/44.jpg)
7 CRITERIA.1. Benefit: The app as a problem solver
2. Immediacy: Instant Gratification
3. Usability: Great Design Experience
4. Strategy: Goal, Target Group, Purpose
5. Product: Uniqueness
6. Business Model: Monetization
7. Marketing & Sales: Monitoring
![Page 45: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/45.jpg)
COST OF APP DEVELOPMENT
![Page 46: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/46.jpg)
THE COST.
AVERAGE COST OF APP DEVELOPMENT SOURCE: IBUSINESS
![Page 47: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/47.jpg)
APP MARKETING
![Page 48: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/48.jpg)
THE SECRET LIES IN A COMBINATION OF DIFFERENT MARKETING AND COMMUNICATION ACTIVITIES - AND - AN AMAZING PRODUCT.
APP MARKETING
![Page 49: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/49.jpg)
THE CHALLENGE.
Time a user needs to decide
for or against the download.
![Page 50: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/50.jpg)
THE CHALLENGE.
10 sec
![Page 51: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/51.jpg)
THE CHALLENGE.
Time a user needs to decide whether
the app stays on his device?
![Page 52: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/52.jpg)
THE CHALLENGE.
30 sec
![Page 53: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/53.jpg)
THE CHALLENGE.
Time for customer acquisiton: 10 sec
Time for customer retention: 30 sec
![Page 54: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/54.jpg)
MARKETING ACTIONSA. App Check
B. App Store Optimization
C. App Push
D. App Campaign
E. Facebook Marketing
F. App MarCom
G. Alternative Marketing (Ambient, Guerilla, ...)
![Page 55: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/55.jpg)
A. APP CHECK
![Page 56: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/56.jpg)
APPCHECK.
![Page 57: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/57.jpg)
• Panel-based test and review of the app ✦ Basis: 5,000+ crowd-sourced panel members ✦ Definition of relevant use cases ✦ Use case based tests of the app‘s functionality and user flow
• Result of analysis ✦ Deficit analysis of the user interface ✦ Aggregated list of deficits and improvement proposals ✦ User videos accessible via secure online-platform
APP CHECK.
![Page 58: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/58.jpg)
APP CHECK.
App Check Report
![Page 59: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/59.jpg)
B. APP STORE OPTIMIZATION
![Page 60: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/60.jpg)
APP DISCOVERY.
![Page 61: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/61.jpg)
KEYWORDS IN TITLE.
![Page 62: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/62.jpg)
• App Store Optimization ✦ Analysis of the app‘s presentation in the App Store ✦ Recommendations regarding:
✦ Title ✦ Tags ✦ Description ✦ Screenshots
✦ Create amazing screenshots and/or banners for App Store and Web ✦ Translate all texts into the respective App Store languages
APP STORE OPTIMIZATION.
![Page 63: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/63.jpg)
APP STORE OPTIMIZATION.
Creative Screen Shots
![Page 64: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/64.jpg)
HELPFUL VISUALS.
![Page 65: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/65.jpg)
C. APP PUSH
![Page 66: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/66.jpg)
APP PUSH.
iPhone App
Medium Budget
(€10k)
![Page 67: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/67.jpg)
APP PROMO
• #3 German App Store Category „Lifestyle“
• 4,5 Star Ratings in App Store after App Check
![Page 68: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/68.jpg)
• #2 German App Store Category „Education“
• iPhone & iPad
APP PROMO
![Page 69: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/69.jpg)
• #2 German App Store Category „Navigation“
• iPhone & iPad
APP PROMO
![Page 70: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/70.jpg)
D. APP CAMPAIGN
![Page 71: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/71.jpg)
• App Campaign ✦ A performance oriented marketing campaign ✦ Goals of the campaign are:
✦ Increase visibility of the app for the target group ✦ Support and prolong the initial App Push
• Performance Networks (e.g.) iAd, Millennial, Leadbolt, Adfonic, Admob, Trademob... ✦ Average KPIs
✦ CPC: €0.2 - €0.5 ✦ CTR: 0.4 - 0.8% • iAd Conversion (Installs/Clicks): 7-10% • iAd CPI: $3,50 - $4
ca. 2-3 weeksca. 1-3 weeks
Preparation
Campaigning
StartStart of
Campaign
App Push & Campaign App Blogger / Reviewer Pitch
App Marcom
Create Reviewer/Blogger list create Social Media Kit
create Advertising Material
![Page 72: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/72.jpg)
INCENTIVIZED DL
Incentivized App Downloads via App Install Campaigns
Paid per Install
![Page 73: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/73.jpg)
RE TARGETINGRetargeting maximizes Life Time Value
![Page 74: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/74.jpg)
APP CAMPAIGN.
Android App
Small Budget
($10/day)
![Page 75: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/75.jpg)
TOP APPS DTAG
![Page 76: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/76.jpg)
PLAY „SHELF“ DTAG
![Page 77: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/77.jpg)
WINDOWS „SHELF“ DTAG
![Page 78: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/78.jpg)
SMS NEWSLETTER DTAG
![Page 79: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/79.jpg)
E. FACEBOOK MARKETING
![Page 80: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/80.jpg)
APP INSTALL ADSCall-to-Action Buttons:
• Jetzt buchen!
• Jetzt spielen!
• Jetzt hören!
• Jetzt einkaufen!
![Page 81: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/81.jpg)
• Facebook App Install Ads • Media Kampagne auf Facebook • Vorteile:
• Kein SDK-Einbau notwendig • Zusätzlicher Distributionskanal mit > 1 Mrd. Nutzern • Nutzung von Sharing Funktionalitäten in Facebook Timeline
APP INSTALL ADS
![Page 82: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/82.jpg)
AUDIENCE NETWORKWerbeformate:
• Banner
• Interstitial
• Native-Ad API
![Page 83: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/83.jpg)
• OPTIONAL: Facebook Audience Network • Einbau des Audience Network SDK und anschliessende Media Kampagne
auf Facebook • Vorteile:
• Audience Targeting nach 50 Kriterien • Zusätzlicher Distributionskanal mit > 1 Mrd. Nutzern • Nutzung von Sharing Funktionalitäten in Facebook Timeline
AUDIENCE NETWORK
![Page 84: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/84.jpg)
FACEBOOK METRICS
Facebook Mobile App Install Ads CPI
![Page 85: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/85.jpg)
FACEBOOK RESULTS
CPM Results > $2.17 CPI
CPC Results > $2.89 CPI
http://katiesmillie.com/2013/01/08/interesting-results-from-facebooks-new-mobile-ad-features/
![Page 86: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/86.jpg)
F. APP MARCOM
![Page 87: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/87.jpg)
• Blogger / Reviewer Pitch ✦ After the positioning within the App Store the crucial criteria for app
downloads is recommendation through blogger and reviewer websites. ✦ Parallel to PR action you should research which opinion leaders,
bloggers and websites are fit to review and advertise the app. ✦ The blogger/reviewer pitch consists of research, choice and addressing
these multiplicators as well as create an information pack about the app related to the target group (Social Media Kit).
✦ One element of the blogger/reviewer pitch is to monitor clicks and downloads resulting from blog posts and reviews based on use of special widgets (with or without integrated SDK for monitoring).
ca. 2-3 weeksca. 1-3 weeks
Preparation
Campaigning
StartStart of
Campaign
App Push & Campaign App Blogger / Reviewer Pitch
App Marcom
Create Reviewer/Blogger list create Social Media Kit
create Advertising Material
![Page 88: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/88.jpg)
ANDROID PIT.
![Page 89: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/89.jpg)
APP PR EXAMPLE.
CombinedDownload Button / QR-Codewith tracking
CombinedDownload Button / QR-Codewith tracking
![Page 90: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/90.jpg)
G. ALTERNATIVE MARKETING
![Page 91: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/91.jpg)
GUERILLA MARKETING.
Travel discovery app Tripl hands out fake parking tickets at Y Combinator Demo Day which invites recipients to take a trip with Tripl to „avoid penalty“
![Page 92: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/92.jpg)
PACKAGES APP PROMOTION
![Page 93: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/93.jpg)
Budget A. App Check
B. Performance
Networks
C. App Push
D. MarCom
5.000 EUR ✓ ✓ (-) -
10.000 EUR ✓ ✓ ✓ (✓)Blogger/Reviewer Pitch
OR App PR
15.000 EUR ✓ ✓ ✓ (✓)Limited project management
20.000 EUR ✓ ✓ ✓ ✓
PROMOTION PACKAGES.
![Page 94: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/94.jpg)
THAT‘S IT?
![Page 95: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/95.jpg)
NO. YOUR APP ITSELF MATTERS MOST. YOU CAN‘T SUCCEED IN SELLING CRAP.
![Page 96: App Economy](https://reader033.vdocuments.us/reader033/viewer/2022052904/557dcda6d8b42a4c238b463f/html5/thumbnails/96.jpg)
BUILD APPS THAT: SATISFY YOURSELVES WILL BE USED ON A DAILY BASIS DELIVER INSTANT GRATIFICATION SOLVE REAL WORLD PROBLEMS