apologies-some of the links are no longer working. the information is still good though! be sure to...
TRANSCRIPT
COMMON PERSUASIVE TECHNIQUES
Apologies-some of the links are no longer working. The information is still good though! Be sure to click on the link on the last slide (repetition) or more information!!!
BandwagonYou are urged to do or believe something because everyone else does.
Emotional Appeal
Words or images that appeal to your emotions are used. (may be positive emotions: success/ negative: fear.)
Scary movie trailors SPCA commercials
Snob Appealsuggests that you can be like the expensively dressed, perfectly shaped people who use this product.
Can you give me an example?
Lexus
Word MagicThe name of a product is very important.
Why Huggies instead of Human Waste Absorbies?
Why Aqua Fresh instead of Plaque and Tarter removal paste?
Word MagicWords are also used to make the products advertised seem more exciting….
Bounty is the "Quicker Picker Upper"- and the competition seems old and dull:Swifer wet jet vs. your old mop
Plain FolksOrdinary people sell a message.
You are to believe that because these people are like you, they can be trusted.
Old Chevy commercials…. “Like a rock”
HumorUse humor to help you remember the
product.
Etrade
Flattery
Tell you nice compliments that are not true.
“You need a break today.”
Bargain/ Trade Offs
You will get a better deal if you act now. Cash for Gold- Trade off
Repetition
The product name repeated many times.
Click here for more information!