apollo twitter bulletin - 02/10/2011

The Twitter Influencer Weekly Bulletin

26 September to 02 October

The week's guide to technology influencer activity on Twitter

About this research

The week in numbers

Number of tweets this week: 43,925

Number of influencers tweeting: 2,492

Number that were tech writers: 1,808

Number that were tech analysts: 684

Number of different hashtags used: 4,469

Number of tech companies mentioned: 481

Number of influencers retweeted 339


Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on

monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the

writers (journalists, bloggers, etc.) and the technology analysts.

The survey monitors the tweets from 5,199 influencers whose level of impact is determined by three factors: 1. the quality of the people that

follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.

Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the

influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.

How does your company compare with

its rivals on Twitter?

In the last week 481 different technology

companies were mentioned by 2,492

different influencers.

Did your company get it's fair share of

coverage on Twitter?

To find out how your company's share

compared with that of your rivals and which

influencers are driving the agenda in your

sector then call us today on +44(0)8979

4443.

www.apolloresearch.com 2

http://www.apolloresearch.com

What were the influencers writing about?

Tech Analysts

These were the ten hashtags that the

technology analysts tweeted most about

last week and, through their influence,

made the biggest impact.

The biggest, by 36%, from boxworks was

OOW11. The hashtags IBMBAO11, cloud

and tucon2011 completed the top five.

Tech Writers

The chart shows the ten hashtags most

often used by the technology writers last

week and the impact that they made on

Twitter.

The biggest by 32% from Zeitgeist was

MobilizeConf. The hashtags lab11,

OccupyWallSt and ZG11 completed the

top five.


Imp

act

Imp

act



Which companies were the influencers writing about?

Tech Analysts

These are the top 10 companies that the

technology analysts covered the most.

Both the analysts and the writers covered

Apple more than any other company.

Tech Writers

If you compare the writers top ten with the

analysts top companies then you can see

that the companies placed first second

and third were the same as the top three

for the analysts.


0 5000 10000 15000 20000 25000 30000

Apple

Google

Amazon

Microsoft

Oracle

IBM

Hewlett-Packard

Samsung

Nokia

Netflix

Impact

0 10000 20000 30000 40000 50000 60000 70000

Apple

Google

Amazon

Microsoft

Samsung

Netflix

Oracle

Research In Motion

Sony

Yahoo

Impact



Who wielded the most influence this week?

Tech Analysts

These are the top 10 technology analysts

that made the biggest impact from the 685

analysts that tweeted last week. Ray

Wang (rwang0) tweeted 314 times (that's

an average of 44.9 tweets per day).

The impact that Ray Wang delivers is

related to the high number of quality

people (end users, commentators and

other influencers) who follow the tweets.

Tech Writers

Out of the 1808 technology writers that

tweeted last week, these were the top 10

that made the biggest impact from their

tweets.

You can see that Alexis Madrigal

(alexismadrigal) made the most impact

followed by Christofer Hoff (Beaker).


0 50000 100000 150000 200000 250000

Ray Wang

James Governor

James Kobielus

Vanessa Alvarez

Michael Gartenberg

Wes Miller

Esteban Kolsky

Alan Silberberg

Robert Enderle

Tom Raftery

Impact

0 10000 20000 30000 40000 50000 60000

Alexis Madrigal

Christofer Hoff

Alexia Tsotsis

Ben Parr

Alex Wilhelm

Danny Sullivan

Augie Ray

Brian Stelter

Dennis Howlett

Dave Winer

Impact



Who was re-tweeted the most?

These are the top 10 technology

influencers that were re-tweeted the most

by other influencers. The percentages

shown here is the share of the top 10 that

each of the influencers gained.

In total 339 different influencers were re-

tweeted by their fellow influencers this

week. The influencer that had the biggest

re-tweet impact was Ray Wang (rwang0).


Ray Wang

26%

Merv Adrian

13%

Maribel Lopez

9%Michael Krigsman

9%

Dennis Howlett

8%

Dennis Moore

8%

Chuck Hollis

8%

Mark Madsen

7%

Henry Blodget

6%

Michael Gartenberg

6%



Output by day

This shows the number of total number of

tweets by day from the 2,492 influencers

that tweeted last week.

In total there were 43,925 tweets posted

by the 2,492 influencers and the day that

saw more tweets than any other was last

Tuesday.

Hashtag impact by day

This chart shows the impact that the top

10 hashtags made each day last week.


0

2000

4000

6000

8000

10000

12000

Tw

ee

ts Writers

Analysts

tucon2011

tibco

socbiz

oracle

OOW11

MobilizeConf

IBMBAO11

IBM

cloud



Company impact by day

This chart shows the impact that the top

10 companies made each day last week.

Did you know?


Samsung

Research In Motion

Oracle

Netflix

Microsoft

IBM

Hewlett-Packard

Google

Apple

Amazon

Apollo Research

6 The Mews

53 High Street

Hampton Hill TW12 1ND

Tel: +44 (0)20 8979 4443

Apollo has a wealth of information on how you and your competitors are being covered on

Twitter, including:

• Your share of coverage benchmarked against competitors

• Which influencers cover you, the competition, and their relative authority

• Profiles of the most influential tweeters

Contact us today to request a sample report by email: [email protected], or call us

on +44(0) 20 8979 4443.



apollo twitter bulletin - 02/10/2011

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