apocope launches bekonic - demonstration - ibeacon
DESCRIPTION
Say HELLO to your digital customers In-store. Improve sales and build your customers loyalty through cross-channel. Designed to analyse your digital channels into a real world. First solution in Europe by Apocope www.bekonic.com www.apocope.comTRANSCRIPT
© Copyright 2013 - Apocope
Apocope launches Bekonic
© Copyright 2013 - Apocope
Apocope launches Bekonic
© Copyright 2013 - Apocope
- COMMERCE ON-LINE - - Stores -
Google 2013
Are doing both
68%
92%
76%
Are doing online research before buying in store
Will see in store before buying ON-
LINE
TWO TYPES OF PHENOMENA IN CONSUMERS
© Copyright 2013 - Apocope
4
WITH PARADOXICAL EXPECTATIONS
« Since I am giving you my money, I expect you to show me that you value me. »
* L’échangeur juillet 2013
Clients are becoming more and more demanding, influential, and volatile* as they are awaiting recovery signs leading to a double expectation of recognition and status:
© Copyright 2013 - Apocope
226
12
M-commerce
Ecommerce
* US online retail Forecast 2012 - 2016
158
Influence of mobile IN-
STORE sales
According to Forecast, in 2012, mobile generated IN-STORE, $ 158 billions in indirect sales
INCREDIBLE MARKET OUTLOOK
© Copyright 2013 - Apocope
Une forte croissance des revenus sur l’ensemble des points de contact déjà observée
327
31
M-commerce
Ecommerce
* US online retail Forecast 2012 - 2016
689
Influence du mobile sur la
vente IN-STORE
In 2016, mobile has generated IN-STORE, $ 689 billions in indirect sales
INCREDIBLE MARKET OUTLOOK
© Copyright 2013 - Apocope
BEKONIC powered by Apocope
© Copyright 2013 - Apocope
WHAT’S BEKONIC?
Bekon ic a l l ows re ta i l e r s to ana lyze the c ross -
channe l shopp ing j ou rney and pe rsona l i ze the
cus tomer exper ience in you r s to res .
© Copyright 2013 - Apocope
INSTANT BENEFITS
I den t i fy Expand Infl uence
Know that your clients have arrived in store and offer them a personalized service that will make them feel valuable.
Engage in a privileged conversation with your clients and drive them to products or appropriate offers.
Analyze and provide a comprehensive unified cross-channel experience on mobile, on the internet, and in stores.
© Copyright 2013 - Apocope
STARTING UP
Easy to imp lement
On - l i ne conso le
Ac t & Ana lyse
Bekonic is really easy to deploy whether you are a retailer or an international brand.
In a few minutes you can easily integrate Bekonic in your app with the help of the SDK that we provide.
The marketing intelligence console lets you analyze and evaluate sales performance ON-LINE and IN-STORE for your customers.
© Copyright 2013 - Apocope
INTELLIGENCE MARKETING CONSOLE
• B o u t i q u e a c t i v i t y i n re a l
t i m e
• A n a l y s i s o f p u rc h a s e s a n d
i n - s t o re p o s i t i o n s
• C o n t ro l c u s t o m e r s ’ ke y
m o m e n t s
• Interfaced with your information
system (CRM, ERP, POS
system, ...) Bekonic allows you to
combine information across media
ON-LINE and IN-STORE.
© Copyright 2013 - Apocope
• C u s t o m w e l c o m e m e s s a g e
• Re l e v a n t i n f o rm a t i o n
( h i s t o r y , w i s h l i s t . . . )
w h i c h i s i n fl u e n t i a l i n t h e
b u y i n g j o u rn e y b e f o re ,
d u r i n g a n d a f t e r
• Pro d u c t o ff e r i n g s a n d
c u s t o m g e o f e n c i n g f o r
e a c h c a m p a i g n
INTELLIGENCE MARKETING CONSOLE
© Copyright 2013 - Apocope
USERS OPERATION
35%Des français
sont prêts à être géo-localisés
par une enseigne
T h e c o n s e n t o f t h e
u s e r m u s t b e g i v e n
i n t h e
a p p l i c a t i o n . . .
. . a n d a t e a c h p a s s a g e . .
I N - S T O R E , t h e d a t a a re
re p o r t e d , m o n i t o re d , a n d
m e a s u re d i n re a l - t i m e
© Copyright 2013 - Apocope
FUNCTIONING
I n t e g r a t e d i n t o a n ex i s t i n g i P h o n e o r A n d ro i d
a p p l i c a t i o n w i t h a s i m p l e A P I , t h e s o l u t i o n re q u i re s n o
m o d i fi c a t i o n o r c o n n e c t i o n t o a P O S s y s t e m .
© Copyright 2013 - Apocope
BENEFITS
2/INCREASE
1/ IDENTIFY
3/
INFLUENCE
• K n o w when your clients
have arrived in store
• I d e n t i f y t h e i r o n -
l i n e s h o p p i n g
j o u r n e y
• O ff e r a u n i q u e
e x p e r i e n c e f o r a b e t t e r
b r a n d l o y a l t y • G r e e t t h e m
p e r s o n n a l y
• M a k e t h e m v a l u a b l e b y
s o m e a t t e n t i o n s t h a t
h e d o e s n o t e x p e c t
• N a t u r a l l y d i r e c t
t h e m t o p r o d u c t s
t h e y c o u l d l o v e
• G e o f e n c i n g
p r o x i m i t y o ff e r s
• U s e r p u r c h a s i n g
p r o c e s s i n r e a l - t i m e
C O N N E C T O N - L I N E T O O F F - L I N E
C L I E N T I D E N T I T Y
I N - S T O R E A N A LY T I C S
&
P R O X I M I T Y M A R K E T I N G
P R O D U C T A N D E N G A G E M E N T
R E L AT I O N
© Copyright 2013 - Apocope
IN SUMMARY
. M a ke b e c o m e y o u r v e n d o r s , p e r s o n a l s s h o p p e r s .
. Ac k n o w l e d g e y o u r d i g i t a l c u s t o m e r s i n p o i n t o f s a l e .
. G e t c o n t ex t u a l s a n d p e r s o n n a l i z e d i n f o rm a t i o n s
. A n a l y z e c ro s s e d p a t h s w e b / m o b i l e / i n s t o re
© Copyright 2013 - Apocope
www.bekonic.com
© Copyright 2013 - Apocope
THANKS !
Apocope93 rue vieille du temple75003 Paris – FRANCE
+33.1.44.59.30.40