apocope launches bekonic - demonstration - ibeacon

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© Copyright 2013 - Apocope Apocope launches Bekonic

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Say HELLO to your digital customers In-store. Improve sales and build your customers loyalty through cross-channel. Designed to analyse your digital channels into a real world. First solution in Europe by Apocope www.bekonic.com www.apocope.com

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Page 1: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

Apocope launches Bekonic

Page 2: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

Apocope launches Bekonic

Page 3: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

- COMMERCE ON-LINE - - Stores -

Google 2013

Are doing both

68%

92%

76%

Are doing online research before buying in store

Will see in store before buying ON-

LINE

TWO TYPES OF PHENOMENA IN CONSUMERS

Page 4: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

4

WITH PARADOXICAL EXPECTATIONS

« Since I am giving you my money, I expect you to show me that you value me. »

* L’échangeur juillet 2013

Clients are becoming more and more demanding, influential, and volatile* as they are awaiting recovery signs leading to a double expectation of recognition and status:

Page 5: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

226

12

M-commerce

Ecommerce

* US online retail Forecast 2012 - 2016

158

Influence of mobile IN-

STORE sales

According to Forecast, in 2012, mobile generated IN-STORE, $ 158 billions in indirect sales

INCREDIBLE MARKET OUTLOOK

Page 6: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

Une forte croissance des revenus sur l’ensemble des points de contact déjà observée

327

31

M-commerce

Ecommerce

* US online retail Forecast 2012 - 2016

689

Influence du mobile sur la

vente IN-STORE

In 2016, mobile has generated IN-STORE, $ 689 billions in indirect sales

INCREDIBLE MARKET OUTLOOK

Page 7: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

BEKONIC powered by Apocope

Page 8: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

WHAT’S BEKONIC?

Bekon ic a l l ows re ta i l e r s to ana lyze the c ross -

channe l shopp ing j ou rney and pe rsona l i ze the

cus tomer exper ience in you r s to res .

Page 9: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

INSTANT BENEFITS

I den t i fy Expand Infl uence

Know that your clients have arrived in store and offer them a personalized service that will make them feel valuable.

Engage in a privileged conversation with your clients and drive them to products or appropriate offers.

Analyze and provide a comprehensive unified cross-channel experience on mobile, on the internet, and in stores.

Page 10: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

STARTING UP

Easy to imp lement

On - l i ne conso le

Ac t & Ana lyse

Bekonic is really easy to deploy whether you are a retailer or an international brand.

In a few minutes you can easily integrate Bekonic in your app with the help of the SDK that we provide.

The marketing intelligence console lets you analyze and evaluate sales performance ON-LINE and IN-STORE for your customers.

Page 11: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

INTELLIGENCE MARKETING CONSOLE

• B o u t i q u e a c t i v i t y i n re a l

t i m e

• A n a l y s i s o f p u rc h a s e s a n d

i n - s t o re p o s i t i o n s

• C o n t ro l c u s t o m e r s ’ ke y

m o m e n t s

• Interfaced with your information

system (CRM, ERP, POS

system, ...) Bekonic allows you to

combine information across media

ON-LINE and IN-STORE.

Page 12: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

• C u s t o m w e l c o m e m e s s a g e

• Re l e v a n t i n f o rm a t i o n

( h i s t o r y , w i s h l i s t . . . )

w h i c h i s i n fl u e n t i a l i n t h e

b u y i n g j o u rn e y b e f o re ,

d u r i n g a n d a f t e r

• Pro d u c t o ff e r i n g s a n d

c u s t o m g e o f e n c i n g f o r

e a c h c a m p a i g n

INTELLIGENCE MARKETING CONSOLE

Page 13: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

USERS OPERATION

35%Des français

sont prêts à être géo-localisés

par une enseigne

T h e c o n s e n t o f t h e

u s e r m u s t b e g i v e n

i n t h e

a p p l i c a t i o n . . .

. . a n d a t e a c h p a s s a g e . .

I N - S T O R E , t h e d a t a a re

re p o r t e d , m o n i t o re d , a n d

m e a s u re d i n re a l - t i m e

Page 14: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

FUNCTIONING

I n t e g r a t e d i n t o a n ex i s t i n g i P h o n e o r A n d ro i d

a p p l i c a t i o n w i t h a s i m p l e A P I , t h e s o l u t i o n re q u i re s n o

m o d i fi c a t i o n o r c o n n e c t i o n t o a P O S s y s t e m .

Page 15: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

BENEFITS

2/INCREASE

1/ IDENTIFY

3/

INFLUENCE

• K n o w when your clients

have arrived in store

• I d e n t i f y t h e i r o n -

l i n e s h o p p i n g

j o u r n e y

• O ff e r a u n i q u e

e x p e r i e n c e f o r a b e t t e r

b r a n d l o y a l t y • G r e e t t h e m

p e r s o n n a l y

• M a k e t h e m v a l u a b l e b y

s o m e a t t e n t i o n s t h a t

h e d o e s n o t e x p e c t

• N a t u r a l l y d i r e c t

t h e m t o p r o d u c t s

t h e y c o u l d l o v e

• G e o f e n c i n g

p r o x i m i t y o ff e r s

• U s e r p u r c h a s i n g

p r o c e s s i n r e a l - t i m e

C O N N E C T O N - L I N E T O O F F - L I N E

C L I E N T I D E N T I T Y

I N - S T O R E A N A LY T I C S

&

P R O X I M I T Y M A R K E T I N G

P R O D U C T A N D E N G A G E M E N T

R E L AT I O N

Page 16: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

IN SUMMARY

. M a ke b e c o m e y o u r v e n d o r s , p e r s o n a l s s h o p p e r s .

. Ac k n o w l e d g e y o u r d i g i t a l c u s t o m e r s i n p o i n t o f s a l e .

. G e t c o n t ex t u a l s a n d p e r s o n n a l i z e d i n f o rm a t i o n s

. A n a l y z e c ro s s e d p a t h s w e b / m o b i l e / i n s t o re

Page 17: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

www.bekonic.com

Page 18: Apocope launches Bekonic - Demonstration - iBeacon

© Copyright 2013 - Apocope

THANKS !

Apocope93 rue vieille du temple75003 Paris – FRANCE

+33.1.44.59.30.40