apmg 8 119 sindhu asgnmnt 4 & 5
DESCRIPTION
TRANSCRIPT
Digital Enterprise APMG 8119ASSOCIATE PROFESSOR DR. ROBERT DAVIS
Sindhu Punnoose
01/11/2013
Content
• Course objective
• Accomplishment
• Implication for customers and consumers
• Implication for business and strategy
• Implication for stakeholders and society
Course objective
• To learn how organisations create value to customers and revenue to enterprises by being innovative and interactive ,digitally
• Be a digital marketing professional with expertise in human interface.
Accomplishment
Key learning• Customer experience in an interactive
space
• Digital Ideation
• Business models creating values
Accomplishments cont’d
• Team Analysis-Current business issues
• Social media effective usage
• Hedonic experiences in digital business.
Implication for customers and consumers
• Digital implication
Few Eg: From assignments (1) & (2)
Z energy & Warehouse
Z coffee brand with new coffee app
Web based fleet management services
W/H –interactive-Play to win, click & collect.
Z energy & Warehouse
Implication for business and strategy
Digital space
• Helps to devise business strategy
by understanding customer journey .
by engaging customers with customer driven content.
Implication for stakeholder and society
• Digital annual report , Live telecast-Annual meeting
• Social media – Rich with customer experience and sharing , influencers
• CSR Activities-Digital involvement.
Professional conduct
• Strategic thinking-business model analysis
• Innovation-xerolive analysis - be innovative
• Commercial astute-NZ listed companies analysis
• Decisive act-study customer journey to create real value for them.
Cont’d
• Embraced technology-Big data interpretation and competitive use.
• Inspire with vision-digital competency
• Drive for performance- successful firms with customer engagement
• Passionate for success-xerolive, trade me analysis.
Cont’d
• Influence Others- case analysis itunes, small world
• Customer focused- Engagement thru blog, social media
• Analytic Thinking-value creation analysis
• Personal development-GCSB Debate
Digital- Professional-Makeover
Thank you