APMA | 1

advertising OppOrtunities

AnnuAl Scientific Meeting

APMA

contentS

apMa daiLY neWspaper

puBLiCatiOn Bins

apMa eMaiL eXpOsure

native MOBiLe app

TheNaTioNal

2 | Advertising OPPOrtunities

the nAtionAl todAy gAin AdditionAl exPoSure during the event

get your brAnd in the hAndS of 2,000 Show attendees during the event (three newspapers published). distributed each morning and focuses on the prior day happenings, along with hot topics/events going on that day.

deAdlineS

Launch date space reservation/payment date Materials due

July 22–24 June 26, 2013 July 1, 2013

AdvertiSing inforMAtionRates include insertion in four issues

premium position rates (net)

Back Cover $4,000 inside Front $3,500inside Back $3,500

standard advertising Options rates (net)

Full page $2,750½ page $1,000¼ page $750

PublicAtion binS diSPlAy SPonSorShiPyour coMPAny logo And/or Product photo is displayed on the official daily distribution racks for the national today, distributed each morning. Bins will be placed throughout the meeting and expo space.

publication Bins: $6,500 (net)sales Close: May 24, 2013Materials Close: June 3, 2013

APMA | 3

e-blASt SPonSorShiPScuStoM online ProMotion to gAin AdditionAl exPoSure

enSure you Are Set uP for SucceSS, not just while you are at the event but before and after. these specialized e-blasts build your brand with apMa attendees and will be sure to extend your reach before, during, and after the meeting.

before

ePreview: Launched three times in the months prior to the annual scientific Meeting; generate registration, showcase meeting schedules, and provide links with event-planning resources for your show experience Material deadlines: epreview #1 - May 10, 2013 epreview #2 - June 7, 2013 epreview #3 - July 12, 2013during

edaily: sent early each morning to the apMa member list and registrants for the meeting to update them on event coverage and recaps from the prior day Material deadline: July 15, 2013

After

ePost: provides event highlights and recap after the national Material deadline: July 25, 2013

the e-mail blasts can be purchased for a reduced rate when bundled together.

Bundle rates (rates include insertion in three ePreviews, four eDailies, and one ePost)

position 2- $2,100 (value of $2,625) position 3- $2,100 (value of $2,625)

(or can be purchased à la carte—see page 5 for rates)

APMA Mobile APPget in on the trend

reAch the very buSy APMA AnnuAl scientific Meeting attendee by sponsoring the event mobile app. gain access to those who are networking on the show floor, in client meetings, or sessions by having your brand at their fingertips. the apMa mobile app is supported by android, Blackberry, and iphone platforms.

Banner ad: $750Materials due: June 12, 2013

Pre convention APMA newS digitAl (June iSSue)

Opening page sponsorship: $1,000 (net)skyscraper: $750 (net)Materials due: May 2, 2013

APMA | 54 | Advertising OPPOrtunities

deAdlineSthe national todayspace reservation/payment due:June 26, 2013Materials due: July 1, 2013

apMa epreview (early May)space reservation/payment due: May 6, 2013 Material due: May 10, 2013

apMa epreview (early June)space reservation/payment due: June 3, 2013 Material due: June 7, 2013

apMa epreview (early July)space reservation/payment due: July 8, 2013 Material due: July 12, 2013

apMa edailyspace reservation/payment due: July 8, 2013 Material due: July 15, 2013

apMa epost (early august)space reservation/payment due:July 19, 2013Materials due: July 25, 2013

apMa Mobile appspace reservation/payment due: June 5, 2013 material due: June 12, 2013

SAleS contActMarshall Boomerph: 800.501.9571 x123fx: 717.825.2171marshall.boomer@theYgsgroup.com

Check payable to:the Ygs group3650 West Market streetYork, pa 17404Contact: Karen riley

APMA AnnuAl Scientific MeetingPlease complete the following information:

advertiser: �������������������������������

Billing information: □ agency □ advertiser

Billing address: ���������������������������

phone: ������������������ Fax: ������������

agency (if applicable): �����������������������

Contact name: ����������������������������

City, state, Zip: ����������������������������

e-mail: ����������������������������������

the nAtionAl todAy

premium optionsBack Cover ��� $4,000inside Front Cover ��� $3,500inside Back Cover ��� $3,500publication Bin ��� $6,500

standard optionsFull page ��� $2,7501/2 page ��� $1,0001/4 page ��� $750

Rates include insertion in all four issues.

publication Bin ��� $6,500

APMA Mobile APP Banner ad ��� $750

APMA ePreview (MAy) Banner ad, position 2 ���$875Banner ad, position 3 ���$875

APMA ePreview (eArly June)

Banner ad, position 2 ���$875

Banner ad, position 3 ���$875

APMA ePreview (eArly July)

Banner ad, position 2 ���$875

Banner ad, position 3 ���$875

APMA edAily

Banner ad, position 2 ���$1,500

Banner ad, position 3 ���$1,250

Rates include insertion in all four issues.

APMA ePoSt (eArly AuguSt)

Banner ad, position 2 ���$875

Banner ad, position 3 ���$650

Please write your initials next to selected ad sizes.

total amount: $ ��������

terMS• signing this agreement indicates firm space commitment in accordance with the corresponding rate card. a faxed, signed copy

of this agreement is also binding.• advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable.• all rates are net. payment is due at space deadline. no agency or cash discounts are permitted. a minimum $500 late fee will be

charged for materials received after the materials deadline.• advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed

the amount of charges for the listing or advertising that was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. no adjustments will be made to any free listing or advertisement.

oPtion to PAy by credit cArd□ visa ❑ □ MasterCard ❑ □ american express ❑ □ discover expiration date ���������������

Card number ��������������������������� authorized signature ��������������������������

i have read and agree to the terms as set forth in this document.

authorized advertiser/agency signature & title pO# (if necessary)

������������������������������������������������ ��������������������������������

advertising OppOrtunities

MechAnicAl SPecificAtionS

PleASe reMit PAyMentS to:the Ygs group3650 West Market streetYork, PA 17404Contact: Karen riley800.501.9571 x140

for More inforMAtion :Marshall Boomer 800.501.9571 x123fx: 717.825.2171marshall.boomer@theYgsgroup.com

MAteriAlS required for Print ProductS• PdF/X-1a files are required for all ads. view

specifications at www.swop.org or http://www.adobe.com/designcenter/acrobat/articles/acr6pdfx.html.

• Fonts must be outlined or embedded.• All colors should be converted to CMYK (except

black text).• Crop marks and color bars should be outside

printable area (12-point offset).• Only one ad per PdF document. (submit full-page

spreads as single-page files, indicating right-hand page [rHP] and left-hand page [LHP] in file names.)

docuMent SetuP• use QuarkXPress or Adobe indesign for ad layouts.

For information on creating a PdF/X-1a, visit www.adobe.com.

• Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, tiF or ePs format, binary encoding (no JPg and no extra channels).

• illustrator: Outline all fonts, flatten transparencies, embed all elements (no links).

• All fonts should be type 1 or Opentype (Multiple Master Fonts are strongly discouraged).

• All colors must be CMYK (except black text); no PMs/Pantone colors.

• ink density is not to exceed 300%.• Black text 12 points or smaller should be black only.

(C=0%, M=0%, Y=0%, K=100%).• reversed text must be a minimum of 10 points.

unAccePtAble file tyPeS• Microsoft Word, excel, PowerPoint or Publisher

and Adobe Pagemaker or Freehand files will not be accepted. if you need assistance with your ad creation, contact your Ygs Media sales representative.

ProofS• Contract proofs are required for all ads. A contract

proof printed at 100% with registration marks and color bars can be used for color accuracy, if sWOP-approved. view specifications online at www.swop.org. Without an accurate sWOP-provided proof, Ygs Media cannot be held responsible for the outcome of color on press.

SubMitting required ProofS• Mail proofs to:

the Ygs groupAttn: Marshall Boomer3650 West Market streetYork, PA 17404800.501.9571

SPecificAtionS for APMA ePreview, edAily And ePoSt• Banner ads must be in giF or JPg format at 72 dpi,

rgB and submitted at actual size. (sWF files are not accepted.)

• urL must be submitted along with creative material by email or in a Word document. Both the ad and the urL for linking are subject to the approval of the association.

• the maximum ad file size is 100kb–125kb.• All third-party vendor supplied tags are subject to

approval and must be accompanied by actual giF or JPg image(s) and destination urL. in addition, tags need to be distinct for email or site usage.

SubMitting Ad fileS• https://theygsgroup.sendmyad.com/index.php

iMPortAnt noteS• All advertising is subject to APMA approval.• A minimum $500 late fee will be charged for materials

received after the deadline.• Payment on ad space is due at space deadline.

All prices are net.• All signed agreements are firm. Cancellations

are nonrefundable.• no agency commission or cash discounts accepted.

Mobile MechAnicAl SPecS(each banner ad placement requires materials in the following four configurations to support presentations on all devices.)300 x 50 pixels – Maximum file size: 7 KB*images should be submitted in static Png format at actual pixel size, at 72 dpi, along with a urL for linking. Ad color should be rgB.

Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsiblefor the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, the publisher is not responsible for lost or damaged advertising materials after publication.

dAilieSAd sizes and dimensions (width x height)Publication size: 11-3/8” x 15” (finished size)newspaper ads do not bleed.newspapers do not take a final bindery trim.

covers and full Page10–1/4” x 14”

eblast Sponsorship468 x 60 pixels

1/2 Page horizontal10–1/4” x 7”

1/2 Page vertical5” x 14”

1/4 Page 5” x 7”

Pre-convention APMA newSopening Page Sponsorship: (one available)612 x 792 pixels

Skyscraper: (two available)120 x 600 pixels

Mobile APPAd sizes and dimensions(width x height)

300 x 50 pixelsMaximum file size: 7 KB

diStribution rAckAd sizes and dimensions(width x height)

Available ad space(for advertisers):front header panel:Corporate logo space15-1/2” wide x 5” high

Side panels:11-1/2” wide x 43-7/8” high

final rack dimensions:front header panel:15-1/2” wide x 32” high

Side panels:11-1/2” wide x 74-7/8” high

note: Please include 1” bleed around all artwork.

All rates are NET.

APMA will not allow any ad that disparages competitors in APMA publications. All ad files received will be reviewed based on the association’s competitive policy. in the event that an ad is deemed in violation of the policy, the advertiser will be asked to reword, or change the ad in order to meet APMA’s standards. if the ad is not changed, APMA will notify the advertiser and the ad will not be placed until revised to fit the APMA ad standards.