apla tatts lotteries - the truth about social media
DESCRIPTION
Adam Franklin from Bluewire Media, presents and discusses the truth about social media at the APLA Tatts Lotteries event held in Sydney, Australia.TRANSCRIPT
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The Truth About
Social Media!
•Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube•Social Media Strategy•Q&A
Adam Franklin, Marketing Manager
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33
Who’s next?
You?
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44
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Tweet Tweet!
@Franklin_Adam
@Bluewire_Media
Tweet tweet!
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Show of hands
show of hands?
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Weiner-gate
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Tools
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Don’t have time?
No time?
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Monitor
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Relax…
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Just like real life!
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500 followers
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Delegate tweets
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Speaker Retweets
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Win
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Results: 40x
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2424Bloggin
g
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25
Blogging Attracts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
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2626Remarkable
content
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Done the work
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Email Marketing
$1 spent$41 return
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Email is best. Remember 1995?
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Darren Rowse aka @ProBlogger
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Dear Rich
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Will It Blend?
Cost? $50Views: 10,656,840Total Channel Views: 192,351,121
700%
Results?
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Social Strategy - Beginner
1. Set up pages
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Social Strategy - Beginner
1. Set up pages
2. Secure your URL
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Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
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Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing4. Watch and listen
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Social Strategy - BeginnerSocial Strategy - Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing4. Watch and listen
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Social Strategy - Intermediate
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4040Nurture with content
75% information
23% compare
2% ready to take action
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4141Universe
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4242Web Strategy System
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4343Measure & Improve
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What would you do?
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4848
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4949
“Train hard, win
easy”Sean Bowes
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Thank you.
Connect
If you’d like a hand with your social media, please get in touch!
[email protected]@Franklin_Adam
1300 258 394
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www.bluewiremedia.com.au/lotto