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© 2016 TM Forum | 1 APIs and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect, Vodafone

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Page 1: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 1

APIs and their critical role in driving newrevenue streams from SDN and NFV

Dr Lester Thomas,Group Chief IT Systems Architect, Vodafone

Page 2: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

Vodafone Ocean

APIs and their critical role in driving newrevenue streams from SDN and NFV

Lester ThomasChief IT Systems Architect, Vodafone Group

[email protected]

Page 3: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 3

What Business Benefits for SDN & NFV

Virtualise Infrastructure

Transform Existing Services

New BusinessModels

Time

Busi

ness

Val

ue

The disruptive force of NFV and SDN - Santiago Andrés Azcoitia

Page 4: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 4

How do we build the foundations for these future serviceswhilst incrementally delivering business value with current

services?

Page 5: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 5

Innovate Standardise

?Innovate vs Standardise?

Page 6: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 6

Modular Platforms & Open APIs

PlatformPlatform

Open APIsIndustry standard data models

Cross-industry best-practice

‘Black-Box’ PlatformVendor/operator specific

InnovativeAgile & flexible

Page 7: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 7

Multiple platforms – deployment view

ResourceM

anagement

ServiceM

anagement

Customer

Managem

ent

BusinessManagement

Billing & PaymentAPIs

Customer ServiceAPIs

CustomerManagement APIs

Product CatalogueAPIs

Customer OrderAPIs

Charging APIsServiceManagement APIs

CommonAPIs

MarketingAPIs

PartneringAPIs

ResourceManagement APIs

Service CatalogueAPIs

Service Order APIs

ResourceCatalogue APIs

Resource OrderAPIs

Customer LoyaltyAPIs

Service InventoryAPIs

ResourceInventory APIs

AnalyticsAPIs

EnterpriseAPIs

Not a single Monolithic platform, but a set of layered platforms

Page 8: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 8

Multiple platforms – deployment view

ResourceM

anagement

ServiceM

anagement

Customer

Managem

ent

BusinessManagement

Billing & PaymentAPIs

Customer ServiceAPIs

CustomerManagement APIs

Product CatalogueAPIs

Customer OrderAPIs

Charging APIsServiceManagement APIs

CommonAPIs

MarketingAPIs

PartneringAPIs

ResourceManagement APIs

Service CatalogueAPIs

Service Order APIs

ResourceCatalogue APIs

Resource OrderAPIs

Customer LoyaltyAPIs

Service InventoryAPIs

ResourceInventory APIs

AnalyticsAPIs

EnterpriseAPIs

Not a single Monolithic platform, but a set of layered platforms

Abstracts the technicalcomplexity of underlyingNetworks and Infrastructure.

Provides a consistentcatalogue of Resource-Facing-Services across• Physical Networks• Virtualised Network

Functions and• Software-Defined

Networks.

Page 9: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 9

Multiple platforms – deployment view

ResourceM

anagement

ServiceM

anagement

Customer

Managem

ent

BusinessManagement

Billing & PaymentAPIs

Customer ServiceAPIs

CustomerManagement APIs

Product CatalogueAPIs

Customer OrderAPIs

Charging APIsServiceManagement APIs

CommonAPIs

MarketingAPIs

PartneringAPIs

ResourceManagement APIs

Service CatalogueAPIs

Service Order APIs

ResourceCatalogue APIs

Resource OrderAPIs

Customer LoyaltyAPIs

Service InventoryAPIs

ResourceInventory APIs

AnalyticsAPIs

EnterpriseAPIs

Not a single Monolithic platform, but a set of layered platforms

Service-chains underlyingResource-Facing-Servicesinto a catalogue ofCustomer-Facing-Services(End-user facing services).

Manages complexorchestration of end-to-endservices as well as end-to-end assurance.

Page 10: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 10

Multiple platforms – deployment view

ResourceM

anagement

ServiceM

anagement

Customer

Managem

ent

BusinessManagement

Billing & PaymentAPIs

Customer ServiceAPIs

CustomerManagement APIs

Product CatalogueAPIs

Customer OrderAPIs

Charging APIsServiceManagement APIs

CommonAPIs

MarketingAPIs

PartneringAPIs

ResourceManagement APIs

Service CatalogueAPIs

Service Order APIs

ResourceCatalogue APIs

Resource OrderAPIs

Customer LoyaltyAPIs

Service InventoryAPIs

ResourceInventory APIs

AnalyticsAPIs

EnterpriseAPIs

Not a single Monolithic platform, but a set of layered platforms

Manages commercialproduct catalogue andinitial set-up andrelationships withcustomers.

Supports B2B2X as well asB2B & B2C models.

Page 11: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 11

Why TM Forum Open APIs?

Solid foundation: SID Data ModelSolid foundation: SID Data Model

;

Already enhanced for VirtualisationAlready enhanced for Virtualisation

Guidance to Building API’sGuidance to Building API’s

Governance ModelGovernance Model Collaborative, crowed-sourced modelwith operator and vendor contributionsCollaborative, crowed-sourced modelwith operator and vendor contributions

API exposureAPI exposure Open-source publication of API withsupporting tools and documentationOpen-source publication of API withsupporting tools and documentation

Adopts cross-industry best practiceand internet design patternsAdopts cross-industry best practiceand internet design patterns

Page 12: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 12

Future directionSmart-cities

NetworkServiceoperator

Catalogue

Marketplace

Onboarding APIs

Transport

Health

Energy

Innovative Network &Cloud services from3rd parties & Start-upsSolid and efficient

networks service.End-to-end security,

performance andservice assurance

Eco-system ofindustry verticalsolutions interactingthrough APIs tounderlying NetworkPlatform

Page 13: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 13

Future Direction

Solid and efficientnetworks service.End-to-end security,performance andservice assurance

Eco-system ofindustry vertical

solutions interactingthrough APIs to

underlying NetworkPlatform

Smart-X

Onboarding APIs

Transportation

Health

Energy

Cities

Industry 4.0

NetworkServiceOperator

Catalogue Marketplace

Innovative Network &Cloud services from3rd parties & Start-ups

Page 14: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 14

Future direction for APIs

Catalogue based

Dynamic APIs

Developer-Friendlymachine

Page 15: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 15

Page 16: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 16

Questions?

Page 17: APIs and their critical role in driving new revenue … and their critical role in driving new revenue streams from SDN and NFV Dr Lester Thomas, Group Chief IT Systems Architect,

© 2016 TM Forum | 17

TMF Open API as a 1st class framework