apis and apps: the building blocks of advanced productivity · apis and apps: the building blocks...

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APIs and Apps:

The Building Blocks of Advanced Productivity

IMCCA@@TheIMCCA @InfoCommShow

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Have you ever used Facebook

to log in to a different service?

(i.e. Netflix, Spotify, Groupon, etc.)


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Have you ever gotten tired of switching

back and forth between programs all day?


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Have you ever wished it was easy to share

information between your business tools?


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• Founder & CEO of Let’s Do Video• News website

• Covering business communications and team productivity

• Vendor-neutral coverage

• Managing Partner at Telepresence Options• Recognized industry print publication and news site

• Analyst at Wainhouse Research Video Test Lab• Managed the Video Test Lab

• Assessing products/solutions from an IT perspective

• With an eye for user experience and adoptability

• Writer and Analyst in the Industry for 10+ Years

Bio


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• API Definition and Common Examples

• API Business Models

• How APIs Work

• APIs to Increase Productivity

• Connecting Business Tools

• API Value Proposition

• Key Takeaways

Agenda


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• Application Programming Interface

• Allows Apps to Talk to Each Other• GUI allows users to “interface” with an app

• API allows other programs to “interface” with an app

• Salesforce• One of the first (February 7, 2000)

• Some APIs Get Tens of Billions of Hits Per Day

What is an API?


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We Use APIs All Day

• Connects with

financial APIs

• Connects with other

accounting services

• Pulls availability from

airlines

• Pushes reservations

• Connects with

financials

• Uses Google Maps

• Connects with

financial APIs

• Video embeds in

other websites

• Pulls info from

Google Maps

• Pushes to other

websites


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• Apps That Are Powered by Other Software’s APIs• Hootsuite

◦ Pulls your feeds from social media

◦ Pushes new posts to your feeds

• Apps That Create APIs to Fill the Gaps• Zapier

◦ Example: Salesforce to Text

• IFTTT◦ Example: Save new iOS contacts to your Google contacts

API Driven Apps


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API Business Models - FreeCode View User View


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API Business Models - FreemiumCode View User View


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API Business Models - PaidCode View User View


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How They WorkProgramming View User View


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Slack API Directory


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• Productivity is the New ROI Driver

• Agile teams Need Workflow Support

• Flexibility

• Access

• Engagement

APIs to Increase Productivity


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• Team Communication

• CRM

• Project Management

• Accounting

• Social Media Management

• File Management

Connecting Business Tools


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• Developers• Making your solution more compelling/competitive/attractive

• Cisco Spark Depot - $150 million fund

• Consider development and maintenance costs (SDKs)

• Example: Twilio

• Service Providers and CIO/CTOs• Better support for your working teams

• Improved ROI

• Consider risk of overcomplicating

• End Users• Better integrations, less application switching, greater productivity

• Example: ER Follow Up

The API Value Proposition


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• Trello• Project Management

• Slack• Persistent Team Messaging (PTM)

• Three API Integrations• Trello alerts

• Trello app for Slack

• Trello’s Slack Power-Up

Example: Trello and Slack


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• APIs Aren’t so Complicated• Vendors: The tools are available to create APIs to enhance your solutions

• Service Providers: APIs can help you customize and improve your offerings

• End Users: Your favorite tools may already have API options

• Proper Implementation of APIs May Lead to:• Increased adoption of productivity apps

• Increased ROI for existing deployments

• Improved team flexibility, job satisfaction, productivity

Key Takeaways


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For more information on emerging

industry trends, visit LetsDoVideo.com

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apis and apps: the building blocks of advanced productivity · apis and apps: the building blocks...

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