api as a product - sxsw 2012
DESCRIPTION
Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Mashery enables companies to offer their paid data as a service product. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.TRANSCRIPT
Platform is the New Product
Delyn Simons#sxsw #apibiz @mashery @delynator
March 2012
#sxsw
API as a Product
3
Partnering with Developers
5 Things Developers Hate about Your API
• Restrictive Terms of Service
• Unsupported Docs/Code Samples
• First API call > 5 minutes
• NOT Your Outsourced QA team
• Deprecate with little/no notice#sxsw #apibiz @delynator @mashery
At Comcast, it used to take 6 to 8 months to share resources to make great digital experiences. Now? 30 minutes.
TV programsmovies
subscriber infochannel info
listingscable box info
3,600+ affiliates
“With Mashery, we can scale.”Agustin Schapira, Principal Architect, Comcast
New apps with advanced viewing
features
CodeBigintegration platform
USA TODAY deployed #1 iPad, Kindle Fire news apps and get on multiple platforms, millions of devices.
Mobile apps on millions of devices
“Our API is a platform for being wherever customers want our
content.” Erik Bursch, Director of Operations, Content Systems, USA TODAY
new articlescensus data
photosmovie reviews
book listssports salaries
Scaling partnerships is faster and easier• 700+ distribution partners• 15 private APIs• Partner on-boarding from months to minutes
Engagement of public developers• 9 public APIs• Commercial use OK• Hackathons
Best Buy’s API saves millions of dollars in development.
New web features &
mobile appsproduct infocommercestore info
store inventoryreviews
timely offersmobile upgrade
“The API saved us over $1.5 million and many months when deploying new features and partnerships.”Kumar Kandaswamy, Sr Director, Emerging Platforms, Best Buy
100s of affiliatepartners
Platforms and Pivots
#sxsw #apibiz @delynator @mashery
Platforms and Partners
#sxsw #apibiz @delynator @mashery