apha corporate membership prospectus · leadership and guidance on vital issues impacting on the...

Choose what’s best for your business

APHA Corporate Membership Prospectus


Choose what’s best for your business

APHA’s hospital membership comprises most of Australia’s major private hospital groups, including: Ramsay Health Care, UnitingCare Health, Healthscope, Healthe Care as well as many of the nation’s premier large, medium and small independent facilities. The APHA membership encompasses the majority of the private hospital market. And as you would expect from the peak body for private hospitals, APHA represents the full spectrum of health care services for private hospitals and day surgery facilities, including all surgical and medical specialty areas, as well as rehabilitation and psychiatry.

As Australia’s population continues to grow and the baby boomers become older and have more healthcare needs, Australia’s Private Hospitals are there to provide life-saving care when patients need us.

Nearly half of the hospitals in Australia are private and 40% of the population each year is treated in private hospitals across the country.

The Australian Private Hospitals Association (APHA) has earned a reputation as one of the most influential and respected health sector lobby groups in Australia since its inception in 1981. APHA is the peak national body for private hospitals in Australia and lobbies, advocates, promotes and liaises on behalf of the entire membership.

Our members look to the Association for leadership and guidance on vital issues impacting on the core business of hospital operations. As such, the Association has a strong internal communications network with its members. By joining APHA you have the opportunity to share in a unique and highly influential organisation and cultivate a relationship with APHA and other hospital members.

APHA has a tiered structure

to our Corporate Membership

program. We have:

� Major Sponsors (capped at 10 each year)

� Platinum Associate Members

� Gold Associate Members

� Associate Members


Benefits of APHA Corporate Membership

Each tier offers varied opportunities based on the level of investment by your business.

Major Sponsor

Platinum Associate Member

Gold Associate Member

Associate Member

Acknowledgement in APHA Annual Review

Complimentary Information Paper Series (quarterly)

Complimentary industry e-newsletter Vital Signs

Company name and logo listed on APHA Website

Discounts with Qantas, Accor and Hertz

Discounted Congress registration

Networking opportunities with key hospital decision makers

Use of APHA Logo

APHA Private Hospital Contact List

Introductions to key private hospital personnel by APHA staff

Hyperlink from APHA website to your website

Include your brochure in one APHA e-mail out per year

Exhibition Booth at APHA Congress

Company Profile in Annual Review

Introductions to Member Hospital CEOs by APHA staff

Invitation to 2 exclusive Sponsor’s Dinners with APHA Council and Executive Staff

Complimentary digital advertising on APHA’s news site, phnews.org.au

Constantly visible logo on all pages of APHA website

Dedicated page on APHA website with company logo and profile

Profile recognition in all Congress publications

First choice of additional branding opportunities at Congress


High Profile Exposure at APHA’s Annual National Congress

� Complimentary Trade Exhibition booth

� One complimentary full National Congress registration including all social functions

� High profile recognition in all National Congress publications

� Logo prominently displayed on slide backdrops during National Congress

� First choice of additional branding opportunities

Advertising to Target Market

� One complimentary ad placement for one month on APHA’s digital news site, phnews.org.au

� Four opportunities per year to provide complimentary sponsored stories on the APHA digital news site, phnews.org.au

� Include your brochure in one APHA e-newsletter mail out each year

Market Intelligence

� Complimentary weekly e-newsletter, Vital Signs

� Complimentary quarterly information paper series

� APHA private hospital member contact lists

APHA offers an exclusive Major Sponsor program to select industry partners. The Major Sponsorship program is limited to just ten companies who are committed to and involved with private hospitals in Australia. This program is designed to maximise return on investment and create opportunities for business development.

Major Sponsors receive:

Networking and Business Development Opportunities

� Invitations for two company representatives to two exclusive Sponsor’s Events with APHA Council and Executive Staff annually

� Personal introductions by APHA’s senior staff to member hospital’s CEOs and key hospital personnel

� Access to a powerful community of over 300 private hospitals and industry partners

Major Sponsorship of APHA

http://phnews.org.au

http://phnews.org.au


Brand Awareness and Recognition

� Affiliation with a trusted and respected industry body

� Use of specially designed APHA Major Sponsor logo

� Company profile in APHA Annual Review

� Constantly visible logo on all pages of APHA website

� Dedicated webpage on apha.org.au with your company’s logo, profile and link to your site

� Opportunity to include company news/events/forums on apha.org.au and in the weekly e-newsletter Vital Signs

The 2015-16 annual investment for an APHA Major Sponsor is $23,735 + GST.

Commercial Benefits

� Member discounts with Qantas, Accor Hotels and Hertz

http://apha.org.au

http://apha.org.au


Exposure at APHA’s Annual National Congress

� Discounted Trade Exhibition booth

� Discounted full National Congress registration including all social functions

� Networking opportunities with key hospital decision makers


� Include your brochure in one APHA e-newsletter mail out each year

Market Intelligence




APHA’s Platinum Associate membership program is designed for companies who are committed to the private hospital sector in Australia and seek to deepen their engagement.

Platinum Associate members are given preference to participate in APHA’s exclusive Major Sponsor program as a space becomes available.

Platinum Associates receive:

Networking and Business Development Opportunities

� Preference to participate in APHA major sponsor program if space becomes available

� Introductions by APHA’s senior staff to key private hospital personnel

� Access to a powerful community of over 300 private hospitals and industry partners

Platinum Associate Membership




� Use of APHA logo

� Company acknowledgement as Platinum Associate in APHA Annual Review

� Company name and logo on apha.org.au and link from APHA’s website to your site

� Opportunity to include company news/events/forums on apha.org.au and in the weekly e-newsletter Vital Signs

Commercial Benefits


The 2015-16 annual investment for an APHA Platinum Associate is $11,750 + GST.


Market Intelligence






� Use of APHA logo

� Company acknowledgement as Gold Associate in APHA Annual Review and on apha.org.au

Commercial Benefits


The Gold Associate membership program is designed for companies who seek to build a presence in the private hospital sector.

Gold Associate members receive:



� Participation in trade exhibition and other branding opportunities are available for additional investment



� Inclusion of a special member offer in one targeted e-newsletter per year (newsletter distributed quarterly).

Gold Associate Membership

The 2015-16 annual investment for a Gold Associate membership is $3,130 + GST.


Market Intelligence





� Company acknowledgement as Associate Member in APHA Annual Review and on apha.org.au

Commercial Benefits


APHA’s Associate membership program provides information about the private hospital sector to those companies who wish to stay on top of the latest news and trends.

Associate members receive the following benefits:




� Participation in trade exhibition and other branding opportunities are available

Associate Membership

The 2015-16 annual investment for Associate membership is $1,440 + GST.

What our members say

APHA run a strong and robust program of advocacy

initiatives that advance and promote a sustainable private healthcare sector. In a rapidly changing industry under increasing funding pressure, their role has never been so important to our organisation and those with whom we partner.

APHS Pharmacy APHA Gold Associate Member

As a Major Sponsor of the APHA, Gow-Gates Insurance

Brokers is proud to support private hospital members and the important role of the APHA. Our involvement has provided an opportunity for us to engage with private hospital clients and other industry members, at the same time it has helped us develop our understanding of the issues that are most important to them.

Gow-Gates Insurance APHA Major Sponsor

Contact us to learn more:

Frith Rayner

Director, Communications & Marketing

P 02 6273 9000 M 0413 971 999 E [email protected]

Frith manages the communications, marketing and business development areas for the Association and is your first point of contact as a member of APHA. She is committed to helping your company build its reputation in the health care sector.

mailto:frith.rayner%40apha.org.au?subject=Membership

apha corporate membership prospectus · leadership and guidance on vital issues impacting on the...

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