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The organizer reserves the right to change speakers and/or modify the programme content without prior notice.© Asia Pacific Diligence Sdn Bhd

Case Studies of Successful Mixed-UseDevelopment : Feasibility Study, Context,Theory, Practice, Risks, Strategies & More

17TH JANUARY 2013JW MARRIOTT HOTEL, KUALA LUMPUR

Conducted By Distinguished Speaker: Industry Professor Dr. Ir. Chen Boon Tai, PhD

Dr Chen’s has been actively involved in mixed-use realestate development, including several Public-PrivatePartnership (PPP) projects, in his 30+ years career.

Having been part of the pioneering team 17 years ago of thehighly successful Mid Valley City development betweenKuala Lumpur City Hall and Mid Valley City Sdn Bhd (amember of the IGB Group of Companies) as a PPP, Dr Chenis now its Director of Project Development.

Though qualified as a Professional Civil Engineer, Dr Chenhas moved on to a career with wide business andmanagement expertise. Dr Chen’s forte is in planning andhe is an astute observer of trends and events.

In addition to being a corporate man, Dr Chen is also anentrepreneur; having completed a mixed-use developmentin Kuala Lumpur in the 90s with his personal associates.

Dr Chen earned an honours degree in Civil Engineeringfrom the premier University of Malaya, a GraduateDiploma in Business and Management from SEGIUniversity College, a MBA from the industry-drivenUniversity of The Sunshine Coast, Queensland, Australiaand a PhD in Business Administration from the Tarlac StateUniversity, a 106-years old institution designated as aCentre of Excellence in the Philippines.

Dr Chen now divides his time between teaching at theMalaysia University of Science and Technology as anIndustry Professor of Management and completing the lastphase of the mammoth Mid Valley City development.

Internationally, Dr Chen is a member of the NationalCouncil of Public Private Partnerships (NCPPP), USA andUrban Land Institute (ULI), USA.

IntroductionParticipants will be taken through a series of exciting global case studies of mixed-use development projects. Theirsuccess will be analyzed and lessons drawn. Adoption of mixed-use development is then advocated.

ObjectivesAt the end of the seminar, the participants will:• Gain a good understanding of case study methodology and mixed-use development• Improve on their ability to analyze key success factors• Avoid costly pitfalls in executing mixed-use development• Increase in their confidence in undertaking mixed-use development.

OutlineMorning1. Case Studies

– What is a Case Study?– Why Case Study?

2. Mixed-Use Development– What is Mixed-Use Development?– Why Mixed-Use Development

3. Mixed-Use Development: the Good, the Bad and the Ugly– Act of Prescience or Insanity?– What drives Mixed-Use Development?– How is Mixed-Use Development presently perceived?

4. Case Studies: United States– Inner Harbor East, Baltimore, Maryland– Technology Square, Atlanta, Georgia– Horton Plaza Development, San Diego, California & More

5. Case Studies: United Kingdom– Liverpool One– Canary Whart, London & More

6. Case Studies: Canada– Port Credit Village, Mississauga, Ontario– Madison Centre, Burnaby, British Columbia

7. Case Study: South Africa– Melrose Arch, Johannesburg

8. Case Studies: Japan– Tokyo Midtown– Roppongi Hills

9. Case Studies: Hong Kong– Harbour City, Kowloon– Times Square, Hong Kong Island

Afternoon10. Risks Mitigation - A Framework for

Mixed-Use Development11. What are the Must-Have Factors for

Financial Success of a Mixed-UseDevelopment?

12. Analyzing the Success Story– Identifying the Challenges

– Finding Solutions

13. Lessons Learned:– By Regulators

– By Mixed-Use Real EstateDevelopers

– By the Speaker

14. Why Developers Should AdoptMixed-Use Development– Smart Growth

– New Urbanism

SBL Claimable Subject to HRDF Approval

Organised By:

(416483-P)

Official Magazine:

homefinderwhere property matters

Approved Training Provider By:Pembangunan Sumber Manusia Berhad

Who Should AttendDevelopers, Project Directors, Managers, Executives, Consultant Planners, Architects, Engineers and QuantitySurveyors. Government officials, Corporate personnel and NGO officials would also gain from the global case studies.

An Event

Not To Be

MissedASIA PACIFIC DILIGENCE SDN BHD Visit Our Website at: www.asiapacificevents.com

SEMINAR SCHEDULE: JAN 13 - MAR 13 BIL 1/JAN 13 - MAR 13

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