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AP 2020Brand GuidelinesCurrent as of March 2019
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 2
Logo � Landscape + themePreferred
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 3
Logo � Landscape
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 4
Logo � Stacked
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 5
Branding � Naming convention
AP 2020Event acronym Event name - short
Event themeEvent name - full
ITS Asia Pacific Forum Brisbane
ITS Innovation Creating Liveable Communities
17th Asia Pacific Forum on Intelligent Transport Systems Brisbane 2020
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 6
DELEGATE
JOHN SMITHORGANISATION
SPEAKER
JOHN SMITHORGANISATION
Branding � In situ
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla vitae velit vel urna posuere consectetur a non erat. Suspendisse maximus, enim in ultrices egestas, metus arcu luctus mi, et molestie leo mi sed urna. Aliquam eget massa a turpis bibendum malesuada et quis neque. Donec ut odio viverra quam dapibus aliquam. Nulla fringilla fringilla leo, vel faucibus metus bibendum eu. Proin hendrerit neque sed neque blandit ornare. Aliquam pretium auctor scelerisque. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Suspendisse ultricies efficitur gravida. Sed molestie egestas accumsan. Maecenas congue risus sit amet risus interdum scelerisque. Vestibulum dui mi, ultrices sit amet lectus a, consequat gravida mi. etium auctor scelerisque. Vestibulum ante ipsum primis in faucibus orci luc
ITS Innovation Creating Liveable Communities
Register now and save!Early bird registration open now
REGISTER NOW CONTACT US VIEW PROGRAM
ITS Asia Pacific Forum 2020Organising [email protected]
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 7
Iconography � Forum theme
Innovation +
Steps/growthBuilding/progress
Brisbane city
ITS + Creating +
Growing/futureArrow up
Brisbane parks/nature
Liveable +
Steps/growthBuilding/progress
Brisbane river
Communities
Hand in handConnection
Brisbane bridges
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 8
Iconography � Program themes
Mobility as a Service (MaaS)
Freight and logistics
Connected and Automated Vehicles (CAV)
Data analytics
Network efficiency
Transport pricing
Safety, security and privacy
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 9
Aa Freight SansFreight SansDesigned by Joshua Darden from Phil's Fonts.
Available for licensing through Adobe Fonts (formerly Typekit) and MyFonts.com
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (Tabular lining)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Alternative/system default fontCalibri
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Typeface
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 10
Colour palette
Primary Secondary Gradients
Blue
PrintC100 M0 Y0 K0
ScreenR0 G174 B239
Hex#00aeef
Green
PrintC85 M22 Y100 K8
ScreenR30 G137 B67
Hex#1e8943
Medium blue
PrintC100 M37 Y15 K0
ScreenR0 G128 B179
Hex#0080b3
Charcoal
PrintC78 M69 Y51 K45
ScreenR52 G57 B70
Hex#343946
Pink
PrintC0 M85 Y0 K0
ScreenR238 G77 B155
Hex#ee4d9b
Dark green
PrintC88 M37 Y85 K32
ScreenR17 G96 B62
Hex#11603e
Coral
PrintC0 M76 Y43 K0
ScreenR241 G100 B113
Hex#f16471
Innovation
Medium blue Charcoal
Creating
Green Dark green
Liveable
Blue Medium blue
Cities
Pink Coral
AP 2020 ITS Asia Pacific Forum Brisbane | Brand Guidelines 11
Image library