aop march 2012 presentation
TRANSCRIPT
Presented by Ian Eckert
Second screen strategies:a supplier perspective
– UK B2B market leader
Second screen’ssecond coming
Second screen goes mobile
A brief history of tablets
halfpeeledapple.com – How the iPad changed everything
Apple vs Android vs Windows 8
Tablet vs PC
Guardian.co.uk – PC data: IDC. Tablet data: Gartner. Tablet data for 2013 and 2014 inferred from supplied figures
Forbes Magazine: Erply Launches iPad Card Reader
Tablets mean business
OS marketshares
Guardian.co.uk – Gartner Figures for 2013 and 2014 inferred from supplied 2012 and 2015 figures
Development choices
Routes to market
Native• Can use device hardware
(eg GPS, camera etc)• Easy platforms for delivery
(eg Apple App Store)
• Platform specific• Specialised and expensive
development time• Restricted version releases
PROS
CONS
HTML5• Cheaper and easier to develop• Constantly updated content• Can be cached offline• Cross-platform and cross-device
• Functionality and speed can be slower
• Can’ t access native functions• Has to be run in the browser so
some cross-compatibility issues• Bookmarked and forgotten
PROS
CONS
• Can split functionality between native app and HTML5
• Cheaper and quicker to develop• Cross platform codebase /
architecture• Can be marketed via app stores
• Reliant on HTML5 design capabilities
PROS
CONS
Netflix, FB
Hybrid driven apps
Desktop publishing driven apps
• Print publication online• High design• Complete freedom for each
issue
• High production costs for quality• Portrait and landscape versions
need designing• Not real-time
PROS
CONS
Database driven• Non-specialist content curators• Real-time content• Low production costs• Shared content
• Less design freedom
PROS
CONS
Native cms-driven apps
Our solution
Why this works• Best of both worlds• Web standards• Platform independent• Automatic version control• App store independent• Lower production costs• Coexists alongside native apps• Practical for publishers
A practical solution
You don’t need a large team
You don’t have to be Einstein
Just you...
It’s all about the interface
An additional barrier
ADvance access control system
Abacus e-Media14 –16 Regent Street, London, SW1Y 4PHTel: +44 (0)20 7766 [email protected]
Thank you for listening