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SmartTLMI Technical Conference
Contract DecoratingContract Decorating
“Think Before You Shrink”How Contract Decorating Can
Be Your Shrink Sleeve Solution
Will SchretzmanVP of PackagingVerst Group Logistics
SmartTLMI Technical Conference
Packaging Market TrendsPackaging Market Trends
(2008 Millions Dollars)
Source: Fredonia
Trends
• Shift in product mix toward higher
value labels for differentiation
– Full body Shrink, clear PS labels
• Application equipment advances
driving total applied cost down for
Shrink & PS
• Rising interest in value-added label
functionality
– Security, expanded product
information
• Growth by application– Glue (3%)
– Pressure Sensitive 2-5%
– Shrink 10+%
– Roll Fed 14%
– In-Mold 6%
Contract Shrink Labeling represents ~8% ($38MM) of overall Sleeve Market
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Sleeve Label Market $477 MillionSleeve Label Market $477 Million
Source: Industry Estimate 2009
All Others 52.1%
CCL5.2% Gilbreth
4%
Fort Dearborn8.8%
AmericanFuji Seal
20 %
Printpack(Seal it)9.9%
All Others• Multicolor• Sleever Intl.• Smyth• SleeveCo• Hammer Litho• Color Craft• Tadbik• CP Flexible• WS Packaging• Osio• Packstar• CL&D• MRI Flexible• Sancoa• Safety Seal• National Label• Walle• etc…..
Shrink Sleeve Label Printers
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Shrink Sleeve Contract DecoratingShrink Sleeve Contract Decorating
P&G Colgate Palmolive Dial Corporation Ken’s Foods Coca-Cola Dr Pepper Snapple Group Miller - Coors Brewing JM Smucker Alberto Culver Avon Schwarzkopf & Henkel Kimberly Clark L’Oreal USA General Mills ConAgra Clorox Church & Dwight Elmer’s Kraft Foods Brown Forman
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Contract Decorating AdvantagesContract Decorating Advantages
Little or No Capital Investment Multiple Automated Lines for Maximum
Yields and Volume Capabilities Minimal Risk Increased Productivity –Decorated Pre-fill
– Estimated at 10% to 35% compared toinline filling/decorating
Expert Technical Support Supply Chain Management Quality Systems Decreased Scrap <1% Decreased Downtime Flexibility Turn Key Service…….
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Turn Key ServiceTurn Key Service
True “Turn-Key” Operation
Contract Packaging
Shrink Labeling
Warehousing &Logistics
Transportation
“One Stop Shop”
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Who are the players?Who are the players?
Verst Group Logistics– Shrink Labeling, POP Displays
Alliance Labeling– Shrink Labeling, PS labeling
Monarch Plastics– Blow Molding, Shrink Labeling
Mavpak Contract Packaging– Shrink Labeling
Eastgate Graphics– UV Direct printing, Shrink Labeling
American Fuji Seal, NAFM, PDC & Axon– Equipment and small scale decorating
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WhatWhat’’s in the box?s in the box?
High Speed Automatic ShrinkLabeling – Manual Labeling
Full Service ContractPackaging
Flexible WarehousingOperations
Inventory Control Capability
Pallet, Case and Pick Packorder selection capability
Distribution Service
Bar Coding Capabilities
Serial/Date Code Control
Direct print code dating
POP Display Assembly &Fulfillment
Quality Program: ISO, LeanManufacturing
Pallet Exchange
Sanitation Program
Recycling Program
Contract Decorating Value
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Sleeve Labeling ApplicationSleeve Labeling Application
SmartTLMI Technical Conference
Shrink Label Application Equipment ManufacturersShrink Label Application Equipment Manufacturers
Strong construction, Prices range from $100K - $1MM perMachine &
Shrink Tunnel Combination
ManufacturerLabel Converter
AffiliationUS-Based Line Speeds* Rotary/In-Line
Axon None YES 80-300 BPM In-Line
Fuji Intersleeve Fuji Seal No 250 - 500 BPM In-Line
Karlville None No 80- 300 BPM In-Line
NAFM None No 600 BPM In- Line & Rotary
PDC None Yes 150 - 500 BPM In-Line
SleeverSleever
InternationalNo 600 BPM In-Line & Rotary
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Shrink Application Flow ChartShrink Application Flow Chart
Application Options
Auto vs. Manual
Label Placement
Secondary Packaging/Logistics
Short (Manual)Production Run
Full Production
1. Tooling for Auto Application (Feasibility) Drawings/Samples2. Timing Requirements / Lead Time3. Decreased Toll Charge for Auto Apply4. Steam Application5. Descrambler/Auto-Orientation/Case Packer
1. Inbound Case/Bags/Bulk Boxes (Lined) /Bulk Palletized2. Tumble Packed vs. Soldier Packed3. Pre vs. Post Fill4. Pallet Load Specification5. Stack in trailer and warehouse6. WMS Tracking/Lot-Date Coding/Inventory Reporting
Shipping Specifications
1. Primarily Determined at Label Development Stage2. Tack at bottom of Container (Round vs. Non-Round)3. Label Perforation (In-Line)/Placement4. Testing with Grid Material –Specify Films, Dimensions5. Final Testing with Actual Printed material6. Establish Quality Requirements/Scrap/Placement
Requirements with Physical Samples at or before Production
1. Bags/Trays/Corrugated Boxes/POP Display (Post-Fill)2. Multi-Packing/Club Store packaging (Post-Fill)3. Transportation To/From4. Warehousing and Storage/Safety Stock
1. Project Team/Account Manager2, Line Trials (Digital Prints)3. Identify Single Point of Contact (SOP)4. Supply Chain Management
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Container Selection
Sizing &Line Trial
Graphics &Prototype
ShortProduction Run
Full Production
1. Glass – Plastic - other2. Blow molded - Thermal formed3. Contour - Taper - Radius
1. PVC - OPS - PET-G - PLA2. Shrink %3. Environmental concerns – Company Policies4. Relative costs5. Application equipment & shrink tunnel6. Pre- or Post-fill application7. Expected Line speed8. Quality Review - Expectations
Material Selection
1. Lay flat & Cut length determined2. Is a thermally activated heat seal needed?3. Grid Testing for distortion (graphics)4. Containers filled with product to determine
effect on label process5. Quality Review - Expectations
1. Print options: Flexographic – Rotogravure –Digital - Offset
2. Pre-production review Art, design3. Placement of graphics - panels4. Review distortion of graphic elements5. Digital prototypes created6. Quality Review - Expectations
Shrink Label Development
Think BeforeThink BeforeYou ShrinkYou Shrink
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Label Size & ShrinkLabel Size & ShrinkPercentagePercentage
Step 1: Determine Lay Flat & Shrink %Needed
Measure (with a Caliper) the smallest &largest diameters of the container
Label “Lay Flat” = LargestCircumference divided by 2 and add3mm.
Shrink % is difference betweenlargest and smallest diameter orcircumference.
Think Before You Shrink
SmartTLMI Technical Conference
Label Size & ShrinkLabel Size & ShrinkPercentagePercentage
Step 2: Determine Cut Length (Repeat)
Take a flexible ruler and measure alongthe containers contour the distance fromthe top of the container, where you wantthe label to start, to the bottom, where youwant it to end
Build in clear area (top & bottom) for thecustomer’s applicator to read as an eye-mark for cutting purposes
4 mm clear (2 mm top & 2 mm bottom) isthe industry standard. This may vary if thecustomer supplies specifications.
Think Before You Shrink
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Label Size & Shrink PercentageLabel Size & Shrink Percentage
Step 3: Preliminary – Label Templateor Die line
Step 4: Seam Location (offset).
Step 5: Distortions – Graphics &Panel Alignment
Think Before You Shrink
SmartTLMI Technical Conference
A digital printed sleeve is a source for developmentas well as sales samples and photo shoots.
Technology is making great strides into the area ofshrink compensation or warping software
Art Development:Art Development:Shrink Compensation & DistortionShrink Compensation & Distortion
– Shrink Labels require a distortion or compensationof graphics so when it conforms to the containershape logos and graphic elements appear correct.
– Take into affect the container shape whendesigning.
– A printed grid pattern is a tool that will give datahow the sleeve is forming to the container. It willshow patterns of distortion areas either to avoid orleave room for compensation of the graphics.
Think Before You Shrink
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Thank You
www.verstgroup.com
1-800-582-6706
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