“the present & future of philippine...
TRANSCRIPT
“The Present & Future
of Philippine Tourism”
MABUHAY!
-Sec. Wanda Corazon T. Teo and the whole DOT family
- Samples only
- Limited Time
- No endorsements
- Some photos from Internet
“The Present & Future of Philippine Tourism”
PH Tourism Statistics
PH Tourism Impacts
The New DOT Org
ASEAN MRA-TP
ASEAN MRA-TP TOOLBOX
PH Tourism HRD Plan
Teacher’s OJT Program
Student OJT Program
PTGqualEX
…
PH
Tourism
Statistics
Source: DOT Tourism Statistics, Economic Analysis and Information Management Division
TOURIST ARRIVALS
Sou
th K
ore
a U
SA
Jap
an
Ch
ina
Au
stra
lia
Sin
gap
ore
C
anad
a Ta
iwan
M
alay
sia
Can
ada
10.91% (2014) 4.83 M
DOT 2013 figures
$ 101.12 Average Daily Expenditure
DOT 2014 Target P163 B
$ B TOURISM RECEIPTS
Sou
th K
ore
a U
SA
Au
stra
lia
Jap
an
Can
ada
2014 figures
M DOMESTIC TOURISTS
Met
ro M
anila
B
ora
cay
Isla
nd
C
eb
u C
ity
Lap
u-l
apu
Cit
y P
ue
rto
Pri
nce
sa
Bag
uio
Cit
y A
lbay
B
atan
gas
NSCB Data, 2014
P B hP DOMESTIC
TOURIST RECEIPTS
24% (2013)
2014, PSA
# PH Major Industry
Man
ufa
ctu
rin
g Tr
ade
R
eal
Est
ate
A
gric
ult
ure
PH
Tourism
Impacts
Impacts: • Economic
• Environmental
• Social and Cultural
• Infrastructure and Services
Successful Community Ecotourism Programs
1. Donsol Whale-shark Watching Ecotourism Program
Alternative and supplementary livelihood
Economic!
BEFORE AFTER Donsol is once a sleepy coastal village.
One of the leading ecotourism sites in the Philippines.
There were fishermen who hunted and plundered the whale shark- meat for extra income.
Fishermen developed an alternative livelihood – tour guiding
Fishing is the primary source of income
Donsol has created job opportunities for thousand of others,(resort and restaurant employees, home owners, service workers such as spa therapists, souvenir producers, vendors, fruit retailers, and transport drivers. It has also given fishers an expanded market for their catch, as tourists prefer fresh seafood.
Successful Community Ecotourism Programs 2. Sapang Bato – Mt. Pinatubo Nature Trek
BEFORE AFTER Mt. Pinatubo and environs is just a sleepy wild rugged land.
A major trekking destination generating substantial investments and social services .
Seasonal mountain farming was practiced before by the Aetas including extractive livelihood like hunting, slash and burn farming
Provide livelihood to the community to complement agricultural activity. Most of Aetas work now as trained guides that earns them at least P900 per week.
Economic!
Alternative and supplementary livelihood
Preservation of cultural and historical heritage
Socio-cultural!
Case 1: Miag-ao Church
(Miag-ao, Iloilo) • Miag-ao Church is one of the four Baroque Churches
inscribed in the UNESCO World Heritage Site.
• Miag-ao church along with many other churches are
symbols of pride and heritage of the Filipino nation.
Protection and preservation should not only be paramount,
but education should also play a role. For it is by learning
and sharing that knowledge tourists can appreciate these
grand masterpieces.
Case 2: Banaue Rice Terraces • UNESCO World Heritage Site in recognition of the living
organically-evolved cultural landscape shaped by sacred
traditions and the ingenuity of the Ifugao people - an
outstanding model of sustainable use of limited land resources,
using traditional knowledge-based technology that has evolved
over the last two millennia.
• Its greatness lay in the fact it has provided human needs
continuously since the first level of foundation was stonewalled.
• It is a living agriculture for all time. The hydraulic system has
never failed, even until today. The highlanders harvested its rice
crops continuously for over 2000 years.
Preservation of cultural and historical heritage
Socio-cultural!
Environmental!
Case 1: Puerto Princesa City Underground River
• The world’s longest navigable underground river is
found in Palawan, Philippines .It has gained
worldwide recognition for being a world heritage site.
• Because of the outstanding natural and cultural
assets found in Palawan, efforts are now being taken
to support and preserve the underground Palawan
River and other natural beauties the island offer for
the benefit of the future generations of the country
and to gain global recognition of the beauty of
Palawan Island.
Protection and preservation of environment and natural resources
Case 2: Tubbataha Reefs Natural Park
(Cagayancillo, Palawan)
• Tubbataha Reefs Natural Park is home to some of
the most beautiful coral reefs in the world. It is the
Philippines' only marine natural park and is also a
UNESCO World Heritage Site, a place of global
importance being preserved for future generations of
humankind.
• The protection of the Tubbataha reefs directly affects
people from the nearby Cagayancillo municipality
who depend on the reef for their livelihoods.
Environmental!
Protection and preservation of environment and natural resources
Other Positive Impacts:
1. Improvement of the area’s
appearance
2. Advocacy for a “Clean and
Green” Industry
Environmental!
Infrastructure and Services
Induce improvements in public utilities
Infrastructure and Services
Development and Improvement of Airports 1. Puerto Princesa Airport Development Project –
Cost: P3,347.00 Billion 2. Busuanga Airport Development Project –
Cost: P212.00 Million 3. New Iloilo Airport Development Project –
Cost: P8,758.72 Billion
Induce improvements in public utilities
Development and Improvement of Roads leading to destinations
1. Dakak- Dapitan Road (Zamboanga del Norte) Project Cost:
P0.303 Billion
2. Cebu North Coastal Road
Project Cost: P2.570 Billion
Development and Improvement of Seaports
1. Sibunag Port Development Project (Guimaras) –
Cost: P101.21 Million
2. Siquijor Port Development Project
Cost: P48.54 Million
3. Balbagon Port Development Project (Camiguin)
Cost: P75.44 Million
Other Positive Impacts:
1. Increases availability of
recreation facilities and
opportunities
2. Better standards of
services of shops,
restaurants and other
establishments
3. Improves quality of fire
and police protection
The DOT
Tourism Development Planning
Usec. Benito Bengzon Jr. Asec. Rolando Cañizal
Secretary Wanda Corazon Tulfo Teo
Administration Usec. Falconi Millar
Asec. Gwen Javier
17 Regional Offices 20 Overseas / Marketing Offices 767 DOT Employees
Tourism Regulation, Coordination,
and Resource Generation (TRCRG)
Usec. Alma Rita Jimenez Asec. Eden David
Media Affairs Usec. Katherine de Castro
Asec. Shalimar Tamano
ASEAN
INTEGRATION
Free flow of Goods
Food & agricultural security
Free flow of investment
Free flow of capital
Free flow of skilled labour
Integration of 12 Priority sectors
SINGLE MARKET AND PRODUCTION BASE
Free flow of services
ASEAN Community Pillars
Pillars Aims
ASEAN Political –Security
Community
ASEAN
Socio-Cultural Community
ASEAN
Economic Community
aim to ensure that countries in the region live at peace with one another and with the world in a just, democratic and harmonious environment aims to contribute to realizing an ASEAN Community that is people-oriented and socially responsible with a view to achieving enduring solidarity and unity among the peoples and Member States of ASEAN
• a single market and production base, • a highly competitive economic region, • a region of equitable economic development, • a region fully integrated into the global
economy.
ASEAN 2015 Regional Economic Integration
Areas of Cooperation
• Human resources development and capacity building;
• Recognition of professional qualifications;
• Closer consultation on macroeconomic and financial policies;
• Trade financing measures;
ASEAN 2015 Regional Economic Integration
STRATEGIES
• Marketing the ASEAN region as a single tourist destination with a multi-faceted attractions and world class facilities and amenities
• Encouraging Tourism Investments under a More Competitive Regime
• Developing a critical pool of Tourism manpower
ASEAN MRA-TP
and ASEAN
TOOLBOX
ASEAN MRA on Tourism Professionals
The ASEAN Mutual Recognition Arrangement (MRA) on Tourism Professionals was signed by the ASEAN Member States on January 6, 2009 in Hanoi, Vietnam.
Thailand signed on November 09, 2012.
MRA Objectives
To facilitate mobility of Tourism Professionals/ Workers;
To exchange information on best practices in competency-based education and training for Tourism Professionals; and
To provide opportunities for cooperation and capacity building across ASEAN member countries.
• Mutual Recognition Arrangements • arrangements between two or more parties to
mutually recognize or accept some or all aspects of one another’s conformity with assessment results
• Professionals • refers to a natural person who holds the nationality
of an ASEAN Member State certified by the Professional Board;
MRAs
Mutual Recognition Arrangements (MRAs)
MRAs Date
1. Engineering Services Dec 2005
2. Electronic and Electrical Equipment Preamble
Dec 2005
3. Nursing Services Dec 2006
4. Architecture and Surveying Services Nov 2007
5. Dental Practitioners Aug 2008
6. Medical Practitioners Aug 2008
7. Accountancy Feb 2009
8. Tourism Nov 2012
PRC
???
DOT AS NATIONAL TOURISM ORGANIZATION (NTO)
TESDA AS TOURISM PROFESSIONAL CERTIFICATION BOARD (TPCB)
TIBFI AS NATIONAL TOURISM PROFESSIONAL BOARD (NTPB)
ASEAN MRA on Tourism Professionals
http://atprs.staging.netreturnconsulting.com.au/?state=account
ASEAN MRA ASEAN TOURISM PROFESSIONAL
REGISTRY SYSTEM
PHILIPPINE TOURISM INDUSTRY UPDATES I AHRM Induction of Officers 2016- 2017 | March 3, 2016
Common ASEAN Tourism Curriculum
http://www.tourismindustryboard.org/resou
rces/compiled-reports/
Primary Division
(First Labor Division)
(Second Labor Division)
Hotel Services Front Office
Housekeeping
Food Production
Food and Beverage Services
Travel Services Travel Agency
Tour Operations
Six Labor Divisions
Food Production 1.Executive Chef
2.Demi Chef
3.Commis Chef
4.Chef de Partie
5.Commis Pastry
6.Baker
7.Butcher
Hotel Services (23 job titles)
F&B Services
1. F&B Director
2. F&B Outlet Manager
3. Headwaiter
4. Bartender
5. Waiter
Front Office
1.Front Office Manager
2.Front Office Supervisor
3.Receptionist
4.Telephone Operator
5.Bell Boy
Housekeeping
1. Executive Housekeeper
2. Laundry Manager
3. Floor Supervisor
4. Room Attendant
5. Public Area Cleaner
Travel Services (9 job titles)
Travel Agencies
1.General Manager 2.Assistant General Manager 3.Senior Travel Consultant
4.Travel Consultant
Tour Operator
1.Product Manager
2.Sales and Marketing Manager
3.Credit Manager
4.Ticketing Manager
5.Tour Manager
Go to: http://www.waseantourism.com/
Press “here”
Presentation Slides
Trainee Manual
Trainer Guide
Assessor’s Manual
Toolbox 242 competencies have been completed
Assessor Manual
– Oral Questions
– Written Questions with Model Answers
– Third Party Statement
– Observation Checklist
– Competency Recording Sheet.
Powerpoint Presentation
• PowerPoint Presentation
• Instructions for Trainers for Using PowerPoint
Trainer Guide – Training PowerPoint
slides
– Trainer notes
– Recommended training equipment.
Trainee Manual
• Glossary of terms & acronyms
• Trainee notes/training content
• Work Projects
• Summaries
• Evaluation Sheet
• Recommended reading materials.
PH Tourism
HRD Plan
Quality Service for Excellent Visitor Experience
(Tourism Human Resources Development Strategy)
Tourism Employment
Thousand
Share to Total Employment
in 2015: 12.7%
20%
4.98 Million Direct Jobs
CAGR = 10.2%
Tourism Education and Training Enrollees in Tourism/
HRM Programs
Graduates of Tourism/
HRM Programs
2012-2013 2013-2014 2012-2013 2013-2014
HRM 250,439 244,557 49,105 47,594
Tourism 18,877 18,903 3,013 2,490
Total 269,316 263,460 52,118 50,084
978 out of 2,299 Higher Education Institutions (HEIs) offer HRM programs; while 346 offer tourism course
More female enrollees and graduates in HRM and tourism programs
CHED accreditation of HRM and tourism programs is key to ensure quality
3,619 TESDA registered training providers offering hospitality and tourism
25% of the total TESDA certified workers belong to tourism sector
0 500 1,000 1,500
Events Management Travel Services
Tour Guiding Pastry/ Baking
Breadmaking/ Baking Front Office Services
Bartender Commercial Cooking
Housekeeping Food & Beverage …
TESDA Institutes Course Offering, 2014
Hard to Fill Occupations, 2020
HRD Challenges in Tourism Service Quality and Skills
Poor, variable or inconsistent product
and service quality
Insufficient skilled workers to meet
expected tourism needs
Lack essential skills by workers
Poor hosting skills and tourism
knowledge of front-liners
Job skills mis-match
Number Language Visitors Ratio
105 Japanese 433,705 1:4,131
37 Mandarin 565,451 1:22,518
30 Korean 1,165,789 1:38,860
11 Contonese 133,652 1:12,150
11 Spanish 17,126 1:1,557
6 French 39,042 1:6,507
5 German 70,959 1:14,192
2 Russian 41,254 1:20,627
Ratio of Tour Guide and Visitors, 2013
HRM Program Tourism Program
Ice Carver Airport Representative
Cake Decorator (Multi and Bi-lingual)
Cuisine Chef Interpreter
Executive Chef (Mandarin/ Korea)
F&B Attendant Multi-lingual Tour Guide
Food Safety Expert
Gourmet Chef
Licensed Wine Expert
Tourism Education and Training
Mis-match between college graduates skills and industry requirements
Outdated curriculum Lack of teachers with industry experience Lack of accessible and affordable teachers
certification system Absence of facilities in HEIs Poorly managed OJT/ Practicum
National Tourism Development Plan
Strategic Direction 3 – Improve tourism
governance and human resource capacities
Strategic Program - Develop a highly
competent, motivated and product tourism
workforce
Design a certification process for all job
levels to ensure quality of service
Formulate a comprehensive tourism
education and training plan focus on
specific career goals
Review legislation that impact on
workers morale and productivity
Tourism HRD Strategy
Desk Research
Consultationwith key agencies and individuals
Stakeholders workshops
Developing the situational analysis
Formulating the strategy and action plan
Sectors consulted: Industry associations Non-government organizations Education and training providers NGAs (DOLE, DepEd, CHED, TESDA, BLE, PSA) Data gathered: Tourism Enterprise and Skills Survey UNWTO, WEF, PATA DOT Training Needs Analysis
Increased Tourism
Receipts, Employment and
Arrivals
Tourism HRD Strategy
Vision
Invest in people for competitive
and sustainable tourism
development
Raise the quality of tourism graduates
Upgrade tourism curriculum and teaching quality
Reduce skills gaps and create employment
Revise labor laws and improve labor relations
Enhance public sector delivery of tourism services
Build capacity of the DOT
Focus Areas
Strategic Directions and Action Plan
• Strengthen Academe-Industry Linkage
• Upgrade tourism curriculum and enhance teaching quality in HEIs and TVIs
• Implement the K12 Program with tourism as a focus program
• Improve OJT and Practicum learning outcomes of students
Ensure the sustainable supply of highly competent
and productive tourism workforce
• Implement a national Industry Skills Grant Program
• Establish a MICE Academy and develop new skills set
• Provide continuing education for teachers and tourism workers
• Improve legislations for greater worker retention & productivity
• Set-up tourism institute for skills, business & competitiveness
Provide employment opportunities and a
career path for tourism
professionals
• Develop capacity building programs for LGUs
• Establish competency-based qualifications for tourism officers at destination level
• Implement an HR program for DOT
Guarantee higher level of tourism public service in
destinations
Three (3) Strategic
Directions
Fifteen (15) Areas of Concern
Fifty-Nine (59) Key Actions
151 Outcomes
Tourism HRD Strategy
Government (National and Local
Governments)
Private Sector (Academe and
Industry)
Invest in
Tourism
Human
Capital
Philippine Human Resources Development Plan
Convergence Partners
Teacher’s
OJT Program
Student
OJT Program
WHAT
IS
YOUR
NC? WHAT IS
YOUR
DIPLOMA?
ASEAN MRA on Tourism Professionals NEXT STEPS
• Preparation of Executive Order for the
creation of the ASEAN Mutual Recognition
Arrangement for Tourism Professionals
Inter-Agency Committee
• Alignment with TESDA and CHED curriculum
• Training of PH ASEAN Masters on Tour
Operations and Travel Services
“ If we all continue to work together then
we can have more OPPORTUNITIES in the Philippine
Tourism Industry ”
We in the
believe…
The best assets of the Philippines are not only its rich nature and culture
but the Filipinos who prove to the world that:
“The Present & Future
of Philippine Tourism?”
“Thank you for
being our steadfast partner in the tourism
industry”
Ang magtanong, panget!