“the children now love luxury. they have bad manners ... · what makes millennials tick? they...
TRANSCRIPT
“The children now love luxury. They have bad manners, contempt for authority”
- Socrates
How To Talk to Millennials
Who are Millennials?Born 1982 - 2004
Not a tribe80 million millennials
What makes Millennials tick?
They mash it up
They hate fake Don’t lie to me or I won’t trust you
Experience is everything
It’s all about friends and shared experiences
They look on the bright sideThe glass is still half full
Internal communications is all about Connection, Community and Caring.
Communicate concern for people as individuals not just as student
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Develop a personal communication style that demonstrates genuine caring
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Get to the point
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Manage their expectations.
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Help them see the big-picture
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Seek community projects that can intertwine with coursework
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Give them flexibility
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Talk and listen
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Offering opportunities to develop their skills with formal and informal training and mentoring programs
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10Feedback matters!
EMAIL IS NOT DEAD
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External Communications
What uni ads usually look like
What they should look like
What they should look like
ART AT THE HEARTFacts aren’t persuasive.
We make purchasing decisions emotionally.
If people feel, they do.
And that’s where the art comes in.
Creativity is the art at the heart of persuasion.
THE IDEAIt is the hook that grabs people’s attention, makes sense of your messages in a powerful, understandable way.
It holds all your comms together in one unifying way.
The great adman David Ogilvy once said “People don’t read ads.
They read what interests them, and sometimes that happens to be an ad.”
You have to engage people’s attention.
ATTENTIONSEEKING BEHAVIOUR
BE SINGLEMINDED
Throw someone one ball, they will catch one ball.
Throw them five balls, they will catch none.
Effective communication works in much the same way.
WORDSMATTERThe words you use determine whether your message is heard through a sympathetic lens, which in turn will determine how effective the message is.
A PICTURE TELLS A THOUSAND WORDSImages work differently than words. They circumvent consumers’ critical thought. They become ‘truth’ faster.
SHOW THE PROBLEMWe make purchases to answer a need.We vote to answer a need.
Once you show the problem, the solution becomes easier to sell.
LOSS BEATS GAIN
We are more persuaded by what we’ll lose than by what we’ll gain.
Our emotional reaction to loss is twice as intense as our joy in gain.
Don’t be afraid to go there.
A SPOONFUL OFSUGARBan the droning music.
Bring on the smiles.