“SuccessIsNothingMoreThanAFewSimpleDisciplinesPracticedEveryDay.”——JimRohn

TodaysObjective

•Culture

•Thinking

•Strategy

Ifyouwanttomakeminorchangesinyourlife,workonyourbehavior.Butifyouwanttomakesignificant,quantum

breakthroughs,workonyourparadigms(Belief’s)

Hi, I’m Ondra Berry - Relentless, Passionate, Resilient

• Educator• PoliceOfficer• BusinessOwner• StartedNon-Profit• Author• Military• CorporatePosition• Connectatondralberry@gmail.comoberry@mgmresorts.com• Facebook,Twitter,Linkedin

WHYDIDYOUGETOUTOFBEDTHISMORNING?WHEREMUSTYOUBEBETTER?

HeartSet

Mindset?

Skillset?

Toolset

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

KEY

“Too many leaders have only a vague picture of

where they want to take their companies. Action is not driven by the past but pulled by the future.

We are magnetically drawn toward vivid

pictures of the future.”

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

OBJECTIVEHowtobebetter,stronger,andwiserasanorganization

throughunderstandingculture!!

Mindset,Consensus,Assumptions,

NaturalResponse,CulturalDNA,Act,think,andvalue

Artifacts

EspousedValues

BasicAssumptions

Products&BehaviorsReadilyObservable

Logos,Traditions,Org.Structure,Technology,Tools,Ceremonies

Internal:Values

External:Website.

Strategies,Goals,Philosophies

Beliefs,Ideologies,Philosophies,Values,Vision,Purpose,Observedinteractions,Patterns,Traditions

FoundationofCultureUnconsciousBehaviorandSourceofAction

OrganizationCultureModel

Spendyourtimehere

Thisisyourbrand

WHATLEADERSNEEDTOKNOWOPPORTUNITIES

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

OPPORTUNITIES

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

Mentalmodelsaredeeplyheldinternalimagesofhowtheworldworks,imagesthatlimitustofamiliarwaysofthinking

andacting.Veryoften,wearenotconsciouslyawareofourmental

modelsortheaffectsthattheyhaveonourbehavior.

OPPORTUNITIES

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

FIXEDVS.GROWTHFixed

mindsetGrowth mindset

AvoidchallengesGiveupeasily

Seeeffortasfruitless

Asaresult,theyareperceivedtobelessresilient

EmbracechallengesPersistinthefaceofsetbacks

Seeeffortasthepathtomastery

Asaresulttheyareperceivedtobemoreresilient

“Myabilitytoovercome

isstatic”

“Icanovercomechallenges”

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

Is Your Business………Scaleable

BrandableMarketable

OPPORTUNITIES

KonaIceCash Required: $20,000 Initial Investment: $124,750

WildBirdsUnlimitedCash Required: $40,000 Initial Investment: $146,516

MaidProCash Required: $75,000 Initial Investment: $74,560

PinchAPennyCash Required: 0 Initial Investment: $230,000

DreamVacationsCash Required: $9,800 Initial Investment: $3,245

FASTSIGNSCash Required: $80,000 Initial Investment: $193,548

PrecisionConcreteCuttingCash Required: $200,000 Initial Investment: $150,000

SandlerTrainingCash Required: $100,000 Initial Investment: $88,150

VisitingAngelsCash Required: $43,950 - $54,950 Initial Investment: $84,085

OurTownAmericaCash Required: $70,000 Initial Investment: $63,300

ChristianBrothersAutomotiveCash Required: $85,000 Initial Investment: $458,950

SoccerShotsCash Required: $38,000 Initial Investment: $41,034

TWOMENANDATRUCKCash Required: $80,000 - $190,000 Initial Investment: $95,000

OfficePrideCommercialCleaningServicesCash Required: $85,000 Initial Investment: $59,500

TrulyNolenofAmericaCash Required: $35,000 Initial Investment: $50,200

Checkers&Rally'sCash Required: $250,000 Initial Investment: $96,414

HouseMasterCash Required: $42,500 Initial Investment: $61,100

PayrollVaultCash Required: $44,369 - $70,569 Initial Investment: $30,000

MinutemanPressCash Required: $50,000 Initial Investment: $62,207

FirstLightHomeCareCash Required: $65,000 Initial Investment: $99,681

TheGoddardSchoolCash Required: $150,000 Initial Investment: $611,900

DreamMakerBath&KitchenCash Required: $100,000 Initial Investment: $133,350

Snap-onToolsCash Required: $35,603 - $52,203 Initial Investment: $169,503

MathnasiumLearningCentersCash Required: $112,750 Initial Investment: $112,750

BigFrogCustomT-ShirtsCash Required: $50,000 Initial Investment: $180,750

Pinot'sPaletteCash Required: $80,000 Initial Investment: $63,400

AmadaSeniorCareCash Required: $80,000 Initial Investment: $87,710

TeamLogicITCash Required: $50,000 Initial Investment: $160,000

BrightwayInsuranceCash Required: $75,000 Initial Investment: $107,700

FibrenewCash Required:

$20,000

Initial Investment: $75,000

CollegeHunksHaulingJunkCash Required:

$40,000

Initial Investment: $83,300

WindowGenieCash Required:

$50,000

Initial Investment: $90,800

MurphyBusiness&FinancialCash Required:

$50,000

Initial Investment: $57,525

WOW1DAYPAINTINGCash Required:

$50,000

Initial Investment: $65,000

AmazingAthletesCash Required:

$17,500

Initial Investment: $25,000

U.S.LawnsCash Required:

$30,000

Initial Investment: $53,500

TheMaidsCash Required:

$60,000

Initial Investment: $76,100

FishWindowCleaningServicesCash Required:

Initial Investment: $83,225

OxiFreshCarpetCleaningCash Required: $35,900 Initial Investment: $40,000

PizzaFactoryCash Required:

$90,000

Initial Investment: $372,000

CruisePlanners,anAmericanExpressTravelRepresentativeCash Required: $10,995 Initial Investment: $2,095

SandlerTrainingCash Required: $100,000 Initial Investment: $88,150

ExpediaCruiseShipCentersCash Required: $100,000

Initial Investment: $165,000

Snap-onToolsCash Required: $35,603 - $52,203

Initial Investment: $169,503 Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

OPPORTUNITIES

ThinkAbout……..

• Isyourbrandsexy?Doesitstandout?Doesitshowthatyouaredifferent?• Doeswhatyouofferhavepeoplewantingtosupportyou?• Howmanybranchescanyouaddtoyourtree?• Canyouchangeyourthinkingandadaptwhennecessary?• Dopeoplewanttohitthesharebuttonwhenlookingatyourbusiness?• Doyoulimityourselftoyourtitle?• Isyourthinkingtoosmall?• Isyourbusinessreallysolvingaproblem?• Doesyourbusiness/marketing,createanemotion?Amovement?• Areyouconfidentyouareexecutingtherightstrategy?

OPPORTUNITIES

HOWCANIBEBETTERBusiness

GiveFeedbackTalkaboutyourcultureProvideyourstrategy,bigpictureEducateorgonMBESeekfirsttounderstandEnsureD&Iisapriority

MBEAskforFeedbackLearnabouttheirculture(fit)LearnStrategyandgoalsLearnaboutsuccessfulMBE’sintheorgSeekfirsttounderstandPlantSeedsBeBetterattheBasics

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

WHATORGANIZATIONSSHOULDLOOKFORINSMALLBUSINESS

• Researchiftheyareagoodfit,compatibility• Havefundamentallysoundbusinesspractices• Clearandopenlinesofcommunication• Uniqueness• Knowtheirproventrackrecord• Anethicalcompass• Responsible• Greatcustomerservice• OverDeliver• Quality,Quality,Qualityserviceorproducts• Lowmaintenance• ContinuousImprovement• WorkHard• Understandstrategy

OPPORTUNITIES

WHATMUSTYOUDO • DevelopPartnerships,alliances,mergers,acquisitions

• Continuouslyread• SubscribetotheWSJ

• Getacoach• Getgreatatsocialmedia• Askyourcustomerswhattheywant

• Askforaninternfromthebusinessschool

• Developamission,vision,valuesyoureallybelievein

• Knowyourpurpose• TheChamberofCommerce,SBA,WRMSDCareyourfriends

• The37bestwebsitestolearnsomethingnew

• Diversify(complementaryproducts,teach,columnist)

• Targetothermarkets(students,businessschools,nonprofits)

• Winagovernmentcontract• Canyouexpandglobally• Buildyouronlinepresence

• Haveabusinessplan

OPPORTUNITIES

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

WHAT’SYOURNORTHSTAR• Toomanyalpha’sandnobeta’s• Noresearch(lookbeforeyouleap)• Insufficientfunds• Failuretoadapt• Familymember,notbusinesspartner• Noconsistentvision• Failuretodiversifyproducts• Poorexperience

• Failuretoprovidegreatcustomerservice

• Failuretomarketonline• Lackofleadership• Lackoffollowership• Notreallyintouchwithcustomersthroughdeepdialogue

• Lackofuniquevaluepropositions• Inabilitytodevelopagoodbusinessmodel

OPPORTUNITIES

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

“Peopledon’tbuywhatyoudo;

theybuywhyyoudoit.”-SimonSinek

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

TheResistancetoTHINKDIFFERENTDeepwithinyourbrainliestheamygdala,thelizardbrain.Itsetsoutto

sabotageanythingthatfeelsthreatening,risky,oruncomfortable.ReticularActivatingSystem(RAS)determineswhatyounoticeintheworld.YourRAS

tellsyou,andnotices,whatisimportanttoyou.Whenyouresolveitsimportance,yourbrainwillembraceit.

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

‣Staypositive,lifegetsbetter‣Letitgo‣Don’tbelieveeverythingyouthink‣Visionsomethingbettereveryday‣Takecareofmyselfphysically,mentallyEQ‣Dailylearningandgrowth‣Don’tletyourfeelingsvote‣Berelentlessaboutcontinuousimprovement‣LearningagilityistheKEY‣Tocreateanewparadigm,youhavetobreakanoldone‣Feedyourfaithandstarveyourdoubts‣AddValue,stayrelevant,staypositive!!!

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

Whathelpedme!!!!

Learning|Partnerships|Results|Discipline|Vision|Integrity|Innovation|ContinuousImprovement|Customers

GreatLeadersAreConfident,Connected,Committed,andCourageousStrategyisnothingwithouteffectiveleadership