“Social Media 101”10.3.16

David LevinDavid is one of the UK's foremost professional tweeters, David began as the brain behind the highly influential and funny Hackney pub account, @the_dolphin_pub. He has gone on to write record-breaking content for accounts such as BBC1's The Voice and The Apprentice, as well as brands such as Adidas, Stella, PG Tips, L’Oreal and IKEA, helping them define their tone of voice and come up with creative ways to use the platforms alongsidesome memorable puns.

David is a frequent keynote speaker at social media events and a regular contributor on the subject on radio and TV.

James MartinPrior to joining That Lot, James worked for 10 years in the advertising industry, most recently at AMV BBDO. In that time, he worked on campaigns for BT, The National Lottery, Pizza Hut, and The Red Cross.In his spare time, James writes @Pundamentalism, which has over 70,000 followers, and has featured in Time Magazine, CNN, FHM, Shortlist, The Sun, and has been named as one of the Top 30 funniest accounts on Twitter by The Telegraph.

At That Lot, James is the Creative Lead on Have I Got News For You and Channel 4, among other things.

1. THINK ABOUT THE BASICS…NO MATTER HOW OBVIOUS THEY MAY SEEM

•  Name / @Name•  Avatar pic•  Background•  Biog(raphy)•  Pinned Posts

OUR 10 SOCIAL MEDIA TIPS* (*WE’VE GOT MORE, BUT 10 FELT NEAT)

2. CONSIDER THE TONE OF VOICE 3. TAKE CARE OVER WHAT YOU SHARE4. CHECK YOUR FACTS5. JOIN CONVERSATIONS

…BUT MAKE SURE YOU KNOW WHAT THEY’RE ABOUT6. START CONVERSATIONS

…BUT ALSO BE PREPARED FOR WHATEVER COMES BACK

7. DO POST TOPICAL RESPONSES TO THINGS THAT HAPPEN

… OR PLAN THEM FOR EVENTS THAT YOU KNOW ARE COMING UP ... BUT DON’T FEEL YOU HAVE TO SAY SOMETHING… 8. DO TRY TO POST INTERESTING/INNOVATIVE THINGS9. DO THINK ABOUT HOW YOU USE IMAGES / GIFS / VIDEOS10. DO TRY TO THINK OF THEMES/CONTENT STRANDS THAT YOU CAN REPEAT