“many new ideas that i can implement now.” “the …assets.marketingresearch.org › next2018...

FOR DETAILS & UPDATES PLEASE VISIT INSIGHTSASSOCIATION.ORG/NEXT

APRIL 30 – MAY 1, 2018 IN NEW YORK

– NEXT 2017 ATTENDEES

IS F

OR INNOVATORS

“MANY NEW IDEAS THAT I CAN IMPLEMENT NOW.”

“THE BREAKOUT SESSIONS WERE FANTASTIC!”

“GREAT ATTENDEES & ENERGY!”

“EDUCATIONAL & ENLIGHTENING.”

NEUROSCIENCE // BLOCKCHAIN // SYSTEM 1 // EXPERIENTIAL MARKETING MEASUREMENT // CONCEPT TESTING // MOBILE ENGAGEMENT DATA FUSION // FRAUD DETECTION // DIGITAL CONTENT // IMPACT MEASUREMENT // AGILE QUAL // CONSUMER INSIGHTS // BRAND EVALUATION GEN Z // CHATBOTS // AUTOMATION // IoT // THIRD PARTY CONSUMER DATA // THE MILLENNIAL MINDSET // THE NEW TV ECOSYSTEM // ANALYTICS

MOBILE-OPTIMIZED RESEARCH DESIGN // LEAN GROWTH STRATEGIES // SHOPPER PROMISCUITY // QUALITATIVE RESEARCH // DATA QUALITY MEASURING THE SUBCONSCIOUS // ADVERTISING EVALUATION // CONJOINT ON MOBILE // QUANTITATIVE RESEARCH // CORPORATE BRANDING

BRAND TRACKING // MARKET SEGMENTATION // PREDICTIVE ANALYTICS // HUMAN-MACHINE HYBRID ANALYSIS // BEHAVIORAL ECONOMICS VIDEO & SPEECH-TO-TEXT // RESPONDENT ENGAGEMENT // SHOPPER INSIGHTS // PATH TO PURCHASE // DIY RESEARCH // ANTICIPATION SCIENCE

INSIGHTSASSOCIATION.ORG/NEXT

NEXT: ADVANCING INSIGHTS THROUGH INNOVATION & RESEARCH, APRIL 30 – MAY 1 IN NEW YORK

NEXT is a unique forum for research practitioners eager to discover new ways to engage respondents, secure more meaningful insights, and drive innovation and impact across their organization.

Meet insights leaders from across the globe, and learn how they are bringing innovation to insights and realizing incredible results.

NEXT will inform you on the here and the now, but also prepare you for what’s ahead. Moderated discussions you won’t find elsewhere will connect the dots from AI, Smart Home, Blockchain, and other seismic tech to inform your current work and inspire you to be optimally positioned for the future.

Join us for compelling case studies from corporate researchers at leading brands, in-depth research studies on critical industry issues and stories from experts on the fringe that will prepare you for what’s next.

KNOWLEDGE AND EXPERIENCE MITIGATE RISK

BEING TRULY

INNOVATIVEIS RISKYTHAT’S WHATAND BREED CONFIDENCE

YOU’LL GET AT NEXT


NEXT GETS YOU OUT FRONT. BE THE ONE TO IMPROVE INSIGHT ACTIONABILITY & STRATEGIC IMPACT.


RESULTSPRO

VOCA

TIVE INSPIRATIONAL

We’re thrilled to welcome a stellar lineup of featured speakers who bring with them keen business and consumer behavior knowledge and valuable “outsider” perspectives. They will help you to be a stronger competitor; inspire and instill a culture of innovation; understand and communicate with emerging consumers; and, in an era of tech overload and organizational distrust, know when to eschew technology to connect and build loyalty on a human level.STRATEGIES THAT YIELD

PERS

PECT

IVES

IDEAS


Glimpse the future of consumer tech and the trends that will most impact insights generation from the man at the confluence of new product innovation and consumer behavior – Steve Koenig, head researcher and trend spotter at CTA, producer of the iconic CES.

The Power of Pull –Small moves smartly made can have big impact. Sought-after management consultant and author John Hagel, Co-Chairman for Deloitte’s Center for the Edge, provides critical advice for organizations seeking to capitalize on innovation by mobilizing the right resources to the right place at the right time.

Known for her book “Liespotting” and a TED Talk that has been viewed more than 17 million times, Pamela Meyer brings us new research on deception and fraud which foretell of startling future scenarios stemming from our current inflection point. How do market researchers and brands seek trust and garner loyalty in a time of intense organizational distrust and disdain?

Don’t recycle Millennial marketing techniques for Gen Z! Learn to position your brand to earn the love and loyalty of emerging consumers with Jeff Fromm and see how Generation Z influences purchasing trends of Gen X and Baby Boomers.

While we have embraced technology as a society, many of us desire to escape its grips from time to time. Awareness of the “Mindful Technology” movement is essential for brands and those advising them on consumer interaction. Author and strategist Liza Kindred will get us in the right frame of mind.

Innovation expert and author Kumar Mehta will help you create the “innovation biome,” an environment where teams can consistently create high-value products and offerings that enhance societal value while also generating vast profits.

A veteran of Procter & Gamble, a former CMO, and a start-up advisor, Dave Knox brings the right background and perspective to prepare insights leaders facing a new breed of competitors in a game played by an entirely different set of rules. Get your copy of his new book “Predicting the Turn.”


YOUR

DISRUPT• If, when and how to automate

your qual research via a new study comparing machine, human and hybrid analysis with Danone

• Data analysts at Verizon help you through the technical & analytical challenges of combing internal customer data with third party consumer data to provide deeper insights

• Why MillerCoors created a Human Experience (HX) team to step away from a business-specific research approach to analyze more abstract human experiences and cultural shifts

• How Wrigley’s created more effective advertising via neuroscience

• How U.S. Bank leveraged social media to assess the ROI of its Super Bowl sponsorships

• How Labatt Breweries tapped an innovative mobile geo-fencing solution to engage with event attendees in real time

• How Worldpay innovated its business model in just 12 weeks

LEARN FROM THE LATEST WORK BEING DONE AT LEADING BRANDS…• How next-gen AI chatbots power

agile qual for Heineken

• Which technologies are changing the insights function at Kellogg’s, Viacom, Mars Petcare, and Bustle Digital

• Warner Bros. on shifting TV viewing habits and what’s in store for brands and MR

• How CondéNast’s transformed digital content is outperforming other publishers on metrics that really matter

WE’VE RAISED THE BAR ON QUALITY AND CUT THROUGH THE BUZZ WORDS TO CURATE THE MOST INNOVATIVE AND ACTIONABLE PRESENTATIONS AS SELECTED BY YOUR PEERS

STATUSQUO


SUNDAY, APRIL 296:30 – 8:30 PMWELCOME RECEPTION SPONSORED BY CRITICAL MIX

MONDAY, APRIL 308:30 – 8:35 AMWELCOMETERRAE SCHROEDER, KELLOGG’SKRISTI ZUHLKE, KNOWLEDGEHOUND

8:35 – 9:10 AMKEYNOTETHE FUTURE OF CONSUMER TECH = THE FUTURE OF CONSUMER BEHAVIORSTEVE KOENIG, CONSUMER TECHNOLOGY ASSOCIATION

9:10 – 9:45 AMKEYNOTEMOVING FROM PUSH TO PULL: HOW TO BEST CAPITALIZE ON TECH TRENDSJOHN HAGEL, DELOITTE’S CENTER FOR THE EDGE

9:45 – 10:15 AMHOW TECHNOLOGY IS CHANGING THE INSIGHTS FUNCTIONCHRISTIAN KURZ, VIACOMNATALIA LUMPKIN, MARS PETCAREJESSICA TARLOV, BUSTLE DIGITAL GROUP

10:15 – 11 AMBREAK WITH EXHIBITORS

11 – 11:30 AM

IN THE KNOWCHARTING THE COURSE – THE FUTURE OF MR DIGITIZATIONSCOTT LUCK, LRWBETH ROUNDS, DAPRESYCHRISTIAN SUPER, ORCSIMA VASA, PARADIGM SAMPLE

IN THE NOW(WO)MAN VS. MACHINE: KNOWING WHEN TO THINK AND WHEN TO AUTOMATESAMANTHA BOND, SKIM

IN THE FUTUREFORESIGHT – HOW TO LOOK BACK TO MOVE FORWARDTHATCHER SCHULTE, CONAGRA BRANDS

11:35 AM – 12:05 PM

IN THE KNOWCREATING AND EVALUATING FUTURE-FORWARD, DATA-BASED CONTENTJASON KLEIN, LISTENFIRSTDONNA SABINO, CONDÉ NAST

IN THE NOWLEAN GROWTH BOOTCAMP: HOW WORLDPAY INNOVATED ITS BUSINESS MODEL IN JUST 12 WEEKSJASON HAUER, THE GARAGE GROUPANN THOMPSON, THE GARAGE GROUP

IN THE FUTURECLIENT PERSPECTIVES: WHEN & HOW TO DEPLOY DIY

12:10 – 12:40 PM

IN THE KNOWIT’S NOT YOU, IT’S ME: NEW METRICS FOR MEASURING SHOPPER PROMISCUITYREBECCA BROOKS, ALTER AGENTS

IN THE NOWINSIDE THE MEMORY: REVEALING WHAT PEOPLE CAN’T OR WON’T SAY IN CONVENTIONAL RESEARCHDOUG GRANT, INQUI RESEARCH

IN THE FUTUREPAST, PRESENT, & FUTURE OF BEHAVIORAL SCIENCESMICHELLE ADAMS, MARKETING BRAINOLOGYALEX HUNT, SYSTEM 1 RESEARCHTERRAE SCHROEDER, KELLOGG’SPRANAV YADAV, NEURO-INSIGHT

12:40 – 1:45 PMLUNCH


1:45 – 2:15 PM

IN THE KNOWTIPPING THE SCALES: BEST PRACTICES FOR USING SCALE QUESTIONS IN THE MOBILE WORLDRODDY KNOWLES, RESEARCH NOW ZOE DOWLING, FOCUS VISION

IN THE NOWTV NOW – TUNING INTO SHIFTING VIEWING HABITS & WHAT IT MEANS FOR BRANDS & MRLIZ HUSZARIK, WARNER BROS.STUDIOS

IN THE FUTUREHOW TO MONETIZE AND SCALE INNOVATION THROUGH AI & MACHINE LEARNINGRICH HOWARTH, IBM WATSON

2:20 – 2:50 PM

IN THE KNOWNAVIGATING THIRD PARTY CONSUMER DATAJENNIFER COLIE, VERIZONJONATHAN SCHWEDEL, VERIZON

IN THE NOWSESSION TBA

IN THE FUTUREHUMAN UNDERSTANDING IN THE AGE OF ANALYTICSMANDY RASSI, 84.51

2:55 – 3:25 PM

IN THE KNOWUTILIZING EMBEDDED SMARTPHONE TECHNOLOGIES TO ENLIVEN OPEN-ENDED QUESTIONSCECILE CARRE, IPSOS


IN THE FUTURECHATBOTS: NEXT-GEN AI ENABLES AGILE QUAL FOR HEINEKENNIELS SCHILLEWAERT, INSITES CONSULTING

3:30 – 3:45 PMINNOVATION IN ACTION: DEMOS OF THE LATEST STANDOUT TECHNOLOGIES

3:45 – 4:15 PMBREAK WITH EXHIBITORS

4:15 – 4:55 PMKEYNOTEMARKETING TO GEN Z: PLAYING BY THE PIVOTALS’ RULESJEFF FROMM, FUTURECAST

4:55 – 5:40 PMKEYNOTEDISCOVER THE INNOVATION BIOME: A SUSTAINED ENVIRONMENT WHERE INNOVATION THRIVESKUMAR MEHTA, BRIDGES INSIGHT

5:40 – 6:40 PMCOCKTAIL RECEPTION WITH EXHIBITORS – SPONSORED BY POP RESEARCH

AFTER PARTYINSIGHTS ASSOCIATION GREATER NEW YORK CHAPTER MIXER

TUESDAY, MAY 1

7 – 8 AMBREAKFAST WITH EXHIBITORS – SPONSORED BY ACTIVE MEASURE

8:15 – 9 AMKEYNOTEMINDFUL TECHNOLOGYLIZA KINDRED, MINDFUL TECHNOLOGY

9 – 9:45 AMKEYNOTEHOW TO SPOT LIES AND GET TO THE TRUTH IN A TIME OF DISTRUSTPAMELA MEYER, AUTHOR, “LIESPOTTING”

9:45 – 10:30 AMKEYNOTEPREDICTING THE TURN: FORESEE THE FUTURE & RESPOND TO YOUR LATEST COMPETITIVE CHALLENGESDAVE KNOX, THE BRANDERY


10:30 –11:15 AMSHARK TANKSEE WHICH INNOVATION SURVIVES!

11:15 –11:45 AMBREAK WITH EXHIBITORS

11:45 AM – 12:15 PM

IN THE KNOWA “WHOLE CONSCIOUS” APPROACH FOR BETTER BRAND AND ADVERTISING EVALUATIONJULIE KNOX, JIGSAW RESEARCH TOM VANOZZI, JIGSAW RESEARCH

IN THE NOWMILLER COORS’ HX TEAM GOES ABSTRACT TO EXAMINE CULTURAL SHIFTSBAO NGUYEN, MILLERCOORSMAGGIE GARNER, WATERSONGARNER

IN THE FUTUREWHAT’S NEW & WHAT’S AHEAD FOR AI & MACHINE LEARNING?TOM H.C. ANDERSON, ODINTEXT, INC.JOHN COLIAS, DECISION ANALYSTANDREW KONYA, REMESH

12:20 – 12:50 PM

IN THE KNOWA COURSE CORRECTION FOR CONJOINT ANALYSIS: AN EXPLORATION ON THE INCLUSION OF MOBILE AUDIENCESLISA WILDING-BROWN, INNOVATEANDREW CANNON, GRBNBOB GRAFF, MARKETVISION RESEARCHDYNA BOEN, UBMOBILEDAVID LAU, MINDBODY

IN THE NOWUSING CONSUMERS’ BRAINS TO OPTIMIZE ADVERTISING – LITERALLY!MICHELLE GANSLE, MARS WRIGLEY

IN THE FUTUREIoT, VIRTUAL ASSISTANTS & THE FUTURE OF RETAILKYLE FUGERE, DUNNHUMBY

12:50 – 1:50 PMLUNCH

1:50 – 2:20 PM

IN THE KNOWSYSTEM 1 ON FIRE: HOW BEHAVIORAL ECONOMICS IS FOREVER CHANGING MARKET RESEARCHANDERS BENGTSSON, PROTOBRAND

IN THE NOWUNDERSTANDING GEN Z – THE INTERSECTION OF DEVELOPMENT, BEHAVIOR & CULTUREALEXIA RAVEN, WARNER BROS. TELEVISION

IN THE FUTURETHE FUTURE OF EXPERIENTIAL MARKETING MEASUREMENTALYSSA RODRIGO, LABATT BREWERIES OF CANADARAJ MANOCHA, DELVINIA

2:25 – 2:55 PM

IN THE KNOWUSING AUTOMATION AND AI TO SHUT THE DOOR ON FRAUD IN MARKET RESEARCHJONATHAN (JD) DEITCH, P2SAMPLE

IN THE NOWLINKING CLIENT EXPERIENCE AND FINANCIAL PERFORMANCEDAVID LO, SCORPIO PARTNERSHIPALEXIS RENAUDIN, AON

IN THE FUTURESESSION TBA

3 – 3:30 PM

IN THE KNOWSPONSORSHIP & THE BIG GAME – SCORING WITH SOCIAL DATAMARGIE STRICKLAND, SYNTHESIOTROY JANISCH, U.S. BANK


IN THE FUTURETHE POWER OF ANTICIPATION AND ITS INFLUENCE IN CONSUMER BEHAVIORJASON MARTUSCELLO, PROSPECTION SCIENCES

3:30 PMCONFERENCE ADJOURNS


REGISTERNOW FOR

All our proceeds – including those from NEXT – are invested in advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

Save an extra $100 with code: NEXTPOST


All registrations include full access to every session, keynotes, breakfasts, lunches and breaks as well as all evening receptions.

INSIGHTS ASSOCIATION MEMBERS

$1699 $1799Until April 6 After April 6

NON-MEMBERS

$1999 $2099Until April 6 After April 6


“MEET 40+ INNOVATIVE EXHIBITORS YOU’LL WANT TO CHALLENGE AND ENGAGE.”

VENUE – NEW YORK HILTON MIDTOWNIt’s all about location in NYC and the New York Hilton Midtown places you in the heart of the action – within walking distance of a dozens of famous attractions, including Central Park, Radio City Music Hall, MoMA, Times Square and Broadway.

SEEKING NEW SOLUTIONS; EXPLORING NEW BUSINESS OPPORTUNITIES AND PARTNERSHIPS?Considering how difficult it can be to get on a senior executive's calendar, it can take months to develop new business.

Establish new contacts and continue conversations at NEXT, where you'll get ample face time with decision makers in all facets of the industry. Whether you're looking to connect with research companies, corporate researchers, or both – you'll find those calling the shots at NEXT.

Exhibits and sponsorships are available. For more information, contact Jonathan Saxe at 516-238-4083, [email protected].



INSIGHTS ASSOCIATION1156 15TH STREET NW, SUITE 302 WASHINGTON, DC 20005

APRIL 30 – MAY 1 IN NEW YORKINSIGHTSASSOCIATION.ORG/NEXT

NEXT is a unique forum for research practitioners eager to discover new ways to engage respondents, secure more meaningful insights, and drive business impact. Meet insights leaders from across the globe, and learn how they are bringing innovation to insights and realizing incredible results.

Empowering intelligent business decisions.

“many new ideas that i can implement now.” “the …assets.marketingresearch.org › next2018...

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