“landing pages: what are they? when you should use them” · personal injury lawyer -...
TRANSCRIPT
![Page 1: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/1.jpg)
You’reabouttodiscover…
“Landing Pages: What Are They? When You Should Use Them”
withFrankieFihnPILMMAMarke;ngDirector
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I Am Judging You All…
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And so is your client…
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How Long?
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How Long?
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How Long?
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Landing Pages
![Page 8: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/8.jpg)
• Paid Traffic + Scale
• $1 Ads -> $6-10 ROI
• The slot machine
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When Should You Use Landing Pages?
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1. Positioning + Offer + Message
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Positioning + Offer + Message
![Page 12: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/12.jpg)
2. Headline
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Good Headline
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3. Contrast
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Good Contrast
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Bad Contrast
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Good Contrast
![Page 18: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/18.jpg)
4. Lead Magnets
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Good Lead Magnets
![Page 20: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/20.jpg)
5. Targeted Traffic
![Page 21: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/21.jpg)
6. Social Proof
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6. Social Proof
![Page 23: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/23.jpg)
6. Social Proof
![Page 24: “Landing Pages: What Are They? When You Should Use Them” · Personal Injury Lawyer - mossmanlaw.ca v.vwmossmanlawca,' (888) 516-1289 Trusted & Dedicated Personal Injury Lawyers](https://reader036.vdocuments.us/reader036/viewer/2022070808/5f0687f07e708231d418739f/html5/thumbnails/24.jpg)
7. Tools
• LeadPages.Net• Unbounce.com• Instapage• Custom:Fiverr
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Don’t be this guy…
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Thanks