aob - plan of action
TRANSCRIPT
Morteza Ahmadi <[email protected]>, Laila Sukma Dinda <[email protected]>, Bianca KOEPPEN <[email protected]>, Tsitsi Mupoperi <[email protected]>,
PLAN OF ACTION
conservative, nationalistic
They are not swiss, which is at their disadvantage
Start in a big bank, after acquiring a title/expertise and switch
Recognition
attractiveness, talent management, employer branding
employee value proposition, war for talent,Why is BNPParibas an interesting case to deal withattractiveness, talent management and employer branding?The BNPParibas paradox:- The bank is the largest one in the eurozone (200000 people allaround the world)- BNPParibas is involved in all the different financial activities(private equity, retail banking, wealth management, trading,M&A,…).- In Geneva, BNPParibas has invented the commodities tradingfinance business and it is the main player in this industry.However, the bank faces difficulties to recruit people inSwitzerland.
(week 1, slide 16/27)Your Mission : Improve BNPParibas’s attractiveness on the Swiss human resources market
Target: Relationship Manager - 5-7 years of experience
October 17th, 2012: Client presentation: BNPParibas/HR & RecruitmentDeadline: December 5th: a 15-20 pages reportOn December 19th, the 4 best proposals will do a 20 minutes presentation to BNPParibas
From October 17th to December 5th, each group can ask the client three questions. The group’s
coordinator will send the questions to Rose Hiquet. (week 1, slide 21/27)
USE ACADEMIC PAPERS (week 1, slide 23/27, pt.1)- Read articles (MANDATORY with that asshole Ferrary) because we HAVE TO include theoretical shit in our fucking report !!! Be careful with the bibliography!!!Attractiveness, employee value proposition, war for talent, employer branding
BENCHMARK (week 1, slide 23/27, pt.2)- write to Universumhttp://www.universumglobal.com/IDEAL-Employer-Rankings/Professional-Surveys/Switzerlandhttp://www.universumglobal.com/stored-images/9d/9d116602-1cc7-480d-b860-98408b638ec4.pdfUniversum Pressekontakt Joanna Rusin-Rohrig E-Mail: [email protected]
- Contact headhunting companies // ask Christophe for helpFirms internalize strategic resources related to the core competencies. They recruit strategic human resources (internalization) and deal with contractors for nonstrategic resources (externalization). (week 2, slide 27/29)
Michael Page // Talents partners
ManpowerJobUp- Contact other banks and make interviews:
- HSBC - Nathalie Perez- Deutsche Bank
- UBS - Sandra's husband &A.-K. Mörike- Credit Suisse // S. Amsler
(- Citi, Société Générale, Crédit Agricole)(According to the BNP Paribas representative, they do not consider LODH and Pictet (or Rothschild) as direct competitors, to her, the international banks are the competition)- Use LinkedIn, Glassdoor, etc.
- Quiz for perception - mkg --> ask Paulssen for helpUse google Drive and make a poll
- We are allowed 3 questions (that have to be sent by the coordinator, or we are gonna get in trouble) by Dec 5th
- The coordinator has to make an appointment with the assface to talk about the project
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Room M2160 – Wednesday 8:30 to 10:00 AMSession 1: September 19th: IntroductionReading: Chambers E. et al. (1998), « The War for Talent », The McKinsey Quarterly, n°3, pp. 44-57Session 2: September 26th: Human resource as a strategic resourceReading: Wright P., Dunford B. and Snell S. (2001) "Human resources and the resource basedview of the firm“, Journal of Management, vol. 27, pp. 701-721October 3rd: CancelledSession 3: October 10th: Firm attractiveness in the labor marketReading: Rynes S. and Barber A. (1990), « Applicant Attraction Strategies: An OrganizationalPerspective », Academy of Management Review, vol. 15, n°2, pp. 286-310Session 4: October 17th: HR challenge: Client presentation: BNPParibas (Claire Hebert-Stauss)Session 5: October 24th: Employee Value Proposition and poaching strategyReading: Gardner T. (2002), « In the trenches at the talent wars: competitive interaction for scarcehuman resources », Human Resource Management. Vol. 41. n°2, pp. 225-237Session 6: October 31th: Universum, Employer branding (Louis de Montmollin)Reading: Moroko L. and Uncles M. (2008), « Characteristics of successful employer brands »,Brand Management, Vol. 16, n°3, pp. 160-175
Session 7+8: November 14th: HR metrics and Analytics + Exercise on attractiveness(from 8:30 to 12.00)Reading: Lawler E. et al. (2004), « HR Metrics and Analytics: Use and Impact », HumanResource Planning, vol. 27, n°4, pp. 27-35November 21th: CancelledSession 9 : November 28th: Deloitte, Talent Management (Laura Barranco and TanguyDulac)Reading: Stahl G. et al. (2012), « Six Principles of Effective Global Talent Management », MITSloan Management Review, vol. 53, n°2, pp. 25-32Session 10 : December 5th: Strategic HR practicesReading: Cappelli P. and Neumark D. (2001), “Do high-performance work practices improveestablishment-level outcomes?”, Industrial and Labor Relations Review, vol. 54, n°4, pp.737-775Session 11 : December 12th: Strategic HR flexibility and firm performanceReading: Reading: Michie and Sheehan (2005). "Business strategy. Human resources. Labourmarket flexibility and competitive advantage". International Journal of Human ResourceManagement, vol. 16, n°3, pp. 445-464Session 12 + 13: December 19th (8:30 to 12:30): SHRM Challenge presentationStudents presentations to BNPParibas