AO7

Present a Game Design Proposal

AO7 asks you to:-AO7 asks you to:-

●Evaluate your game, justifying your design concept ideas with reference to your target audience, to the existing market and to competitor games

●Justify the production of your game, using the criteria mentioned above

●Plan a marketing campaign for your game based on your knowledge of the market and your competitors and on feedback from your target audience

I have divided this work into six tasks which are:-I have divided this work into six tasks which are:-

1. Analyse your target audience2. Analyse the market you are competing in3. Compare and contrast your game design with two competitors4. Give three reasons why your game should be produced5. Give and receive feedback from your Peer Review team on your final proposals6. Prepare a marketing plan for your game based on your knowledge of markets and audience and on your Peer Review feedback

Core and Secondary Audiences

Using specific examples from your game concept, explain how they will be targeted with

●Genre●Gameplay●Platform●Interface and Control Mechanisms●Innovation

Analyse Your Target AudienceAnalyse Your Target Audience

Analyse the Market You Are Analyse the Market You Are Competing InCompeting In

Choose two games on the same platform as yours (one of them in the same genre too)

●Look at their financial success●Look at their critical success●Look at their popular success

●Using this information, justify your game's likelihood of success

Compare and Contrast Your Game Compare and Contrast Your Game Design with Two CompetitorsDesign with Two Competitors

Use the following subheadings

●Generic Conventions●Playability●Addiction●Audio Visual Content●Innovative Use of Technology

Justify Your Game ConceptJustify Your Game Concept

Using all of the above information, write a three point summary of why your game concept should

be produced.

Peer ReviewPeer Review

Participate in a review of the final designs from your Peer Review group and consider the

feedback you receive from them

Prepare a Marketing Plan for your GamePrepare a Marketing Plan for your Gamea) Core Aimsa) Core Aims

You need to identify three core aims of the marketing campaign, explaining how you will appeal to the core and secondary

audiences in different ways in different parts of the campaign

Aim Where is it met in the campaign

How does it appeal to core/secondary audience?

Prepare a Marketing Plan for your GamePrepare a Marketing Plan for your Gameb) Week by Week Multimedia Planb) Week by Week Multimedia Plan

Week Billboards Web Magazines Other

1

2

3

4

5

6

Prepare a Marketing Plan for your GamePrepare a Marketing Plan for your Gamec) Describe Three Types of Marketingc) Describe Three Types of Marketing

Choose three types of marketing from your campaign and describe them in more detail.

You need to make sure you provide●A detailed description of the marketing using technical media vocabulary●A clear identification of what will be succesful about it●A detailed analysis of how it will appeal to different sections of your target audience in different ways

PresentationPresentation

All of your work needs to be posted on your blog, ideally as .pdf files. Any hand-drawn designs

need to be scanned.

Assessment - PassAssessment - Pass

•Your evaluations demonstrate your limited awareness/understanding of the market and of audience needs

•Your presentation is passable but lacks lustre. You demonstrate a limited understanding of existing games and struggle to compare and contrast those games to your own game concept; your comments are few and brief. You provide limited reasons for producing your game.

•Your suggestions on how you would promote your game are limited.

Assessment - MeritAssessment - Merit

•Your evaluations demonstrate your sound awareness/understanding of the market and of audience needs.

•Your presentation is sound. You demonstrate a detailed understanding of existing games and are able to compare and contrast those games to your own game concept; your comments are fully supported. You provide sound reasons for producing your game.

•You provide a range of suggestions on how you would promote your game; most of which are supported by audience feedback or by knowledge of existing games.

Assessment -DistinctionAssessment -Distinction

•Your evaluations demonstrate your in-depth awareness/understanding of the market and of audience needs.

•Your presentation is of a high standard. You demonstrate a thorough and knowledgeable understanding of existing games and are able to compare and contrast those games to your own game concept. You provide insightful comments regarding the reasons for producing your game.

•Your suggestions on how you would promote your game are realistic. Your suggestions are supported by audience feedback and your extensive knowledge of existing games.

For Distinction...For Distinction...●Provide a detailed analysis of the market for games like yours

with specific examples and real data from the sales and profitability of existing games

●Complete your comparison with other games using detailed, specific and appropriate examples from your plans and from the other games

●Support your three different and original reasons for producing your game with detailed evidence from your completed analysis

●Complete a detailed, thoughtful and original marketing plan paying close attention to how you will appeal to different sections of your core audience and secondary audiences in different ways

●Present your work clearly and effectively