anz oct2007 lee hopkins dot com v2
Post on 18-Oct-2014
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DESCRIPTION
Presentation to ANZ Bank's Corporate Communications team, October 2007. Movies played during the presentation are not included in this presentation or downloadable pdf.TRANSCRIPT
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Advanced communication strategies and tools
Lee Hopkins
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Web2.0 What is ‘Social Media’?
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Web2.0 What is ‘Social Media’?
Wikipedia:
the online technologies and practices that people
use to share opinions, insights,
experiences, and perspectives with each other
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! Social Media Vs Trad Media
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! Social Media Ethos
Truth
Trust
Transparency
Accountability
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‘b’ is forWeb2.0
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Web2.0 State of the Live Web
71 million blogs…some of them have to be good.
120,000 new weblogs being created each day.
New weblogs:1.4 blogs/second.
New posts:17 posts/second.
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Fin Serv blogsWeb2.0This blog is moderated by Tom Groenfeldt, editor of Windows in Financial Services magazine. Content is provided by Tom and senior members of Microsoft's U.S. Financial Services Group.
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Fin Serv blogsWeb2.0
Over a quarter of a million management consultancy readers browse and contribute to Top-Consultant.com each month. Now you can too!
This blog is intended for practising consultants, aspiring consultants and consultants' clients.
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1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
Five golden rules for bloggingWeb2.0
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? Risky behaviour
How could you manage the risks?
Hint: do you have a Code of Conduct?
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‘p’ is forWeb2.0
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Fin Serv podcastsWeb2.0
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Fin Serv podcastsWeb2.0
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Fin Serv podcastsWeb2.0
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Fin Serv podcastsWeb2.0
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Fin Serv podcastsWeb2.0
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1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
Podcasts are for…Web2.0
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1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it
Five golden rules for podcastingWeb2.0
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‘v’ is forWeb2.0
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“No matter how good the writer,
words on a page will never get
close to conveying the sincerity
and depth of emotion that one
10-minute video did”
Joyce Lewis, Uni of SouthamptonWeb2.0
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1. Kiss
2. Focus
3. Interview employees/key customers
4. Short specific guides
5. <10 minutes &YouTube it
Five golden rules for videosWeb2.0
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‘wtf’ is forWeb2.0
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Get with the orangeWeb2.0
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‘w’ is forWeb2.0
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‘w’ is forWeb2.0
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‘c’ is forWeb2.0
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Financial Services
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People power
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People power
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online 3D virtual worlds
Second Life:8m residents / 12,0004th country
Average age = 30-3460:40 m:f
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!@#! Conclusions
3T&A communication universe:
Truth, Trust, Transparency & Accountability
3D virtual worlds are the future bandwidth Technology
Are you ready? Only an audit will tell…
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!@#! Conclusions Black Swan moments: September 11 the pc Harry Potter
The personal publishing revolution
The Web2.0 fire will not go out!
What are YOU going to do with it?
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“ !?! ”
Lee HopkinsLeeHopkins.com
LeeHopkins.net
0410 642 052
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