anywhere health webcast 10_27_final
TRANSCRIPT
Anywhere Health
Marketing Opportunities in a Mobile World
October 27, 2011
2
• Introduction
• 25 Examples of Anywhere Health• Anywhere Data• Anywhere Diagnosis• Anywhere Delivery
• 7 Steps for Implementation
• Conclusion• How to Get Started• Q&A / Discussion
Agenda
A Tale of Two Cities
2009
$199
2011
$0
28 months
2011
$8,700
$2.7 trillion
2020
$13,900
$4.5 trillion
A Tale of Two Cities
2011
$199Two years from now,when the iPhone 4s is the free phone – what impact and opportunities will that create for your brand?
2013
$0
24 months
6
What Is Anywhere Health?
ANYWHERE DATA
ANYWHEREDELIVERY
ANYWHEREDIAGNOSIS
7
Examples25
8
Defining Characteristics of Anywhere Health
• Data collected in real time• Feedback instantly availableSpeed
• Built on existing mobile technology• Anywhere + Anytime + AnyoneConvenience
• Data captured directly from patient• Data stored in cloud for analysisAccuracy
ANYWHERE DATA
10
Mapping Asthma in Real Time
http://asthmapolis.com/
11
Mapping Health Data
http://maps.worldbank.org/ http://www.tudiabetes.org/
12
Personalized Health Apps
http://www.instantheartrate.com/ http://www.pampers.com/en_US/pregnancy-app
13
Caregiver Support
http://strengthforcaring.com/
14
Real-Time Activity Tracking
http://www.bodymedia.com http://www.nikeplus.com
15
…and it even tells time!
http://mybasis.com/
Real-Time Activity Tracking
16
Anywhere Blood Sugar Monitoring
http://www.myglucohealth.net/
17
Anywhere Blood Pressure
http://www.withings.com/
18
Wearable Sleep Monitor
http://nyxdevices.com/product/
19
Health Data API
http://blog.runkeeper.com/new-feature/health-graph
ANYWHERE DIAGNOSIS
21
Anywhere ECG
http://alivecor.com/
22
Anywhere Melanoma Detection
http://www.handyscope.net/
23
Anywhere Malaria Detection
http://thelifelensproject.com/blog/
24
Anywhere Cataract Detection
http://web.mit.edu/newsoffice/2011/netra-cataracts-app-0701.html
25
Anywhere Glucose Monitoring
http://www.bgstar.com/web/ibgstar
26
Measuring Tremors With iTrem
http://gtri.gatech.edu/casestudy/iphone-app-may-support-monitoring-and-research-par
ANYWHERE DELIVERY
28
Reaching Moms on Mobile
http://text4baby.org/
29
Text to Change (TTC) Campaign
• TTC uses short message service (SMS) communication to help mobile phone users test and build their own health knowledge, refer them to HIV testing, prevention and treatment clinics, and provide information on services in local areas.
• TTC campaigns focus principally on HIV/AIDS, malaria, reproductive health, and good governance.
http://www.texttochange.org/
30
Anywhere Ultrasound
http://vscanultrasound.gehealthcare.com/pages/patients
31
Blood Sugar Monitoring While You Drive
http://www.diabetesmine.com/2011/05/newsflash-ford-medtronic-demonstrate-in-car-glucose-monitoring.html
32
Anywhere Compliance
http://www.vitality.net/
33
Anywhere Kidneys
http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html
34
Seven Steps for Implementation
35
Seven Steps for Implementation
36
I. Move Beyond the Basics
37
II. Engage on a Personal Level
38
III. Listen to What Patients Are Saying
39
IV. Think Real-Time AND Long-Term
40
V. Address Caregivers
41
VI. Measure and Track the Small Steps
The Lean StartupHow Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Build
Measure
Learn
42
VII. Plan For Change—Really
2011
$199
2013
$0
24 months
43
CONCLUSION
44
1. Who is your audience? Are they mobile?2. What are your campaign metrics and ROI goals?3. Where are the appropriate points of engagement?4. Develop an engaging/useful offering!5. Develop an integrated promotion strategy.6. Position offering as a value-add to existing campaigns.7. Optimize and enhance offering based on user
feedback.
How to Get Started
45
www.anywherehealth.com
Coming soon..!
How to Get Started
Cafepress.com/anywherehealth
46
Q&A / Discussion
484.255.9613
@anywherehealth
Anywherehealth.com