Measurable Marketing That Moves You // © 2016 All information in this document is copyright protected and the property of Anvil Media, Inc.

Lunch & Learn Analytics & Research Tools

Research Tools

Google Shopping Insights www.shopping.thinkwithgoogle.com Free tool from Google that lets you analyze areas of interest, seasonality, and major keywords Data can be broken down to the city level and by year or holiday Compare up to four search terms at a time Limitations

Only for USA

Limited search terms are available

Primarily for products, not services

Data only goes back to 2014

Google Trends www.google.com/trends Free tool from Google that lets you expand on your keyword list, find negative keywords, discover seasonality, and further analyze areas of geographical interest. Can analyze any search term Compare up to five search terms at a time Limitations The more specific the keyword, the less available data

SEMrush www.semrush.com Research tool that allows you to expand on keywords, discover competitors, and review competitors’ ad copy, display ads, placements, budget, and budget history. Limitations

Paid subscription

10 free queries, with 10 results each before being locked out

Data may be under reported due to its dependency on Google and the Google Display Network

Measurable Marketing That Moves You // © 2016 All information in this document is copyright protected and the property of Anvil Media, Inc.

Introduction to Google Analytics

Goal Creation- Access: Top Navigation Bar > Admin Tab > View > Goals Notes

You need to have editing permissions under view setting to create goals

Make labels descriptive outlining what differentiators that you are measuring.

Who (age, gender demographics) is coming to my site? Access: Reporting Tab > Left Hand Navigation Bar > Audience > Demographics > Overview Notes

Add Segments to show a different view of traffic for example; AdWords Traffic.

Where (Geographically) is traffic to my site coming from? Access: Reporting Tab > Left Hand Navigation Bar > Audience > Geo > Location Notes

Double Click to zoom in on map

To zoom out click on Country, Region tabs as seen below.

To view total sessions by City, Region, etc. click on arrow to the right of Location titles

Measurable Marketing That Moves You // © 2016 All information in this document is copyright protected and the property of Anvil Media, Inc.

What sources are driving traffic to my site? Access: Reporting Tab > Left Hand Navigation Bar > Acquisition > All Traffic > Source/Medium Notes

To filter results click on the advanced tab and set a filter as seen below.

What are people doing when they get to my site and Where are they leaving my site? Access: Reporting Tab > Left Hand Navigation Bar > Behavior > Behavior Flow Notes

With the green sections you can see what pages users are visiting and with the red sections you can see what pages visitors are leaving.

Also, you can export the behavior flow chart by clicking Export on the top navigation bar.