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T H E M A R K E T I N N U M B E R S

T O U R I S MY E A R B O O K

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48 - Braztoa Tourism Yearbook 2018

Braztoa manual de identidade visual (2014)

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MANUAL DE IDENTIDADE VISUAL (2014)M A R K E T

REVENUE OF

ASSOCIATED COMPANIES

B RAZTOA’s associated companies revenue in 2017 (including operators and representatives/employees) amounted to

R$ 12.2 billion, a nominal 8.0% growth compared to the previous year and higher than the 2.9% increase observed in 2016. This growth rate can be attributed to lower inflation (which represented an improvement in the purchasing power of households), to the wealth effect generated by the stock market rise and recovery of the labor market, however slow. In addition, the calendar effect, with more holidays compared to the previous year, may have contributed to the increased demand for tourism-related products and services.

Regarding departures, the numbers for 2017 are 7.8% higher than those registered in the previous year, totaling 5.5 million, compared to a modest 1.0% increase in 2016. In another reading, the number of boarded passengers increased by 406 thousand people in 2017, equivalent to the population of Maringá, Paraná. However, 2015 crisis led to drop boarded passengers number by 940 thousand. Thus, there is a way to go in order to recover the boarded passengers number in 2014, the record so far, when 6 million have boarded.

"

"

Regarding departures, the

numbers for 2017 are 7.8%

higher than those registered in the

previous year.

CHART 14 – REVENUE BY CETEGORY – 2017

QUADRO 11 – FATURAMENTO E PASSAGEIROS TRANSPORTADOS – 2016

2014

2014

2015

2015

2016

2016

2017

2017

TYPE/YEAR

TYPE/YEAR

REVENUE

(R$ BILLIONS)

OPERATORS

(R$ BILLIONS)

11,87

11,45

6,01

0,42

11,01

10,64

5,07

0,37

11,33

11,01

5,12

0,32

12,22

11,88

5,52

0,34

PASSENGERS

(MILLIONS)

REPRESENTATIVES/

CONTRIBUTORS

(R$ BILLIONS)

CHART 13 – REVENUE AND TRANSPORTED PASSENGERS – 2017

SOURCE: BRAZTOA – DATATUR, EDITION 2017

Among the groups making up BRAZTOA's total revenue, segmented between operators and representatives/employees, growth in 2017 was homogeneous, with both groups showing an 8% increase in revenues, unlike the one observed in 2016, when operator revenues grew 3.5%, while representatives and employees revenues decreased 14.9%..


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P roductive chain analysis is essential to reference the

expectations of investments, demand, and even prices realignment. In 2017, domestic tourism handled around 4.3 million tourists, including domestic parts made by foreigners. Considering all the expenses incurred, i. e., the expenses with packages purchase from operators and the expenses on the site , not included in the package, it was accounted for the period a little more than R$ 10.8 billion moved in the Brazilian economy, being distributed as follows:

OPERATORS IMPACT IN THE DOMESTIC

TOURISM PRODUCTION CHAIN IN 2017

CHART 15 – TOTAL BRAZO'S IMPACT IN 2017 IN THE PRODUCTION CHAIN BY REGION (R$)

NORTHEAST

SOUTHEAST

SOUTH

NORTH AND CENTRAL WEST

66

13

13

7

7,17

1,40

1,53

711 BI

BI

BI

MI

SOURCE:: BRAZTOA – DATATUR, EDITION 2017


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G oods and services consumption obviously exceeds the content offered by packages and even objects of use already programmed to travelers. The list is extensive but can range from travel

expenses, food, entertainment, souvenirs and other types of expenses, as well as unforeseen medical events.

In order to assess the financial impact of these surplus expenditures of tourists, i.e., those not incorporated in the package price must be considered

THE AVERAGE DAILY EXPENSES, MADE THROUGH THE MULTIPLE BETWEEN THE AVERAGE TRAVEL DAYS AND THE TOTAL DOMESTIC DEPARTURES.


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the estimated amount for the extra expenses was stable in relation to the expenses in 2016, in R$ 3.6 billion. The rationale behind calculations involves stability in relation to the average of travel days (about 4.1 days), the 2.9% drop in daily average expenses (R$ 211 to current R$ 205) and the increase in the total number of tourists, which compensated the average ticket decrease of expenses not included in the package, going from 4.1 million to 4.3 million.

In 2017,


TOP DESTINATIONS FOR

COMMERCIAL TRIPS

CHART 16– DOMESTIC

CHART 17– INTERNATIONAL




2014

2014

2015

2015

2016

2016

2017

2017

TYPE/YEAR

TYPE/YEAR

REVENUE

(R$ BILLIONS)

REVENUE

(R$ BILLIONS)

6,01

5,43

6,40

4,23

7,04

3,96

7,18

4,69

A fter the worst time of the economic crisis, the retake brought new momentum to the Brazilian market.

While in 2016 there was a greater preponderance of the revenue growth to domestic destinations, in 2017 the growth was due to revenue towards foreign destinations. In other words, numerically, domestic revenue increased from R$ 7.04 billion in 2016 to R$ 7.18 billion in 2017 (a 2.1% increase in 2017 compared to a 10% increase in 2016), while International turnover increased from R$ 3.96 billion to R$ 4.69 billion in the same period (up 18.4% from the 6.4% decline a year earlier, impacted by a more devalued exchange rate).

One of the most likely effects of increase in the period was the drop in average

ticket sales. While the average

for domestic destinations drops only

1.5%, for international

destinations the decrease was 6.3%.


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CHART 18 – MARKET SHARE BY OPERATION TYPE (%)

CHART 19– TRANSPORTED PASSENGERS BY OPERATION TYPE

DEPARTURE DEPARTURE DEPARTURE DEPARTURETYPE

4.111.000

1.899.000

3.933.134

1.140.967

4.169.328

954.364

4.323.560

1.206.149

DOMESTIC

INTERNATIONAL OUTBOUND

E m In 2016, domestic departures accounted for 81.4% of total departures, while last year this number decreased to

78.2%. Revenue, in turn, followed the same trend, decreasing from 64.0% in that year to the current 60%. On the other hand, international outbound pointed to a 3.2 pp increase in departures, reaching 21.8% in departures, while in revenue, the increase was 4 pp, reaching 40% of the total.

R egarding the number of departures, an expansion of

3.7% was internally noted, accounting for 4.3 million in 2017, compared to 4.1 million in 2016, mentioned above. For international departures, there was an increase of 26.4%, totaling 1.2 million in the last year, against only 954 thousand registered in 2016.DEPARTURES 3,2 PP INCREASE


DEPARTURE REVENUE REVENUE REVENUE REVENUEDEPARTURE DEPARTURETYPE

TOTAL

DOMESTIC68,4

31,6

100,0

78,5

22,5

100,0

81,4

18,6

100,0

78,2

21,8

100,0

52,6

47,5

100,0

60,2

39,8

100,0

64,0

36,0

100,0

60

40

100,0


2014 2015 2016 2017 2014 2015 2016 2017

DEPARTURE


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MANUAL DE IDENTIDADE VISUAL (2014)M E R C A D O

CHART 21 – TYPES OF PACKAGES SOLD (%)

CHART 22 – MAIN PAYMENT METHOD AND DEADLINES (%)

2014

2014

2015

2015

2016

2016

2017

2017

PRODUCT SOLD

PAYMENT DEADLINE

LAND ONLY

CASH

25

23

56

21

3

16

56

*

21

26

59

14

4

15

60

1

15

25

60

15

13

11

60

2

19

23

57

14

10

13

62

1

COMPLETE:

AIR + LAND

SHORT TERM: UP TO

4 INSTALLMENTS

AIR ONLY

SEA

MEDIUM AND

LONG TERM:

OVER 5

OTHERS

CHART 20 – AVERAGE PACKAGE DURATION TIME (%)


SO

UR

CE

: BR

AZ

TO

A –

DA

TA

TU

R, E

DIT

ION

20

17

2014

17% 52% 31%

2015

52%22% 26% 22%

2016

25% 53%

2017

26% 49% 25%

SHORT – UP TO 4 DAYS MEDIUM – FROM 5 TO 9 DAYS LONG – MORE THAN 10 DAYS


CHART 23 – MAIN PAYMENT METHOD AND DEADLINES (%)

2014 2015 2016 2017PAYMENT METHOD

CARD, CASH OR

INSTALLMENT 54

21

5

20

53

23

2

22

52

20

4

24

53

20

2

25

CHECK OR DEBIT

CARD

OTHERS

OPERATOR’S

CREDIT/FINANCING/

BANK SLIP

CHART 24 –AVERAGE VALUE PER PASSENGER (R$)

2014 2015 2016 2017PAYMENT METHOD

DOMESTIC 1.460

2.860

1.628

3.715

1.689

4.158

1.663

3.896INTERNATIONAL

OUTBOUND

The mean duration of travel packages was stable: about 4.1 days in total. According to its segments, i.e., short packages (up to 4 days), medium packages (from 5 to 9 days) and long packages (up to 10 days), the shorter packages were virtually unchanged from 2016 to 2017 (+ 1pp), while medium-term packages presented the largest reduction, 4 pp. The longer duration packages also reported an increase of 3pp, as shown in the table below.

Regarding the type of package sold, the complete packages – which involve the air and land travel – showed a reduction in the people’s preference, although they maintained the lead position over the other options, from 60% in 2016 to 57% of the choices in 2017. Air ticket sales decreased again compared to other types of sales, from 13% in 2016 to the current 10%, a migration probably due to the increase in the share of land packages, which increased by 4pp to 19% of total sales.



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The packages were financed by credit cards (53%), direct operator credit (25%) and pre-dated checks (20%). The use of purchase in installments financed by third parties (banks, operators), being split payment in more than 5 installments the most used (62%), followed by the cash payment (23%) and finally the operations

with up to 4 installments, configured as short-term (14%).

Packages average values in 2017 for domestic and international markets were R$ 1,663 and R$ 3,896, indicating nominal decreases in relation to 2016 of 1.5% and 6.3%, respectively.

DOMESTIC INTERNATIONAL OUTBOUND

2014 20142015 20152016 20162017 2017

1.46

0

1.628

1.689

1.66

3

2.86

0

3.71

5

4.15

8

3.89

6

CHART 25 – AVERAGE VALUE PER PASSENGER (R$)


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Among the local destinations, there was a 3.7% growth, with a notable increase in departures to the North and Central-West (+ 13.2%), South (+ 9.2%) and Southeast (+9.0%). Northeast region, preferred destination of just over 60% of passengers, showed a modest increase of 0.3% in departures in 2017.

It is noted a growth continuity of the North and Center-West region. While in 2014, it was 197 thousand departures, the number of 2017 reached 318 thousand

departures, up 61.4% in the period, currently representing 7.4% of destinations.

However, the increase in the North and Central-West representativeness shows a significant decrease in the average ticket, dropping 9.1% in 2017, after a 4.9% increase, i.e., returning the growth obtained a year earlier. This effect is not isolated: the Southeast region also showed a great reduction in values, about 19% decrease in 2017, compared to a 7.4% growth in the values observed in 2016.

DOMESTIC DESTINATIONS


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CHART 26 – TRANSPORTED PASSENGERS – DOMESTIC

2014

197

2,65

673

581

2015 2016 2017

188

2,65

561

528

281

2,69

598

595

318

2,70

652

650

REGION/YEAR

NORTH AND CENTRAL WEST (THOUSANDS)

SOUTHEAST (THOUSANDS)

NORTHEAST (MILLIONS)

SOUTH (THOUSANDS)



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2014 2015 2016 2017REGION/YEAR

308

3,90

1.009

796

275

4,43

847

845

431

4,75

969

889

444

4,90

855

988

NORTH AND CENTRAL WEST (MILLIONS)

SOUTHEAST (MILLIONS)

NORTHEAST (BILLIONS)

SOUTH (MILLIONS)

CHART 27 – FATURAMENTO

2014 2015 2016 2017REGION/YEAR

1.560

1.470

1.500

1.370

1.463

1.670

1.509

1.601

1.535

1.764

1.620

1.493

1.396

1.813

1.312

1.520

NORTH AND CENTRAL WEST

SOUTHEAST

NORTHEAST

SOUTH


SOURCE: BRAZTOA, PROJETO DATATUR - 2017



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In international departures, growth was 26.4%, highlighting the Asia, Africa, and Oceania (+50.7%) block, followed by Europe (+42.7%) and South America (+28.7%). The economic recovery and the relative exchange rate stability seems to have encouraged this stronger advance in international departures.

Except for destinations in North America, Central America and the Caribbean, the year of 2017 more than returned the declines presented a year earlier. For South America the drop observed in the previous year was 16%, followed by a 10% drop for European destinations and a 24.4% drop for destinations in Africa, Asia and Oceania.

In terms of revenue, Europe and North America accounted for 64.4% in 2017, concentrating even more expenses when they accounted for 60.7% of the total in 2016. It is a high representativeness in detriment of the decreases observed in the revenue from

the destinations linked to Central America and the Caribbean (from 16.8% in 2016 to the current 14.4%) and South America (from 17.4% to 15.9% of the total in 2017). The only group showing growth beyond Europe and North America was the conglomerate Africa, Asia, and Oceania, with a slight increase of 0.2 pp, reaching 5.4% of representativeness.

Despite the increase in revenues, the average value per passenger of the block Asia - Africa - Oceania was the one presenting the most dramatic drop, from 18.8% in 2017. In the other hand, for South American destinations, the reduction was 16.1%. For Central America and the Caribbean, the decrease was in the order of 11.6%, while the most profitable destinations, Europe and North America, were the ones that showed the smallest reductions compared to 2016, of 2.7% and 1.3% respectively. The average values by region and year are shown in the next page table.




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As a conclusion, it can be observed that the year 2017 worked as a kind of “crossing journey” in the Brazilian tourism market. After the economic crisis outbreak in 2015, the scenario that followed for the following years was full of adjustments in the tax, monetary and foreign exchange scope.

In other words, in the first moment, the most notable effect was the reduction in demand by consumers and companies and consequently the reduction in revenue of the sector companies. In the second moment, there were several adjustments in supply, which through the price, were able to resume growth in terms of revenue and even departures, however, with decreasing of the average values per passenger.

Another effect that contributed to the

maintenance and growth of the revenue levels was the exchange rate stability, favoring the results of the international outbound. Not only it has a higher average ticket but a more inelastic behavior, since the income profile of the target public, predominantly classes A and B, becomes less subject to worsening in the labor market of the period.

Among the perspectives, such as the labor market reheating, interest rates drop, foreign market growth and possibility of exchange rate stability, the scenario for 2018 becomes much more prominent than the one observed in 2017. Incorporating a more robust recovery of consumption, it is possible to recover, at least partially, the revenue losses of the years of crisis, driving the country again towards economic growth.

CHART 29 – TRANSPORTED PASSENGERS – INTERNATIONAL OUTBOUND (THOUSANDS)

2014 2015 2016 2017

545

359

411

73

511

1.899

311

237

279

41

271

1.139

240

199

242

31

242

954

273

229

311

47

345

1.206TOTAL

REGION/YEAR

NORTH AMERICA

SOUTH AMERICA

AFRICA/ASIA/OCEANIA

CENTRAL AMERICA AND THE CARIBBEAN

EUROPE



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CHART 30 – REVENUE (R$)

SOURCE: BRAZTOA, PROJETO DATATUR - 2017

2014 2015 2016 2017REGION/YEAR

1,73

814

867

367

1,65

5,43

1,30

699

692

320

1,22

4,23

1,20

663

689

205

1,20

3,96

1,35

673

743

251

1,67

4,69

NORTH AMERICA (BILLIONS)

SOUTH AMERICA (MILLIONS)

AFRICA/ASIA/OCEANIA (MILLIONS)

CENTRAL AMERICA AND THE CARIBBEAN (MILLIONS)

EUROPE (BILLIONS)

TOTAL (BILLIONS)


2014 2015 2016 2017REGION/YEAR

3.180

2.270

3.240

5.020

511

2.862

4.193

2.942

4.503

7.733

271

3.720

5.014

3.326

4.994

6.564

242

4.159

4.948

2.939

4.858

5.330

345

3.896

NORTH AMERICA

SOUTH AMERICA

AFRICA/ASIA/OCEANIA

CENTRAL AMERICA AND THE CARIBBEAN

EUROPE

AVERAGE

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