Existing ProductNew Product

Existing market

MarketPenetrationProduct Development

New Market

Market DevelopmentDiversification

ANSOFT Growth Matrix for Rosies Unisex Salon

Using the ANSOFT Matrix we have determined that in order for the business of Rosies Unisex Salon to grow we would have to use market penetration. This decision has come about because Mrs. Campbell has an existing product, in this case a service and she is operating in an existing market.