another membership seminar
TRANSCRIPT
Rotary District 6440Rotary District 6440Membership SeminarMembership Seminar
OUR VISIONOUR VISION
+120 members by May 1, 2009+120 members by May 1, 2009
Club goal + 5% NetClub goal + 5% NetReduce losses to 8%Reduce losses to 8%Add 1 - 2 New ClubsAdd 1 - 2 New Clubs
Are we Dreaming?Are we Dreaming?Take a look around . . . Take a look around . . .
Who’s going to build those Who’s going to build those playgrounds, provide coats playgrounds, provide coats for the needy, and help kidsfor the needy, and help kids
Clubs that ExcelClubs that Excel
Meet the needs of the communityMeet the needs of the community
Invite non-club members to projects and Invite non-club members to projects and eventsevents
Publicize in the local mediaPublicize in the local media
WE CAN GO PLACES!WE CAN GO PLACES!More knowledgeMore knowledge
New IdeasNew IdeasMore talentMore talent
More energyMore energyMore resourcesMore resources
Let’s Roll!Let’s Roll!Recruit new membersRecruit new membersRetain Existing Retain Existing MembersMembers
Organize New ClubsOrganize New Clubs
CHECK YOUR ENGINESCHECK YOUR ENGINES
REALITYREALITY
On July 1, 2011 – District 6440 hadOn July 1, 2011 – District 6440 had
REACH FOR REACH FOR THE STARSTHE STARS
RESOURCESRESOURCESDISTRICT MEMBERSHIP CHAIRMANDISTRICT MEMBERSHIP CHAIRMAN
RODNEY ADAMS, RODNEY ADAMS, 847-702-2107 cell847-702-2107 cell
NEW GENERATIONS ADVISORNEW GENERATIONS ADVISORMIKE YESNER, MIKE YESNER, 847-721-6024 cell 847-721-6024 cell
PUBLIC RELATIONS & PROMOTIONPUBLIC RELATIONS & PROMOTIONLUANNE NEWMAN, LUANNE NEWMAN, 630-918-9008 cell630-918-9008 cell
RI MEMBER ACCESS RI MEMBER ACCESS www.rotary.org
RI PRESIDENTRI PRESIDENTKalyan BannerjeeKalyan Bannerjee
““If we don’t bring in If we don’t bring in Younger members, Younger members, we’ll miss out on a we’ll miss out on a great deal of energy great deal of energy and expertise. and expertise. Strong clubs are Strong clubs are diverse.”diverse.”
Generations in RotaryGenerations in Rotary
ROTARY - NO. AMERICAROTARY - NO. AMERICA
> 60> 60 37%37%
40 – 6040 – 60 51%51%
30 – 4030 – 40 10%10%
< 30< 30 2% 2%
WORKPLACEWORKPLACE
> 60 > 60 5%5%
40 – 6040 – 60 45%45%
30 – 4030 – 40 40%40%
< 30< 30 10%10%
WHICH DIRECTION?WHICH DIRECTION?What do Younger members want?What do Younger members want?
Hands on ProjectsHands on ProjectsInstant CommunicationInstant CommunicationFlexibilityFlexibilityRespect of TimeRespect of TimeAffordabilityAffordability
Generation XGeneration XBORN 1965 – 1979 (29 – 43 Yrs)BORN 1965 – 1979 (29 – 43 Yrs)
Work for LifeWork for LifeWant BalanceWant BalanceIndependentIndependentSelf ReliantSelf ReliantSkepticalSkepticalTime mattersTime mattersIt’s about Family, Time, FocusIt’s about Family, Time, Focus
GENERATION YGENERATION Y
BORN 1980 FORWARDBORN 1980 FORWARD
Balance Work and LifeBalance Work and LifeTeam OrientedTeam OrientedInternationally FocusedInternationally FocusedDo Volunteer WorkDo Volunteer WorkOnline – all the timeOnline – all the time
VALUE PROPOSITIONVALUE PROPOSITION
VALUE PROPOSITION:VALUE PROPOSITION:
A persuasive statement of what A persuasive statement of what you have to offer focused on the you have to offer focused on the audienceaudience, not on the , not on the organizationorganization..
What do Clubs Talk AboutWhat do Clubs Talk About
Are we moving from “nice projects” to “life Are we moving from “nice projects” to “life saving” projects?saving” projects?
What do we talk about at the table each What do we talk about at the table each week that would excite a young person?week that would excite a young person?
Do guests and visitors notice what a “fun” Do guests and visitors notice what a “fun” club you are and how much energy you club you are and how much energy you have?have?
Know what to look For Know what to look For Look for people who are already Look for people who are already
“Rotarians”.“Rotarians”.
Spouses, Children and Grandchildren Spouses, Children and Grandchildren of Rotariansof Rotarians
People who want to have fun and do People who want to have fun and do good!good!
ALUMNIALUMNIDistrict Alumni Chairman – Craig SandsDistrict Alumni Chairman – Craig Sands
Former Former Rotaractors Rotaractors
GSE Team Members GSE Team Members
RYLA Awardees RYLA Awardees
Youth Exchange ParticipantsYouth Exchange Participants
Ambassadorial ScholarsAmbassadorial Scholars
Future Rotary LeadersFuture Rotary Leaders
66% of Alumni want to join Rotary 66% of Alumni want to join Rotary
• Community ServiceCommunity Service• Meet peopleMeet people• Make a differenceMake a difference• Help others have same experienceHelp others have same experience• Rotary is goodRotary is good
And the Survey Says…And the Survey Says…
58% of GSE alumni NOT asked58% of GSE alumni NOT asked
67% of Rotaract alumni NOT asked67% of Rotaract alumni NOT asked
82% of Scholarship alumni NOT asked82% of Scholarship alumni NOT asked
Where Else to Look???Where Else to Look???Family & FriendsFamily & Friends
Business Associates & ContactsBusiness Associates & Contacts
Chamber of CommerceChamber of Commerce
Telephone DirectoryTelephone Directory
Program SpeakersProgram Speakers
ASK-ASK-ASKASK-ASK-ASK ASKASK prospective member to Rotary meeting prospective member to Rotary meeting Offer to pick them upOffer to pick them up ASKASK prospective member to help on a club prospective member to help on a club
project or fundraiser.project or fundraiser. Give prospective member your Give prospective member your email email
address and club websiteaddress and club website Give prospective member a Give prospective member a
club brochure and/or “This is Rotary”club brochure and/or “This is Rotary”
Recognize the SponsorRecognize the Sponsor
NO LIMITSNO LIMITS
RETENTIONRETENTION
Planting the seeds for Planting the seeds for successful Rotarian successful Rotarian
RetentionRetention
What is Retention?What is Retention?
When Does Retention Start?When Does Retention Start?
What 3 Letters What 3 Letters Best Assures Best Assures Retention?Retention?
What Activities are Important to What Activities are Important to Retaining Club Members?Retaining Club Members?
A FUN A FUN Program in an Program in an
envelopeenvelope
Make your MembershipMake your Membership& Retention Dreams Come True& Retention Dreams Come True
HOW ??HOW ??We all set goals and plan We all set goals and plan
strategies every day strategies every day