another 33 things i know about art direction - david bell
DESCRIPTION
Following on from my 2010 presentation '33 things I know about Art Direction' here are 33 more things I know about Art Direction that will help young designers.TRANSCRIPT
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David Bell - Executive Creative Director MercerBell
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34. Select your shots carefully.
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35. Crop
with care.
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36.Treat your shots well.
And they will live on forever.
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Over 277,000,000 images
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37. Make the most of all your opportunities.
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David Ogilvy and I at his beloved Chateau
de Touffou, in the Loire Valley, France.
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And keep on making
the most of them.
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38. Look beyond your screen for inspiration.
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Look up for inspiration.
An old sign still live on Sydney’s busiest shopping mall.
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And look down.
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3 9 . S i m p l e i s a l w a y s b e s t .
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3 9 . S i m p l e i s a l w a y s b e s t .
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40.Use visual type.
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41.Don’t annoy your Copywriter. (or the reader)
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If your poor design reduces readability, then expect the worst to happen.
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www.stcsig.org/mgt/d
ocs/readability-kiss.
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42. Show the reader where to begin
with initial caps.
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Initial caps look good and they help
show the reader where to begin.
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43.(Punctuate your design)
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44. Newspapers and
magazines are an Art Director’s playground.
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www.adsoftheworld.com/media/
dm/cocacola_fm_magazine_ampl
ifier
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45. Simple ideas in real colour.
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Be clever with colour to
bring your ideas to life.
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46.Illusion in advertising.
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47.Always check on
the bottle for ideas.
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48.Torture test the product.
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49. Opposites always
attract attention.
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Helvetica
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50. Little, big ideas.
(90mm x 55mm)
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51. What you don’t
see is more powerful than what you do.
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52. Ever wondered why
artists have so
many different
brushes?
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If you get stuck,
then work with a
different pen.
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53. Big visual ideas.
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54. Small ideas.
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55. Hope you are all careful with ©
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56. Reflect your ideas.
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57. Is there an idea in the logo?
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58. Designing by
the rule of thirds.
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www.designmodo.com/rule-thirds-grid-ou
tline/
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59. Visualise the benefit.
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60. A quick way
to grab attention.
flip the pic
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61. Maintain eye contact.
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Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
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Steve Jobs By Albert Watson
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Avoid having the person looking out of the layout.
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62. Not everyone sees what you see. Make sure all your visuals are clear.
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6 dolphins or 2 people?
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DUCK TOYS
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BUNNY
TOYS
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CHINA RESTAURANT
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63. When to let the headline do all the talking.
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64. Sex still sells. It just has to be well art directed.
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65. The real story behind ‘the blue boat’. How to keep everyone happy
with your Art Direction.
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Some people just have to make changes.
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So give them a blue boat.
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Sometime in the Mad Men era an Art Director literally added a blue boat to his layout just so the client would have something to change. Ever since, this has been know as giving the client a ‘blue boat’.
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66.“When there is nothing
much to say then, art direct
the hell out of it”
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www.themonkeys.com.au/#!/w
ork/mixionary-posters/
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www.slideshare.net/Reosurfer/33-things
-i-know-about-art-direction
See the first
‘33 things...’
presentation on
slideshare.
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David Bell Executive Creative Director - MercerBell