*another 1st for trinity kings world leadership: family franchise systems..."franchising the...

NATIONAL FOOTBALL LEAGUE 345 Park Avenue New York, NY 10154 p. (212) 450-2000 f. (2121 681-7573 N FLCommunications.com [email protected] Executive Vice President of Communications [email protected] Vice President of Communications [email protected] Vice President of Football Communications FOR IMMEDIATE RELEASE 10t14t16 COMMUNIEATIONS L FAMILIES." FIRST.EVER NFL GAME lnitiative kicks off this Sunday with FOX Sundays create "football families" of all kinds as fans nationwide gather to watch games together and root for their favorite NFL teams. To celebrate them and the many ways ganieday brings people together, the NFL, together with its broadcast partners, is sending various "football families" to their first-ever NFL game. "On Sunday afternoons, families, friends and individuals take time to come together and cheer on their favorite NFL teams. We wanted to do something special to give back to our loyal fans and to recognize their shared love of watching gameday together," said NFL EVP and Chief Marketing Officer DAWN HUDSON. "While fans have their own viewing traditions, there's nothing quite like spending gameday at an NFL stadium. We are thrilled to work with our broadcast partners to provide our fans this unforgettable experience and celebrate the unique ways that gameday creates'family' time." The initiative kicks off this Sunday on FOX. Beginning with Week 6 in Green Bay, FOX and the NFL will surprise one lucky football family with a trip to their first NFL game in several of its "America's Game of the Week" host cities. Local FOX stations willwork with NFL teams to select groups of fans based on their "football family" stories. The special gameday experience will include game tickets, a meet-and-greet with FOX Sports on-air personalities prior to kickoff, and an exclusive behind-the-scenes look at FOX's gameday production. Additionally, many NFL teams will honor the football families in-stadium. Each group's unforgettable day will be documented and aired during FOX's broadcasts on Sundays. ln addition, as part of the initiative, FOX Deportes will host a nationwide sweepstakes to send one football family to Super Bowl Ll in Houston. Throughout the season, the network will feature the "footballfamily" stories fans submit on its new NFlthemed show, "NFleros," which airs Sundays at 9 p.m. PT. During Thanksgiving week, as families across America gather to enjoy the long-standing tradition of watching football together, the NFL will expand the Football Families initiative to all broadcasters, including CBS, FOX, NBC, ESPN and ESPN Deportes, forthe 2016 Mexico Game, airing on ESPN and ESPN Deportes on Nov. 21; and each of the three Thanksgiving Day games, airing on CBS, FOX, and NBC. The Oakland Raiders, Dallas Cowboys, Detroit Lions and lndianapolis Colts will select football families for each of their games, and .in honor of Thanksgiving, teams will tie their experiences to local charitable organizations in a variety of ways.

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Page 1: *Another 1st for Trinity Kings World Leadership: Family Franchise Systems..."Franchising The Disenfranchised" (*NFL) National Father's League

NATIONAL FOOTBALL LEAGUE345 Park AvenueNew York, NY 10154

p. (212) 450-2000f. (2121 681-7573

N FLCommunications.com

[email protected] Vice President of Communications

[email protected] President of Communications

[email protected] President of Football Communications

FOR IMMEDIATE RELEASE10t14t16

COMMUNIEATIONS

L FAMILIES." FIRST.EVER NFL GAME

lnitiative kicks off this Sunday with FOX

Sundays create "football families" of all kinds as fans nationwide gather to watch games togetherand root for their favorite NFL teams. To celebrate them and the many ways ganieday bringspeople together, the NFL, together with its broadcast partners, is sending various "footballfamilies" to their first-ever NFL game.

"On Sunday afternoons, families, friends and individuals take time to come together and cheer ontheir favorite NFL teams. We wanted to do something special to give back to our loyal fans andto recognize their shared love of watching gameday together," said NFL EVP and Chief MarketingOfficer DAWN HUDSON. "While fans have their own viewing traditions, there's nothing quite likespending gameday at an NFL stadium. We are thrilled to work with our broadcast partners toprovide our fans this unforgettable experience and celebrate the unique ways that gamedaycreates'family' time."

The initiative kicks off this Sunday on FOX. Beginning with Week 6 in Green Bay, FOX and theNFL will surprise one lucky football family with a trip to their first NFL game in several of its"America's Game of the Week" host cities. Local FOX stations willwork with NFL teams to selectgroups of fans based on their "football family" stories. The special gameday experience willinclude game tickets, a meet-and-greet with FOX Sports on-air personalities prior to kickoff, andan exclusive behind-the-scenes look at FOX's gameday production. Additionally, many NFLteams will honor the football families in-stadium. Each group's unforgettable day will bedocumented and aired during FOX's broadcasts on Sundays.

ln addition, as part of the initiative, FOX Deportes will host a nationwide sweepstakes to send onefootball family to Super Bowl Ll in Houston. Throughout the season, the network will feature the"footballfamily" stories fans submit on its new NFlthemed show, "NFleros," which airs Sundaysat 9 p.m. PT.

During Thanksgiving week, as families across America gather to enjoy the long-standing traditionof watching football together, the NFL will expand the Football Families initiative to allbroadcasters, including CBS, FOX, NBC, ESPN and ESPN Deportes, forthe 2016 Mexico Game,airing on ESPN and ESPN Deportes on Nov. 21; and each of the three Thanksgiving Day games,airing on CBS, FOX, and NBC. The Oakland Raiders, Dallas Cowboys, Detroit Lions andlndianapolis Colts will select football families for each of their games, and .in honor ofThanksgiving, teams will tie their experiences to local charitable organizations in a variety of ways.