anonymous customers in digital
DESCRIPTION
Marketing to the anonymousTRANSCRIPT
Taming the Anonymous
Simplified in 8 ½ slides
Wish it was this easy > pull him to the center of the page – remove his mask > name him understand
him and move him to the known bucket
Now that’s not possible in the online world we need an alternative > as every marketer need to manage 50% + anonymous
customers at any point. Every advertiser faces the same issue LEADING TO………..
BAD BROKEN UsEr experience
WAstage UnN suUccessful communicatio-n & more
USE >Location Device
Context TIME
Keep on building intelligence > is a step by step process
At some point you map the unknowns ( partially unmasked ) to the known
customer and recommend
Identify and move them to powerful segments and them a journey of ONE
to 1 an ever evolving game of personalization