Annual Report6 April 2011

At a GlancePerformance Goals$5000 in Sales1000 + unitsWeaknesses and StrengthsBooth DelaysAdvertising DelaysRaw Materials Delays

OperationsQuality Control/ Custom OrdersCustomer Service21 + Colors Feet used/ units produced

ProductUnits SoldSingle Cobra609Double Cobra157River Rat116Key Fob68Thin Line68Platypus67Monkey's Fist Fob33Head Band23Flower18Lanyard11Belt4Total1174

Marketing for MomentumCreating a TrendStrong Brand ImageFocused Advertising

Finance: Revenue

WeeklyWeek 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Original Sales Forecast $ 500.00 $ 585.00 $ 765.00 $1,110.00 $1,270.00 $1,565.00 $1,595.00 $ 660.00 Revised Sales Forecast $ 500.00 $ 585.00 $ 324.53 $ 369.81 $ 515.10 $ 778.78 $ 864.19 $ 974.09 Actual Sales $ 182.08 $ 466.98 $ 272.64 $ 757.55 $ 800.00 $ 928.37 $1,019.81 $1,249.94

CumulativeWeek 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Original Sales Forecast $ 500.00 $1,085.00 $1,850.00 $2,960.00 $4,230.00 $5,795.00 $7,390.00 $8,050.00 Revised Sales Forecast $ 500.00 $1,085.00 $1,409.53 $1,779.34 $2,294.44 $3,073.21 $3,937.40 $4,911.49 Actual Sales $ 182.08 $ 649.06 $ 921.70 $1,679.25 $2,479.25 $3,407.62 $4,427.43 $5,677.37

Finance: Profit

WeeklyWeek 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Forecast Profit Margin41%73%55%50%60%62%64%66%Actual Profit Margin61%54%45%66%68%82%82%66%

Budgeted Income StatementFor the Semester Ended April 2, 2011

RevenuesCash Sales$5,018.37 Rfinity sales$595 Rfinity new enrollment$64 Total Revenue$5,677.37

ExpensesCost of Goods Sold$1,036.97 Marketing Expenses$162.18 Booth Expenses$416.93 Administrative Expenses$127.31

Total Expenses$1,743.39

Net Income$3,933.98

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