annual report 2018 · operations, communication, customer service and innovation efforts are...

2018ANNUAL REPORT

December 7, 2018

2 NCGA ANNUAL REPORT

REPORT OF THE PRESIDENT

I’m pleased to report that the state of the Northern California Golf Association is strong…and growing stronger.

Our collaboration with the Women’s Golf Association of Northern California (WGANC) and the Pacific Women’s Golf Association (PWGA) has already resolved a number of outstanding issues and it is my hope that the remaining concerns can be addressed in time for a vote on unification in 2019. I believe our work, as a collaborative team, has allowed the NCGA to learn more about the needs and desires of the members of the WGANC and the PWGA, and likewise, they have learned more about how the NCGA functions through membership on some of our committees and participation with several of our Board meetings. Unification doesn’t mean abandonment of any of the history and traditions of the WGANC and the PWGA—I truly believe we will enhance that history and tradition, and build exciting, new traditions for the future.

With the solid work of Kristen Nostrand and our Growth Committee, we have achieved an impressive resurgence of new memberships in our organization. This, at a time, when golf was being written off as a dying sport. Thanks to all of you for your skill and innovation in bringing the game to all golfers in Northern California.

Kristen also deserves thanks for her efforts in creating a new innovative veterans program within the NCGA. Under her leadership, we have created new veteran’s associate clubs, a new veteran’s NCGA card, a new site being constructed for use by veteran’s organizations to post their tournaments and, ultimately, a Veteran’s Cup tournament. Thanks for all of the hard work by you and your team.

The “Ryans”, Ryan Gregg and Ryan Farb, have embarked on an even more ambitious tournament schedule for 2018—more than 550 days are scheduled. On top of all of that, the new 2019 Rules are going into effect on January 1, and the entire crew of Rules gurus have been holding seminars and on-site classes to bring everyone up to date on the new Rules of Golf. Well done all!

Lest we forget, The USGA Girls’ Junior Championship was held at Poppy Hills this past July to rave reviews from the players, their parents and the USGA. Despite the fog delays, our volunteers made the event an event to remember for a lifetime. Thank you volunteers for your tireless efforts on behalf of tournament golf!

Our Handicap and Course Rating committee, led by Jim Cowan, has been working diligently with members of both the NCGA, the WGANC and the PWGA to incorporate the course rating system to efficiently rate courses for both men and women golfers. All involved have said that the process is working well, and the collaboration has become a hallmark of cooperation. Thanks to Jim and his team!

Tom Bone, President


REPORT OF THE PRESIDENT

Financially, the NCGA is strong due to the efforts of our Finance committee and our very own Aana Fitzgerald and her team. They do all of our budgets, track expenditures, and file all of the necessary paperwork needed by the business so that the rest of us can concentrate on golf issues. Thank you to you and your team Aana!

You can’t function without IT, and we’ve got it! Lenny Fudenna and his staff really make the organization run, and run efficiently. From communications, to website development, to maintenance of the systems, Lenny’s team is the best.

Youth on Course. After nine years, this will be my final year on this excellent program, and I will miss it. Adam Heieck, the leader of this program, never ceases to amaze me. From a modest beginning to a national program, every month seems to bring news of yet another state addition to the Youth on Course family. Allowing kids to play golf for $5 or less at great golf courses makes golf accessible, plus scholarships and caddy programs, makes this an effort worth supporting by anyone who loves golf—or just loves to help kids.

I want to take this opportunity to acknowledge the effort and the support of Joe Huston, NCGA CEO, who makes all of this possible. Joe is a business man, a great golfer in his own right and a passionate believer in the game. Without his help, given some of my challenges this year, I simply could not have made it to this point. Thank you Joe, for your help, your kindness and your friendship.Finally, Malinda Oliver, better known as “Mo”, is irreplaceable. She makes sure everyone’s written material is in on time, organizes everything for everybody, is gracious despite my constant foibles and makes sure that all of the trains are running on time. She is kind and resourceful. And she makes sure there’s always candy at the meetings. Thank you Mo, from the bottom of my heart.

I’ve been proud to wear the “Blue Jacket” for the past nine years. Not because of how it looks, but what it signifies. It means history and tradition. It means adherence to the rules. It means we all stand for something more important than ourselves. And it means we will continuously make changes to make the golf an ever better game, and more accessible for all. Thank you for the honor and privilege of wearing the “Blue Jacket”. It has meant more to me than you’ll ever know.

Respectfully submitted,

Tom BoneNCGA President


REPORT OF THE NOMINATING COMMITTEE

October 1, 2018

Mike WeeksSecretary – Northern California Golf Association3200 Lopez RoadPebble Beach Calif. 93953

In accordance with the NCGA bylaws, Article V, Section 3 – Election of Directors; Nominations; Eligibility – the Committee selects the following ticket of directors for the year 2019 to be voted on at the Annual Meeting on December 7, 2018:

Officers:President – GAIL A. ROGERS

Vice President – MICHAEL W. WEEKSSecretary-Treasurer – ROBERT J. GOLDSTEIN

Immediate Past President – THOMAS E. BONE

First Year of initial Two-Year Term:BOB MILLER – Sequoia Woods CC, region III

LANCE PARKER – San Luis Obispo CC, region III

Second Year of initial Two-Year Term:DR. ALFRED BROWN – Rancho Murieta CC, region I

KEVIN A. PEYTON – San Jose CC, region II

New One-Year Term:STACEY BABA – LPGA Amateurs San Francisco Bay Area, At Large

THOMAS E. BONE – North Ridge CC, region IRAYMOND M. COATES – California GC, region II

TERRY L. FITZWATER – Old Greenwood GC, region IGARY FOX – Spring Creek GCC, region III

SCOTT W. GEBHARDT –Quail Lodge GC, region IIIROBERT J. GOLDSTEIN – Sequoyah CC, region II

SUSAN S. MORSE – Olympic Club, region IIDAVID L. PEARSON – Visalia CC, region III

EDWARD J. QUINN, JR. – North Ridge CC, region IGAIL A. ROGERS – Pasatiempo GC, region II

MICHAEL W. WEEKS – Morro Bay GC, region IIIRICHARD M. WISE – Granite Bay GC, region I

Respectfully submitted,Pat Quinn, ChairmanTom Bone, Vice ChairmanGail RogersMike WeeksStacey BabaDavid PearsonJoe Huston, CEO


GROWTH

Kristen Nostrand, Senior Director

The Growth Team was established in 2016 and encompasses all aspects of Membership, Communications, and Marketing & Innovation. The NCGA has one of the most robust member benefit platforms of all state and regional golf associations. All program development, operations, communication, customer service and innovation efforts are designed to ensure membership growth and bolster retention by continually delivering great member experiences, increased participation and club engagement.

2018 Highlights include:

• Finished with 167.8M unique members, up +10% versus 2017, and 184.0M total memberships, up +12.4% and +3.1% versus Plan. Notably, 3rd consecutive of growth versus 15 years of decline.

• Published four issues of NCGA GOLF along with 12 issues of our new monthly digital newsletter: NCGA GOLF PLUS – and generated +$95K greater advertising revenue versus Plan, +9% versus year ago.

• Achieved >30% open rates across all digital communication vehicles – all increases versus year ago behind new vehicles and more disciplined digital communication principles (e.g., fewer-better).

• Created a new Monthly Bulletin with key dates/deadlines and executed targeted campaigns to drive participation, resulting in +2.5% unique participants

• Improved NCGA.org website: Become a Member, Discounts, Club Services, About Us, PLAY Mega-Menu. Travel page, and Upgraded Online Rules School

• Launched rolling 12-month membership, and established new Veterans and YOC Alumni Clubs

• Introduced a Club Ambassador program – over 125 clubs in start-up for improved club engagement

• Achieved strong membership satisfaction – 4.4/5.0 Satisfied with +5 pts in Net Promoter Score (recommend NCGA to friend)

• Tested new NCGA programming: NCGA PLAY! and Outreach with First Tee and Veterans events

• Provided support for both the Women’s Associations Collaboration Team and Girls’ Junior


OPERATIONS

Ryan Gregg, Senior Director

The Operations Department encompasses Rules and Competitions, The Junior Tour of Northern California, Member Trips, Outings, Weekend Net Tour and e-Club events.

The NCGA offers the most extensive and diversified state/regional tournament program in the country, with nearly 550 tournament days in 2018. On a daily basis, the department continues to provide NCGA members the opportunity to enjoy the tournament experience at an affordable price on championship golf courses throughout the region.

The department conducted more than 29 qualifying events for USGA championships in addition to NCGA events and the California Senior Amateur at The Preserve Golf Club. We also provide education services to benefit member clubs, individual members, volunteers and employees to support and promote the game of golf.

The Junior Tour of Northern California, in partnership with the NCPGA, conducted 28 championships for its more than 750 members in 2018. The JTNC staff also conducted the boys and girls Northern California High School Championships. Yealimi Noh captured the girls Junior Tour Player of the Year on the back of her U.S. Girls’ Junior Championship title and Ethan Chung was named the boys Junior Tour Player of the year.

The NCGA hosted over 230 members on trips to Bandon Dunes, The Jones Trail in Alabama andSpain/Portugal in 2018. The department also conducted 55 Weekend Net Tour events, 15 Member Outings and more than 30 days of competitions for eClub members.

Isaiah Salinda of The California Golf Club, a Stanford Junior, won the Pacific Coast Amateur at The Olympic Club and past Junior Tour Player of The Year, Thomas Hutchison won the 115th NCGA Amateur Match Play Championship at Spyglass Hill.

Nick Moore from Bayonet/Black Horse Golf Club captured Player of the Year honors, Jeff Wilson from Green Valley Country Club won the senior title, Ron Johnson of Diablo Country Club won the Super Senior, Lucy Li from the NCGA’s Youth on Course Club won the Women’s Player of the Year, and Pat Cornett from The Olympic Club captured the Senior Women’s Player of the Year.

Department highlights include:• Conducted five 2019 Rules of Golf Seminars for more than 400 attendees.

• Presented workshops to more than 700 individuals from member clubs, special interest groups and golf teams.

• Coordinated with allied associations in the administration of tournaments including the NCAA, NCPGA, CWAC, CSGA and SCGANC.

• Recognized Joan Caldwell from Harding Park Golf Club as Tournament Official of the Year


COURSE RATING & HANDICAPPING

Jim Cowan, Director

The Course Rating and Handicap Department provides the best USGA-authorized handicap service and support available and ensures the issuance of accurate, efficient and consistent course ratings.

2018 was marked by three ground-breaking occurrences:• The advent of responsibility for men’s AND women’s course ratings in Northern California

• The successful transfer of existing PWGA and WGANC women’s rosters into the NCGA

• The introduction of the USGA TM (Tournament Management) platform to member clubs• Additional Department highlights include:• Assimilation of three dozen women course raters into the NCGA Course Rating program

• Conduct of sixty-four course rating visits

• Computation of ratings for an additional 60+ courses (i.e., combo tees, family tees, etc.)

• Completion of 40 course measurement visits utilizing GPS-technology

• Conduct of 64 club visitations to upgrade computer hardware and educate club officials

• Capture of top honors at a USGA Course Rating Calibration Seminar conducted at Peninsula G&CC

• Recognition of Jim Mahaney as Course Rater of the Year

YOUTH ON COURSE

Adam Heieck, Executive Director

Youth on Course provides youth with access to life-changing opportunities through golf. Now in its 12th year of operation, Youth on Course is continuing its national expansion, so youth across the country have access to affordable golf.

Department highlights include:• Subsidized 75,000+ rounds at 180 participating facilities in Northern California

• Continued expansion of subsidized round program, which now operates in 27 states, with 950 courses and more than 46,000 members participating

• Trained more than 300 YOC Caddie Academy participants who completed more than 900 loops at eleven NCGA member clubs

• Awarded 20 college scholarships, totaling $250,000

• Provided opportunities for hundreds of youth to attend golf camps, PGA and LPGA Tour champi-onships and leadership training events

• Offered financial aid for families who enter their children in Junior Tour of Northern California events


POPPY HOLDING

Poppy Hills

One of the highlights of 2018 at Poppy Hills was the hosting of our first national championship, the U.S. Girls Junior Championship. The event received rave reviews from players and parents and the course was in fantastic condition. The field was highlighted with the top junior girls golfers from all over the world, including some of Northern California’s own like Lucy Li of Redwood Shores, who shot a women’s course record 9-under-par 62, and the event’s champion Yealimi Noh of Concord.

The NCGA membership really noticed the great course conditions and seemed to truly enjoy the experience, either as part of 60+ NCGA competitive events, the 220+ club events or just a foursome with friends. We reached nearly 47,000 total rounds, up more than 2% from last year. It is also interesting to note the average member is driving almost two hours, making Poppy Hills a true home course for all NCGA members, not just those in the Monterey area.

Our support of Youth on Course continues to grow with an expanded caddy program. A total of 246 loops were made by YOC caddies this summer, by far those most in Northern California. We also hosted more than 600 rounds of junior golf at $5, while offering complimentary practice facilities for all YOC members.

The Champions Tour made its annual visit with the PURE Insurance Championship and we attracted some of the game’s top names, including Vijay Singh, Bernhard Langer and Scott McCarron. All professionals were very complimentary of the course and conditioning.


POPPY HOLDING

Poppy Ridge

One of the top priorities for Poppy Ridge in 2018 was maintaining tournament quality course condi-tions for players year-round, and we saw those efforts reflected in the increased total rounds from last year, now up to nearly 57,000 rounds.

Ridge continues to offer NCGA members one of the best golf values in Northern California in a location easily accessible from nearly all of Northern California’s most populated areas. Ridge continues to be a major supporter of NCGA events, hosting Members at 15 tournaments including JTNC, Weekend Net Tour and NCGA Championships.

As always, a large focus has been on balancing nontraditional food and beverage business with the golf experience. As the clubhouse continues to be utilized as a banquet and wedding venue, our procedures and processes have improved to provide our NCGA members with the best experience possible while utilizing the building to maximize revenues.


2018 PLAYERS OF THE YEAR

NCGA Player of the Year

NCGA Senior Player of the Year

JTNC Boys Player of the Year JTNC Girls Player of the Year

NCGA Women’s Player of the Year

NCGA Senior Women’s Player of the Year

NCGA Super Senior Player of the Year

Nick MooreMatt CohnBobby BuceyThonas HutchisonBen PetersMichael SlesinskiNed JensenRyan GraumanJerry Ledzinski Jason Anthony

1,6041,4991,2381,149993963843777770754

Jeff WilsonRandy HaagTony PadillaJim KnollRobert FunkCasey BoynsScott AndersonJames CamaioneJeff BrittonMark Morgan

2,5301,8031,4251,1721,1131,112952901801787

Ethan ChungRyan GraumanCaleb ShetlerRyan MeyerSam SommerhauserSebastian IqbalCarlos Arieta WinsettGregory LeeMoses GreeneParamdeep Sodhi

1,9951,9931,4481,2391,2381,0501,0281,014991965

Lucy LiYealimi NohTy AkabaneAntonia MalateArielle Swan SmithSamantha HutchisonYoonhee KimMika JinSimar SinghJacqueline Lucena

1,430990845715680433433415350330

Yealimi NohMika JInDanielle SuhSabrina IqbalMadelyn GambleSienna LyfordJacqueline HaKaleiya RomeroKiran SanghaKristine Tran

2,6002,3032,0582,0461,7151,5791,4291,4221,0981,030

Pat CornettLynne CowanJennifer DouglasJulie WirthTina BarkerSally KruegerMarianne TowerseyDeborah RobertsonKaren GarciaDiana Tan

550540500430430400305180170170

Ron JohnsonHerb JensenMark MillerFrank PieperChuck RichesinGary VanierJeff BurdaRich GleghornBon ThomasonBob Olds

1,2471,038950945762685665637611555


2018 NCGA TOURNAMENT RESULTS

CHAMPIONSHIP WINNER SCORE LOCATION Amateur Match Play Championship Thomas Hutchison, YOC Santa Teresa 3 and 1 Spyglass Hill Amateur Stroke Play Championship Nick Moore, Bayonet/Black Horse GC 214 Poppy HillsAssociate Club Championship Caddy Club of Mayacama 251 Poppy Hills/Spyglass HillAssociate Club Net Amateur Championship Jeff Husk 132 Poppy Hills

Big Sur FlightTJ Cook 128Golden Gate FlightTodd Harris 129Yosemite Flight

Associate Club Four-Ball Net Championship Daniel Cowherd and Joseph Araujo 121 Poppy HillsCentral Valley Zone Diablo Valley GC 264 Poppy Hills/CV RanchCIF State High School Championship Torrey Pines 358 San Gabriel CCEast Bay Zone Sequoyah CC 266 CV Ranch/Poppy HillsEast Sacramento Zone The Ridge GC 261 Poppy Hills/CV RanchFour-Ball Championship Jeffrey Yamaguchi and Michael Jura 205 Spyglass Hill Four-Ball Net Championship Chiew Saephan and Bunna Sam 123 Poppy HillsJunior Championship Ryan Meyer (Boys) 219 Lake Merced GC

Gia Felicano (Girls) 145Junior Players Championship Kevin Sze (Boys) 83 (Stableford) Bayonet/Black Horse GC

Nicole Vivier (Girls) 86 (Stableford)Mid-Amateur Championship Matt Cohn 140 Poppy HillsMid-Amateur Four-Ball Championship Randy Haag and Jason Anthony 127 Poppy HillsMixed Team Spring Championship Angie and John Friedrich 133 Poppy Hills

Big Sur FlightNansea Russ and Pat Goodman 132Golden Gate FlightMelynda Li and Ken Yeh 117Yosemite Flight

Net Amateur Matt Fegley 138 Poppy HillsBig Sur FlightJames Abayon 148Golden Gate FlightKerry Collins 144Yosemite Flight

North Zone Benbow GC 253 CV Ranch/Poppy HillsNorth Bay Zone Mayacama GC 258 Poppy Hills/CV RanchNorth Sierra Zone Bailey Creek GC 256 Poppy Hills/CV RanchNorth Valley Zone Lake Wildwood GC 260 CV Ranch/Poppy HillsNortheast Bay Zone Vallejo GC 249 CV Ranch/Poppy HillsFoursomes Championship Kelsi and Mike Stieler 138 Poppy Ridge GC

Overall FlightWarren Whitley and Blake Hinkel 137Open FlightRyan and Erik Davenport 144Parent/Child Flight

Public Links Championship Ben Peters 139 Poppy HillsChampionship Flight

Public Links Net Championship Andy Nordhoff Poppy HillsGolden Gate Flight 136Patrick TamYosemite Flight 139

Sacramento Zone Wildhorse GC 250 CV Ranch/Poppy HillsSan Francisco Bay Zone Menlo CC 256 CV Ranch/Poppy HillsSenior Championship Jim Knoll 214 Poppy HillsSenior Four-Ball Championship James Camaione and Steve Donnelly 202 Poppy HillsSuper Senior Four-Ball Championship Jim Knoll and Kemp Richardson 202 Poppy HillsSenior Four-Ball Net Championship Lyal Beeskau and Roger Brandt 123 Poppy Ridge GCSenior Match Play Championship Tony Padilla 4 and 2 Poppy Hills/Spyglass HillSenior Net Championship Ken Nagahara 139 Poppy Hills

Big Sur FlightRichard Hicks 136Golden Gate FlightRay Jones 136Yosemite Flight

Senior Women’s Amateur Championship Jennifer Douglas 153 Poppy HillsSouth Bay Zone Gilroy GC 262 Poppy Hills/CV RanchSouth Coast Zone Bayonet/Black Horse GC 257 Poppy Hills/CV RanchSouth Sierra Zone Tahoe Paradise GC 260 CV Ranch/Poppy HillsSouth Valley Zone Dragonfly GC 246 Poppy Hills/CV RanchFall Mixed Team Championship Young Kim and Alex Cho 132 Poppy Hills

Championship Winner Score Location


2018 NCGA TOURNAMENT RESULTS

Championship Winner Score Location

CHAMPIONSHIP WINNER SCORE LOCATION Amateur Match Play Championship Thomas Hutchison, YOC Santa Teresa 3 and 1 Spyglass Hill Amateur Stroke Play Championship Nick Moore, Bayonet/Black Horse GC 214 Poppy HillsAssociate Club Championship Caddy Club of Mayacama 251 Poppy Hills/Spyglass HillAssociate Club Net Amateur Championship Jeff Husk 132 Poppy Hills

Big Sur FlightTJ Cook 128Golden Gate FlightTodd Harris 129Yosemite Flight

Associate Club Four-Ball Net Championship Daniel Cowherd and Joseph Araujo 121 Poppy HillsCentral Valley Zone Diablo Valley GC 264 Poppy Hills/CV RanchCIF State High School Championship Torrey Pines 358 San Gabriel CCEast Bay Zone Sequoyah CC 266 CV Ranch/Poppy HillsEast Sacramento Zone The Ridge GC 261 Poppy Hills/CV RanchFour-Ball Championship Jeffrey Yamaguchi and Michael Jura 205 Spyglass Hill Four-Ball Net Championship Chiew Saephan and Bunna Sam 123 Poppy HillsJunior Championship Ryan Meyer (Boys) 219 Lake Merced GC

Gia Felicano (Girls) 145Junior Players Championship Kevin Sze (Boys) 83 (Stableford) Bayonet/Black Horse GC

Nicole Vivier (Girls) 86 (Stableford)Mid-Amateur Championship Matt Cohn 140 Poppy HillsMid-Amateur Four-Ball Championship Randy Haag and Jason Anthony 127 Poppy HillsMixed Team Spring Championship Angie and John Friedrich 133 Poppy Hills

Big Sur FlightNansea Russ and Pat Goodman 132Golden Gate FlightMelynda Li and Ken Yeh 117Yosemite Flight

Net Amateur Matt Fegley 138 Poppy HillsBig Sur FlightJames Abayon 148Golden Gate FlightKerry Collins 144Yosemite Flight

North Zone Benbow GC 253 CV Ranch/Poppy HillsNorth Bay Zone Mayacama GC 258 Poppy Hills/CV RanchNorth Sierra Zone Bailey Creek GC 256 Poppy Hills/CV RanchNorth Valley Zone Lake Wildwood GC 260 CV Ranch/Poppy HillsNortheast Bay Zone Vallejo GC 249 CV Ranch/Poppy HillsFoursomes Championship Kelsi and Mike Stieler 138 Poppy Ridge GC

Overall FlightWarren Whitley and Blake Hinkel 137Open FlightRyan and Erik Davenport 144Parent/Child Flight

Public Links Championship Ben Peters 139 Poppy HillsChampionship Flight

Public Links Net Championship Andy Nordhoff Poppy HillsGolden Gate Flight 136Patrick TamYosemite Flight 139

Sacramento Zone Wildhorse GC 250 CV Ranch/Poppy HillsSan Francisco Bay Zone Menlo CC 256 CV Ranch/Poppy HillsSenior Championship Jim Knoll 214 Poppy HillsSenior Four-Ball Championship James Camaione and Steve Donnelly 202 Poppy HillsSuper Senior Four-Ball Championship Jim Knoll and Kemp Richardson 202 Poppy HillsSenior Four-Ball Net Championship Lyal Beeskau and Roger Brandt 123 Poppy Ridge GCSenior Match Play Championship Tony Padilla 4 and 2 Poppy Hills/Spyglass HillSenior Net Championship Ken Nagahara 139 Poppy Hills

Big Sur FlightRichard Hicks 136Golden Gate FlightRay Jones 136Yosemite Flight

Senior Women’s Amateur Championship Jennifer Douglas 153 Poppy HillsSouth Bay Zone Gilroy GC 262 Poppy Hills/CV RanchSouth Coast Zone Bayonet/Black Horse GC 257 Poppy Hills/CV RanchSouth Sierra Zone Tahoe Paradise GC 260 CV Ranch/Poppy HillsSouth Valley Zone Dragonfly GC 246 Poppy Hills/CV RanchFall Mixed Team Championship Young Kim and Alex Cho 132 Poppy Hills

annual report 2018 · operations, communication, customer service and innovation efforts are...

Documents