6875 Decarie Blvd.Montréal QC. Canada H3W 3E4

info@madacenter.comT. (514) 342-4969F. (438) 792-0048madacenter.com

16 We are all family.

MADA COMMUNITY CENTER

ANNUAL REPORT

2016

B”H

FOOD BANK

CAFETERIA CLOTHING CARE& CALL

FURNITURE SUPPORT SOCIAL PROGRAMS

Team Building at MADA

SHABBAT TO SHARE

We AreALLFamily

We AreALLFamily

15

2015 BUILDING CAMPAIGN SPONSORS

FOUNDER $500,000 - $9,999,999

On Behalf of:The Cons Family Dining Hall, Helen & Stanely,

Debbie & Ronnie, Leslie & Michael

Brenda and Samuel Gewurz Main Lobby

BENEFACTOR $200,000 - $499,999

On Behalf of:Saryl and Stephen Gross & Family

Mashaal Family

Merovitz Family

PILLAR $100,000 - $199,999

On Behalf of:Valerie and Daniel Benchetrit

The Cutler and Wagen Families Volunteer Hall

Karen and Murray Dalfen

Reuben Dubrofsky, Frances Caplan Dubrofsky

Honour Hall

Marvin, Anette and Jeremy Epstein

Ethel and Morty Fruchter

Klauber Families

Lieberman Family Library

BUILDER $25,000 – $99,999

On Behalf of:Danielle and Gerard Benchetrit

Carol and Leonard Berall & Family

Nancy and Jack Ditkofsky

David Douek & Family

Sam Eltes

Shirley and Max Konigsberg

Richard D. Lapointe

Jacky Ohayon

Rita and Lowen Rosenthal

Mireille and Murray Steinberg

Evan Zuckerman & Family

PARTNER $10,000 – $24,999

On Behalf of:Harold Abrams Family

Bitton Family

Michael and Joanne Dahan & Family

Donath Family

Abraham Goldberg Family

Marilyn and Eddie Iny

Aviva and Michael Kalin & Family

Ba’al Lev

Pesach and Shari Nussbaum

Rebecca Sohmer

Sara and Irwin Tauben

Aisenstad Foundation

Helen Kornreich Charitable Foundation

Jocelyn Hogue of Toitures Hogue

Sunforce Products Inc.

SUPPORTER $5,000 – $9,999

On Behalf of:Miriam and David Kakon

Andrea and Dean Mendel

Stephanie, Neil and Andrew Oberman

Fred D. Polansky

Barry Rashkovan & Family

Dyna and Morris Dalfen Family Foundation

Sponsors as of December 31, 2015

14

Table of Contents Page #

About Us 4

A Message from the Board of Directors 5

A Message from the Executive Director 6

Snapshot of MADA 7

Where Our Funding Comes From 8

How We Use Our Resources 9

2016 Highlights 10

Financial Summary 12

2015-2016 Building Campaign Sponsors 13

3

About Us

OUR MISSION

To help those in need with the basic necessities of life in a dignifi ed manner and to aid them in becoming self-suffi cient members of the community.

OUR CORE VALUES

• Regard recipients as patrons.

• Provide all services and programs free of charge.

• Dedicate resources to breaking the cycle of poverty in our community.

• Provide a family-like atmosphere with an open-door policy.

• Reach out to all those in our community who needs help and assist them.

• Maximize the worth of every dollar donated, creating as much value as possible for our patrons.

SINCE19934

2016 BUILDING CAMPAIGN SPONSORS

BENEFACTOR $200,000 - $499,999

On Behalf of:Carol and Leonard Berall & Family Cafeteria

Brenda and Samuel Gewurz & Family

PILLAR $100,000 - $199,999

On Behalf of:Sandra and Gad Bitton

Claudine and Stephen Bronfman Family Foundation

Melissa and Joey Schwebel

Johanne & Norman Sternthal

Susan & Jonathan Wener

BUILDER $25,000 – $99,999

On Behalf of:Cola Families:

Louis and Susie

Jack and Brenda

Philip and Randi

Mr. & Mrs. Sylvan Adams

Therese and Jacob Attias & Family

Moshe Castiel & Joseph Castiel

Malca and Louis Drazin

Maureen and Jack Dym

David Douek & Family

Francine and Barry Fagen

Ruby and Adele Friedman

Morris Goodman & Family

Marc and Gloria Kakon

Lieberman Family

Renee and Martin Lieberman

Donna & William Bell and Barry Pascal

Debbie and Aaron Remer

Joel Segal

ML and Alvin Segal

PARTNER $10,000 – $24,999

On Behalf of:John Alper

Wendy and Danny Bensoussan

Joan and Hy Bloom

Dora and Ron Bloomberg

Pearl and Milan Bratin

Ruth Drazin & Family

Dan Elituv

Edie and Philip Friedman

Pascale and Jack Hasen

Lola and Albert Kakon

Kessous Family

Leo and Roni Kolber

Joanne and Simon Margel

The Paperman Family

Stuart Shiff

Lauren and Alvin Suissa

Dr. David and Barbara Zukor

Susan and Peter Varadi

SUPPORTER $5,000 – $9,999

On Behalf of:Raisa and Armand Afi lalo

Dana and Bill Bell

Frances and Joseph Drazin

Nathaniel Fraiberger

Hershey Goldenblatt

Grzywacz Family

Marlene and Joel King

Michel Sabbag

Pauline and Jeff Segel

Bernie Shuster

Carole and Allen Spector

Marla and Peter Veres

Lynne Kassie and Issie Weissglas

Sponsors as of December 31, 2016

13

Financial StatementsYEAR ENDED DECEMBER 31, 2016

REVENUESRetail sales $ 18,398 41,325

Monetary donations (Note 16) $ 2,891,347 3,340,890

Subsidies and grants $ 354,973 318,166

Resale of donated goods $ 67,218 72,229

Interest and other fi nancing income $ (5,677) 11

Rental $ 36,107 -

Donation of goods $ 1,325,179 950,294

$ 4,687,545 4,722,915DIRECT EXPENDITURESFundraising $ 54,242 141,466

Food and kitchen supplies $ 362,515 346,974

Activities and special programs $ 135,901 87,729

Distribution of donated goods $ 1,325,179 949,644

$ 1,877,837 1,525,813ADMINISTRATIVE AND GENERAL EXPENDITURESAdvertising and promotion $ 42,353 89,776

Amortization $ 200,650 219,747

Insurance $ 20,218 32,311

Interest and bank charges $ 20,831 20,504

Interest on long-term debt $ 119,708 131,228

Offi ce $ 14,415 31,929

Postage and courier $ 28,227 45,155

Professional fees $ 14,309 55,190

Rent $ 263,570 246,682

Repairs and maintenance $ 77,267 142,661

Salaries and related benefi ts $ 1,562,033 1,495,426

Specialty supplies $ - 186

Taxes and licenses $ 607 98,823

Telephone and utilities $ 17,305 27,373

Transport, freight and automotive $ 48,793 146,285

Utilities $ 59,376 77,447

$ 2,489,662 2,860,723EXCESS OF REVENUES OVER ADMINISTRATIVE AND GENERALEXPENDITURES BEFORE UNDERNOTED ITEM $ 320,046 336,379

2015 2016

12

MADA’S BOARD OF DIRECTORSHONOURARY PRESIDENTPierrette Sévigny J.S.C. Retired

OFFICERSPesach Nussbaum, PresidentDavid Merovitz, Immediate Past PresidentChaim Shlomo Cohen, Executive DirectorYosef Drihem, Assistant DirectorShoula Cohen, TreasurerMiriam Ditkofsky, Secretary

DIRECTORSArlene Abitan

Diane Altman

Renee Baltuch

Benny BouganimDoreen Green

Ronnie Cons

David Douek

Jack Dym

Sam Gewurz

Zalman GlassnerMayer GniwischRachel Goodman AsplerLeslie GreenbergDavid Kakon

Aviva Orenstein KalinPeter Klauber

Rabbi Berech MockinMatthew PekofskyCarolyn SteinmanIrwin Tauben

Aaron Tiger

A MESSAGE FROM THE

Board of DirectorsDear Friends,

2015, MADA’s most amazing year yet. Growth in the midst of progress. Taking

possession of our new building. Increasing our output in all our services to the

most vulnerable. Ongoing renovations during the entire year.

The new kitchen was inaugurated with Passover cooking in March. Immediately

thereafter the offi ce staff moved in, while food services still continued at the

Plaza. The last touches in the kitchen were completed in May and then all the

food prep started at full tilt at our new facility supplying our onsite and off site

cafeterias and Shabbat to Share meals as well as staging and delivery.

The Food Bank distribution, however, continued at the Plaza until midsummer

when it fi nally moved into half sized premises on the ground fl oor of our new

building. At the same time the reinforcement work on the rest of the ground fl oor

to support the second fl oor extension of the Cons Family Dining Hall (Simcha

Hall) was well underway.

Suddenly, a few weeks before Rosh Hashanah, we were informed that due to

circumstances Montreal Food Baskets would not be able to supply their Rosh

Hashanah food baskets to the needy. MADA to the rescue. We temporarily

halted the renovations in order to use the Cons Family Dining Hall for staging

and packing 2000 food baskets. This was the beginning of our merger with the

Montreal Food Baskets, now in eff ect for every Passover and Rosh Hashanah.

Thereafter at a frenetic pace, to make up for lost time, the Cons Family Dining

Hall was completed just in time for the October Ribbon Cutting featuring Mayor

Coderre.

Throughout this year of transforming MADA from a grass roots enterprise to

becoming an established critical force for goodness to the most needy in our

community, we maintained our focus, thank G-d, on who we serve, how we serve

and why.

Read on and you will fi nd out that in 2015 MADA provided services to 18,960

clients all at no cost to them. Most incredible, but true!

In these trying times, MADA is being called upon to increase our services to the

disadvantaged. We are committed to do everything in our power and beyond to

help. However….

You are the one that makes all this possible. Your generous fi nancial support,

whether in money or in kind. Your readiness to give of your time to volunteer. Your

moral support.

Montreal would not be the same without MADA.

MADA would not be the same without You!

Pesach NussbaumPresident, MADA Community Centre Board of Directors

5

A MESSAGE FROM THE

Executive DirectorDear Friends,

The Lubavitcher Rebbe has compared our people to a handshake, noting that like each fi nger, “you and

I are only fragments of the whole until we come together.”

As I refl ect upon 2015, I am amazed by the amount of transition and growth that we have experienced,

both within the organization and community wide. The purchase of MADA’s new building, which is

referred to as MADA’s ‘New Home,’ indicates, on a new level, that MADA is Montreal’s central address

for fi ghting poverty and loneliness. What intrigues me is the huge impact our mission has on our

supporters and volunteers. We are not just touching the lives of patrons; we touch over 18,000 people

in communities across Montreal. It is heartwarming that we now have a ‘home’ to receive everyone.

MADA worked tirelessly this year to renovate the building, giving consideration to the needs of the

patrons, staff and volunteers so we can function as one entity. The task of packing, moving and

renovating was challenging because it was of utmost importance that the changeover should not aff ect

the services, since most of our patrons would not cope if there would have been an interruption.

We now see the growing and moving pains starting to settle and must thank our volunteers and patrons

for their dedication throughout the transition. At the same time our donors have been stepping up to

make this dream a reality by off ering their trades and fi nancial gifts in support of the new building.

MADA is called a Community Center. As we grow and reach out more and more into the community

we see the fragments of people from all walks of life coming together with one common goal of caring

and taking care of each other. A community is made up of families and we are proud to be welcoming

everyone to come together as partners in the battle against poverty and as a united ‘MADA Family.’

May we continue to work as a whole – as a true family – and may your continued good deeds hasten

our immediate Redemption.

Sincerely,

Chaim S. CohenMADA Community Center Executive Director

_________________________________________________________________________________ Bringing Heaven Down To Earth – Book One – Meditations on the Wisdom of the Rebbe. By Tzvi Freeman, p. 182

6

2016 FILL THE PANTRY FOOD DRIVE

MADA thanks its sponsors, organizers and volunteers for making this year’s

“Fill the Pantry” food drive an unparalleled success. Fill the Pantry Food

Drive celebrated the Montreal community’s eff orts to join hands in fi ghting

poverty.

Starting in the schools, each class brought in a specifi c food item, to help

“Fill the Pantry” of a needy family. Then, the schools had an assembly, where

the students had the opportunity to fi ll boxes with each of the nonperishable

foods they brought. The students took great pride in the understanding that

they could make a signifi cant and meaningful diff erence in someone’s life.

The food drive culminated in a fun-fi lled day at Quartier Cavendish on

Sunday, April 10, where people were encouraged to bring nonperishable

food products as donations. The event included entertainment and activities

for the more than four hundred children who attended. We also had hands

on volunteering, encouraging participants to come to MADA and volunteer

with greater frequency.

We were honoured to have David Birnbaum, MNA for D’Arcy McGee, show

support as a representative of the city. We accomplished our goals of raising

awareness and fostering compassion with a call to action to help those

struggling with basic necessities.

Your help is always welcome for MADA’s future Fill the Pantry Food Drive!

GROUND BREAKING

MADA’s new home opened offi cially in 2015 with Montreal Mayor Denis Coderre’s offi ciating at the ribbon-

cutting ceremony. That was just the fi rst phase of building MADA’s new headquarters, which has become the

central address for fi ghting poverty.

The fi rst phase was a full year of innovative renovations, allowing MADA to move into its new Decarie Blvd.

location. Every room and aspect in the renovated building was planned and built to provide dignity and warmth

to those less fortunate.

Supporters of our building committee and building campaign donors encouraged us to take the next vital step

in supporting the many clients who require handicapped accessibility. MADA is proud to say that in 2016 we

started the groundbreaking necessary to build the long-awaited front entrance extension that will house an

elevator for the handicapped.

Only through the continued support and the generosity of Montreal’s community can MADA continue to meet

the needs of the less fortunate. As Mayor Coderre said “MADA’s services are vital for the Montreal community!

Montreal would not be the same without MADA. And MADA would not be the same without all of its volunteers

and supporters.”

2016 Highlights

11

2016 Highlights

CORPORATE TEAM BUILDING & COMMUNITY VOLUNTEERING

MADA’s goal is to ensure that no one is left behind in our community. Daily life

can be diffi cult without a secure income, family or friends. What is the secret to MADA’s success in reaching

out to the less fortunate? The answer lies in the devotion, eff ort and compassion of our dedicated volunteers.

MADA’s vast range of volunteers confront the stark reality of the unrelenting loneliness and poverty that face

so many in our midst. They never imagined that life could be fi lled with such adversity. Recognizing how

grateful they must to be for the blessings life has off ered them, families coming to volunteer pass the message

on to their children: “Be grateful and give thanks by giving back to the community!”

MADA has also become a focal point for corporate team building. Companies are contributing fi nancially

and then staff members are experiencing the hands-on eff ect of volunteering as a team. This team building

experience provides an atmosphere of unity in the offi ce environment or place of business and a sense of

community.

In an interview in the Canadian Jewish News, a philanthropist in our community spoke of his introduction

to volunteering at MADA. “I wanted to give “tzedakah” (charity) by giving of my time and energy, not simply

writing cheques. Through the volunteering experience, I learned of the incredible work that MADA does, not

only in feeding the poor and supplying them with bare necessities but in giving comfort to the lonely.”

This year, MADA exceeded the previous years’ number of volunteers: over two thousand throughout all the

departments. Many volunteers claim that they get more than they give! They thank MADA for providing them

with the opportunity to fi nd fulfi llment, all the while benefi ting the community.

Through caring and sharing, our clients, volunteers, donors and supporters are enriched. Let us continue to be

the driving force that unites us into one compassionate and inspirational family.

In November, MADA’s Young Women’s Leadership hosted its fi rst annual

exciting paint night to raise awareness among its peers and to benefi t MADA’s

services.

Members reached out to the community for donations of prizes for the event

entered in a Chinese auction, to helped fi ght hunger in Montreal.

Co-chairs Estee Fagen and Ali Lydynia thank all who attended and sponsored

the event, helping support MADA in a joint quest to ensure that those living

in poverty are secure in the knowledge that their basic needs are met — and

done so in a dignifi ed manner. The event was a great success, and we look

forward to other young women’s events.

10

Snapshot of MADAMADA BY THE NUMBERS:

THE MADA FAMILY:

• 21,700 people served by MADA

IN 2016, MADA’S KITCHEN SERVED 364,500 HOT MEALS:

• 265,250 main cafeteria meals

• 36,400 satellite cafeteria meals

• 39,650 Shabbat to Share meals

• 18,200 takeout or home delivery meals

• 2,500 Passover Seder meals at 10 Montreal locations

• 2,500 Rosh Hashanah festive meals at 10 Montreal locations

IN 2016, MADA’S FOOD BANK DISTRIBUTED:

• 114,500 monthly & holiday food baskets

• 11,726,500 pounds of food

• $1,650,000 of food, cleaning products and personal hygiene items to other organizations

IN 2016, MADA’S CLOTHING AND FURNITURE DEPOTS DISTRIBUTED:

• 130,000 items of clothing

• 2,500 pieces of furniture

7

MADA Gala 2016

MADA FINANCIALS

Where Our Funding Comes From

Private Donors

84.9%

Workforce Integration Program & Grants 9%

Clothing and Special Projects 3.5%

Federation CJA 2.6%

EVERY $1 OF SUPPORT DONATED TO MADARESULTED IN AN AVERAGE OF

$10 OF VALUE IN GOODS AND SERVICES.

8

MADA FINANCIALS

How We Use Our Resources

Food Bank 24.2%

Cafeteria 24%

Shabbat to Share 17%

Social, Educational & Special Events 16%

General Operations 11%

Clothing & Furniture Distribution 7.8%

9