Executive Summary After being recognized as Silver Chapter at the 2011-2012 International Collegiate Conference, the Temple University chapter of the American Marketing Association (TU-AMA) – during the 2012-2013 academic year – continued on a path of great momentum in the areas of professional development, community service, fundraising, membership, internal/external relations, and chapter operations.

The success of TU-AMA is credited to the dedicated involvement and engagement of its 140+ members. Working as a unified team has allowed for additional value distributed to the organization’s respective stakeholders: TU-AMA members and Executive Board, the Fox School of Business community the Department of Marketing and Supply Chain Management, the Philadelphia community, corporate partners, social media followers, and AMA Nationals Collegiate Chapters division. The organization’s mission is to be one of the top and most diverse student professional organizations at Temple University. TU-AMA aims to further the professional development of students through leadership, training, and involvement in the field of marketing. By applying the theme, “Comic Book Featuring The Marketer” to every aspect of the organization, TU-AMA is able to combine a professional development focus with a willingness to give back to the community through teamwork. In addition, this theme also directly ties into this year’s case competition in which the goal was to assist Donate Life America by showcasing TU-AMA’s members’ superior marketing skills and ability to work hard.

SWOT |...and then there was The Marketer

Strengths | Super Powers: TU-AMA has already established a strong identity among the Collegiate

Chapters of the American Marketing Association. The chapter was named a Silver Chapter and awarded 2

nd place in the Website Competition at the 2012 Annual International Conference.

The organization’s accomplishments have also earned the American Marketing Association high brand recognition within Fox. TU-AMA is one of the most popular and most successful student professional organizations (SPOs) in the business school.

Weaknesses | Kryptonite: Recently, TU-AMA has experienced a slight decline in dues-paying

members. To improve membership, the organization has started promoting earlier at Freshmen Seminars, new-student networking events, and Center of Student Professional Development (CSPD) programs.

As a result of the passion and desire to succeed, TU-AMA’s greatest weakness is taking on too many initiatives and side projects. TU-AMA’s culture makes it difficult to refuse involvement in side projects and activities. TU-AMA puts forth the best effort into everything and the organization does not want spread itself out too thin.

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*College Council Fund: A program that awards SPOs based on the events they hold at Temple University. Based on a points system, College Council provides funding for the professional development opportunities the SPO creates for students. **Immersion Program: A program within Fox that acts as the liaison between SPOs and the university. Awards points to students based on participation in networking opportunities and events to enhance professional development.

Professional Development |A super hero is not born, but created During the 2012-2013 academic school year, TU-AMA has worked diligently to arm members with the appropriate tools to prepare for entering the workplace. The organization has created an impressive list of professional speakers, hands-on workshops, company visits, networking events, and industry conferences in which to engage the chapter’s members. TU-AMA has strived to provide diverse representations from an array of marketing-related industries as well as emphasize different values and experiences for members; TU-AMA has surpassed the set goals by involving 15 different marketing-related industries during the organization’s events in the 2012-2013 academic year.

Strengths | Super Powers

2011-2012 Awards – Silver Chapter, 2nd

place in Website Competition at 34

th Annual Conference

2nd

largest SPO within Fox in terms of membership

Brand recognition within Fox

Collaboration with CSPD

Addition of Project Management role as executive position

Supportive Marketing Department Faculty and Staff members

Diverse member population – members from non-Fox and Temple students

Relationship with College Council*

Weaknesses | Kryptonite

More than half the Executive Board are new and inexperienced

Lack of external communication outside of Fox

Past hands-on marketing related projects and opportunities have been inadequate

Limited financial operating budget and resources

Traditionally weak fundraising efforts

Decline of membership due to graduation

Insufficient amount of communication among Executive Board and members

Poor planning throughout the year led to the failure of event execution

TU-AMA membership dues are higher than other SPO dues

Opportunities | Secret Identity

Join forces with other SPOs at Fox (e.g. AIS, BHSA, IBA, ESA, FMA, SHRM, NetImpact, SalesOrg)

Expand partnership with the Fox Immersion Program**

Attend and participate in events with Philly AMA

Leverage strong Fox and TU-AMA alumni network

Increase participation in AMA Collegiate Conference competitions

Develop and implement new/better fundraising ideas

Provide members with more information and skills that are marketing related

Threats | Super Villains

Gradual decrease of member participation throughout the year

Reduced involvement due to members who are engaged in several other organizations and work-related activities

Competition from Fox’s 22 other SPOs

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AMA Key Performance Indicator for TU-AMA 2012-2013 Academic Year

Chapter

Plan

Actual

Accomplishments Growth

# of Marketing-Related Industry

Professionals at TU-AMA Events 10 18 80%

# of Professional Development Partnerships 2 5 60%

# of Members Critically Thinking for TU-AMA Material

Development 25 64 61%

Goal | To Protect Businesses Everywhere: Enhance the quality of speaker sessions, workshops, and networking events in ten different, distinct, and marketing-related industries (e.g. Grassroots Marketing, Search Engine Optimization, Digital Marketing, Sports Marketing).

Speaker Sessions: TU-AMA set the goal to have speaker sessions, workshops, and networking events representing ten different marketing-related industries. The organization exceeded this goal and provided a unique mix of professionals from over 15 different marketing-related industries during the 2012-2013 academic year. Fall 2012 Speakers: Brown-Forman Attendance: 171 students* Hasbro Attendance: 90 students* Seer Interactive Attendance: 79 members Allied Integrated Marketing Attendance: 68 members Matt Roberts, President: PAMA Attendance: 35 members Monetate Attendance: 75 members Pepsi Co. Attendance: 82 members Northwestern Mutual Attendance: 50 members CDW Attendance: 70 members Dave & Buster’s Attendance: 61 members Adventure Aquarium Attendance: 69 members AXA Advisors Attendance: 52 members *These events were open to the entire business school so the audience was a mix of students and members Fall 2012 Panels: Tierney Communications Panel Attendance: 51 members The panel spoke about their positions at the advertising agency: account management, strategic planning, media, interactive, and creative. Participants answered questions and discussed job and internship opportunities. Internship Panel Attendance: 71 members Junior and Senior TU-AMA members presented about their summer internship experiences. Attendees got involved by asking questions to the internship panel. Companies represented included JUICE Pharmaceutical Advertising, TJX Companies Inc., SAS, Northwestern Mutual, and Sean John. Inspiration Day Event: Inspiration Day Attendance: 55 members On the last Friday of every semester, TU-AMA gives members the opportunity to present marketing-related material to their fellow peers. Presenters showcase a variety of materials including skits, analyses

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of company commercials, and their own internship experiences. The goal of Inspiration Day is to give members confidence in speaking to large groups and ‘inspire’ their fellow AMA peers to do something noteworthy within business/marketing. Other Events: Student Professional Organization Fair Attendance: 434 students* Senior Reception (CSPD Event) Attendance: 125 students* First General Meeting Attendance: 115 students* *These events were open to the entire business school so the audience was a mix of students and members Fall 2012 Company Visits: Seer Interactive Attendance: 15 members SEER Interactive employees hosted a two-hour company visit and presentation regarding the technical and strategic steps of developing a digital marketing campaign. SEER employees used real-world case studies in their presentation in order to explain the process behind getting someone to visit a website. Advertising Women of New York (AWNY) Career Conference Attendance: 16 members Participants attended the AWNY Career Conference hosted at the Fashion Institute of Technology in New York. TU-AMA members had the opportunity to meet with two advertising agencies: Global Hue and Digitas. Members were encouraged to attend workshops on topics like creative, account management, media, planning, and project management. AMA International Collegiate Conference Attendance: 13 members TU-AMA is sending 13 highly engaged members to the AMA International Collegiate Conference in New Orleans, Louisiana. TU-AMA representatives will participate in the: Parade of Chapters, Opening Session and Keynote speaker event, career fair, networking sessions, chapter leadership sessions and more. TU-AMA was honored with the privilege of facilitating two different Experience Speaks sessions: Marketing Week and Executive Board Leadership/Chapter Planning. Fall 2012 Marketing Week: TU-AMA planned and executed a set of marketing week activities with a focus on digital marketing. Throughout TU-AMA’s Marketing Week students were exposed to a lifecycle of crafting a digital marketing strategy. Overall, the goals set forth for Marketing Week proved to be successful; not only was TU-AMA able to surpass its goal of participation of 100 paid members, but it also provided students with a thorough understanding of digital marketing strategies. Philadelphia AMA (PAMA) Chapter Attendance: 35 members On Monday, October 1

st, President Matt Roberts provided an interactive discussion with the intention of

explaining how to filter through data overload and determine the prevailing issues that determine business impact. Students had a cohesive understanding of the thought process necessary to start a marketing campaign by the end of the presentation. Pepsi vs. Coke Challenge Attendance: 83 members On Tuesday, October 2

nd, TU-AMA and members of Temple University’s Fox School of Business

participated in the very popular Pepsi vs. Coke challenging students to compare the companies’ brands. 16 paid members helped to run the event through heavy use of social media initiatives including Facebook posts promoting the event and live tweets with highlights. SEER Interactive Company Visit Attendance: 17 members Wednesday, October 3

rd, 15 TU-AMA members travelled as a group to visit the office of Philadelphia

based SEER Interactive (event explained above in “Fall 2012 Company Visits” section).

Philly Ad Club Attendance: 100 members On Thursday, October 4

th, TU-AMA members attended an informative event with Howard Yermish, Kristin

Kane, and Robby Perdue of the Philly Ad Club focusing on jump starting careers using social media.

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Monetate Attendance: 75 members On Friday, October 5

th, Blair Lyon, Vice President of Marketing at Monetate, presented on website

optimization. Monetate is a business technology company that allows e-commerce websites to enhance the relevance of their online marketing strategies by testing, targeting, and optimizing online content. Blair covered the effects of different methods of segmentation including behaviors, psychographics, and demographics. Spring 2013 Panels: Target Attendance: 70 members AT&T Attendance: 80 members News America Marketing Expected Attendance: 50 members Gift of Life Donor Program Expected Attendance: 50 members 76er’s Expected Attendance: 90 members IKEA Expected Attendance: 70 members Razorfish Health Expected Attendance: 70 members Kokua Technologies Expected Attendance: 50 members

Spring 2013 Events/Workshops: Fundraising Workshop Attendance: 15 members The Director of Social Media and the Treasurer led a fundraising workshop for TU-AMA members. The Executive Board members facilitated brainstorming activities in order to engage members to devise different ways to create new fundraising initiatives. AMA Marketing Research Certification Expected Attendance: 20 members The Marketing Research Certificate Program exposes Collegiate AMA Members to a variety of research topics. This program serves as a means to prove members understand what a career in marketing research entails, basic knowledge about sound research practices, and insight into key research analytics and software programs like SPSS and Survey Monkey: The AMA Marketing Research Certificate Program has six modules: 1. An Introduction to the Program and to the Research Industry 2. Research Methods 3.Data Collection Methods 4.Data Analysis 5.SPSS Tutorial 6. Survey Monkey Tutorial (Online Surveys) Microsoft Excel Workshop Expected Attendance: 20 members TU-AMA will host a Microsoft Excel workshop for the organization’s members to become more spreadsheet savvy. This activity will highlight the basics of how to use Microsoft Excel for the purposes of managing a customized Customer Relations Management (CRM) strategy. Bloomberg Financial Workshop Expected Attendance: 35 members This event is co-sponsored with another Fox SPO, Professional Sales Organization, to articulate how to use the Bloomberg Financial software as it relates to the financial sales industry. Marketing Executives Networking Group (MENG) Event Expected Attendance: 15 members Each year, the Philadelphia chapter of MENG partners with TU-AMA to host a student-professional networking night featuring top-level executives and a relative keynote speaker. This year on Michele Moore, the Associate Vice President of Marketing Communications at Temple University will discuss the school’s most recent branding campaign, “Temple Made.”

To Protect Businesses Everywhere: Increase inter-collegiate relationships by involving at least two different AMA chapters (e.g., La Salle and West Chester Universities) in three events throughout the academic school year.

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Partnerships: Center for Student Professional Development (CSPD) – CSPD is responsible helping students in the Fox School of Business to find and prepare for job/internship opportunities. TU-AMA’s Executive Board filmed individual testimonial videos about how CSPD positively affected their lives. CSPD has also helped TU-AMA with the communication for the SEER Interactive office visit. Philadelphia American Marketing Association (PAMA) – TU-AMA interacted with PAMA by hosting Matt Roberts, the President of PAMA, as one of the primary guest speakers for Marketing Week. In addition, PAMA hosted Superbowl Smackdown where an expert panel critically assessed and determined the top ten Superbowl commercials for the current year. Four members represented TU-AMA at the Superbowl Smackdown event. Fashion and Business Club of Temple University (FAB) – TU-AMA helped run the event “Work Your Wardrobe - A Fashion Show for Young Professionals.” Presented by the CSPD office, the show featured an array of looks from business casual to business professional attire. This event showcased 18 total looks, both male and female, derived directly from consignment/thrift stores, from department stores and students' own closets (e.g.- TJX Companies, Inc., Target, Burlington Coat Factory, Ross Inc., Career Wardrobe, Menz Fit). Temple University’s Black Law Students Association (BLSA) – The Social Media Director and her committee served as consultants, producers, and video editors for Temple University’s Black Law Students Association’s promotional video. This is the first consulting initiative TU-AMA has done with hopes to offer more services in the future. Temple University’s Professional Sales Organization (PSO) – The Director of Internal Professional Development created a partnership with this student organization to hold an event with Bloomberg Terminal in order to educate students about the financial sales industry.

To Protect Businesses Everywhere: Enhance members’ critical thinking skills by including 25 members in material development for AMA competitions.

Social Media AMA Saves Lives Quantity of Videos Competition Participation: 37 members The team has created 18 videos for the AMA Saves Lives Quantity of Videos Competition thus far. The Director of Social Media’s goal is to complete 40 or more videos for the competition.

Quantity of Videos Competition for TU-AMA 2012 Fall Semester

11 Videos - one for each Marketing Week Events

3 Promotional Videos about the AMA organization

2 Videos about “How to Enhance Your Resume”

Internship Panel Video

SEER Interactive Trip Video

18 Total Videos As of 2/20/2013

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American Infomarketers Participation: 5 members The American Infomarketers from the Inspiration Day was a spoof of Billy May’s traditional infomercial-style sales pitch. This activity was not just something entertaining to do, but it also helped reinforce public speaking in front of a large audience and product pitching. TU-AMA Website Participation: 5 members The President, Vice President, and Direct of Public Relations modify the chapter’s website to enhance the organization’s online presence. TU-AMA has added the Press Releases and weekly Newsletters to the website. Two TU-AMA members have been working closely with the Director of Public Relations to write current event articles for the weekly meetings. Donate Life America Case Competition Participation: 13 members The Project Manager helped facilitate the organization of the Integrated Communications Plan for Donate Life America. The 13 members met every Wednesday during the Fall 2012 semester to discuss the progress of the situation analysis, primary and secondary market research, goals and objectives, and the final communications plan development. TU-AMA received Honorable Mention Recognition in the case competition. SABRE Business Simulation Competition Participation: 4 members During the AMA International Collegiate Conference, a team of 4 TU-AMA members will participate in the SABRE Business Simulation Competition. The team will make strategic business decisions in areas such as product planning, sales force deployment, R&D expenditures, and market research purchases.

Community Service| Protect & Serve Business to the City of Myopia

During the Fall 2012 semester, TU-AMA was focused on AMA Saves Lives; TU-AMA utilized AMA Saves Lives and the Gift of Life Program of Philadelphia to launch digital marketing and social media efforts for organ donations. Also, in October, TU-AMA responded heavily to the devastation Hurricane Sandy had on many members and students. Over 300 pounds of clothes were donated and over $50.00 was donated specifically from Fox School of Business students. In the Spring 2013 semester, TU-AMA is working closely with Philabuldance, a hunger relief center in Philadelphia, to engage over 25 TU-AMA members.

To Protect Businesses Everywhere: Increase awareness for AMA Saves Lives by engaging members to participate. *AMA Saves Lives was the philanthropy for last year, however, not on person signed up to become an organ donor. Based upon this outcome, we plan to educate and create a solid foundation for next year.

AMA Saves Lives/Gift of Life Donor Program - Philadelphia (GOL) TU-AMA will be working closely with Donate Life America’s subsidiary, Gift of Life (GOL), this semester to promote organ donation. This year TU-AMA leveraged the social media platforms (Facebook, Twitter and YouTube) and website to display videos, “reposts” from Donate Life America, share links, and provide information on the benefits of organ donations. TU-AMA’s Vice President and Project Manager developed a relationship with GOL’s Donor Program Community Relations Intern and Senior Coordinator of Community Relations. The two GOL representatives aided TU-AMA with secondary research for the Donate Life Case Competition. GOL has also been scheduled to attend one of the speaker sessions and has donated promotional materials to the organization to help with the AMA Saves Lives initiatives. Spring Fling Tabling Event Expected Participation: 10 members Spring Fling is one of Temple University’s largest outdoor festivals promoting all students organizations TU-AMA will coordinate a table to engage with students about the topic of organ donation. Students will have the opportunity to collect information and bust myths about organ donation. Students will be drawn to the table with a “Guess How Many Kidney Beans” jar contest. Students can sign up to become a newly

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registered organ donor and watch videos engaging videos on the subject. TU-AMA will have small give-a-ways including t-shirts, wristband bracelets, and organ donation promotional materials. AMA Saves Lives Social Media Efforts Participation: 7 members TU-AMA has 152 views on all 18 of the AMA Saves Lives videos, but that is not the final number. The organization still plans to make at least 20 videos so that number is expected to double. The organization also had 351 blog views for organ donation themed posts. The Social Media committee has been creating infographic material about organ donation to include on the blog. TU-AMA will continue to push advertising on the blog of AMA Saves Lives because its proven to be the best platform to reach people.

To Protect Businesses Everywhere: Manage at least six community service events this year that involve partnering with other Fox SPOs and collegiate AMA chapters.

Disclaimer: Most of the planned community service activities were not implemented due to cancellations from Hurricane Sandy and personal reasons given by the Director of Community Service (which also caused him to step down from the position at the end of the Fall semester). While this plan of action is different than what was actually accomplished, the organization was able to delegate the tasks meant for the Director of Community Service to another E-Board member which allowed us to participate in many other great community service initiatives including: Hurricane Sandy Relief Efforts, Philabundance volunteering, Relay for Life, and campus Blood Drives. Philabundance Expected Participation: 3 members per week Philabundance is the northeast region's largest food bank and hunger relief organization. TU-AMA’s Community Service committee will volunteer weekly at the Philabundance. The philanthropic effort has allowed the Community Service committee expanded by 22 additional members. TU-AMA collaborated with a five member team from an Entrepreneurial Marketing course taught at Temple (10-10-10 Foundation Program is explained below). The AMA committee spread awareness for Philabundance to a total of 70 students by reaching out to the Entrepreneurial Marketing course. TU-AMA’s goal is to have at least three volunteers each week to assist the hunger relief center by packaging food products, performing quality control, and participating in overall logistics of the operation. Relay for Life Expected Participation: 10 members Relay For Life is a fundraising initiative aimed to raise money for the American Cancer Society. On April 5

th, 2013, TU-AMA will have about 15 members form a team and participate in Relay for Life. The chapter

will raise about $75.00 that will be donated toward cancer research. This initiative will be promoted through announcements during meetings and word-of-mouth marketing. Blood Drive Expected Participation: 5 members College Council is responsible for overseeing all business organizations and activities at Temple University. This semester, College Council will be hosting a blood drive that TU-AMA members will volunteer at. Members have also signed up to donate blood. TU-AMA will be able to collaborate with College Council while supporting the overall Fox community and those who will receive the blood donations. Hurricane Sandy Relief Efforts Participation: 40+ Fox students After the destruction of Hurricane Sandy, TU-AMA partnered with the 10-10-10 Foundation to host a tabling event encouraging students to volunteer for clean-up effort and make clothing and monetary donations. Seven TU-AMA members signed-up to volunteer for an hour time-slot at the tabling event. Nine people, including TU-AMA members, volunteered in Hazlet, NJ at a clothing distribution center to help donate, sort, and coordinate the efforts for those who lost everything in the wake of destruction. Over 300 pounds of clothing and $50.00 were donated to the Hurricane Sandy Relief Effort through the TU-AMA and the 10-10-10 Foundation Project.

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10-10-10 Foundation Project Participation: 10 members TU-AMA members worked with the 10-10-10 Foundation Project to raise money for chosen charitable, non-profit organization. Over 10 TU-AMA members helped in supporting VH1’s Save the Music Foundation (supporting music education in public schools) and Alex’s Lemonade Stand (supporting pediatric cancer research). The students in these two teams raised over $1,350. Both VH1 Save the Music and Alex’s Lemonade Stand raised money by holding tabling events in the Fox School of Business, holding Bar Events, Lemonade Stands, Wing-Eating Contests, Grilled Cheese Sales, and can-shakes on Temple University’s campus. TU-AMA plans to continue to work with the 10-10-10 Foundation Project because during the Fall 2012 semester the program raised over $37,000.00.

Fundraising | Donations to the Cause Fundraising is a crucial factor to the organization’s success. During the 2012-2013 academic year, TU-AMA developed a new Corporate Relations packet that has led to an immense amount of sponsorship. Also, TU-AMA has begun to create new fundraising initiatives to implement during the Spring 2013 semester and Fall 2013 semesters (e.g.- Business cards, T-Shirt merchandise, and Consulting).

To Protect Businesses Everywhere: Increase TU-AMA corporate relations by raising $2,500 for

the year (i.e. sponsorship money or product donations).

Fundraising Summary for TU-AMA 2012 Fall Semester

Event Name 2011-12 2012-2013 Growth

Monetary Sponsorships $1,300 $2,500 48%

Product Donations $1,055 $3,214 67%

Total Sponsorships $2,355 $5,714 59%

Sponsors/Partnerships:

Donated 50% discounted admission coupons valued at $624.00 after their

speaker session in the fall. Members used them over winter break.

Donated free movie tickets valued at $180.00 to lucky members after their

speaker session in the fall.

Raffled off two Bone Jambox Speakers valued at $399.98to members during

their speaker session in the spring.

Committed to TU-AMA’s Diamond level of Sponsorship valued at $1,500.00 (see chart below). This is the highest corporate sponsorship in TU-AMA’s

history!

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Donated branded school supplies valued at $30.00 to members during the

beginning of the fall semester.

Negotiation stages of sponsoring the chapter’s Collegiate Conference t-shirts

and other event expenses valued at $500.00.

Donated two boxes of product valued at $565.00 to be distributed during the

Friday meetings and the Marketer of the Month luncheon.

Negotiation stages of sponsoring the chapter’s Relay for Life t-shirts and other event expenses valued at $500.00.

Donated multiple cases of product valued at $49.90 to the Pepsi vs. Coke

Challenge during Marketing Week in the fall and the MENG Networking Event in the spring.

Donated 4 cases of product per week valued at $1,154.79to be given away to

members during the general body meetings.

Donated a 30 chicken, beef and vegetarian burritos valued at $210.00members at a committee meeting.

11 Official Sponsors Estimated Monetary Donation: $2,500.00 Estimated Product

Donations:$3,213.67

The Corporate Relations Packet: The corporate relations packet is targeted toward potential and reoccurring sponsors. Its purpose is to explain how organizations can leverage their sponsorship to (1) improve their recruiting efforts within Fox, brand recognition at Temple University, and (2) help fund events held by TU-AMA. The top two levels that sponsors/partners can choose from are Diamond and Gold levels. Future Initiatives – The organization has learned that having a corporate relations packet can be restricting to prospective sponsors. After consulting representatives from AXA Advisors and Pepsi, TU-AMA learned that organizations prefer to customize their donations toward what benefits their own missions while visiting college campus (i.e. recruiting efforts and brand recognition). Beginning in Spring 2013 and onward into Fall 2013, the Director of Corporate Relations will be strategically thinking about other ways to engage sponsors. Some ideas include:

Corporate sponsored social events

Resume books featuring the top members

Community Service events

General assembly speaker sessions

Marketing case competitions

Webinars

To Protect Businesses Everywhere: Hold at least three fundraising initiatives to raise a minimum of $150 per semester to fund social events* and TU-AMA activities.

*Social events include: Movie Nights, Bar Event at Tir Na Nog, Terror Behind the Walls, Philadelphia Zoo

Majority of TU-AMA’s revenue comes from membership dues. For yearly membership, TU-AMA charges $90.00 and charges $70.00 for semester membership. TU-AMA makes either $43.00 or $23.00 from each student after the National fee of $47.00 is deducted. TU-AMA profited $4,859.00 in membership dues. TU-AMA uses its profits to help with operations of the organization and to fund special events (e.g.-‘Member-of-the-Semester’ luncheon and Social Events).

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The Treasurer position has been revamped and a conservative spending strategy was implemented in the 2012-2013 academic year. Every expense presented to the Treasurer is analyzed to calculate the distinct return on investment (ROI) for members but the event is approved. The Treasurer works closely with the Executive Board members to research financially appropriate options. The fundraising initiatives TU-AMA has completed include: Philly Soft Pretzel Factory Tabling Event Participation: 14 members The organization bought 100 pretzels for $33.00 and sold them to students, faculty, and staff for $1.00 each. 64 pretzels were sold and TU-AMA generated a $31.00 profit. However, the organization experienced at $12.00 loss after having 36 pretzels remaining at the conclusion of the sale. The Treasurer changed his fundraising strategy after the Fall 2012 semester. He has created fundraising initiatives that will expand member’s professional development and better represent the mission of the organization. TU-AMA’s Spring 2013 Fundraising Initiatives include: Business Cards Fundraising Initiative Expected Participation: 8 members Selling TU-AMA branded business cards to members will help improve professional development. Since AMA is a recognized organization on the collegiate and professional level, employers will be impressed that the prospective candidates are active and engaged members. The goal for the Spring 2013 semester is to raise at least $20.00 per person because cards costs $15.00 to make and will be sold for $40.00 to members. T-Shirt Sale Initiative The Treasurer and the Creative Director plan to sell TU-AMA t-shirts. During Spring Fling (mentioned in the Community Service section), TU-AMA will be selling t-shirts to gain awareness amongst students outside of the business school. The Social Media Director helps run a t-shirt printing business so this will lower TU-AMA’s expected expenses. The organization plans to print 50 shirts and selling each shirt for $10.00 and making an estimated profit over $350.00.

Marketing Consulting Project The organization is interested in planning a marketing consulting project where members can get real-world marketing experience working for small local businesses. The plan will include giving small businesses digital marketing assistance by creating their Facebook, Twitter, Foursquare and Google + accounts for small charge and then charge a monthly fee for upkeep. This will provide a steady cash flow while giving TU-AMA members the opportunity to apply classroom-based learning to real world experiences. The Spring 2013 semester will be a developmental phase and the project will launch in Fall 2013. The chapter’s membership revenues and Fall 2012 fundraising events helped fund TU-AMA’s social events. The Director of Programming organized two major social events during the fall semester including: Completed Social Events: Tir Na Nog Attendance: 18 members The Tir Na Nog bar event helped engage new members in the organization. TU-AMA covered the expense in full by supplying half-priced drinks and a buffet of food. The overall expense for the event was $490.25.

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Dave and Busters Attendance: 10 members TU-AMA hosted an end-of-the-semester event at Dave and Busters. Each member paid $13.00 for the event to receive a $10.00 game card and food. TU-AMA’s expense was $49.95. Spring Semester Programming Initiatives: Unfortunately, many of the events that were planned during the Fall 2012 semester did not occur because of unforeseen events. For example, the chapter had planned an event in October with another SPO to go Eastern State Penitentiary’s Terror-Behind-the-Walls but because of Hurricane Sandy these plans were cancelled. The organization also had many scheduling conflicts that prevented for the dinner and movie events. TU-AMA has planned to have two movie nights in the Fox School of Business at around 4:00 PM so that members will still be on-campus and willing to attend. This is in response to a smaller budget and tight scheduling conflict of the Executive Board and members. The Direct of Programming has also developed a more involved and developed group of committee members. Spring 2013 initiatives include:

Ice Skating at Penns Landing- During the first or second week in March, TU-AMA will have an ice skating event. The event will be $13 per person*.

Bar Event with Rutgers-Camden University and LaSalle University- AXA Advisors LLC (the chapter’s corporate sponsor) will be sponsoring a bar event in Manyunk, Philadelphia on April 25

th.

Camden River Shark Baseball Game- On May 4th, TU-AMA will attend the AA minor league

baseball game in Camden, NJ for $9 per person*. *Because the budget for the Spring 2013 semester is $200, we will cut the costs of the Ice Skating and Camden River Shark Baseball game for the members who sign up.

Membership | League of Members

TU-AMA is the second largest SPO in the Fox School of Business. Membership is a vital tool to the

organization to attract new members, engagement current members, and cultivated leadership and

development opportunities for members.

To Protect Businesses Everywhere: Recruit 140 members for the year based on chapter’s history.

TU-AMA currently has 141 members. 113 members joined in the Fall 2012 semester. In previous spring

semesters, an average of 30 students joined the organization. Using this information, TU-AMA predicts

that 30 additional students will join again this spring. The deadline for Spring 2013 membership dues is

March 1, 2013 and the organization has already accomplished the membership goal; currently, 144

members have signed up in the 2012-2013 academic year.

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Chapter Plan Goal

Actual Accomplishments

Total Membership 140 144

TU-AMA has participated in a handful of networking opportunities to recruit members:

Fox Living Learning Community Program (Fox LLC) Attendance: 26 prospective members The Fox LLC is designed for business students: students live with other business majors, attend seminars and networking opportunities, and are assigned an upperclassman mentor. The event included an information session about the Fox marketing program and AMA. This event gave us the opportunity to influence undecided business majors to pursue marketing and become active members of the chapter.* *25 incoming students attended this event and 7 became active members of TU-AMA.

Student Professional Organization Fair (SPO) Attendance: 200+ prospective members TU-AMA participated in the annual Fox SPO Fair where organizations are given the opportunity to attract new membership and interest. TU-AMA networked with 200+ students during this event and offered a raffle where a lucky student won a free AMA semester membership.* *The free AMA semester membership was valued at $70.00. Participating in the SPO Fair allowed the organization to generate 117

attendees at our first general meeting and 75% of those individuals became active members in the fall. The theme of the event was

“Temple Pride”. TU-AMA sold Temple Owl cupcakes and came in 3rd place out of 25 organizations for Most Creative table.

Spring 2013 Recruiting Initiative Attendance: 100+ prospective members The slogan for the Spring 2013 recruiting campaign is “Don’t Be a Beach Ball” expressing to the students that they should not “float through college like a beach ball.” The organization held the tabling event in the business school where applications and promotional information were available and beach balls would be tossed around marketed with the TU-AMA. As an incentive to join, the first 10 people were guaranteed $11.00 off a year’s membership lowering the price from $90.00 to $79.00.

To Protect Businesses Everywhere: Maintain an attendance rate of at least 45%* of members at

all TU-AMA meetings and events. *Last year’s attendance averaged 70 attendees out of 165 members = 42% attendance rate

The average attendance rate for the Friday meetings is 43% with about 60 people consistently in attendance. In 2012-2013, the goal was to recruit 140 members. In 2011-2012, the goal was to recruit 150 members. The membership recruitment goal has decreased but the average attendance rate remains about the same. Membership Levels and Point System Membership levels (Regular Members, Gold Members, and Diamond Members) are based on the range of points an individual obtains throughout the year. The Director of Membership tracks attendance and assigns points to different activities to motivate members to participate in events and meetings. The database of members is converted into a public leader board that is included in the weekly e-mails, website, and presented during the Friday meetings. TU-AMA recognizes the members with the highest points and perfect attendance at the end of the semester at the End-of-Semester Appreciation Luncheon. Members who receive the highest points at the end of the Fall semester are invited to attend the AMA International Collegiate Conference.

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To Protect Businesses Everywhere: Create a welcoming environment for current and prospective members.

TU-AMA accomplished the goal of creating a welcoming environment and developing stronger relationships with members by implementing the End-of-Semester Luncheon and by surveying members to generate market research about what members would like to see improved for the following year.

“Marketer-of-the-Month” Luncheon Participation: 21 members This initiative was created to show appreciation to members for their hard work and participation. Participants were honored based on perfect attendance and becoming “Marketer-of-the-Month.”*The event served as a networking opportunity where participants learned more about the organization from the Executive Board and the upcoming Spring 2013 plans. *Perfect attendance – must be present at all Monday committee meetings and Friday general body meetings. “Marketer of the Month” – nominated by the Executive Board based on performance within each committee The outstanding members were gifted:

Sponsored Microsoft product

Resume paper

Pens/pencils

Discounted Business Card coupons for the upcoming business card sale

Member Engagement Survey Estimated Participation: 75 members TU-AMA will conduct market research surveys to obtain information about member’s satisfaction with the organization. Possible Question Topics include:

Professional development – future industries to explore, favorite speakers, least favorite speakers

Membership – recruitment effort feedback, were the benefits of joining the organization met

Engagement – transparency among the organization, feedback on Executive Board leadership, general improvements that can influence planning for next year

Internal/External Relations | The Promo Signal In order for TU-AMA to continue to be one of the largest and most successful SPOs in the Fox School of Business, the organization’s communication strategies are extremely important. Because of this, TU-AMA has three different communications roles: Direct of Social Media, Creative Director, and Director of Public Relations. Dividing up the communications tasks has allowed the newsletters to reach over 600 students, the social media platforms to reach over 3,000 students, and the e-mail and poster announcements to reach over 6,500 students.

To Protect Businesses Everywhere: Generate awareness to all members TU-AMA about meetings, events, and announcements through marketing in the Fox and Temple communities.

The TU-AMA’s Public Relations and Creative Director generated awareness by using: Faculty ListServ E-mails TU-AMA’s Director of Public Relations sent out the videos in ListServ emails. At first, only three professors opened the messages; however, the amount of teachers grew to about 25 teachers and then plateaued from there. Unfortunately, TU-AMA’s faculty advisor, Professor Craig Atwater, and previous advisor, Professor Mary Conran, provided the only feedback from the faculty newsletters. Due to lack of funding and effectiveness of the Faculty ListServ e-mails, TU-AMA decided against purchasing the Constant Contact package, which was used to reach the professors.

Newsletters 60 newsletters were printed and handed out each week at the General Assembly meetings. In the Fall 2012 semester, TU-AMA distributed over 650 newsletters.

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September - 3 Newsletters

October – 4 Newsletters

November - 2 Newsletters

December - 1 Newsletter

January - 1 Newsletters

TU-AMA’s Website TU-AMA’s award-winning website is mentioned at each meeting to encourage members to use it as a reference of information. Information about membership points, national collegiate information, committee information, etc. are all posted to the website and is updated weekly. FoxDen Weekly Updates The FoxDen Weekly Update informs all business majors, faculty, and alumni about TU-AMA’s upcoming meetings, speaker sessions, community service events, and professional development workshops. This information is electronically distributed to nearly 6,500 students, 180 full-time faculty and more than 59,000 alumni on a weekly basis.

Promotional Flyers/Plasma Screens/Posters Posters are created and include the event’s title, time, location, and brief summary to generate buzz. The posters are created in a collaborative effort with the Creative committee about upcoming events. Microsoft Publisher and Photoshop are the software used to create the promotional items. The plasma screens are compiled of PowerPoint slides that run on a daily basis for approximately 4-5 days before events takes place. About 6,500 students are exposed to the promotional items in the Fox School of Business every day.

TU-AMA Member ListServ E-Mails The TU-AMA Member ListServ e-mails used to be sent to both non-paying and paying dues members in the past. This year, the chapter chose to make it exclusive for dues paying members only. TU-AMA improved the visual aspects of the bi-weekly e-mail. Students now have access to general organization news (upcoming speakers, socials, fundraising, community service opportunities, etc.), TU-AMA’s generated job board, direct links to the chapter’s social media pages, and a section where members can learn about and register to become an organ donor in support of AMA Saves Lives. The ListServ is distributed every Sunday and Thursday evenings.

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To Protect Businesses Everywhere: Increase TU-AMA interactions among members and non-members on social media (e.g., Facebook, Twitter, LinkedIn, YouTube, and blogs).

During the 2012-2013 academic year, the Social Media committee decided to focus on expanding digital media. TU-AMA’s efforts were geared toward creating digital content and interacting through alternate channels other than just Facebook and Twitter. The committee expanded the YouTube channel by increasing the subscribers to four. The committee added 46 new videos that have 1,991 video views. The TU-AMA Social Media committee also submitted videos to the in the AMA Saves Lives' video competition. 53 TU-AMA members participated. TU-AMA’s Social Media committee focused on blogging regularly. Since August 1st, 88 blogs were posted with 9,895 blog views. The Social Media metrics include:

Media Metrics for TU-AMA 2012 Fall Semester

Facebook 1,098 Likes

Twitter 368 Followers

LinkedIn 116 Members

YouTube

31 Videos

1,991 Views

4 Subscribers

To Protect Businesses Everywhere: Create a recognizable and unique brand that will be communicated to the Temple University and the greater Philadelphia community.

TU-AMA Logo The creation of the new TU-AMA logo was a collaborative effort between the President, Vice President, Creative Director, and Faculty Advisor. The new logo represents a change in the organization’s leadership and vision. TU-AMA has received positive feedback on the new logo because it appears to be clearer and brighter on organization’s promotional materials. The logo is used in all promotional materials, social media, website, ListServ e-mails, and newsletter.

Press Releases TU-AMA did not generate press releases for mass media. The Direct of Public Relations used the back of the weekly newsletters as a makeshift press release section to highlights upcoming events. Going forward, the Director of Public Relations has created a Google Document that is shared with the Executive Board to organize event information and formulate press releases in a timely manner.

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Chapter Operations | Secret Headquarters

Chapter Operations for TU-AMA 2012 Fall Semester

President Vice President

Director of Membership Director of Community Service

Director of Corporate Relations Creative Director

Director of Internal Professional Development Director of External Professional Development

Director of Programming Project Manager

Director of Public Relations Director of Social Media

Secretary Treasurer

To Protect Businesses Everywhere: Create a Project Manager Executive Board position. The Project Manager worked closely with the organization’s Faculty Advisor, President, and Vice President to plan the process of completing the Chapter Plan, Donate Life America Case Competition, and the Annual Report. The Project Manager set deadlines, appointed a design team to help with the creative aspects, and communicated with Executive Board members about the organization’s goals to generate content for all three projects. Chapter Plan The Project Manager facilitated the process of gathering the Executive Board’s created goals and objective for their positions and ensure that they fell within the Chapter Plan guidelines. Deadlines were set weekly and each Executive Board member was asked to make three revisions to their sections. Annual Report During the Annual Report, the President, Vice President, and Project Manager changed the strategy by dividing the E-Board up evenly. During the first week back of the Spring 2013 semester, each Executive Board member was asked over 10 questions about their accomplishments, relative to those mentioned in the Chapter Plan. Deadlines were set weekly and Executive Board members had between one and two revisions during the process. Donate Life America Case Competition A team of 13 members was created for the Donate Life America Case Competition where the Project Manager made leaders of each section of the project: the Situation Analysis, Market Research, and at each of the communications platforms chosen for the Integrated Marketing Communications plan. The team met every Wednesday to discussion the progress of the plan. TU-AMA was recognized as an Honorable Mention chapter in the Donate Life America Case Competition. TU-AMA placed in the top 20 out of 61 teams. This is a new accomplishment for the TU-AMA chapter.

To Protect Businesses Everywhere: Conduct one-on-one Executive Board member evaluations.

The evaluation process was created to provide constructive feedback to the TU-AMA Executive Board. This feedback was based on the Executive Board officer's conduct and execution of their duties and responsibilities for the Fall 2012 semester. The President and Vice President used a rubric to facilitate the evaluation that focused on: planning, execution, results, communication, and extra initiative.

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The goal of this process was to open the lines of communication between top leadership and the Executive Board and analyze what can be improved for the Spring 2013 semester.

To Protect Businesses Everywhere: Coordinate Executive Board retreats once per semester.

The purpose of the Executive Board retreats was to serve as a team building initiative. The Executive Board retreats are used to teach and reinforce the objectives and quantifiable goals of each officer’s position. This time is also used as a brainstorming session to plan the activities that will be taking place throughout the academic year. The TU-AMA Executive Board is made up of officers in the following areas: President, Vice President, Community Service, Corporate Relations, Creative, External Professional Development, Internal Professional Development, Membership, Programming, Project Manager, Public Relations, Secretary, Social Media, and Treasurer.

TU-AMA Meetings

Executive Board Meetings: Held weekly to keep Executive Board members communicating with one another, sharing resources, and coordinating event and project planning to increase effectiveness and improve value for TU-AMA members. Committee Meetings: Held bi-monthly to allow Executive Board members to meet with their committees and delegate tasks to reach organizational goals and objectives. General Body Meetings: Held weekly to bring speakers in to present to TU-AMA members about professional development, networking, and opportunities within marketing related field. Current event announcements are made and the weekly newsletter is distributed. Wednesday Workshops: First half of the academic year was dedicated to completing the Donate Life America Case. After the case’s submission, Wednesday meeting times were used for the following workshop series: Fundraising, Excel, AMA Certificate Program, and smaller speaker sessions.

Elections and Executive Board Transition

Top leadership of the organization is selected internally. Current Executive Board members who have shown dedication, passion, and achieved quantitative results within the organization are considered. Next year, the organization will have a President and two Vice Presidents (one for a semester and one for the full academic year). This is a new approach for the organization to help delegate responsibility among top leadership.

All other Executive Board positions are selected through an application and interview process. The applicants are encouraged to be top participants in their committees and show throughout the year their interest for leadership. A formal transitional period begins in mid-March for the following year’s Executive Board. Typically, new leadership begins their responsibilities upon the organization’s return from the AMA Collegiate Conference.

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Schedule | A Hero Never Sleeps...

September

SPO Fair

Executive Board Meetings (3)

General Body Meetings (3)

AMA Case Study Meetings (2)

CSPD Senior Reception

Social at Tir Na Nog Bar and Grill

Internship Panel

Marketing Supply Chain Management Career Fair

Speakers: Hasbro, SEER Interactive, Allied Integrated Marketing

October Marketing Week

o Matt Roberts (President of PAMA)

o Pepsi v. Coke Challenge o Marketing Department Meet and

Greet o SEER Marketing College Day o Marketing Week Scavenger Hunt o Philly Ad Club Event

General Body Meetings (4)

AMA Case Study Meetings (10)

Committee Meetings (2)

Executive Board Meetings (2)

College Council Blood Drive

Committee Meeting Executive Board Dinner

Fundraising Table

AMA Saves Lives Table Speakers: Monetate, Pepsi, Northwestern Mutual, CDW

November

Executive Board Meetings (2)

AMA Case Study Meetings (10)

Committee Meeting (2)

General Body meetings (4)

Advertising Women of New York (AWNY)

Women’s Networking Night

CSPD Leadership Retreat Speakers: Dave and Busters, Adventure Aquarium, AXA Advisors LLC

December

Executive Board meeting

AMA Case Study meetings (4)

AMA End-of-Year Social at Dave and Busters

Donate Life America Case Competition Submission

Marketers-of-the-Semester Luncheon

January

Executive Board Meeting Annual Report Meetings (4)

February General Body Meetings (3)

Inspiration Day

Executive Board Meetings (3)

Committee Meetings (2)

AMA Social

MENG’s Networking Event

Ice Skating

Fundraising Table

Membership Table Speakers: Target, AT&T, Gift of Life Organ Donor Program

March General Body Meetings (3)

Executive Board Meetings (2)

Committee Meetings (2)

Ice Skating in Penns Landing Social

Relay for Life

Fundraising Table

Community Service Table

AMA International Collegiate Conference Speakers: 76ers, Study Hall, IKEA

April

General Body Meetings (4)

Executive Board Meetings (2)

Committee Meetings (2)

SPO Social in Manyunk

Alumni Panel

Movie Night

Fundraising Table

Community Service with Philabundance Speakers: Howard Yermish, Razorfish Health, Inspiration Day

May End-of- Semester Social at Camden

Baseball Game

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Budget| A Blogger’s Income

*Membership dues: Anticipation of all 14 Executive

Board members paying full annual dues, 45 new members paying full annual dues, 41 returning members – about 100 total annual memberships

** College Council Fund: A program that awards SPOs based on the events they hold at Temple University. Based on a points system, College Council provides funding for the professional development opportunities the SPO creates for students. The organization earned $910.00 in the Fall 2012 semester and are estimated to earn about the same for Spring 2013.

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