paying jobs. In short, we aim to

prepare them for both life and for

their dreams.

CFL will soon turn 50, but we’re

young at heart! Vibrant, engaged,

and with a bright future, this

organization remains primed to

unleash the power of literacy to

transform Philadelphia. Now is the time for action. We thank you for

reading this Annual Report, for

your active commitment, and for

your continued investment in the

future of this organization, our

students, and our community.

With great appreciation,

Michael Westover

Chief Executive Officer

In these pages, we review the

successes and challenges of the

Center for Literacy’s 2012-13

fiscal year. For the successes, we

thank our dedicated volunteers

and generous donors; they

continue our more than 45-year

legacy of unleashing the power of

literacy to change lives. For the

year’s challenges, however, a few more words are required.

As an educational institution,

CFL’s goals and burdens are

closely tied to the state of our

city’s schools, and it’s no secret

that our schools are in crisis. We

know that one major predictor of

a child’s success, in school and

beyond, is the education level of

his or her mother. This makes

CFL a vital resource in healing our

school system’s ailing legacy.

By raising the reading, writing,

technology, life, and work skills of

our children’s caregivers, CFL

greatly boosts their odds of

succeeding in school and moving

on to postsecondary education,

both of which now happen with

startling infrequency.

Further, CFL will continue to

evolve instruction to keep pace

with the modern workplace. From

readying students to pass the

GED® test to developing their

computer literacy, we aim to

prepare our students to serve as

role models for their children, to

pursue their own postsecondary

education, and to find sustainably

Letter from the President

About Center for Literacy

The Center for Literacy (CFL) is

the nation’s oldest and one of the

largest community-based

nonprofit literacy providers. Born

as a volunteer tutoring program in

West Philadelphia in 1968, CFL

has flourished to serve more than

60,000 individuals in need of life-

changing literacy supports. CFL

offers a wide array of programs

and services to meet the

education and employment goals

of diverse Philadelphians. By

integrating contemporary skills

building and technology with

conventional classroom

instruction and tutoring, CFL

comprehensively prepares

learners for success.

At CFL, we approach every day

with limitless optimism that

fosters passion for our work and

inspires results that strengthen

our community. Programs and

services are developed and

administered with a strategic eye

for excellence and innovation.

CFL is – and will continue to be –

the beacon of hope that connects

those in need with the literacy

services that transform lives.

Annual Repor t 2012-13

Contents

The CFL

Community 2-3

Events 4-5

Success Stories 6-7

The CFL Team

& Supporters 8-11

Financials 12-13

Mission 14

Michael Westover

President & CEO Center for Literacy

1,689

60%

90%

85%

100

Students

CFL’s 185 volunteers

delivered a total of

10,437 service hours,

for a value of

$231,075.18.

Page 2 Annual Report 2012 -13

How-to-Help Tip #1

Become a

Volunteer Tutor

In just 3 hours a week, you

can make a difference! Free

training is offered year

round in several

Philadelphia locations.

students

female

of minority descent

reported being of low income and/or on public assistance programs.

youth learners served in five E3 (Employment, Education, and

Empowerment Reintegration) Centers for Youth

50+

73.4

123,115.7

1,458

37%

604

community classes in adult basic education (ABE), GED® test

preparation, and English as a Second Language (ESL)

hours of instruction per student, on average

total contact hours

core or secondary goals were met

achieved their stated goal of obtaining their GED® test credentials

students raised their literacy scores by at least one half-grade level

Instruction and Results

Administration

29

50

8

185

10,437

$231,075

Board members

on-staff professionals

active committees: Executive, Education, Finance & Audit, Resource

Development, PR/Marketing, Governance, Technology, and Personnel.

volunteer tutors

volunteer service hours

value from volunteerism

A. CFL Headquarters 399 Market St., Suite 201

B. The Bridge 4111 Lancaster Ave. Youth courses

C. Bushrod Library 6304 Castor Ave. ESL

D. Cleveland Elementary 3701 N. 19th St. Family literacy

E. Communities in Schools 5409 Grays Ave. Youth courses

F. CCP West Campus 4725 Chestnut St. ESL

G. Congreso 2800 N. American St. Youth courses

H. Education Data Systems, Inc. 100 S. Broad St. Fee for service

I. Fumo Library 2437 S. Broad St. ESL

J. Gallery for Learning 1035 Market St., 3rd Flr. Tutoring

K. Guild House West 1221 Fairmount Ave. ABE (GED® prep)

L. Independence Library 18 S 7th St. ESL

M. Mastery Charter – Gratz 1798 W. Hunting Park Ave. Fee for service

N. Mastery Charter – Pickett 5700 Wayne Ave. Fee for service

O. People's Emergency Center 325 N. 39th St. Family Literacy

P. Sayre Recreation Center 5835 Spruce St. ABE (GED® prep)

Q. Whitman Library 200 Snyder Ave. ESL

Our Site Locations

Page 3

How-to-Help Tip #2

Make a

Contribution

Your gift, big or small, can

immediately impact an

adult’s education. Donate

today to help us provide

life-changing literacy

services.

The CFL Community

In 2013, our annual SpeakOut

event spoke even more loudly!

As we’ve done every year since

1994, SpeakOut published a book

of short writings – poetry, essays,

and memoir – by nearly 200 CFL

students (and some tutors). On

May 29, 2013, we again gathered

to celebrate those student voices with a reading by a dozen

outstanding students at the Free

Library of Philadelphia’s

Montgomery Auditorium. For

2013, CFL also launched its first-

ever SpeakOut Social Media

Campaign.

We invited people to change their

Facebook profile picture to our “I

Speak Out for Literacy” graphic or

to Tweet with #SpeakOut2013 on

May 29. For each person who did,

Firstrust Bank contributed $50, up

to a maximum gift of $15,000.

The Social Media Campaign was a

huge success:

Coverage – The event was

featured on NewsWorks

(newsworks.org and WHYY-FM);

What Matters, the United Way of

Greater Philadelphia and Southern

New Jersey’s newsletter; a related

Philadelphia Tribune article

featuring quotations from CFL’s

CEO, Michael Westover; and a

Top 10 Philadelphia event listing

on the HUGECITY app.

Tweets and Retweets –

Prominent Twitter voices included the Pennsylvania Association for

Adult Continuing Education

(@PaAdultEd), Realtime Media

(@RealtimeMedia), Philly Youth

Network (@PYNinc), SERVE

Philadelphia (@SERVEPhila),

Contribute Philly

(@ContributePHL), Philadelphia’s

Financial Empowerment Centers

(@FEC_Philly), 6abc Action News

reporter Nydia Han

(@nydia_han), Good Day

Philadelphia co‐host Mike Jerrick

(@MikeFOX29), and Daily News

columnist Helen Ubinas

(@NotesFromHeL).

Financial Success

Ultimately, 363 people had

changed their profile pictures on

Facebook and 30 people had used

the #SpeakOut2013 on Twitter,

totaling 393 participants. Only 300

participants were needed to earn

Firstrust Bank’s $15,000 gift,

exceeding our outreach goal

by 31%.

Results for Future Growth

Besides the generous donation

from Firstrust Bank, SpeakOut’s

Social Media Campaign helped

CFL reach potential new donors and has provided additional

opportunities to inform them, a

critical second step in building a

strong donor relationship.

Our audience of Facebook

followers grew by more than 10%

(from 600 to 665).

Our audience of Twitter

followers grew by more than 16%

(from 263 to 304).

As fundraising via social media

initiatives is fairly new, CFL is now

on the cusp of emerging best

practices. Moreover, because

Facebook’s popularity is so broad-

based, social media fundraisers can

draw from both older groups

(traditionally our most reliable

donors) and young people, who

are increasingly important for

donor cultivation.

Instructors and staff recognized

Lucretia for her infectious

enthusiasm, tireless work ethic,

and commitment to self-

improvement. The CFL

community wishes her all the best

as she continues her education

toward a career in Criminal

Justice.

Twenty-nine CFL graduates

received their high school diploma

equivalency (GED® test certificate)

in 2013.

All of the graduates had to

overcome many obstacles before

earning their diplomas. One

standout, Lucretia Greer, was

honored as the Graduate Speaker.

NBC10’s Lu Ann Cahn, a veteran

journalist, author, and eight-time

Emmy award-winner, provided the

inspirational keynote address,

while student Brandon Conway

read his poem, “Motivation.” The

June 27th ceremony was held at

the William Way LGBT

Community Center.

SpeakOut 2013

Graduation Ceremony

Our first SpeakOut

Social Media

Campaign raised

$15,000 and

exceeded our

outreach goal by 31%.

Page 4 Annual Repor t 2012 -13

How-to-Help Tip #3

Donate an Item

or Service

We gladly accepts books,

computers, software, and

gift cards or other raffle

items. We also have oppor-

tunities for event planners,

photographers, printers,

caterers, graphic designers,

Events

The City of Philadelphia Mural

Arts Program (MAP) for their

thoughtful collaboration;

MAP Crew Leader and Project

Artist, Nathaniel Lee, who

designed it and did the principle

artwork;

MAP Project Manager Jocelyn

Nelson;

The CFL community members

who brainstormed the design,

served as models, and applied

background color;

Firstrust Bank for their

generous sponsorship.

To continue the celebration, CFL

students, staff, and volunteers held

a mini-SpeakOut the following day.

Gathering at noon, the open-air

event (held at Independence Mall,

5th and Market Streets) including

readings and success stories

designed to engage passersby,

champion literacy, and promote

CFL participation.

On September 13, 2012, CFL

unveiled “Learning for Life,” the

mural (pictured above) in the

largest classroom of our

Philadelphia headquarters.

The 8x28-foot artwork illustrates

the many ways that CFL positively

impacts the lives our students,

their families, and their

communities. The dedication

event was scheduled to coincide

with National Adult Education and

Family Literacy Week.

For their part in creating the

mural, we thank the following:

In the “Learning for

Life” mural, a world of

opportunity lies just

beyond a grand

doorway, unlocked by

the golden key of

literacy.

Page 5

Learning for Life Mural Dedication

Cesar Balanta-Martinez, for

his daily three-hour commitment,

the creativity that makes his

tutoring sessions so popular, and

his invaluable fluency in Spanish

and Portuguese.

Marilyn Frank, for the

resourcefulness, dedication,

compassion, energy, and high

standards that she has brought to

CFL since 2009.

Leah Zindel, for reliability and

ambition in her English as a

Second Language tutoring sessions

and for the outstanding academic

achievement of her students.

CFL remains profoundly grateful

to all of our volunteers. Our

annual Tutor Recognition Event

specifically thanks these

volunteers, who play a critical role

in executing the CFL mission.

Our 2013 Event, held on June 11th

at our Market Street offices,

celebrated our tutors’ generosity

with their knowledge, compassion,

and time.

The Event included three

inductions into our Tutor Hall of

Fame:

Tutor Recognition Event

CFL Tutor Coordinator Vann Delaine

inducts Cesar Balanta-Martinez into

the CFL Tutor Hall of Fame.

In Marquita Stukes’ poem,

“Internal Wealth,” she calls herself

wealthy in the most important

way – on the inside.

Marquita came to CFL in 2012 to

get her GED® test

credentials and improve

her writing. Having

dropped out of high

school at 17, she was

not eligible for a pay

increase, even after 16

years at the same job.

She says, “The Center for Literacy

is my second chance. Instead of

living in my regrets, I proudly go

to school every day.” Passionate,

well-spoken, and determined,

Marquita published a book of

inspirational poems, Gain Self-

Esteem Poetically, under the

pseudonym Madam Sorrow, and is

working on a follow-up.

At 2012’s Mini SpeakOut,

Marquita Stukes read

“Internal Wealth” (see

photo, with her instructor,

Maribel Ojeda). She insists

that the wealth she found

inside of her is inside all of

us too.

diploma program at Benjamin

Franklin High School. Eventually,

I have been tutoring at CFL for

four years. Twice weekly, my

learner Dawn and I read

novels, essays, and

newspapers. We work on

reading, language and math

skills through workbooks and

GED® prep materials. She also

writes poems and short prose

pieces.

Dawn hopes to complete a

she would like to start her own

elder home-care business.

I find the direct experience of

person-to-person coaching and

support most fulfilling. I’ve

supported adult literacy

programs for many years

through donations and

welcomed the opportunity to

become personally involved

when I retired.

How Marquita found her “Internal Wealth”

Roberta: on tutoring Dawn

Mitch: on tutoring Antoine

second novel in The Bluford Series

together and tackling the various

online training courses that his job

requires.

It’s a privilege to work with

Antoine. He has real commitment.

He arrives early, does all of the

homework assignments and hasn’t

missed any sessions. I see real

growth in his abilities and

confidence.

I want to thank the staff at CFL

for their support and for

allowing me to use my teaching

skills to continue to make a

difference in the community.

I have been tutoring for four-and-a

-half months. My learner, Antoine,

and I meet twice a week for 90-

minute sessions. Antoine is

working on basic reading skills

of decoding and

comprehension. He wants to be

able to do the reading and

writing necessary for his job

and for career advancement.

He also wants to sharpen his

skills to read for pleasure. We

are currently reading our

Page 6 Annual Report 2012 -13

How-to-Help Tip #4

Workplace Giving

If your employer supports

charitable giving via payroll

deduction, please consider

CFL: The United Way

(#147), Combined Federal

Campaign (CFC #55233),

State Employee Combined

Appeal (SECA 4101-0019).

It’s very important to receive my

GED® so that I can further my

education. I’m a single mother of

three school aged children. It’s

also important that I practice what

I preach to them aobut getting

their education. Being uneducated,

I find myself at times unable to

help my children with their

homework, reports, projects and

other school assignments. I’m

always explaining to my children

the importance of finishing school

even when I haven’t myself. I’m

always setting goals and reaching

them. This one goal I have put out

of my way for so long, but not any

longer. I’m looking forward to

receiving my GED and nothing will

stop me.

Stephanie Davis

399 Intermediate Reading 3

I wanted to go back to school for

myself and my family. I wanted my

children to know that if you have

an education, that you can

accomplish anything in life.

My goals after school are to go

back to school for building

maintenance and barber school, so

I can open my own barbershop

and fix it up the way I see fit. I also

want my mother to be proud of

one of her sons. I’m sorry it took

so long Mom, but I’m doing it!!!

Reginald Stones

399 Intermediate Reading 2

When I first came to the Center

for Literacy, my self-esteem was

about an inch high. It was so low

that I was scared to talk to

anybody. I was nervous and self-

conscious, but as time went on,

that all changed.

I read a complete novel for the

first time in my life. The book was

entitled “The Miracle.” I felt like a

miracle myself.

If I never came to the Center for

Literacy, I would never have built

up my self-esteem. I would never

have had the courage to even

think about getting my GED® but

now I am willing to take the

plunge.

Edna Mitchell

399 Intermediate Reading 1

On my first day in the U.S., I was

very happy because everyone in

my family was together, including

my husband, my children, and me.

I found that the U.S. was a

different country than my home

country. Everyone speaks English,

but I didn’t speak English. I only

spoke Chinese. I didn’t feel good

about that. I didn't’ go to work, I

didn’t fill out the forms, I didn’t go

shopping, and I didn’t talk with my

neighbors. I didn’t bring my

children to the playground. Now, I

am studying English very hard.

Susie Wu

CareerLink ESL

Students: in Their Own Words

involved somehow, so I chose to

volunteer” as a math tutor.

In June 2013, at the age of 91,

Dolly received CFL’s Joan &

Richard Behr Exceptional Service

Award. She was chosen for her

dedication, for providing an

inspirational example, and for

consistently going above and

beyond to help her students learn

not just math, but

valuable life lessons as

well.

In accepting the award,

Dolly notes, “I just

thanked everyone for

giving me the honor and

reminded the audience

that educators make a

difference.”

When Assunta “Dolly” DiJoseph

earned her GED® through CFL at

age 79, “I’d been out of school for

more than six decades, raised a

family, had jobs, and still believed

getting smarter wasn’t

out of my reach.”

“I love the CFL

community,” she told

the South Philly Review,

and she soon began

working for CFL in part-

time and full-time

positions. When budget

cuts ended that role, “I

figured I’d want to stay

“I read a complete

novel for the first time

in my life. The book

was called ‘The

Miracle.’ I felt like a

miracle myself.”

Page 7

Dolly: from Student to Employee to Volunteer to Award-Winner

Success Stories

Our 2012/13 Staff, for their hard work and dedication…

Jeffery Goncalves

Markeia S. Gordon

Andrew Gray

Ann Greenstein

Jessica Guzzardo

Dawn Hannah

Larry Hastings

Cynthia Hawkins

Jennifer Hoffman

Curtis James

Michelle Jensen

Barry Johnson

Musheerah Jones

Stacey Kirkland

Stephanie Korber

Adam D. Kratz

Tyrone Lambert

Michael Mander

Mary Ellen McDaniel

Jane McGovern

Kerry McKenzie

Kathy Meck

Tonya Monroe

Carolyn Munden

Katya Noreika

Lola Odunsi

Maribel Ojeda

Cheryl Progin

Jeanna Raleigh

Vandella Reid

Mark Robinson

Anurag Sagar

Samantha Saldana

Alvonia Smith

Margo Stokes

LaTrina Swinson

Stephanie Tetlow

Nicole Tomassi

Janine Van Patten

JoAnn Weinberger

Michael Westover

Mary Wilson

Mikecia Witherspoon

E. Samira Woods

Cynthia Allen

Lillian Artis

Tina Baker-Gee

Mitchell Berger

Bruce Bonner

Scott Bostwick

Tristan Bradley

Stephanie Brockett

Rachel Brown

Amy Brueck

Cortney Bruno

Veronda Burnett

Melinda Canter

Shaquanda Clemons

Denise D'Angelo

Nicholas D'Arecca

Jemal Davis

Bess Davis

Vann Delaine

Jamie Dobbins

Mark Edmonds

Katherine Fagan

Kelly Franquemont

Page 8 Annual Report 2012 -13

Our 2012/13 Tutors, for their commitment and generosity of spirit...

Jennifer Cho

Steven Chung

Jessi Clark

Marian Colcher

Joan Coyne

Danielle Crabbe

Bogdan Cristea

James Cullen

Evelyn Cunningham

Suzy Czarkowski

David D'Agostino

Annelicse Dahms

Denise D'Angeo

Robert Daniel

Tamara Daniels-McCullough

Kristin Davidson

Jennifer Davis

Cheryl Desmond

Andrew DiMaggio

Lilly Dorsa

Kristin Dross

Daphne Dumornay

Joe Eastman

Jacqueline Eastridge

Rebecca Ecker

Chi Ehede

Gehrett Ellis

Annie Evans

Mary Feighery

Sabrina Allen

Deborah Alleyne

Margaret Alston

Andrea Amanullah

Joe Ament

Whittney Amos

Anita Aub

Kelesha Baber

Rebecca Bailey

Cesar Balanta-Martinez

Victoria Ballard

Janice Barber

Maureen Baum

Harton Baylor

Mia Beasely-Bonds

Brenda Beiser

Jessie Bennett

Robyn Beyer

Louise Billingsley

Robbin Bird

Catherine Bonier

Kate Borbas

Emily Brennan

Bonner Bruce

Rebecca Butterfield

Ronald Cahan

Lisa Callahan

Jacqueline Caragena

Susan Chernin

Uta Fellechner

Luke Fichter

Joann Fishburn

Richard Forcier

Marilyn Frank

Ankit Gandhi

Holly Genovese

Julie Goolsby

John Greene

Miranda Gripe

Bob Groves

Sriharsha Gummadi

Joseph Hahn

Alberta Hamilton

Judith Harwood

Errol Hawkins

Kia Haye

Clayton Hereth

Christopher Hildner

Peter Hillman

Gregory Hogan

Amber Holbrook

Georgiana Honrath

Sarah Hunsicker

Megan Hussey

Zita Jackson

Steffany Jackson-Ings

Lauren Jasinski

Jennifer Johnson

How-to-Help Tip #5

Employer

Matching Gifts

Have you already made a

donation? Check with your

employer to see if they will

match your gift.

Betty Jones

Brendan Judy

Stacey Jumper

Roberta Kangilaski

Shaina Kapeluck

Arthur Kaplan

Heidi King

Laura Kolb

Sarah Kuniholm

Lauren Lang

Marian Levine

Crystal Lijadu

Linda Littlejohn

Cynthia Lopata

Debora Mack

Christopher Maloof

Joan Markow

Arlene Marron

Akil Marsh

Martin Mastascusa

Kathy Matheson

Garrett Mayo

Grace McCarron

Megan Mccrea

Jay Meadway

Moria Miller

David Mink

Judi Mink

Liz Minnis

Aisha Mohammed

Daniel Monagle

Melissa Morgan

Samuel Newhouse

Barbara Nickels

Lawrence Ninerell

Colleen Nolan

Frank Novak

Devann O'Connell

Obianuju Oliver

Amy Page

Jerusha Paige

Virginia Patton

Juliette Pegram

Jeremy Peiffer

Josie Pickens

Marcia Pickett

Katie Pollack

Laurel Purdy

Jenny Rabinowich

David Ralston

Chris Reece

Sandra Rogers

Ayala Rom

Ellen Rothman

Nancy Rue

Edith Rupnicki

Tracy Savage

Elliot Shelkrot

Bernard Smith

Laurice Smith

Loretta Soltis

Dan Sprague

Audrey Stevens

Peter Stevens

Loretta Stotter

Nancy Straff

Michelle Strong

Cynthia Sullivan

Andrew Svekia

Jeffrey Szanto

Andrew Tanzer

Noelle Teh

Robert Terruso

Betty Thomas

Sibyl Thomas

Blair Thompson

David Thompson

Genevieve Tierney

Barbara Tobin

Stephanie Tobler

Beth Tracey

Beth Tracy

Jennifer Treichler

Janet Treiman

Adam Urban

Marge Vance

Luke Wagnon

Marion Watlington

Dan Welker

Samuel Whyte

Katie Wildes

Deborah Williams

Joseph Williams

Karen Wilson

Rebecca Woo

Andrew Wrigley

Rachel Zestar-Postrk

Leah Zindel

CFL began as a

volunteer tutoring

program in 1968, and

this service remains a

core activity today.

Page 9

The CFL Team

Our 2012/13 Tutors (continued)...

How-to-Help Tip #6

Planned Giving

If you can’t make a significant gift today, you

can still strengthen CFL’s

financial future. A charitable

bequest makes your

support of CFL part of

your enduring legacy.

Our Board of Directors, for their vision and leadership... Peggy Leimkuhler*, Vice Chairman (Firstrust

Bank)

Judge Frederica Massiah-Jackson (Philadelphia

Court of Common Pleas)

Michael K. McCourt, CFA (BNY Mellon Wealth

Management)

Joseph McPeak, Ph.D. (Free Library of

Philadelphia)

Manish Nagar (Vanguard)

Michael Rainone*, Treasurer (Susquehanna Bank)

Carol Saline (Saline Solutions)

Karen Shoener (Bank of America Merrill Lynch)

Marion Wyce* (Independence Blue Cross)

Jennifer Mantini (Pricewaterhouse Coopers LLP)

Michael Westover*, CEO (Center for Literacy)

*Executive Committee Members

Winfield Akeley*, Chairman (Vesta

FinancialCare)

Fareeha N. Arshad (Glenmede Trust)

Maureen Clancy (Comcast )

Pelayo Coll, Esq*., Secretary (Blank Rome, LLP)

Hope A. Comisky, Esq.* (Pepper Hamilton, LLP)

Eric L. Cramer, Esq.* (Berger & Montague, P.C.)

Ashley DelBianco* (City of Philadelphia Division

of Technology)

Wanda Flowers, Esq. (Wanda Flowers & Assocs.)

Janis Fratamico (IBM)

James Giles, Esq.* (Pepper Hamilton, LLP/Retired

Judge)

Don Haskin (Citi)

Margaret Henderson (Dept. of Human Services)

Deborah Hong, Esq. (Stradley Ronon Stevens &

Young, LLP)

Barbara Kaplan* (Philadelphia City Planning

Commission, Retired)

$10,000+ United Way of Greater

Philadelphia and Southern

New Jersey

BNY Mellon Mid-Atlantic

Charitable Trusts

Bank of America

Comcast Corporation

$5,000 - $9,999 Dollar General Literacy

Foundation

Susan Finkel

Bronstein Foundation,

Solomon and Sylvia

Debbie & William Becker

McLean Contributionship

WOMEN'S WAY

$1,000 - $4,999 IBM Corporation

Beneficial Foundation

Manish Nagar

JoAnn & Laurence

Weinberger

Marion A. Wyce

Pelayo Coll

Michael L. Rainone

Pepper Hamilton LLP

Phyllis R. Polk

Christopher S. Murray

Alycia J. Weinberger

Anne M. Ward-Kredel

Barbara & Jerry Kaplan

Caroline C. Tyler

Cynthia & Roger Lopata

Eric Cramer & Julia Colton

James T. Giles

Michelle Weinberger

Philadelphia Foundation

Winfield Akeley

$500 - $999 Bruce W. Bonner

H. M. Keintz

Richard J. & Ceceilia M.

Markham

Carol S. Saline & Paul L.

Rathblott

Jeffrey J. Aldi

Kathy A. Meck

Richard Boardman

Stephanie M. Korber

Curtis M. Wise

Barbara A. Teichert

Eric John Kelly

George E. & Glenna G.

Stewart

Hope A. Comisky

Janice Giannini

Juanita Thorton

R. S. Brown & Sae Matsuda

Wanda Flowers

William T. Saunders

$1 - $499 Performing Arts

Foundation, Inc.

William McKeand

Lisa Babikian

Maureen P. Clancy

Edward & Patricia Quinn

Stephen H. Rosenfeld

Christopher R. May

Richard E. & Alice Semerad

Cheryl D. Jackson

Vann H. DeLaine

Barbara Bisgaier

Carl R. Shelton

Christopher P. Zubowicz

Gregory G. Gosfield

Janis Fratamico

Kirszner Family Fund of The

Philadelphia Foundation

Mark W. Ansley

Neil B. Sizer

Peggy & Gary Leimkuhler

Stephen K. Pahides

Stephen Segal

Valerie Morris

William D Katz

Selah F Lynch

Yen Tieu

John & Beth McKenzie

Ashley S. Del Bianco

Keith L. Rolland

Anne Tobey

Daniel A. Wagner

David E. Kertis

Donald Haskin

Ellen Linky

Lee C. van de Velde

Margaret Sayvetz

Michael & Sandra Garz

Stephen B. Maurer

William A. Loeb

Glenn Gurtcheff

Emily Blumberg & friends &

colleagues at Penn ID – in

memory of Joe Kelly

Donna F. Smith

Marius Commodore

Thomas M. Hyndman

William A. & Lorraine

McKenna

Bernadette M. Janis – in

memory of Joe Kelly

William A. Madway

Gary Jastrzab

Lisa M. Serrano

Rebecca E. Freedman

Jancy I. Christian

Joseph J. Shapiro

Robert Zimring

Joanne P. Zeitz

Rizwan M. Qazi

Marcella R Brown

Heidi R. Fitzgerald

Kerry A. McKenzie

Michael L. Echols

Deborah E. Glass

Leslie F. Muhlfelder

Alexandra Samuels

Anita T. Lager

Arthur P. Kaplan

Ashley & Raymond Del

Bianco

Avi & Naomi Decter – in

memory of Joe Kelly

Barbara A. Oldenhoff

Betsy & David Wice

David Ingram & Melanye

Finister

Deborah Hong

Earl Baker

Elizabeth Fabens

Our 2012/13 Donors, for their thoughtful generosity…

To open opportunities,

transform lives, and

strengthen families,

donations to CFL can

be made at

centerforliteracy.org.

Page 10 Annual Report 2012 -13

How-to-Help Tip #7

Host a Fundraiser

We’re always seeking

business partners to host a

happy hour, donate a

portion of retail sales, and

sponsor social events or

other innovative

fundraisers.

Elliot Shelkrot

Esther Mackintosh – in

memory of Joe Kelly

Fareeha N. Arshad

Frederica A. Massiah-

Jackson

Gwendolyn Wilson

Howard F. Gillette – in

memory of Joe Kelly

Jane Rigler & John Tighe

Janice L. Bartlett – in

memory of Thelma Bessen

Joseph McPeak

Kelly Ann Houlihan

Lynne M. Berman

Mario & Sara Rafalin

Mark Edmonds

Nicholas Cernansky

Patricia & Carl Meck

Project Marketing, Inc.

Randall Miller – in memory of

Joe Kelly

Richard B. Lowe

Robert & Maureen Baum

Robert E. Stewart

Robert O'Rourke – in

memory of Joe Kelly

Roberta Carty

Sharla Feldscher

Spencer H. Davis

Stephen & Helene Cohen

Stephen & Susan Rawls

Thomas & Jacqueline

Zemaitis

Thomas & Patricia Gallagher

– in memory of Joe Kelly

Thomas Rippon – in memory

of Joe Kelly

Vicki & Donald Kramer

Dina Robinson

Cynthia J. Allen

Dana Byrne – in memory of

Joe Kelly

David J. Keegan

Julia Chapman

Cherae M. Grant

Cedric M. Washington

Gerard Mingione

Michelle A. Cavallaro

Joseph Freedman – in

memory of Charles

Freedman

Alvonia J. Smith

Bruce L. Mack

Maribel E. Ojeda

Monica D. Robinson

Tina L. Baker-Gee

Allen Massiah

Andrea S Allmayer

Beverly Meck

Cian F. Gray

Deborah A. Lyons

Deidre Farmbry

Don Rosenblit

Edna C. Lamb

Erika Owens

Gay P. Rainville

Georgeanne Brown

Helen & Robert Buttel

Jaan & Roberta Kangilaski

Jean Burrel – in memory of

Joe Kelly

Jean Marc & Sandra

Choukroun

Kathleen Walsh – in memory

of Joe Kelly

Kristin & Bob Davidson

Lynn & Joseph Pokrifka

Margaret Henderson

Miki N. Takamori

Mitchell & Amy Russell

Morton & Annette Levitt

Nicole F. Anderson

Norris E. Eldridge

Pamela Gurley

Patricia J. Doran

Richard & Sandra Josephs

Rosemary Giangiulio

William & Jane Siegle

William A. Zeidner

Wolfgang & Bette Nadler

Keisha S. Parker

Paul M. Corlies

Beth A. Kob

Toni & Herbert

Kestenbaum

Jack & Barbara Tarditi – in

memory of Joe Kelly

Liz Matt

Qing Sun

Veronica M. Cox-Emanuel

Marvin & Gertrude Suer

Lynne & Bertram Strieb

Frank Crea

Caroline J. Munden

Chad C. Leonard

Myron H. Headen

Alisa Belzer

Assunta DiJoseph

Astrid M. Caruso

Barbara & Victor Aprea – in

memory of Joe Kelly

Donald M. Friedman

Edward & Nancy Leeds

Eugean Jiwanmall

Jennifer & Mark Hoffman

Marianne & Michael Kelly –

in memory of Joe Kelly

Nancy Finch

Nancy Shaw

Patricia Ma

Phillip & Laruen Green

Rada S. Merickel

Richard & Betty Langman

Rudolfo & Dawn Cieri

Russell & Jean Bellavance

Steven & Sherry Rubin

Zoe & Bernard Friedberg

Andrew D. Gray

Vandella F. Reid

Michael A. Carasik

Sharon Kling

Viola Minicozzi

Hope & David Waller

Alan LaPayover

Annie Copeland

Isidore & Sharon Hofferman

Margery Roomberg

Ronald I. Baron

Shawn E Styles

Larry Hastings

Margaret Vance

Oladele A. Bolden

Shirley Moy

Michael J. Sullivan

Robert E. Kay

Every penny counts.

Nearly 84% of our

donors contributed

$500 or less. More

than 55% gave $100

or less.

Page 11

How-to-Help Tip #8

Read Our

Newsletter

Stay up to date with all CFL

happenings! Visit

www.centeforliteracy.org

to sign up for our mailing

list.

The CFL Team

Our 2012/13 Donors, continued…

For CFL’s 2012-13 fiscal year, our

revenue was strong, but it can be

stronger.

We generated $344,814 in

Philanthropic Contributions; that

figure includes Corporate/

Foundation and Individual

contributions.

Additionally, CFL garnered

$1,439,240 in government grants

and $840,923 in fee-for-service

income.

For the fiscal year, all-source

revenue totaled $2,969,521. The

complete breakdown is illustrated

in the pie chart below.

The bar graph, also below,

illustrates CFL’s declining

revenues over the past four fiscal

years.

Revenue

Page 12 Annual Repor t 2012 -13

How-to-Help Tip #9

Engage on

Social Media

Like us on Facebook.com/

centerforliteracy, and

follow us on Twitter

(@Center4Literacy),

YouTube.com/

centerforliteracy, and

Instagram

(@centerforliteracy).

Statistics from the Pew Charitable Trust, the U.S. Census Bureau, and Philly.com.

Why the Need for CFL’s Services is Greater than Ever

Center for Literacy

maintained general

and administrative

expenses at just

14.6%.

Page 13

How-to-Help Tip #10

Shop Superfresh

Superfresh will give 1% of

your grocery bill to CFL!

Just register you’re

my+REWARDS card for

free. Call 800-931-6258 or

visit http://escrip.com/

superfresh.

Financials

550,000

200,000+

22 out of 25

16%

27%

up to 56%

24

Philadelphia adults considered “low-literate,” meaning they struggle to

complete a job application or follow written instructions.

Philadelphia adults lack a high school diploma.

Philadelphia’s ranking among the largest U.S. cities for its percentage of

college graduates.

Philadelphia 8th-graders with “proficient” or “advanced” reading levels,

compared to the 32% national and 23% large-city averages.

Philadelphia’s poverty rate, which is 11% higher than the national average.

Poverty rate in the Philadelphia districts where CFL students live.

Philadelphia public schools closed in 2013 due to budget cuts.

By organizing a CFL fundraiser, or

by volunteering to assist with one,

you can make great strides toward

promoting literacy and its positive

impact on Philadelphia.

For example, our Oktoberfest

Bottomless Beer Happy Hour

raised over $1,000.00 to support

CFL programs and outreach. The

event required the commitment of

staff and volunteers, as well as the

generous participation of Brauhaus

Schmitz, our host restaurant at

718 South Street.

Tutor Rachel Zestar-Postrk

organized her own social media

campaign. In partnership with

Philly4Philly, an organization that

helps individuals to organize

fundraisers, she raised $1,500.00

through Twitter, Facebook, and

email. The funds will help mitigate

the $75 cost to students for the

series of five GED® exams.

How You Can Help...

The Oktoberfest Bottomless Beer Happy Hour at Brauhaus Schmitz'

raised over $1,000.00 to support the Center for Literacy.

Rachael Zestar-

Postrk (left)

raised $1,500 for

CFL via social

media. She was

inspired by

student LaTanya

McKelvin (right),

who struggled to

raise the $75

cost of her

GED® exams.

To unleash the power of literacy to improve lives. Through a wide range of literacy services, including reading, writing, math, life, technology and work skills, CFL helps a diverse population of learners meet their needs and achieve their personal and

employment-related goals .

Back Page Story Headline

Mission

CFL's vision is an educated community of lifelong learners that is well-prepared to

meet the challenges of the economy and society.

Vision

· We develop and administer our programs and services with a strategic eye for excellence and innovation, pursuant to CFL's long history of industry leadership and success.

· Collaboration, teamwork and community involvement are at the heart of CFL operations. We are committed to treating all parties—whether internal or external—with the utmost respect, consideration and encouragement.

· We approach everyday with limitless optimism that fosters our passion for our work and inspires all parties involved to achieve results that collectively strengthen our community.

· We engage the public with sincerity, integrity, transparency, and accountability through ethical practices that effectively fuel all aspects of operations.

· Diversity of staff, Board of Trustees, constituents and supporters is a core asset of our organization, promoting mutual understanding to create solutions that nurture sustainability and growth.

Values

Most statistics refer to Center for Literacy Fiscal Year 2012/2013. CFL is a 501 (c)

(3) nonprofit founded in 1968. The official registration and financial information of the Center for Literacy may be obtained from the Pennsylvania Department of

State by calling toll free, within Pennsylvania, 1 (800) 732 ‐ 0999. Registration does not imply endorsement. Contributions are tax deductible to the fullest extent

allowable by law.

How-to-Help Tip #11

Other Volunteer

Opportunities

CFL welcomes event and

administrative volunteers.

Qualifications include a

willingness to help and a

passion for education!

399 Market Street

Suite 201

Philadelphia, PA 19106

Phone: 215-474-1235

www.centerforliteracy.org

www.facebook.com/CenterforLiteracy

Twitter: @Center4Literacy

United Way: #147

Center for Literacy