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Page 1: Annual Report 2010-11 - asrango.orgasrango.org/AnnualReport 2010-11.pdf · Annual Report 2010-11 - 7 - “To foster integrated community development program through multi disciplinary

Annual Report 2010-11

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From the chairman

Dear Readers,

It’s my pleasure to announce with a great pride that ASRA has completed its

graceful 10 years on 28 June 2010. It’s a great pleasure that a year before we

wish to create new milestones and Today ASRA welcomes the change

.Within a year Asra has taken a training on MFI for Id and It support from

BASIX under Rabo Grant and amazingly not only has taken the training but

from Augusty,5th 2010 has started the micro credit activities.

If we cast our glance towards our multidimensional approaches to address

major issues, we shall see that the issues of migration, livelihood

improvement of vulnerable women and children, Health and HIV/AIDS,

Women Empowerment, MFI have been started in successful manner. While

presenting the annual report we are grateful to all who had provided their

generous support, enormously. We are grateful to our donors for their

valuable support and believe that it is their right to know how well we put

their money to a good cause.

In our campaign Govt. of India, State Govt., Our Grant donors had ensured

extra ordinary endeavors with solemn belief. Apart from it, community &

District and Panchayat is the real ambassador of our campaign who had

knocked at grassroots level to overcome the problems.

We expect that readers will send their suggestions and feedback to infuse

new life in our vision & mission.

Shailesh Shrivastava

Director

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Board of Members

Sr.

No.

Name Address Telephone Mobile

01 02 03 04 05

1 Mr. Balmukund

Shrivastava 21 /3 Moti Bungalow

Colony Dewas

07272-251734 9827737676

2 Mr.Narendra Jain 6,Laxmibai park Dewas 07272 -404242 9755511102

3 Mr. Shailesh

shrivastava 21 /4 Moti Bungalow

Colony Dewas

07272 -253187 9425306366

4 Mrs. Pratibha

Lokendra

39,Morwal colony Bad

Nagar Dist. Ujjain

07367-223639 9827809237

5 Mr. Deependra

Chouhan

7, chamunda dham

Dewas

07272-228758

6 Mr. Ajay Jain Jawahar nagar Dewas 07272-229592 9926833993

7 Mr. Pankaj

Sharma

9,Kavi Kalidas Marg 07272-227011 9926028845

8 Mrs. Sangeeta Kektia

4,Vijay Nagar indore 0731-2385995 9926093680

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The Executive Secretary

During the year we achieved great successes in protecting the rights of

vulnerable women and children in M.P. region. Also, the organization has

taken special efforts in launching the Microfinance Program during this year.

Apart from it, ASRA took result oriented initiatives for CARE (Akshay India

TB project GFATM round 9) and conducted operational research with

MASS /CHRD/MPVHA (PCPNDT) through CANADA, Prevention of

HIV/AIDS and many more.

We feel a great pleasure to express that Chairman Mr. Shailesh Shrivastava

had made paradigmatic effort towards establishing a sister concern

BHARAT ABHYUDAYA SAMITI to give a better services to the society.

This annual report is incorporated with our efforts and achievements during

the year 2009-2010, Policy makers, NGOs, Media, and Community have

devoted their attention in our campaign up to a great extent. Besides, ASRA

team had performed its duties with a great fidelity and full dedication. We

express our sincere gratitude to our Donors, Technical Advisors, Governing

Body, Executive Committee, and staff members for their guidance and

tremendous support.

Pratibha

Executive Secretary

Asra Samajik Lok Kalyan Samiti

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CONTENTS

Heading Sub-Heading Page No.

1. Overview 1.1 Background

1.2 Legal Status

1.3 Working Area

1.5 Strategy

1.6 Organization Structure

2. Development

Interventions

2.1 Education and Awareness

2.2 Water and Food Security

2.3 Health

2.4 Women’s Empowerment

2.5 Livelihood

3. Innovations

and Sustainability

3.1 Linkage of SHGs with Co-

operatives

3.2 A long way to go…

Annexure ASRA Team

Projects at a glance

Media Coverage

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1.1 BACKGROUND

ASRA is a registered society working for development of backward

community. In the year 1999, Mr. Balmukund Shrivastava ,the person with

social being welfare thinker is always hurted with the present society and

tried to do something better for the community after his retirement from

revenue department he was fully devoted to the society and in this way

ASRA started its journey of development started with trainings and Nukkad

Natak at Amona, and with time, new issues arose, which led to continued

diversification into different sectors affecting the quality of life in remote

backward communities.. During this period we also underwent the process of

organization development and set guidelines for our future action plan. We

have defined our vision, mission, objectives and strategies, complemented by

regular review undertaken to improve quality and focus.

- VISION -

“To empower the communities towards sustaining the development process leading to their total well being”

- Mission -

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“To foster integrated community development program through multi disciplinary programs and peoples

participation”

- Goal -

“To support the developmental activities through innovative means that’s help the nation to be the great economy power

of the world.”

1.2 Legal Status

Govt. Registration US 3439 under the society act 1973

FCRA Registration No. Under FCR act 1976 no. – 063230009

IT Registration PAN (No.- AABTA6659C)

12 A certification MP/UJN/673

80 G(VI) 80 G (VI) 7/34/11-12

Type of Organization Voluntary Organization

Bank details Punjab National Bank, Dewas (MP)

455001

Br. Code- 1505

Asra Samajik Lok Kalyan Samiti

(DUDA)

118510025506 Dena Bank Dewas

Asra Samajik Lok Kalyan Samiti

(DRDA)

118510025508 Dena Bank Dewas

Asra Samajik Lok Kalyan Samiti

(CARE)

118510025507 Dena Bank Dewas

Asra Samajik Lok Kalyan Samiti

(TI Dewas)

118510025509 Dena Bank Dewas

Asra Samajik Lok Kalyan Samiti

(PLWHA Support)

118510025521 Dena Bank Dewas

Asra Samajik Lok Kalyan Samiti

(Main A/c)

1505000100133173 - Punjab National

Bank, Dewas

Asra Samajik Lok Kalyan

Samiti(FCRA)

63014451698 State Bank Of Indore

Asra Samajik Lok Kalyan Samiti

(MFI)

0361800000029- HDFC Bank

Asra Samajik Lok Kalyan Samiti 11851026766 Dena Bank Dewas

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sister Orgg.(Truckar TI)

Asra Samajik Lok Kalyan Samiti

(MigrentTI)

118510030391 Dena Bank Dewas

Asra Samajik Lok Kalyan Samiti

(TI Indore)

118510026525Dena Bank Dewas

1.3 Working Area

Asra has expanded to more than 12 district in MP with nearly 160 villages with 7500 .people in 1000 families of interior villages, where

availability of development facilities has been minimal. Microfinance

project aimed at livelihood support to people below poverty line and, was

developed and implemented To beneficiar the small income family group

who are often resort to taking loans in cash or kind from the local

moneylenders, who trap them with heavy rates of interest. months. They

generally go to the other districts for employment. The worst hit of this

migration are the children who are left devoid of education. For the overall

progress of the villagers (VDP) Village Development programme has been

started by Asra with the help of NABARD.

OUR STRATEGY Based on long experience, ASRA believes that backward areas of the

Dewas district need defined short-term as well as long-term approaches for

holistic development, as piecemeal work will provide no sustainable results.

These efforts need to be started with family as the basic unit of development;

the process of resource creation and awareness must be undertaken

simultaneously. ASRA has taken up a participatory and people-centred

approach in this direction by motivating communities to perform the roles

and responsibilities for their own development.

We embrace the following approaches :

• Organising villagers into Village Development Committees and

capacitating them for Development

• Apply principles of Participation in identification and prioritiation

problems and also in identification of Development Programs

• Use regional and cluster approach in identification solution to Issues

in the area

• Collaborate with institutions, community organisations and individuals

with similar understandings and approaches

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• Building development programs and projects on local knowledge,

practices and beliefs.

• Practicing comprehensive approach for every development initiative,

this must be followed by appropriate analysis and thorough study of

the needs or conditions.

• Advocating people’s right of equal benefits

• Giving priority to gender based livelihood interventions

• Strengthening collaboration with Government and technical as well

research institutions.

PROFILE OF THE AREA Since 1999

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The main occupation of these families is agriculture-based and dependent on

rain-fed farming. women especially suffer from the dangers of ignorance

concerning health matters. Children are often not properly immunised; the

growth rates of many children are very low. There is a large number of

children who are underweight and malnourished. Dropping out becomes

inevitable as they have to search for their own bread and butter

2. Development Interventions

2.1 EDUCATION AND AWARENESS

Right from its inception ASRA has been actively involved and

devoted to the issues of better education (education to all in a uniform

pattern). ASRA is working on the issue of Child Education in 15 villages of

3 Panchayats - working on child retention; main- streaming 100% children of

school-going age (6-14 years); focusing on a higher teacher-student ratio;

increasing availability of basic education material and teaching aids.

To achieve these objectives, the main activities that we undertake

include: village meetings, organising and capacity building of education

committees at village level, forming education committees at Panchayat

level, regular surveying of children, coordination with the Education

Department, raising enrolment and retention rates in schools, stimulus

meetings with parents, arrangements for basic infrastructure facilities, etc

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An ideal model centre :

An ideal model centre is being run by the ASRA in AMONA (Slum

area)named MASTI KI PATHSHALA, The centre works 6 days a week,

Monday to Saturday. The syllabus of teaching is based on the Playway

Teaching Method). This centre has been developed for greater knowledge

and awareness. Children are usually registered to govt. schools but their

attendance and knowledge standard is very less. Asra has designed the

program in burden less playway method.

100% retention of school-going children

ASRA targeted 100% school retention for this year and practiced different

strategies to achieve this target. Community instructors regularly organized

village level meetings to track school-going children’s, and tried to persuade

parents to continue their children’s education. They are informed on the

subject of child rights regarding education and especially for girls, in order to

inculcate gender equality within the community. This form of intervention

has increased regular attendance in the schools.

2.2 Water and food security

ASRA believes that holistic development of interior tribal villages of

Kannod, Khategaon depends primarily on water, which is the basic

constituent for human survival. Ground water as well as surface water needs

sustainable management to ensure availability for everyone. Over-exploiting

ground water resources can easily threaten future food security and result in

a local economic crisis. Hence, in the present year we focussed on the

successful implementation of Watershed projects. ASRA worked to achieve

effective livelihood generation in 134 villages. Total physical works related

to local watersheds have been done in different villages and have benefited

a total of 50 families. The main SWC activities we engage in are field

bonding, construction of Gully plugs, plantation and awareness for saving

the rain water through roof harvesting system.

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Watershed works:

• Soil & Water Conservation, Improved agriculture & animal husbandry

practices, Community lift irrigation scheme and training

• strengthening self help concept among tribal community, Capacitating

community on agriculture production

• SWC & Water harvesting activities

• Well deepening Seed distribution SHGs

Impact of the Watershed Programme:

The Watershed approach has already been widely recognized as the

panacea for development of the village. Watershed provides water security,

which in turn leads to food security and other consequent developments of

the human and natural resources of the area.

With development of the land through the construction of resources

such as field bunds and soil bunds, the run off are checked and water and

fertilizer remain in the land. This leads to retention of soil fertility and of the

moisture content in the soil. This moisture content is especially helpful for

farmers wanting to grow rabbi crops like mustard, wheat, gram, etc.

2.3 Health

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ASRA has been trying to concentrate on problems related to health by

emphasizing “Preventive Health” in Dewas district. ASRA’s work on health

matters is guided Govt. health department regarding quality of living, health,

nutrition, availability of health facilities and opportunities for livelihood. In

these respects ASRA organized village meetings, foot marches, rallies,

health checkups and awareness camps, cultural shows, vaccination and

immunization campaigns, training of birth attendants, an adolescent girl

child programme, and a reproductive and child health programme. ASRA

has joined hands with the relevant Government departments for improving

their reach to health facilities and also in guiding communities in the use

various preventive measures.

Guided by NACO,MPSACS on HIV/AIDS a program run by ASRA

named Targeted Intervention Project in Dewas and Indore Dist. which

is focused on the core group containing Female sex workers.

Project Objective –

1. To ensure effective project management.

2. To promote safe sexual practices through behavioral change

communication amongst the targeted HRG members.

3. To provide quality STI treatment and counseling services to all FSWs

at first time and 30% of repeat FSWs.

4. To promote condoms amongst targeted HRG population for reduction

of vulnerability of HIV infection in Dewas District.

5. To create an enabling environment for all the stakeholders in the

targeted area.

6. To mobilize the community for ownership of the programme for

effective implementation.

7. To establish/develop linkages with different government and non-

government agencies for care and support of the HRG Dewas District.

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Pulse polio campaign :

The pulse polio campaign was started by the Government to eradicate

cases of polio in children. In the ASRA intervention villages, this campaign

was successfully done and resulted in 100% vaccination using polio drops to

many children in the age group of between 0-5 years. Community workers

facilitated ANMs and other volunteers who were involved in the campaign.

CARE: • Identify the participants and facilitators in consultation with the

district programme.

• The Objectives of the training are to:

– Sensitize RHCP on TB and RNTCP

– Training on identification of TB suspect and referral of

suspects/patients to DMCs

– Train to act as sputum collection centers and as community

DOT providers

• Training tools

– Training handout

– DOT provider module

– RNTCP Guide for Health Care Provider

– Power point presentations

2.4 Women’s Empowerment and Livelihood

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The main occupation of these families is agriculture-based and

dependent on rain-fed farming. Average land holding is small (less than 2.5

acres) and fragmented with very limited irrigation facilities. The area has

been suffering from irregular rainfall and the farmers face tough times when

the monsoon fails. They often resort to taking loans in cash or kind from the

local moneylenders, who trap them with heavy rates of interest.

The women organisers (field staff) conduct a survey in the target

village, market places, temples, and amongst street vendors. They build

rapport with these women with leadership potentials.

At the initial meetings with the village women the importance of

savings is emphasised and articulated through discussions of the causes of

poverty and indebtedness among them. The importance of collective agency

is also emphasised.

Then village women are facilitated to form self-help groups (12

women in a group). Always the ‘natural leaders’ get elected as group leaders

(President,) The elected leaders from the villages are given training in group

formation, leadership, maintenance of group accounts, governance, banking

procedures, maintenance of savings and credit accounts in individual

members pass books, health ,communication ,social education. These groups

function autonomously and the groups use the bye laws recommended by

ASRA. The bye-laws cover the aims and objectives of the group, name of

the group, quantum of savings, time and place of monthly meetings , interest

rates on loans etc. The women save and lend among themselves for their

domestic / emergency needs and even for income generating activities at

interest rates determined by the members themselves. The groups bank their

savings in Nationalised Banks. The women mange their group savings

account. Asra gives support in giving training and conducting internal audit

and monitoring of the self-helpgroups. In the Second Phase development

education is imparted to women and loans are given to them for self-

employment. The members of the self-help groups receive entrepreneur

training with topics such as feasibility study, cost benefit analysis, simple

accounting techniques, salesmanship, consumer relations and skill

orientation. Vocational Skill training is also given in candle making, pickle

making, screen-printing, book binding, artificial flower making, instant food

powder mixtures, ready made garments, etc. Formal vocational training is

also being imparted in order to enable some women to find gainful

employment outside the home through our government recognized courses in

tailoring and food preservation.

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After the formation of 450 self-help groups, ASRA is planning to provide

loans to the members of the self help group for self employment. ASRA’s

Microfinance Loans is planned through assistance received from banks.

Loans to self help groups is based on members regular savings, regular

attendance in self help group meetings, group guarantee, proper maintenance

of group Savings and Credit Accounts. The Self-help groups have to apply to

ASRA for loans for income generating activities. The staff visits the self help

groups in the villages and assesses the details provided in the loan proposal.

Self-help groups’ savings and credit accounts, attendance register, viability

and feasibility of the proposed micro enterprise /income generating activity,

etc are assessed. Before the loan is disbursed ASRA‘s staff discuss with the

group members the purpose of loan (strictly only for self employment),

method of repayment, period of repayment / interest rates, penalty for

default. Most women are self employed and take loans either for new

activities or for developing their existing business activities such as: petty

shops, food processing, animal husbandry, non-traditional handicrafts,

vegetable vending, sewing, selling cloth/sarees, flour grinding, cycle repair

shops, tea shops, candle and incense making, carpentry, etc. New group

in the same or neighbouring village or hamlet. Most times trained group

members themselves form new groups and become leaders of those groups.

The women become more and more self-confident and committed to group

action with the success of their collective efforts ASRA enables the SHGs to

form federations of 10 groups in each.

Livelihood may be defined as continued income generation in a

sustainable and dignified manner. In the village scenario, the major means of

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occupation is agriculture. However, in ASRA’s working area, it is an

increasingly obvious fact that over the last decade there has been a rapid

decline in the proportion of population engaged in cultivation .The

occupation profile of tribal villages in the Kannod and Khategaon region has

shown tremendous shifts mainly from cultivation to labour. A dominant

reason for this change has been agriculture’s tendency to be adversely

affected by sustained drought situations, in which event the people are

unable to survive on a single soya crop. Another source of income, based on

livestock, is also characterized by unproductive livestock and the scarcity of

fodder and other amenities during drought years. Minor forest produce,

which once used to be an important source of income for the tribal

communities, has become very limited and available to very few villagers. In

this situation of diminishing occupational opportunities, ASRA helps

communities in strengthening livelihood sustainability through the

development of land and water resources for agro-based income generation

sources. In addition, In order to promote organic concepts, various practices

are promoted in the working area such as vermin compost demonstrations,

green manures, leaf compost, liquid manure, neem pesticides, etc. To further

develop these initiatives, ASRA is seeking collaboration with potential

clients for marketing the organic and herbal produces of the area. ASRA has

also been trying to form SHGs in the area so that villagers can adopt positive

saving habits and in the long run undertake income generating programmes

like dairy, goatry and brick making activities. Presently four hundred and

fifty groups are formed and nearly 20% have been facilitated to consult with

banks about loans for income generation activities like ginger cultivation,

rural shops, agriculture implementations, etc. These groups are regular in

their monthly meetings and also discuss issues such as the rules and

regulations of different government schemes. ASRA has been encouraging

them to strengthen their commitment to upgrading their land through organic

practices like vermin composting, decomposing and other organic and herbal

cultivation. Presently ASRA supervises 450 SHGs that are involved in

saving and credit activities

A SHG Success Story

The village of Kannod in the state of M.P. is home to a small

population belonging to the Bheel tribal community. The hamlet of

PIPALKOTA (Kannod Block) comprises many families. The people of

PIPALKOTA suffered not only from extreme poverty, even by rural

standards; they also faced many of the critical challenges familiar to a tribal

village. These included poor health and hygiene, dismal educational

opportunities, unproductive agriculture lands, limited sources of safe

drinking water and recalcitrant alcoholism. The villagers earn a living

through daily wage , especially during the non-agriculture season. Even then,

their earnings through labour and agriculture were never enough to propel

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them above the poverty line. Moreover, they suffered exploitation at the

hands of moneylenders. The formation of Self Help Groups (SHGs) in the

late 2000 by ASRA came as a turning point in the lives of the villagers.

When asked the biggest difference the group had made in their lives, the

women’s representative SAGAR BAI, "Earlier, we were not really bothered

about our natural resources, health, education, gender sensitivity and

equality. But we have seen the strength of working together and working for

each other. It helps everyone. There is strength in unity." I have a great

pleasure that Asra has given me a financial assistance and I have started a

kirana shop and named it ASRA KIRANA SHOP This integration of

economic and social empowerment is a key aspect of ASRA’s efforts to

promote effective development.

MICROFINANCE :

At present Asra is working with 4500 members and is in the way to

registered Cooperative society for livelihood promotion of women.Asra is

having a three year training facility from Rabo to give the better services in

Microfinance.

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Asra has started microcredit activities with own fund and is liasoning with

bankers to shape the microfinance activities. It’s a great achievement that the

organization is having software from its beginning and is update with

advance technology. Asra has not started this programmed for micro credit

activity but is committed to give the services without profit and loss

business. It is a great satisfaction for Asra that out of its 40 loans are

disbursed and were 100% utilized for starting a business.

3. Innovations and Sustainability

Linkage of SHGs with Co-operative

Asra has a great pleasure to announce that the organization is going

for a cooperative registration to provide a better service to society. With this

registration Asra will give a financial, technical support to its members and

not only this Asra has also decided to launch remittance, pension services to

the backward members.

PPP Model in HIV/AIDS sector

Asra is the organization selected by National Aids control

Organization, for piloting PPP model. This is the Programme which was

launched by Targeted Intervention runned by Naco on different core

group.Asra is working with female sex workers and successfully piloted the

PPP model ,was launched all over the MP afterward.

Masti Ki Pathshala

Asra is the organization devoted for the welfare of the community.

With the support of Tata’s CSR fund help we are running an evening class

open for all the students. As we know that children are registered in the govt.

school due to different schemes but their attendance is very low in the class.

Asra organized the children, motivated them and has started the class. Not

only this Asra selected the children according to their knowledge status they

are given the education and connected to according class or open exams.

Projects at a glance

1 Asian Development Bank through

MPRRDA

All MP State Monitoring and Evaluation

of Pradhan Mantri Gram

Sadak Yojana (PMGSY)

2 Madhya Pradesh State Aids

Control Society (MPSACS)

Dewas and Indore

Districts

Targeted Intervention

Project -4

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AUDIT SHEET

3 CARE India Dhar and Mansour

Districts

AKSHYA PROJECT

GFATM Round9

Tuberculosis

4 CARE India with support of

MAAS-CHRD

Dhar District An Operational Research

in GFATM Round-9

Tuberculosis.

5 Voluntary Health Association of

India

Indore AKSHYA India TB

PROJECT

GFATM Round9

Tuberculosis

6 MPVHA through Canada Fund

for Local Initiative

Dewas District PCPNDT act

7 NABARD Dewas, Guna ,

Mandsor, Ratlam,

Neemuch

Rural Entrepreneurship

Development Program &

formation of SHGs and

Bank Linkages

8 Basix through “Rebo Cooperative

Foundation Nederland”

Dewas, Kannod,

Khategoan

Organization Develop as a

Micro Finance institute

9 TATA International Limited Dewas CSR Initiative

10 State Bank of Indore Guna Residential Vocational

Training

11 HDFC Bank Dewas, Kannod,

Khategoan

Micro Finance to SHGs

12 IL&FS Cluster Development

Initiative Limited through Ministry

of Rural Development

Dewas, Kannod,

Khategoan

Program for creation of

gainful employment of

rural BPL youth in Apparel

Industry

13 District Urban Development

Authority

Dewas, Ujjain,

Ratlam, Shajapur,

Mandsor

Vocational Training

Programs

14 District Rural Development

Authority {Jila Panchayat}

Dewas, Swarna Jayanti Gram

Swarojgar Yojana &

Training Programs

15 Rajiv Gandhi Shiksha Mission Dewas Education for all

(Promotion of girls

education)

16 District Health Department, Dewas Dewas Health Camps, Survey &

other IEC activities ,

Trainings

17 Nagar Palika/ Nagar Nigam/ Nagar

Panchayat (Nikay) , State Bank of

Indore

Dewas-

13,Shajapur-12,

Ujjain- 7, Ratlam-

4, Mandsor-2,

Nimach- 2, Guna -1

Vocational Trainings

18 Rabo Dewas Microfinance training

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Annual Report 2010-11

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