Annual Polis Conference29 - 30 November 2012

Innovative solutions for urban freight transport:demonstration and viability results

Susanne BalmConsultant Logistics

Sustainable Transport and LogisticsM +31 (0)61 170 04 60

Introduction: urban freight transport issuesAn ancient example..Lex Iulia Municipalis B.C. 45

QUAEQUAE VIAEVIAE ININ URBANURBAN ROMANROMAN SUNTSUNT ERUNTERUNT INTRAINTRA EAEA LOCA,LOCA, UNIUNICONTINETICONTINETI HABITABITUR,HABITABITUR, NENE QUISQUIS ININ IEISIEIS VIEISVIEIS POSTPOST KK.. INANURINANUR..PIRMASPIRMAS PLOSTRUMPLOSTRUM INTERDIUINTERDIU POSTPOST SOLEMSOLEM ORTUM,ORTUM, NEVENEVE ANTEANTEHORAMHORAM XX DIEIDIEI DUCITODUCITO AGITO,AGITO, NISINISI QUODQUOD AUDIUMAUDIUM SACRARUMSACRARUMDEORUMDEORUM INMORTALIUMINMORTALIUM CAUSSACAUSSA AEDIFICANDARUM,AEDIFICANDARUM, OPERISVEOPERISVEPUBLICEPUBLICE FACIUMDEIFACIUMDEI CAUSA,CAUSA, ADVEHEIADVEHEI PORTARIPORTARI OPORTEBIT,OPORTEBIT, AUTAUTQUODQUOD EXEX URBEURBE EXEX VEVE IEISIEIS LOCISLOCIS EARUMEARUM RERUM,RERUM, QUAEQUAE PUBLICEPUBLICEDEMOLIENDAEDEMOLIENDAE LOCATAELOCATAE ERUNT,ERUNT, PUBLICEPUBLICE EXEX PORTAREIPORTAREI OPORTEBIT,OPORTEBIT,ETET QUARUMQUARUM RERUMRERUM CAUSSACAUSSA PLOSTRAPLOSTRA HH..LL.. CERTEISCERTEIS HOMINIBUSHOMINIBUSCERTEISCERTEIS DEDE CAUSEISCAUSEIS AGEREAGERE DUCEREDUCERE LICIBITLICIBIT..

“On the roads which are in the city of Rome or will be within the area where will belived joined tightly, no one is allowed after next January 1st to drive or lead acarriage during the day after sunrise and before the tenth hour of the day, except ifsomething will have to be supplied or transported for building temples of theimmortal gods or for the implementation of a work for the authorities, or as from thecity or from those areas something of those things of which the demolition will be putout to tender by the authorities, will have to be removed on behalves of theauthorities, and except for those cases in which it will be according to this lawpermitted to certain persons for certain reasons to drive or lead a carriage”.

Introduction: urban freight transport solutionsMany modern examples..

Stad

Retail DC

Leverancier

Stedelijkconsolidatiecentrum

Winkel

Stad

Retail DC

Leverancier

Stedelijkconsolidatiecentrum

Winkel

The CITYLOG European project

Focused research collaborative project co-funded by the EC underthe Seventh Framework Programme and supported by EUCARStarted on January 2010; Final event 18 December 2012CITYLOG develops and demonstrates three solutions for sustainableand efficient city logistics:

• Logistics-oriented mission support telematics• Innovative vehicle solutions• The modular pack station

Test sites: Berlin, Lyon and Turin

• The modular pack station: The BentoBox• The modular pack station: The BentoBox

Content for today

Technical viability versus business potentialPilot versus large scale implementationFocus on the business model aspects:

• Which aspects of the business model change?

• What is the value for the customer and/or operator?

• Who is willing to pay?

• What are the requirements for change?

The Business Model Canvas

Key Partners

Key Activities

Value Propositions

Customer segment

Customer Relation

Cost StructureRevenue Stream

Key Resources

Distribution

The BentoBox tested in Berlin

Two phase deliveryBerlin: the use of the BentoBox

The BentoBox tested in Turin and Lyon

Business Model Canvas

BentoBox as consolidation hub

• Which aspects of the business model change?

• What is the value for the customer and/or

operator?

• Who is willing to pay?

• What are the requirements for change?

Environmentalfriendly

Environmentalfriendly

> By bike and <by car

Bundling ofshipments

> By bike and <by car

Bundling ofshipments

Partnersneeded for

BentoBox andlocation

Partnersneeded for

BentoBox andlocation

BentoBox,software and

location

> Bike couriers∆ Vehicle fleet

BentoBox,software and

location

> Bike couriers∆ Vehicle fleet

Investment in BentoBox, software and training.< Investment and maintenace of cars

< Fuel costs

Investment in BentoBox, software and training.< Investment and maintenace of cars

< Fuel costsLower operational costsLower operational costs per shipmentper shipment

• Which aspects of the business model change?

• What is the value for the customer and/or

operator?

• Who is willing to pay?

• What are the requirements for change?

Business Model Canvas

BentoBox as B2B collection address

FlexibilityFlexibility

BentoBox,software and

location

BentoBox,software and

location

Investment in BentoBox concept, software andtraining.

Investment in BentoBox concept, software andtraining.

Partnersneeded for

BentoBox andlocation

Partnersneeded for

BentoBox andlocation

< Personalassistance< Personalassistance

No longer face toface contact

No longer face toface contact

< Price because of self-service< Price because of self-serviceWhen is the customerWhen is the customer willing to pay?willing to pay?

< Time neededfor delivery

Outside peakhours

< Time neededfor delivery

Outside peakhours

Potential for further development and use

Combined use for multiple:OperatorsCustomer segments: B2B and B2C

Requirements for success:Optimal locationSecurityAdded value for customer

Role of public authority:Facilitating location, ownership

Recommendations EC

Identify and take into account the relation between regulation andinnovation;

Access restriction schemes stimulates innovation in logistics andvehicle technology; and visa versa?

Towards a clean, safe and sustainable city logistics

CityLog & CityMove European Projects

joint Stakeholders Workshops

December 18th, 2012FIAT Industrial Village

Strada di Settimo, 223 - 10156 Torino - Italy

Project coordinators: Alessio Corongiu, Maurizio Miglietta (CRF)

"One vision, one challenge, two integrated solutions for a sustainable city logistics " is the vision of theEuropean projects CityLog (http://www.city-log.eu/) and CityMove (www.citymoveproject.eu) co-funded by the European Commission Directorate-General for Research in the 7th FrameworkProgramme.

Today CityLog & CityMove are proposing an integrated approach for urban freight distribution. The aimof the workshop is to exchange information about the proposed solutions to start up a stakeholders’discussion on the open challenges for an effective deployment in the whole of Europe.

Transhipment solution