annual meeting 2014 - soyfoods association of north america · 2014-10-23 · 2014 annual meeting...
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Annual Meeting 2014
March 6, 2014
2014 ANNUAL MEETING AGENDA
Welcome & remarks from Past President
Kate Leavitt
o 2013-2014 Overview
o Recognition of 2013 - 2014 Board of
Directors
o Recognition of newly elected Board of
Directors & Officers
Financial Report from Treasurer John Breen
2013 SANA is Working for You presentation
from Executive Director Nancy Chapman
New President Katy Raneri welcome and
Goals for 2014-2015
Adjourn
5:15 PM
5:30 PM
5:35 PM
5:45 PM
5:50 PM
SANA is Working for You After 36 years, SANA is going strong
SANA’S MISSION
The Soyfoods Association of
North America represents a
diverse group united to increase
consumption of soyfoods.
SANA
Partners
with
Coalitions
SANA Works
with Policy
Makers
SANA Held Meetings and
Provided Comments to Dietary
Guidelines Advisory Committee
• Met with staff at USDA and DHHS in
September 2012
• Provided research compendium to
DGAC July 29, 2013 before 1st
meeting
• Provided written comments on
nutrition, sustainability, & cultural
patterns October 1, 2013
• Provided oral comments January 14
Changes Sought for 2015 Dietary Guidelines
• Use “soymilk” not “fortified soy beverage”
• Use “edamame” not “soybeans, green”
• Replace "processed soy products" with
“soyfoods,” “soy-based products,” or specific
soyfoods.
• Add options, such as soy yogurt, soy cheese,
soy nut butter, soy nuts, etc.
• Include soyfoods and other ethnic foods as
Good Sources of Nutrients.
• Reiterate that soyfoods appear on MyPlate as
lean protein, dairy alternatives, vegetables,
and baked goods.
• Specify amount of soyfoods in one ounce
• Redefine vegetable protein
SANA Provides Science-Based Resources
• Terminology for soybean production and soy
processing
• Literature reviews and talking points
o Soy and performance
o Soy and breast cancer
o Soy and thyroid
o Soy and diabetes
o Soy and cholesterol
o Soy and children
SANA Sponsors Science-Based Meetings
USB and SANA held The Soy Symposium,
Exploring New Applications and Products With
Soy, July 12 and 13, 2013 before IFT annual
meeting in Chicago.
o Steve Poole, USB
o Lynn Dornblaser, Mintel
o Susan Howe, The Intrinsic Group
o Karl Weingartner, Ph.D., Univ. of Illinois
o Colleen Conley, Ph.D., Solae
o Richard Galloway, Galloway & Assoc.
o Peter Golbitz, SunOpta
o Mark Messina, Ph.D., SNI
o Tom Badger, Ph.D., Univ. of Arkansas
o Bridget Owen, M.B.A., NSRL
o David Jenkins, M.D., Ph.D., Univ. of
Toronto
• Created messaging
• Developed deck of
slides
• Served as basis for
public speeches,
including Sustainable
Food Summit in
January 2014
• Submitted to 2015
DGAC
SANA Commissioned Review on
Soyfoods and Sustainability
Soy delivers 941 pounds of protein per acre of U.S. land. Source: LMC International 2011
SANA Promotes Soyfoods
• Proactive Communications
o “Snackables” infographics on soy and
health topics
o Video series on Soy and Performance
o Myth-busting
• National Soyfoods Month
• Increased Social Media Presence
o Facebook, Twitter, Pinterest, Instagram
o Social Media Chats
• Tracking of News
o Monthly update
o Monthly research updates
(to members, media, RDs)
o Policy alerts
Communication
strategy
includes
investment in:
Launched
Soy &
Performance
Video Series
Focused on the
Benefits of Soyfoods
for Elite Athletes,
Energetic Kids,
Active Adults &
Aging Americans
SANA Busts Myths
• Track & respond to inaccuracies online with
scientific data
• Partner with Oldways, ACSM, and SCAN to
reach dietitians and sports trainer groups
• Rotate “Myth Busters” on homepage and
Myth “Busting Monday” on social media
• Create seven “snackable” infographics on
phytoestrogen, soymilk, allergies, thyroid,
breast cancer, men’s health, labeling
Myth Busting
campaign
launched:
Media Coverage
• ROI: 9:1 • Impressions: 40.8 million
(year-over-year growth: +30%)
• Ad Value: $456,143
• Total Clips: 934 earned
placements across print, online
and broadcast outlets
• Earned placements in Wall Street
Journal, Woman’s Day, Redbook,
Cooking Light, Weight Watchers
Magazine, Oprah.com, Huffington
Post, Better Homes & Gardens,
Hungry Girl and more
• Satellite Media Tour with Family
Circle magazine’s Food Director
Regina Ragone, RD on April 26
Soyfoods Month
2013 Highlights
KO H N S TA M M CO M M U N I CAT I O N S I N C. PU B L I C REL AT I O N S CO U N S EL
PAGE 1 OF 1
Better Homes and GardensImpressions: 3,301,819
February 8, 2013
KO H N S TA M M CO M M U N I CAT I O N S I N C. PU B L I C REL AT I O N S CO U N S EL PAGE 1 OF 1
Shape - OnlineImpressions: 5,689,788
May 3, 2013
Digital Initiatives Soyfoods.org website (compared with April 2012)
• 6.24% increase in visits (total of 11,506)
The Facebook page closed out April with: • 11,587 likes, a +308%
month-over-month increase • 8,303 single engagements • $2,177 ad buy resulted in
7,938 new fans • Average Cost per Like:
$0.27
Twitter chat with Rebecca Scritchfield, RD targeting registered dietitians in retail stores. • 200 tweets were shared
using #SoyChat
Soyfoods Month
2013 Highlights
Retailer Outreach
• Targeted Outreach: 248 grocery stores and chains promoted soyfoods in April
• Stores used 15,000 recipe books, 404 freezer clings, and 752 shelf danglers
• Retailer promotions included: Weis Markets Wegmans Hy-Vee Kroger SaveMart Fareway Meijer’s Foods Harris Teeter Giant Price Chopper Stop & Shop Redner’s Markets Healthy Ideas featured a full-page article about soyfoods, Ahold’s magazine reaching 800 stores with circulation of 1,060,000.
Soyfoods Month
2013 Highlights
EXCITING NEW THEME FOR 2014
Soyfoods:
Endless Possibilities
