annual general for personal use only meetingstrengthened brand partnerships aimed at delivering...
TRANSCRIPT
ANNUAL GENERAL MEETING
10 NOVEMBER 2015
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CEO’S PRESENTATIONJUSTIN CAMERON
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TABLE OF CONTENTS
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Content & Commerce StrategyB
Financial Review & Trading UpdateA
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A. FINANCIAL REVIEW & TRADING UPDATE
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FY2015 FINANCIAL HIGHLIGHTS
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FY2015 Financial Highlights
‒ FY2015 Results exceeded upgraded IPO guidance‒ Revenue A$199.4m (+30%)
‒ Asia-Pac: A$82.9m (+44%)‒ Europe: A$87.3m (+22%)‒ North America: A$29.1m (+17%)
‒ Significant gross profit margin expansion in all regions (+251bps)
‒ EBITDA $7.7m, up 51% on prospectus guidance
‒ Executed on significant milestones in 2015 IPO launched Separation from Billabong and Quiksilver GroupsCompleted capital raise and acquisitions of Magicseaweed
& Stab Accelerated growth in all regionsCommenced Phase I of integrated content & commerce
brand strategyNote: Pro forma numbers reflect the full period of 1 July 2013 to 30 June 2014 and 1 July 2014 to 30 June 2015, respectively; Exclude Billabong managed websites; Assumes SurfStitch, Surfdome, SWELL, Magicseaweed and Stab acquired as at 1 July 2013 and are included in all periods shown; Excludes IPO listing, capital raise and acquisition fees
Pro forma consolidated sales (A$m)
FY2014 FY2015 Change
Revenue $154.1 $199.4 30%
Gross profit $66.9 $91.6 37%
GP margin 43.4% 45.9% +251bps
EBITDA ($3.4) $7.7 nm
Profit before tax ($8.1) $4.1 nm
Basic earnings per share n/a $0.02 nm
Cash &equivalents n/a $40.8 nmF
or p
erso
nal u
se o
nly
37%
48%
15%
42%
44%
14%
37%
47%
16%42%
44%
15%
KEY FINANCIALS BY REGION
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Note: Pro forma numbers reflect the full period of 1 July 2013 to 30 June 2014 and 1 July 2014 to 30 June 2015, respectively; Exclude Billabong managed websites; Assumes SurfStitch, Surfdome, SWELL, Magicseaweed and Stab acquired as at 1 July 2013 and are included in all periods shown; Excludes IPO listing, capital raise and acquisition fees
A$m
FY2015 Asia-Pac Europe North America Group totalRevenue $82.9 $87.3 $29.1 $199.4
Growth yoy 44% 22% 17% 30%
Gross profit $38.4 $40.2 $13.0 $91.6
Gross profit margin 46.3% 46.0% 44.6% 45.9%
Margin improvement 341bps 97bps 465bps 251bps
Revenue contribution by region Gross profit contribution by region
Asia-PacEuropeNorth America
FY2014 FY2015 FY2014 FY2015
Asia-PacEuropeNorth America
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+455BPS IMPROVEMENT IN OPERATING COSTS TO SALES RATIO
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0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Wages Distribution Costs Advertising &Promotion
Website Other D&A
FY2014 FY2015
+178 bps
% of sales
(22 bps) +55 bps
+88 bps
+58 bps
+98 bps
+455bps improvement in operating costs to sales ratio following regional and business restructuring, shared infrastructure cost savings and economies of scale
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$116
$105
$118
$115
$120
$117
$121
$120
Europe North America Asia-Pacific ConsolidatedFY2014 FY2015
40%
20%
40%
47%53%
2.3%
2.8%
3.2%
2.7%
2.7%
2.8%
3.3%
2.9%
Europe North America Asia-Pacific Consolidated
ALL CUSTOMER METRICS TRENDING POSITIVELY
AO
V (A
UD
)
2.0
3.1 2.6 2.4
2.0
3.1 2.6 2.4
Europe North America Asia-Pacific Consolidated
+17.2% +0.0% +4.9% +10.1%
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Bas
ket s
ize
Con
vers
ion
Usage metrics
Unique monthly
Email database
App downloads
Social followers
Repeat visitation
529k 1,801k 122k
Retail
Dev
ice
by
usag
eU
ser b
y re
gion
51%49% 47%
53%
Mobile Desktop
Asia-Pac Europe USA
38%
44%
18% 17%
50%
34%
FY2014 FY2015
68%
24-hours
88%
7-days
6.2m
2.9m
1m
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TRADING UPDATE
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‒ Group YTD revenue growth of 40%+,
‒ APAC YTD growth of 35%+
‒ Australia/NZ growth of 30%+
‒ Rest of Asia growth of 100%+
‒ Europe YTD growth of 30%+
‒ Improving growth in key markets of UK, France, Spain, Germany and Nordics
‒ North America YTD growth of 50%+
‒ Major benefits of global content strategy accelerating growth
Revenue and GP margin update (4 months ending October 31 2016)
FY2016 Asia-Pac Europe North America Group total
Revenue Growth YTD 35%+ 30%+ 50%+ 40%+
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FY2016 OUTLOOK
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FY16 guidance + Outlook‒ Reaffirm FY2016 guidance of A$15-$18m EBITDA (growth of
100%+) leveraging continued double digit revenue growth momentum
‒ Global content strategy delivering early signs of strong momentum in core markets
‒ Progress being made on negotiations with potential vendors on digital content assets to complement our Stab and Magicseaweed investments
‒ Brand partnerships/ vertical product focus now a mid term priority
‒ No dividend currently planned. Cash will continue to be reinvested in growth given recognisable double digit growth opportunities
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B. CONTENT & COMMERCE STRATEGY
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LEADING INTEGRATED ACTION SPORTS NETWORK
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Short form Content (Stab)
+ SVOD - Long form content (Development + Acquisition opportunities)
Surf Utility (MSW)
+ Snow Utility
(Development + Acquisition opportunities)
GlobalCommerce (SWELL)
+Servicing 130+ countries with
next day delivery
Content Community Commerce
To become the global leader in action sports and youth lifestyle, our strategy is simple: link every aspect of the surf and action sports lifestyle, from impression to purchase
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DEFINING THE ACTION SPORTS NETWORK OF THE FUTURE
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Internal Agency for Brands Leveraging content to commerce:
SVOD + Action Sports Utilities + News
Category expertise Commerce Monetisation
APP
Mobile First Data Centric Scalable Tech Platform
Social coreCustomer Centric
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Significant shift in how core demographic gets their information & entertainment… … and advertising is taking notice
Source: Nielson Global E-Commerce Report
38%
11%32%
5% 15%
TV Radio Print Outdoor Digital Media
38%
10%20%5%
28%
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DIGITAL MEDIA APPEALS TO OUR CUSTOMER DEMOGRAPHIC & PARTNERS
Engaging in apparel,
technology, lifestyle and travel through media, the SurfStitch Group is
the voice of our core demographic
Engaging millennials in their
preferred digital medium
Capturing their wallet by offering
products that appeal to their
interests
Source: J.P. Morgan Media ReportSource: J.P. Morgan Media Report
Global average online purchase intentions Average hours/day our consumer spends on:
46%
46%
31%
30%
27%
17% ApparelTravelLifestyleTechnologyOtherAutomotive
0.95
1.07
1.16
2.67
Online radio
Online press
Online TV
Socialnetworking
-84%
-36%-10%
3%
65%
Other media Print Radio TV DigitalMedia
Avg min/day using media growth since 2010 Ad Spend by Medium2010 2015
Source: Global web index. “Brand Advocates.” Q3 2015
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SURFSTITCH TO EVOLVE TO THE NETFLIX AND AMAZON OF ACTION SPORTS
Capturing the Audience
‒ Dominant internet streaming video service
‒ Curated, robust library of movie & television
‒ International rights
‒ Exclusive content (own + 3rd party)
‒ Tiered subscription (ad free)
Monetisation Key Stats (USD)
69 million subscribers
‘15E Rev $6.8bn
Plan $/mo(USD) Quality Screens
$7.99 SD 1
$9.99 HD 2
$11.99 Ultra HD 4
‒ Annual subscription USD$99
‒ Television episode / season purchase
‒ Movie rentals
‒ E-commerce on Amazon platform
‒ Unlimited, instant movie & television streaming with an emphasis on exclusive content (in key markets)
‒ Free two-day shipping
‒ Unlimited music streaming
‒ Early access to deals
‒ Free e-books
60-80 million prime subscribers
‘15E Rev $106bn (retail + prime)
25 Sep 2015
23 Apr 201530 Jul 2015
6+ million action sports audience
Double digit revenue growth
‒ SWELL TV SVOD platform
‒ Exclusive content through publications / brands
‒ Action sports utility forecasting
‒ Exclusive products/ services to Commerce platform
TV
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CO-BRANDED CONTENT DELIVERS RESULTS
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BRAND PARTNERSHIPS
Marketing Spend on Co-
Branded Content
Improved sales with stronger
margins
Higher OTB Budgets
Increased ROI
Collaborations on exclusive product elevates the Brand’s
profile while boosting sales at more profitable margins
Co-branded content that delivers a comprehensive digital strategy across SurfStitch’s publishing, utility and commerce platforms
Data analytics to maximise marketing spend and target
campaigns for partner Brands
Improved terms and sales opens up SurfStitch’s OTB Budget to spend more with participating
Brands
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TRUSTED RECOMMENDATIONS AT THE CORE OF EVERYTHING WE DO
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And, here are the best wetsuits in the world! Lovingly photographed, worn by some of your favourite surfers and garnished with fruit. And, accompanied by every trip you might need to ensure your new rubber lives a long and happy life as told by those who really know.
Authentic Engaging Informative Educational Creative Relevant Core Genuine Innovative
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THE ECONOMIC BENEFITS OF COMBINING CONTENT AND COMMERCE ARE REAL
3%
10%
Rest Core (Stab / MSW)
A$120 A$180
Rest Core (Stab / MSW)
3.2 5.0
Rest Core (Stab / MSW)
Conversion is 700bps higher among Stab/MSW consumers
that go onto the commerce sites
AOV is 50% higher among Stab/MSW consumers that go
onto the commerce sites
Annual purchase frequency is 50% higher among Stab/MSW
consumers that go onto the commerce sites
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TO ACCELERATE GROWTH, WE ARE MAKING A STRATEGIC SHIFT TO A SINGLE ECOMMERCE BRAND…
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‒ One global website with multi-language / multi-currency capabilities
‒ Products span surf, skate, street and snow across apparel, accessories, footwear and hard goods
‒ 6 million + action sports enthusiasts
‒ Sell to >130 countries with infrastructure in Australia, UK and USA
‒ Multi-jurisdiction sale and supply capabilities provide efficiencies and competitive advantages
Curating a global platform to engage and connect with brands, athletes and action sports enthusiasts
Globally aligned technology, logistics, inventory platform and corporate functions
CONTENT GENERATION
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DRIVING SYNERGY BENEFITS ACROSS THE CONSOLIDATED GROUP
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Alignment of one global technology platform Optimisation of global logistics
Rev
enue
C
osts
Cap
ex
Enhanced revenue growth:‒ Global unified customer platform driving increased engagement and repeat visitation‒ Expanded platform for stronger brand partnerships, exclusive product lines and premium content
delivery‒ Accelerated product speed to market
Enriched customer experience at all points of the action sports engagement lifecycle
Improved scale in product sourcing Greater efficiency in marketing spend Reduction in expense duplication Optimisation of global logistics Strengthened Brand Partnerships aimed at delivering sustainable price and margin
growth
Revenues Costs Capex
Estimated annual run-rate synergies of A$12.5m (EBITDA + Capex) realised by FY17 with a positive impact from 2H16
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SUMMARY
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‒ SurfStitch Group is the global online destination for action sports and youth lifestyle
‒ We have created a digital environment where more than 6 million people go to find the latest action sports news, trends and forecasts, to be inspired by world-class athletes, and to purchase exclusive products from leading and emerging brands
‒ Exceeded full year FY2015 prospectus and updated guidance
‒ Group YTD revenue growth of 40%+
‒ Reaffirm FY2016 guidance of A$15-$18m EBITDA (growth of 100%+) following continued double digit revenue growth momentum
‒ Additional opportunities for growth exist through acquisitions to support the Group’s global content strategy
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DISCLAIMER
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This presentation and information communicated verbally to you may contain certain projections and other forward-lookingstatements with respect to the financial condition, results of operations, businesses and prospects of SurfStitch Group Limited(“SurfStitch Group”). These statements are based on current expectations and involve risk and uncertainty because they relateto events and depend upon circumstances that may or may not occur in the future. There are a number of factors which couldcause actual results or developments to differ materially from those expressed or implied by these forward-looking statements.Any of the assumptions underlying these forward-looking statements could prove inaccurate or incorrect and therefore anyresults contemplated in the forward-looking statements may not actually be achieved. Nothing contained in this presentation orcommunicated verbally should be construed as a profit forecast or profit estimate. Investors or other recipients are cautionednot to place undue reliance on any forward-looking statements contained herein. SurfStitch Group undertakes no obligation toupdate or revise (publicly or otherwise) any forward-looking statement, whether as a result of new information, future events orother circumstances. Neither this presentation nor any verbal communication shall constitute an invitation or inducement toany person to subscribe for or otherwise acquire securities in SurfStitch Group.
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