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ANNUAL GENERAL MEETING 10 NOVEMBER 2015 For personal use only

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Page 1: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

ANNUAL GENERAL MEETING

10 NOVEMBER 2015

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Page 2: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

CEO’S PRESENTATIONJUSTIN CAMERON

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Page 3: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

TABLE OF CONTENTS

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Content & Commerce StrategyB

Financial Review & Trading UpdateA

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Page 4: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

A. FINANCIAL REVIEW & TRADING UPDATE

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Page 5: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

FY2015 FINANCIAL HIGHLIGHTS

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FY2015 Financial Highlights

‒ FY2015 Results exceeded upgraded IPO guidance‒ Revenue A$199.4m (+30%)

‒ Asia-Pac: A$82.9m (+44%)‒ Europe: A$87.3m (+22%)‒ North America: A$29.1m (+17%)

‒ Significant gross profit margin expansion in all regions (+251bps)

‒ EBITDA $7.7m, up 51% on prospectus guidance

‒ Executed on significant milestones in 2015 IPO launched Separation from Billabong and Quiksilver GroupsCompleted capital raise and acquisitions of Magicseaweed

& Stab Accelerated growth in all regionsCommenced Phase I of integrated content & commerce

brand strategyNote: Pro forma numbers reflect the full period of 1 July 2013 to 30 June 2014 and 1 July 2014 to 30 June 2015, respectively; Exclude Billabong managed websites; Assumes SurfStitch, Surfdome, SWELL, Magicseaweed and Stab acquired as at 1 July 2013 and are included in all periods shown; Excludes IPO listing, capital raise and acquisition fees

Pro forma consolidated sales (A$m)

FY2014 FY2015 Change

Revenue $154.1 $199.4 30%

Gross profit $66.9 $91.6 37%

GP margin 43.4% 45.9% +251bps

EBITDA ($3.4) $7.7 nm

Profit before tax ($8.1) $4.1 nm

Basic earnings per share n/a $0.02 nm

Cash &equivalents n/a $40.8 nmF

or p

erso

nal u

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Page 6: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

37%

48%

15%

42%

44%

14%

37%

47%

16%42%

44%

15%

KEY FINANCIALS BY REGION

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Note: Pro forma numbers reflect the full period of 1 July 2013 to 30 June 2014 and 1 July 2014 to 30 June 2015, respectively; Exclude Billabong managed websites; Assumes SurfStitch, Surfdome, SWELL, Magicseaweed and Stab acquired as at 1 July 2013 and are included in all periods shown; Excludes IPO listing, capital raise and acquisition fees

A$m

FY2015 Asia-Pac Europe North America Group totalRevenue $82.9 $87.3 $29.1 $199.4

Growth yoy 44% 22% 17% 30%

Gross profit $38.4 $40.2 $13.0 $91.6

Gross profit margin 46.3% 46.0% 44.6% 45.9%

Margin improvement 341bps 97bps 465bps 251bps

Revenue contribution by region Gross profit contribution by region

Asia-PacEuropeNorth America

FY2014 FY2015 FY2014 FY2015

Asia-PacEuropeNorth America

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Page 7: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

+455BPS IMPROVEMENT IN OPERATING COSTS TO SALES RATIO

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0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Wages Distribution Costs Advertising &Promotion

Website Other D&A

FY2014 FY2015

+178 bps

% of sales

(22 bps) +55 bps

+88 bps

+58 bps

+98 bps

+455bps improvement in operating costs to sales ratio following regional and business restructuring, shared infrastructure cost savings and economies of scale

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Page 8: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

$116

$105

$118

$115

$120

$117

$121

$120

Europe North America Asia-Pacific ConsolidatedFY2014 FY2015

40%

20%

40%

47%53%

2.3%

2.8%

3.2%

2.7%

2.7%

2.8%

3.3%

2.9%

Europe North America Asia-Pacific Consolidated

ALL CUSTOMER METRICS TRENDING POSITIVELY

AO

V (A

UD

)

2.0

3.1 2.6 2.4

2.0

3.1 2.6 2.4

Europe North America Asia-Pacific Consolidated

+17.2% +0.0% +4.9% +10.1%

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Bas

ket s

ize

Con

vers

ion

Usage metrics

Unique monthly

Email database

App downloads

Social followers

Repeat visitation

529k 1,801k 122k

Retail

Dev

ice

by

usag

eU

ser b

y re

gion

51%49% 47%

53%

Mobile Desktop

Asia-Pac Europe USA

38%

44%

18% 17%

50%

34%

FY2014 FY2015

68%

24-hours

88%

7-days

6.2m

2.9m

1m

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Page 9: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

TRADING UPDATE

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‒ Group YTD revenue growth of 40%+,

‒ APAC YTD growth of 35%+

‒ Australia/NZ growth of 30%+

‒ Rest of Asia growth of 100%+

‒ Europe YTD growth of 30%+

‒ Improving growth in key markets of UK, France, Spain, Germany and Nordics

‒ North America YTD growth of 50%+

‒ Major benefits of global content strategy accelerating growth

Revenue and GP margin update (4 months ending October 31 2016)

FY2016 Asia-Pac Europe North America Group total

Revenue Growth YTD 35%+ 30%+ 50%+ 40%+

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Page 10: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

FY2016 OUTLOOK

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FY16 guidance + Outlook‒ Reaffirm FY2016 guidance of A$15-$18m EBITDA (growth of

100%+) leveraging continued double digit revenue growth momentum

‒ Global content strategy delivering early signs of strong momentum in core markets

‒ Progress being made on negotiations with potential vendors on digital content assets to complement our Stab and Magicseaweed investments

‒ Brand partnerships/ vertical product focus now a mid term priority

‒ No dividend currently planned. Cash will continue to be reinvested in growth given recognisable double digit growth opportunities

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Page 11: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

B. CONTENT & COMMERCE STRATEGY

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Page 12: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

LEADING INTEGRATED ACTION SPORTS NETWORK

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Short form Content (Stab)

+ SVOD - Long form content (Development + Acquisition opportunities)

Surf Utility (MSW)

+ Snow Utility

(Development + Acquisition opportunities)

GlobalCommerce (SWELL)

+Servicing 130+ countries with

next day delivery

Content Community Commerce

To become the global leader in action sports and youth lifestyle, our strategy is simple: link every aspect of the surf and action sports lifestyle, from impression to purchase

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Page 13: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

DEFINING THE ACTION SPORTS NETWORK OF THE FUTURE

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Internal Agency for Brands Leveraging content to commerce:

SVOD + Action Sports Utilities + News

Category expertise Commerce Monetisation

APP

Mobile First Data Centric Scalable Tech Platform

Social coreCustomer Centric

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Page 14: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

Significant shift in how core demographic gets their information & entertainment… … and advertising is taking notice

Source: Nielson Global E-Commerce Report

38%

11%32%

5% 15%

TV Radio Print Outdoor Digital Media

38%

10%20%5%

28%

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DIGITAL MEDIA APPEALS TO OUR CUSTOMER DEMOGRAPHIC & PARTNERS

Engaging in apparel,

technology, lifestyle and travel through media, the SurfStitch Group is

the voice of our core demographic

Engaging millennials in their

preferred digital medium

Capturing their wallet by offering

products that appeal to their

interests

Source: J.P. Morgan Media ReportSource: J.P. Morgan Media Report

Global average online purchase intentions Average hours/day our consumer spends on:

46%

46%

31%

30%

27%

17% ApparelTravelLifestyleTechnologyOtherAutomotive

0.95

1.07

1.16

2.67

Online radio

Online press

Online TV

Socialnetworking

-84%

-36%-10%

3%

65%

Other media Print Radio TV DigitalMedia

Avg min/day using media growth since 2010 Ad Spend by Medium2010 2015

Source: Global web index. “Brand Advocates.” Q3 2015

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Page 15: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

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SURFSTITCH TO EVOLVE TO THE NETFLIX AND AMAZON OF ACTION SPORTS

Capturing the Audience

‒ Dominant internet streaming video service

‒ Curated, robust library of movie & television

‒ International rights

‒ Exclusive content (own + 3rd party)

‒ Tiered subscription (ad free)

Monetisation Key Stats (USD)

69 million subscribers

‘15E Rev $6.8bn

Plan $/mo(USD) Quality Screens

$7.99 SD 1

$9.99 HD 2

$11.99 Ultra HD 4

‒ Annual subscription USD$99

‒ Television episode / season purchase

‒ Movie rentals

‒ E-commerce on Amazon platform

‒ Unlimited, instant movie & television streaming with an emphasis on exclusive content (in key markets)

‒ Free two-day shipping

‒ Unlimited music streaming

‒ Early access to deals

‒ Free e-books

60-80 million prime subscribers

‘15E Rev $106bn (retail + prime)

25 Sep 2015

23 Apr 201530 Jul 2015

6+ million action sports audience

Double digit revenue growth

‒ SWELL TV SVOD platform

‒ Exclusive content through publications / brands

‒ Action sports utility forecasting

‒ Exclusive products/ services to Commerce platform

TV

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Page 16: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

CO-BRANDED CONTENT DELIVERS RESULTS

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BRAND PARTNERSHIPS

Marketing Spend on Co-

Branded Content

Improved sales with stronger

margins

Higher OTB Budgets

Increased ROI

Collaborations on exclusive product elevates the Brand’s

profile while boosting sales at more profitable margins

Co-branded content that delivers a comprehensive digital strategy across SurfStitch’s publishing, utility and commerce platforms

Data analytics to maximise marketing spend and target

campaigns for partner Brands

Improved terms and sales opens up SurfStitch’s OTB Budget to spend more with participating

Brands

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Page 17: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

TRUSTED RECOMMENDATIONS AT THE CORE OF EVERYTHING WE DO

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And, here are the best wetsuits in the world! Lovingly photographed, worn by some of your favourite surfers and garnished with fruit. And, accompanied by every trip you might need to ensure your new rubber lives a long and happy life as told by those who really know.

Authentic Engaging Informative Educational Creative Relevant Core Genuine Innovative

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Page 18: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

18

THE ECONOMIC BENEFITS OF COMBINING CONTENT AND COMMERCE ARE REAL

3%

10%

Rest Core (Stab / MSW)

A$120 A$180

Rest Core (Stab / MSW)

3.2 5.0

Rest Core (Stab / MSW)

Conversion is 700bps higher among Stab/MSW consumers

that go onto the commerce sites

AOV is 50% higher among Stab/MSW consumers that go

onto the commerce sites

Annual purchase frequency is 50% higher among Stab/MSW

consumers that go onto the commerce sites

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Page 19: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

TO ACCELERATE GROWTH, WE ARE MAKING A STRATEGIC SHIFT TO A SINGLE ECOMMERCE BRAND…

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‒ One global website with multi-language / multi-currency capabilities

‒ Products span surf, skate, street and snow across apparel, accessories, footwear and hard goods

‒ 6 million + action sports enthusiasts

‒ Sell to >130 countries with infrastructure in Australia, UK and USA

‒ Multi-jurisdiction sale and supply capabilities provide efficiencies and competitive advantages

Curating a global platform to engage and connect with brands, athletes and action sports enthusiasts

Globally aligned technology, logistics, inventory platform and corporate functions

CONTENT GENERATION

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Page 20: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

DRIVING SYNERGY BENEFITS ACROSS THE CONSOLIDATED GROUP

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Alignment of one global technology platform Optimisation of global logistics

Rev

enue

C

osts

Cap

ex

Enhanced revenue growth:‒ Global unified customer platform driving increased engagement and repeat visitation‒ Expanded platform for stronger brand partnerships, exclusive product lines and premium content

delivery‒ Accelerated product speed to market

Enriched customer experience at all points of the action sports engagement lifecycle

Improved scale in product sourcing Greater efficiency in marketing spend Reduction in expense duplication Optimisation of global logistics Strengthened Brand Partnerships aimed at delivering sustainable price and margin

growth

Revenues Costs Capex

Estimated annual run-rate synergies of A$12.5m (EBITDA + Capex) realised by FY17 with a positive impact from 2H16

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Page 21: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

SUMMARY

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‒ SurfStitch Group is the global online destination for action sports and youth lifestyle

‒ We have created a digital environment where more than 6 million people go to find the latest action sports news, trends and forecasts, to be inspired by world-class athletes, and to purchase exclusive products from leading and emerging brands

‒ Exceeded full year FY2015 prospectus and updated guidance

‒ Group YTD revenue growth of 40%+

‒ Reaffirm FY2016 guidance of A$15-$18m EBITDA (growth of 100%+) following continued double digit revenue growth momentum

‒ Additional opportunities for growth exist through acquisitions to support the Group’s global content strategy

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Page 22: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

DISCLAIMER

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This presentation and information communicated verbally to you may contain certain projections and other forward-lookingstatements with respect to the financial condition, results of operations, businesses and prospects of SurfStitch Group Limited(“SurfStitch Group”). These statements are based on current expectations and involve risk and uncertainty because they relateto events and depend upon circumstances that may or may not occur in the future. There are a number of factors which couldcause actual results or developments to differ materially from those expressed or implied by these forward-looking statements.Any of the assumptions underlying these forward-looking statements could prove inaccurate or incorrect and therefore anyresults contemplated in the forward-looking statements may not actually be achieved. Nothing contained in this presentation orcommunicated verbally should be construed as a profit forecast or profit estimate. Investors or other recipients are cautionednot to place undue reliance on any forward-looking statements contained herein. SurfStitch Group undertakes no obligation toupdate or revise (publicly or otherwise) any forward-looking statement, whether as a result of new information, future events orother circumstances. Neither this presentation nor any verbal communication shall constitute an invitation or inducement toany person to subscribe for or otherwise acquire securities in SurfStitch Group.

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Page 23: ANNUAL GENERAL For personal use only MEETINGStrengthened Brand Partnerships aimed at delivering sustainable price and margin growth Revenues Costs Capex Estimated annual run-rate synergies

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