announcing the acquisition of uk based kitchen sink company. · kitchen sink company. acrysil ltd....

126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020 Kolkata, Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Nagpur, Bhubaneswar, Ahmedabad, Siliguri & Patna www.pressmanpr.com An ISO 9001:2008 Company Pressman PR Case Study: 2014 Client: Acrysil Ltd. Announcing the acquisition of UK based kitchen sink company. Acrysil Ltd. is a leading manufacturer and exporter of quartz and stainless steel kitchen sinks. As part of its growth strategy, the company acquired 74% stake in the UK based kitchen sink distribution company Homestyle Products Ltd. The acquisition was made by Acrysil UK, Acrysil's wholly owned subsidiary in the UK. The company desired that the announcement should receive widespread coverage in the media, so that its stakeholders like business associates, customers and shareholders become aware of this development. Pressman PR pitched this story aggressively to mainline and business media, sent out press releases and followed up with several media interaction with the company's spokesperson. The results were truly outstanding. The news received coverage in 10 mainline and business dailies as well as all major news portals.

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Page 1: Announcing the acquisition of UK based kitchen sink company. · kitchen sink company. Acrysil Ltd. is a leading manufacturer and exporter of quartz and stainless steel kitchen sinks

126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020

Kolkata, Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Nagpur, Bhubaneswar, Ahmedabad, Siliguri & Patna www.pressmanpr.com

An ISO 9001:2008 Company

Pressman PR Case Study: 2014 Client: Acrysil Ltd.

Announcing the acquisition of UK based kitchen sink company. Acrysil Ltd. is a leading manufacturer and exporter of quartz and stainless steel kitchen sinks.

As part of its growth strategy, the company acquired 74% stake in the UK based kitchen sink distribution company Homestyle Products Ltd. The acquisition was made by Acrysil UK, Acrysil's wholly owned subsidiary in the UK.

The company desired that the announcement should receive widespread coverage in the media, so that its stakeholders like business associates, customers and shareholders become aware of this development. Pressman PR pitched this story aggressively to mainline and business media, sent out press releases and followed up with several media interaction with the company's spokesperson.

The results were truly outstanding. The news received coverage in 10 mainline and business dailies as well as all major news portals.

http://www.pressmanpr.com/