World war Z Is there a unique selling point ?

Yes there is a selling point the selling point is the Eiffel tower which is a well known historical piece in the country France.The name of the film is called “ World war Z” it is directly relating to the world wars that have happened in history. I would say that the Eiffel tower is an iconic piece in the poster because without it there we would not be able to locate the location of the scene.

How are the stars and director used ?

The name and the headlines on the movie poster . we know that Brad Pitt is a well known character he's a household name in the industry he will automatically attracts fans this is could be seen as the main selling point. The character Brad Pitt is not shown on the poster but his name is situated at the bottom of the page which allows us as the audience to remember that he is starring in the film . The name Brad Pitt has been written in small print because we known already that he is a big well known character – A list . What can you say about the layout

designs ?( fonts. Colour schemes ).

The colours are black and Orange two colours which contrast against each other . The colour orange connotes fire and burning which relates back to the name of the film “ WORLD WAR Z” as the audiences we know that world war included disasters ( bombs and explosions )Black connotes the scene as dull and tragic it is not friendly place to be . The black also connotes authority and boldness.However the bright orange light emerging can also connote happiness and great energy it could show that there can also be a positive outcome after something negative has occurred.

Todorov’s narrative theory ( Resolution)

The font is very destructive , not solid – it seems as if there are missing bits which can connote to the idea that world wars have missing bits and broken pieces . The letter “Z” is in bright red which connotes danger and blood this also has a link with the title of the film World War Z we know that wars involve blood and are dangerous events to be part of. Also the red font contrasts against the white writing which grabs the attention of the audience more because the “Z” can be the main topic.

What can you say about the photography( lightening , composition and framing )?

The poster illustrates an aerial shot , which is normally used when there is a chase or a battle happening. This shot is also an establishing shot, as the audience we are able to see the scenery of where this scene is taking place very clearly , we gain ideas from the object/props that we can see . Example the Eiffel tower this information allows us to understand that this is located in France. The lightening of the photography starts bright on top and loses its colour at the bottom this can connote a world war ending , example because wars start with explosions and fires and the colour orange represents the burning flames and smoke present .

What genre of film is it and how do you know ?

The genre of the film is Zombie and Action . I know this because I can see from the poster that there is powerful action happening there is a boat on fire and there is smoke in the air this connotes a sense of tension and danger arising, which is very common in horror films.

Who is the target audience?The target audience is people who are into action film movies and those who are interested in the actor Brad Pitt as he is well known .The film will also be aimed at people who are from France because the film is partially based in the capital city which is well known in the world

World war z