anniversary of the mullet: 1979-2009
DESCRIPTION
30 year anniversary of the mullet. Here's a look at the demographics and marketing trends of this unique social group.TRANSCRIPT
30 years later: A Progress Report
DEMOGRAPHICS• Social groups• Interests• Other
FORECAST• Emerging trends
UNDERSTANDING the MULLET
UNDERSTANDING the MULLET
HOME: 64%Casual dwellings• Enjoys scenic, isolated, rural environments
• Keen awareness of tornado warnings
DINING OUT: 49%Modest palates• Pizza delivery commonly on speed dial
• Super-sizes
• Acute thirst. Regular purchasers of largest-size, convenience store beverage
UNDERSTANDING the MULLET
CULTURE: 74%Live music aficionados• Most own at least one electric guitar
• Studies show, these to excel at playing (air) guitar, typically “Guns and Roses” hits
UNDERSTANDING the MULLET
LEISURE: 76%Sports enthusiasts• Is a hockey player
• Was a hockey player
• Had a wicked fight with a hockey player
UNDERSTANDING the MULLET
HEALTH: 17%Low-key and sedentary• Plans to cut back on the smokes (and maybe go a little easier on the beer)
UNDERSTANDING the MULLET
TRANSPORTATION: 59%Domestic and rustic• Fondness for American“muscle cars,” vehicles may also serve as lawn ornamentation
• Chevy (needs new transmission)
• Ford (leaks oil)
UNDERSTANDING the MULLET
POPULARITY COMPARISON MULLET NASCAR TWITTER
7060504030201001980 1985 1990 1995 2000 2005 2010*
*projectedUNDERSTANDING the MULLET
Neither one is going way, so approach both with style, attitude and care
• All artwork, charts and graphics in this presentation were created with PowerPoint drawing tools(download file and see for yourself)
UNDERSTANDING the MULLET